The Role of Feedback in Content Creation

If you want your content to be great, get FRESH EYES & EARS on it and then LISTEN to feedback. But not just any fresh eyes and ears. Get people who represent your TARGET AUDIENCE. Then look for two primary types of feedback: 1. PATTERNS (multiple people saying the same thing about what's not working) 2. GUT CHECK INSIGHTS (someone says something that you immediately resonate with on a gut level). Do NOT take the feedback personally. You are NOT your content. Just recognize that you have BLINDSPOTS, and then do the work to fix them. When you get too close to your work, you can no longer see it objectively (it's called the "the curse of knowledge"). You can no longer see what is wrong. FRESH EYES & EARS are the best way I know to overcome this. Do it early and do it often, and your content will be WAY better than if you create in a vacuum.

I ask my clients to be brutally honest & give critical feedback for the content I write for them. If they don’t, it means I’m doing it wrong. 3 days back, I had my first ever content call with a client The process was new to both of us. For me, it was all about learning how to ask the right questions. The kind that prompts them to open up & dive into the subject. For them it was about articulating it as clear as possible It was a 60 minute call and by the end of it, I could tell we were able to juice out really good insights, POVs, stories. After turning the conversation into useful LinkedIn posts, I sent them over for review and feedback. I had 15 suggestions/mistakes pointed out from the client I was glad the client gave me their honest feedback. Instead of complaining or feeling bad, I took it positively. Here's why ------ 1/ Even though it's an iterative process, I want to make sure every line is coming from them/sounds close to how they think, speak in real This way their audience/ future clients know they are talking to the founder Most importantly, it’ll will give me an idea of which voice archetype does the client fall under: 1/ The storyteller 2/ The opinionator 3/ The fact presenter 4/ The frame worker 5/ The F bomber This way I’ll know how they’d like to tell the message for future content ------ 2/ There might be instances of subjects I am less familiar with & not know the industry language/ specific terms. With feedback, I’ll know these insights & so next time when I create content, I can avoid sounding like an idiot I can be confident enough to tell this works because now I know the client’s language Also, it’ll reduce their headache ------ 3/ With feedback loops, it makes it very easy for me and my client to understand what exactly we both want. This will give me clarity to understand: - Their choice of words - Where do they use acronyms and initialism - Are they speaking UK English or US English? As a ghostwriter, you’d want take feedback more seriously because every piece of content is carrying their reputation, voice and perception.

I accidentally built a personal brand on LinkedIn and I don’t recommend it. I was just sharing thoughts, trying things out, and let’s be honest, winging it. I made a lot of mistakes… I wasn’t trying to build a brand. Honestly? I just wanted the serotonin hit. But in retrospect, those missteps taught me a lot. If I were starting over, here’s what I’d do differently. 🎤 1. Start with a clear audience and value proposition When I first started posting, I was writing for my personal network. That’s because I didn’t know who my actual audience was, or what I had to offer them. Brands constantly fall into this trap. Even when a brand has defined their ideal customer profile (ICP), their content often ends up speaking more to employees, recruits, or investors than to the people they’re actually trying to reach. If you’re in a similar spot: Identify target audience upfront and ask: Are they junior marketers trying to level up? Creatives looking to break into strategy? The clearer you are, the easier it is to speak directly to them — not just into the void. ✅ Helpful Tip: Use polls or comments to test who’s engaging and why. 🧠 2. Use feedback to guide content evolution Early on, I noticed videos were my top-performing content type, probably because of my background in video editing and my creative-leaning network. But instead of leaning into that insight and experimenting more, I kept waiting until I had something “video-worthy.” And when posts underperformed, I didn’t analyze or adjust, I just moved on (because I wasn't trying, remember?). Here’s a small shift that could make a big difference: Treat content like a feedback loop. Use comments, DMs, and analytics to iterate on themes, tone, and format. Don’t chase perfection, chase patterns. ✅ Helpful tip: After each post, ask yourself: Who engaged? What format did I use? What was the topic? 👀 3. Share more behind the scenes and stay consistent Some of my best-performing content showed real moments from my work and life. That makes sense: people connect with what feels human. I tell brands this all the time: people want to see the messy middle, not just the polished end product. Brand building isn’t about going viral. It’s about showing up consistently with a point of view your audience can trust. If you're having trouble feeling inspired: Show more of the process, not just the highlight reel. And post with consistency, not just when inspiration strikes. ✅ Helpful tip: Pick one day a week to post no matter what. Treat it like a standing meeting with your audience. Showing up creates momentum and momentum creates inspiration. 🧾 Bottom line: If you’re trying to build a personal brand, don’t wait for it to “accidentally” happen. Know who you’re speaking to. Learn from the feedback. Stay consistent. And don’t be afraid to show the real stuff, it’s often what resonates the most. So tell me, are you building a personal brand on purpose, or are you winging it like I did?

The Power of the Feedback Loop in Content Creation Some people say the most critical component of a successful marketing strategy is listening to your ideal target audience. This ongoing dialogue with your customers shapes the content you create, ensuring it resonates and delivers value. 🔄 The Feedback Loop: When you engage with your audience through platforms like LinkedIn, YouTube, or your podcast, you create a feedback loop. This continuous cycle of input and response allows you to refine your content and messaging. Here's why it's so impactful: 1. Real-Time Insights: Comments and questions on your posts provide immediate feedback, helping you understand what's working and what's not. 2. Content Refinement: This feedback helps you make necessary adjustments to better meet the needs and interests of your audience. 3. Innovative Ideas: Often, audience feedback can spark new ideas and approaches that you might not have considered. For us, this process is invaluable. By carefully listening and responding to our audience, we create content that truly connects. Whether it's a LinkedIn post, a full podcast episode on YouTube, or any other medium, the interaction and engagement we receive guide our content strategy. Remember, the feedback loop is not just about making tweaks—it's about evolving your entire messaging strategy based on real audience insights. So, keep the conversation going, and let your audience help you shape content that educates, inspires, and drives meaningful connections. 💬 How do you leverage audience feedback in your content creation process? Share your thoughts below! #ContentCreation #FeedbackLoop #AudienceEngagement #B2BMarketing #MarketingStrategy #DigitalMarketing #Podcasting #ContentMarketing