Creating a Remote Work Environment That Inspires

Remote work challenge: How do you build a connected culture when teams are miles apart? At Bunny Studio we’ve discovered that intentional connection is the foundation of our remote culture. This means consistently reinforcing our values while creating spaces where every team member feels seen and valued. Four initiatives that have transformed our remote culture: 🔸 Weekly Town Halls where teams showcase their impact, creating visibility across departments. 🔸 Digital Recognition through our dedicated Slack “kudos” channel, celebrating wins both big and small. 🔸 Random Coffee Connections via Donut, pairing colleagues for 15-minute conversations that break down silos. 🔸 Strategic Bonding Events that pull us away from routines to build genuine connections. Beyond these programs, we’ve learned two critical lessons: 1. Hiring people who thrive in collaborative environments is non-negotiable. 2. Avoiding rigid specialization prevents isolation and encourages cross-functional thinking. The strongest organizational cultures aren’t imposed from above—they’re co-created by everyone. In a remote environment, this co-creation requires deliberate, consistent effort. 🤝 What’s working in your remote culture? I’d love to hear your strategies.

Maintaining a strong organizational culture in a remote/hybrid work environment requires deliberate and thoughtful leadership. While foundational leadership principles—relationships, trust, listening, communication, and empowerment—remain constant, their application must be even more intentional when teams are dispersed. Leadership in this environment requires focusing on CONNECTION and CLARITY. Connection fosters genuine relationships despite physical separation, while clarity ensures communication and priorities are understood and aligned across the team. 1. DELIBERATE COMMUNICATION: In a remote/hybrid setting, spontaneous office conversations disappear, so creating intentional opportunities to connect are vital. Schedule regular check-ins that focus on relationships, not just tasks. Informal touchpoints—through calls, texts, or other mediums—maintain connection without being intrusive. These connections foster a culture where employees feel heard, valued, and engaged, which is key to talent retention and growth. 2. CLARITY: Miscommunication can increase without face-to-face interaction. Simple, clear communication ensures everyone is aligned. Regularly asking for and proactively providing "read-backs" - repeating back the information - reduces confusion and misinterpretation. 3. PRIORITIZATION: Clear priorities are essential in a remote setting where visibility into others' work is limited. Without clarity, people may feel overwhelmed or out of sync. Consistent communication around priorities helps teams stay focused, productive, and avoid burnout. 4. EMPOWERMENT and OWNERSHIP: Remote work offers opportunities for decentralized command, but it requires providing the right information, tools, and expectations. Teams need to know what decisions they’re empowered to make and how their work fits into broader objectives. It’s essential that team members know WHY they are working on certain goals and how their contributions fit into the broader objectives. While leaders may be tempted to micromanage due to lack of visibility, resisting this urge is crucial. Trusting people to execute with autonomy fosters greater engagement and efficiency. Conclusion In a remote/hybrid environment, culture must be actively defined and reinforced. Leaders need to recognize that time spent on strengthening relationships is strategically important, and schedule time through one-on-ones, virtual coffee chats, and informal touch-points to maintain the relational fabric often overlooked in remote settings. Empowering teams with clarity and trusting them to execute creates a strong, cohesive culture. Leadership in this environment requires intentionality—building connections, ensuring clear communication, and fostering a culture of trust and empowerment.

I’m excited to share a new paper just published in Organization Science with my co-authors, Melissa Valentine, Katherine DeCelles, and Justin Berg. For years before the pandemic, remote workers were treated like second-class citizens. 👕 Pajama jokes came easy. 💭 Assumptions came even easier: less committed, less hard working, less promotable. And that was despite solid research from folks like Nick Bloom and Prithwiraj Choudhury linking remote work to a host of benefits, including higher productivity. But the "status gap" between remote workers and in-office workers was deeply entrenched. Then the world went remote. And suddenly, something shifted. We studied employees who'd been working remotely pre-pandemic inside office-first cultures. As they watched their colleagues experience remote work, many for the first time, they described seeing the "playing field level out." The surprising part? At the core, it wasn’t about adopting new technologies. Too often, leaders treat technology like a magic fix: ✅ Install Slack. ✅ Roll out Zoom. ✅ Problem solved. Remote worker "inclusion" is reduced to a software rollout. But at the core, the shift wasn’t about new tools. It was about *how* people used them. Before the pandemic, most of these organizations ran on what we call an “in-person default.” The office was the center of gravity. Digital tools were more like duct tape: patched on for remote folks. Then the default broke: 🟣 Teams started using async by default. Remote workers no longer had to prove they were “always digitally on.” Green dots stopped being proxies for productivity. And loyalty. 🟣 Decisions were documented, not whispered in hallways. Remote workers spent less time hunting for scraps of secondhand intel. 🟣 Digital tools became places to connect, not just coordinate. Remote workers didn’t just dial in—they belonged. And with those shifts, remote workers gained relative status in their orgs. Many remote work critics still confuse proximity with presence. And presence with productivity. Tossing Slack and Zoom at the problem doesn't fix the problem. ✅ It’s about designing for async by default—in both remote and hybrid orgs ✅ Making work documented and accessible (easier than ever with AI) ✅ Using virtual tools for connection, not just coordination I’m grateful to all our participants for sharing their experiences, to our wonderful Senior Editor Mandy O’Neill, and to the distributed work experts who I've learned so much from over the years: Prithwiraj Choudhury, Jen Rhymer, Paul Leonardi, Pamela Hinds, Nick Bloom, Tsedal Neeley, Justin Harlan and the Tulsa Remote team, Sacha Connor, Brian Elliott, Michael Arena, Lauren Pasquarella Daley, PhD, 🧚🏻♀️ Rowena (Ro) Hennigan, Lisette Sutherland, Hancheng Cao, Phil Kirschner, Daan van Rossum, Danielle Farage, Kelly Monahan, Ph.D., Nick Sonnenberg, Annie Dean, Molly Sands, PhD, Laurel Farrer, and many, many others. Link to the full paper in the comments👇

After collaborating with over 1,000 Virtual Assistants (VAs) at HelpFlow, we’ve uncovered the core ingredients to building a reliable and high-performing remote workforce. Here’s what our journey taught us—lessons too valuable not to share with founders, HR leaders, and remote team managers: - Prioritize Process, Not Just People: While hiring for culture fit is critical, airtight processes are the backbone of reliability. Well-documented SOPs make onboarding seamless and safeguard against disruptions. - Communication Cadence is Everything: Daily standups and weekly deep dives ensure clarity and accountability. Structured check-ins foster rapport, prevent isolation, and quickly surface roadblocks before they escalate. - Feedback Loops Drive Growth: Constant feedback (both ways) empowers VAs to achieve more and feel genuinely invested. We learned that transparent performance metrics and frequent recognition help VAs and managers align on growth targets. Invest in Tools AND Trust - Technology enables efficiency, but trust cements loyalty. Secure collaboration platforms paired with transparent leadership build long-term dedication far beyond what a tech stack can offer. These lessons didn’t come easy. They were forged through trial, error, and a genuine commitment to people and process. Curious about leveling up your remote workforce? What’s the #1 challenge you face in managing remote teams? Let’s share insights below!

Remote work only works when people feel connected. That’s the hardest and most important part of being a remote manager. I was hired during the pandemic and have now spent four years managing a fully remote technical team. Last year, I brought my team to Muir Woods. We stepped away from screens, walked under redwoods that have stood for centuries, and just… talked. No slide decks. No Slack notifications. Just people, connecting. That day reminded me: 👉 Remote work only works when leaders build connection with intention. Here’s what I’ve learned managing remotely for four years: 🌲 Clarity or chaos. Without crystal-clear OKRs, people drift. 🌲 Hire adults. A senior team that can self-manage is non-negotiable. 🌲 Respect human rhythms. Some work at 6 AM, others at midnight. Flexibility builds trust. 🌲 Norms > assumptions. Define core hours and Slack expectations—or miscommunication will do it for you. 🌲 Meet IRL. Even once or twice a year. No Google Meet call replaces breaking bread or walking trails together. 🌲 1:1s are lifelines. Weekly conversations (and sometimes same-day check-ins) stop issues from festering. 🌲 Recognition matters. A quick shout-out in a virtual call or Slack message makes people feel seen, valued, and motivated. 🌲 Make progress visible. Jira epics, Kanban, monthly reviews. visibility = accountability. And right now, as remote jobs are being cut faster than in-office ones, two things matter more than ever: 💡 Show value. Invisible work too often looks like no work. 💡 Work loud. Share updates. Celebrate wins. Make your contributions known. Remote leadership isn’t easy. But when it’s done right, you don’t just manage a team—you build a resilient, independent group of people who can thrive anywhere.