Maintaining a strong organizational culture in a remote/hybrid work environment requires deliberate and thoughtful leadership. While foundational leadership principles—relationships, trust, listening, communication, and empowerment—remain constant, their application must be even more intentional when teams are dispersed. Leadership in this environment requires focusing on CONNECTION and CLARITY. Connection fosters genuine relationships despite physical separation, while clarity ensures communication and priorities are understood and aligned across the team. 1. DELIBERATE COMMUNICATION: In a remote/hybrid setting, spontaneous office conversations disappear, so creating intentional opportunities to connect are vital. Schedule regular check-ins that focus on relationships, not just tasks. Informal touchpoints—through calls, texts, or other mediums—maintain connection without being intrusive. These connections foster a culture where employees feel heard, valued, and engaged, which is key to talent retention and growth. 2. CLARITY: Miscommunication can increase without face-to-face interaction. Simple, clear communication ensures everyone is aligned. Regularly asking for and proactively providing "read-backs" - repeating back the information - reduces confusion and misinterpretation. 3. PRIORITIZATION: Clear priorities are essential in a remote setting where visibility into others' work is limited. Without clarity, people may feel overwhelmed or out of sync. Consistent communication around priorities helps teams stay focused, productive, and avoid burnout. 4. EMPOWERMENT and OWNERSHIP: Remote work offers opportunities for decentralized command, but it requires providing the right information, tools, and expectations. Teams need to know what decisions they’re empowered to make and how their work fits into broader objectives. It’s essential that team members know WHY they are working on certain goals and how their contributions fit into the broader objectives. While leaders may be tempted to micromanage due to lack of visibility, resisting this urge is crucial. Trusting people to execute with autonomy fosters greater engagement and efficiency. Conclusion In a remote/hybrid environment, culture must be actively defined and reinforced. Leaders need to recognize that time spent on strengthening relationships is strategically important, and schedule time through one-on-ones, virtual coffee chats, and informal touch-points to maintain the relational fabric often overlooked in remote settings. Empowering teams with clarity and trusting them to execute creates a strong, cohesive culture. Leadership in this environment requires intentionality—building connections, ensuring clear communication, and fostering a culture of trust and empowerment.
Creating a Culture of Productivity in Remote Teams
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Meetings aren’t for updates - they’re where your culture is being built… or broken. In distributed, remote, & hybrid teams, meetings are key moments where team members experience culture together. That makes every meeting a high-stakes opportunity. Yet most teams stay in default mode - using meetings for project updates instead of connection, ideation, debate, and culture-building. Fixing meeting overload isn’t just about having fewer Zooms. It’s about rewiring your communication norms: ✔️ Do we know when to communicate synchronously vs. asynchronously? ✔️ Are we using async tools that give transparency without constant live check-ins? ✔️ Have we aligned on our team values and expected behaviors? 💡 3 ways to reduce meetings and make the remaining ones count: 1️⃣ Co-create a Team Working Agreement. Before you can reinforce values, your team needs to define them. We’ve spent hundreds of hours helping teams do this - and have seen measurable gains in team effectiveness. Key components: ✔️ Shared team goals ✔️ Defining team member roles ✔️ Agreed-upon behaviors ✔️ Communication norms (sync vs. async) 2️⃣ Begin meetings with a connection moment. Relationships fuel trust and collaboration. Kick things off with a check-in like: “What gave you energy this week?” Or tailor it to the topic. In a recent meeting on decision-making norms, we asked: “Speed or certainty - which do you value more when making decisions, and why?” 3️⃣ Make team values part of the agenda. Create a ritual to recognize teammates for living into the team behaviors. Ask the question: “Where did we see our values or team agreements show up this week?” And check in on where could the team have done better. Culture doesn’t happen by accident - especially when your teams are spread across time zones, WFH setups, and multiple office sites. Your meetings can become a powerful tool to build culture with intention. Excerpt from the Work 20XX podcast with Jeff Frick
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A founder DMd me and asked: how can I ensure my remote team is doing as much work as they would if we were in office? I flipped the question back on him and asked: what are you doing to set your team up for success to be productive working from home?? WHY are we looking to remote employees to intrinsically know how to optimize their time and productivity, when we've never given them a roadmap or a playbook to learn how? Here are the 3 things we discussed that he's doing with his team now: 1️⃣ Establish a "not always available" standard. Encourage team members to time block Slack engagement. First hour of the day: Slack is muted and hidden, team members focus on email replies and their biggest work hurdles. *Bonus/up-level: His team works mostly across 4 American time zones, so now they're doing a 1-hour Slack Sprint in the morning and in the afternoon. Slack stays quieter outside of those hours, everyone "congregates" for cross-team questions and engagement during those windows. 2️⃣ Build a low-lift stack of efficiency tools and bake them into onboarding. For most remote employees, a good starting point is: - a Pomodoro plug-in tool - a text expander tool - a to-do list or task + note tool - a mental reset tool (I'm obsessed with Calm right now, the daily calms are a great midday reset) 3️⃣ Schedule a few team- or company-wide coworking sessions every week. This is called "body-doubling" and is a HUGE game changer. Here's how it works: Completely optional to attend, mics stay off, cameras are optional as well. Have a volunteer moderator kick off the hour with a simple prompt: What are you working on for this session? Everyone drops their "what" in the chat, then gets to work. 30 minutes in, moderator does a 5 minute check-in. Encourage a quick stretch, ask a fun question for a mini-conversation. Then back to silent coworking for 20 minutes. Wrap up with asking everyone to drop a simple end-of-session progress check in the chat. Could be as simple as "completed" or "half way there". These virtual coworking sessions have been known to 2-3x productivity when done for just an hour each day. That's it. 3 simple approaches. None of them have to cost a dime. All of them will increase productivity and improve efficiency. And if you're a remote employee or solopreneur, you can start doing these things tomorrow for yourself. I promise it will improve your quality of life. ------ Hi, I'm Jen. I've been working remotely since 2018 and have put sweat, tears, and countless hours into researching how to level up my work from home experience. I'm launching a community that is PACKED with tools, resources, and yes, coworking opportunities for remote workers, to help you make your remote work life your very best life. Doors open in September and I would love to see you there! You can add your name to the (simple but effective, because that's what we're all about) waitlist here: https://lnkd.in/e4B3XM4Y
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Remote work challenge: How do you build a connected culture when teams are miles apart? At Bunny Studio we’ve discovered that intentional connection is the foundation of our remote culture. This means consistently reinforcing our values while creating spaces where every team member feels seen and valued. Four initiatives that have transformed our remote culture: 🔸 Weekly Town Halls where teams showcase their impact, creating visibility across departments. 🔸 Digital Recognition through our dedicated Slack “kudos” channel, celebrating wins both big and small. 🔸 Random Coffee Connections via Donut, pairing colleagues for 15-minute conversations that break down silos. 🔸 Strategic Bonding Events that pull us away from routines to build genuine connections. Beyond these programs, we’ve learned two critical lessons: 1. Hiring people who thrive in collaborative environments is non-negotiable. 2. Avoiding rigid specialization prevents isolation and encourages cross-functional thinking. The strongest organizational cultures aren’t imposed from above—they’re co-created by everyone. In a remote environment, this co-creation requires deliberate, consistent effort. 🤝 What’s working in your remote culture? I’d love to hear your strategies.
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