Strategies to Build Momentum on TikTok Shop

We are the alpha partner for TikTok Shop and we’ve compiled the best practices and blueprint to drive business outcomes. Over the last decade, and across all platforms, we have generated over $2.5 Billion in creator commerce, online and offline. Here are Influential’s five tips for leveraging TikTok Shop: 1. Craft engaging content: "Prioritize engaging content that is specific to your vertical and is differentiated from your competitive set, integrate and highlight products to benefit from occasional virality." 2. Ride the trend wave: "Leverage popular TikTok trends like songs, sounds and filters. Trends can catapult your shoppable posts to the FYP.” 3. Product launch opportunities: "Use TikTok Shop for product launches, create anticipation and excitement around new releases." 4. Educational content works: "Show your products in action! Explain all the problems your product solves." 5. Optimize your shoppable posts: "Keep videos between 30 and 45 seconds, showcase product usage, work with top influencers with high ERs, add clear CTAs and use emojis to point to the buy button. #influential

I've spoken to over 100 operators about TikTok Shop in the last six months, and they've all shared the same shocking truth. Everyone's treating the channel like a garage sale, throwing products at the wall in the hope that something sticks. The brands crushing it aren't guessing. They're being methodical with their merchandising strategy. Here's what separates the winners: 1. Test Hero SKUs vs. catalog Most brands dump their product line into TikTok Shop. The top 1% know that less is more. The algorithm rewards focus and depth over breadth. 2. Experiment with price elasticity The algorithm actually responds differently to pricing tiers. We've tested five different price points for the same product and found the sweet spot where algorithm reach and margin fit perfectly. 3. Structure bundles strategically Test bundle configurations obsessively. We found that 3-item bundles with a 15% discount outperformed 2-item bundles with 20% off by 4X. The winners know: it's not WHAT you're selling on TikTok Shop. It's HOW you're merchandising it to feed the algorithm exactly what it wants. Here’s the truth - you can’t scale what you haven’t structured. Merchandising isn’t a nice-to-have. It’s infrastructure.

TikTok Shop is not messing around. At Spree, we're building a shoppable video platform, but also a studio where we help brands and creators onboard, market, and sell through social platforms. Think of it like influencer marketing in a post-cookie world: full funnel from awareness to purchase, but all in one short-form video. Recently, our TikTok Shop partnership has been getting a lot of love. A few interesting learnings from this holiday season: 1. 'Viral' products are a shortcut. We uploaded one 'viral product' into the system and started getting sales before we posted our first video. Naturally, we ordered a few hundred more ASAP. 2. TikTok Shop success aligns closely with the rules of great influencer marketing. Get a creator with an engaged, lean-in audience. Find a product they actually like that their audience will actually like. Sell by telling a story, not by telling viewers to buy. 3. Most brands want to be on TikTok Shop but don't know how. It's complex. But once you've done it dozens of times (per day, in our case) it moves fast. I don't care if you're a mom and pop stationary shop, a creator merch brand, or a Fortune 500: you want to experiment here with a team who knows this market. 4. Live is great, but don't sleep on shoppable VOD. A perfect 30 second video of a product can do the work of a one hour live stream. Both are valuable, but too many people are talking about live shoppable and not enough are talking about shoppable shortform. 5. Trends + Product = Sales. Wednesday Addams' dance is popping? Sell the costume. King Bach flashlight dance is trending? Sell the flashlight. Spotify Wrapped is everywhere? Sell headphones. 6. Creators beware: not all audiences want this. If you make gold digger prank content, don't start selling The Feminine Mystique hardcover. If you are a creator and want to try it, make great content first and let a brand ride along. 7. Create like a creator. This is the rule for every brand on every social platform, but certainly pertains here. Don't do one tentpole shoppable live stream on TikTok and judge TT Shop on that. You need to habituate your audience, build a format, and keep it entertaining. In case you can't tell, this is addicting for a social media wonk like me. Smart influencer marketers are already testing this market understanding it will be a huge part of their ecommerce future. And those who haven't need to start today. #ecommerce #creatoreconomy #tiktok https://lnkd.in/e926z8zm