Importance of Real-Time Data in Omnichannel Retail

Most “AI in retail” maps pick winners by logo count. Wrong scoreboard. Your data layer decides who actually ships outcomes. We mapped the landscape across personalization, ops, pricing, fraud, and more. At a glance it’s a feature spread; under the hood it’s a dependency graph. It is powered by the layers at the bottom: external data, data & AI platforms, and models. 𝗣𝗹𝗼𝘁 𝘁𝘄𝗶𝘀𝘁: every category collapses without clean, connected, real-time data. Retailers whose systems and agents act on live, trusted data share three measurable disciplines: → Latency: minute-level signal-to-action SLA → Coverage: % of priority SKUs/regions watched → Actionability: changes ship across PIM, media, pricing with an audit trail Logos don’t move shelves; pipelines do. The fastest way to lose is to run the smartest tool on stale or siloed data. When the dust settles, will the best results come from the most features… …or the best 𝗱𝗮𝘁𝗮 𝗹𝗮𝘆𝗲𝗿? 👇 Full map below. #RetailAI

When I interviewed Stephan Waldeis, VP of eCommerce Europe at Husqvarna Group, he said this about tracking real-time data and retailer partnerships. “We track customer behavior, we track inventory levels at our partners, we track sales performance — and of course, we possibly... we track all of that in real time. Imagine, our robots — at least the ones from the last 10+ years — are all connected. So, we have a lot of insights in which gardens they are driving, when they are operating, etc. And that is data that we are leveraging, but also data that we are sharing with our channel partners. That’s great even for the channel partners who are not really interested in operating an eCom site. We provide them with a lot of insights… what kind of products are interesting in your area, because we know exactly from visits on our site, which products in a particular region are more relevant — in Amsterdam versus in Berlin versus in Munich.” 𝗛𝗼𝘄 𝘀𝗵𝗼𝘂𝗹𝗱 𝘄𝗲 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝘁𝗵𝗶𝘀 𝗳𝗼𝗿 𝗖𝗣𝗚 𝗯𝗿𝗮𝗻𝗱𝘀 𝗮𝗿𝗼𝘂𝗻𝗱 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 𝘁𝗼 𝗳𝘂𝗲𝗹 𝗴𝗿𝗼𝘄𝘁𝗵? 1️⃣ Activate Real-Time Retailer Collaboration Track and share real-time consumer behavior, inventory, and sales data with retail partners — even those with limited digital capabilities — to strengthen joint decision-making, optimize local assortments, and drive smarter sell-through at the shelf. 2️⃣ Localize Product Strategies with Regional Demand Signals Use geo-specific browsing and purchase data to tailor product recommendations, promotions, and stock levels at the city or neighborhood level — what sells in Amsterdam might flop in Berlin if you don’t read the digital shelf signals correctly. 3️⃣ Turn Connected Product Data into a Competitive Advantage Leverage connected device insights (where available) not only for product innovation but as a marketing and retail sales weapon, identifying usage patterns, seasonal trends, and regional preferences that can feed back into supply chain, DTC, and retail media strategies. 𝗧𝗼 𝗮𝗰𝗰𝗲𝘀𝘀 𝗮𝗹𝗹 𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗼𝗹𝗹𝗼𝘄 ecommert® 𝗮𝗻𝗱 𝗷𝗼𝗶𝗻 𝟭𝟰,𝟬𝟬𝟬+ 𝗖𝗣𝗚, 𝗿𝗲𝘁𝗮𝗶𝗹, 𝗮𝗻𝗱 𝗠𝗮𝗿𝗧𝗲𝗰𝗵 𝗲𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲𝘀 𝘄𝗵𝗼 𝘀𝘂𝗯𝘀𝗰𝗿𝗶𝗯𝗲𝗱 𝘁𝗼 𝗲𝗰𝗼𝗺𝗺𝗲𝗿𝘁® : 𝗖𝗣𝗚 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗚𝗿𝗼𝘄𝘁𝗵 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿. About ecommert We partner with CPG businesses and leading technology companies of all sizes to accelerate growth through AI-driven digital commerce solutions. Our expertise spans e-channel strategy, retail media optimization, and digital shelf analytics, ensuring more intelligent and efficient operations across B2C, eB2B, and DTC channels. #ecommerce #dataanalytics #CPG #FMCG #data Milwaukee Tool Bosch Makita U.S.A., Inc. STIHL Mondelēz International Nestlé Mars Ferrero General Mills L'Oréal Henkel Beiersdorf Colgate-Palmolive The Coca-Cola Company Unilever L'Oréal Coty Kao Corporation adidas Nike New Balance PUMA Group the LEGO Group Sony Panasonic North America Bose Corporation

You’re running a thriving retail business, your sales are soaring, and customer demand is through the roof. But behind the scenes, there’s a ticking time bomb—your inventory management. Stockouts, overstock, and delayed orders are quietly eroding your profits and customer satisfaction. Here’s the hard truth: In today’s fast-paced retail environment, outdated inventory management is a silent killer. It’s not just about knowing what’s in your warehouse; it’s about having real-time insights that empower you to make smarter decisions on the fly. Why does real-time inventory matter? Prevent Stockouts and Overstocks Real-time data gives you a clear view of your inventory levels at any given moment. No more guessing games or reactive reordering. You can see exactly what’s selling fast and what’s gathering dust, allowing you to adjust your orders accordingly and keep your shelves perfectly stocked. Boost Customer Satisfaction Imagine a customer walks into your store or clicks on your website to buy a product, only to find it’s out of stock. Frustrating, right? Real-time inventory insights ensure that your customers never face this issue. By knowing what’s available, you can promise—and deliver—on your customer experience every time. Optimize Your Supply Chain With real-time insights, you can spot inefficiencies and bottlenecks in your supply chain as they happen. This means you can quickly adapt, reroute shipments, or reorder products to keep everything running smoothly. It’s like having a 24/7 pulse on your entire operation. Increase Profit Margins Real-time inventory management isn’t just about avoiding losses; it’s about maximizing profits. By reducing excess inventory, cutting down on storage costs, and improving turnover rates, you’ll see a direct impact on your bottom line. Adapt to Market Changes Instantly The retail world moves fast. Trends change overnight, and customer preferences are fickle. Real-time insights let you react immediately—adjusting your inventory to meet new demands without missing a beat. It’s the difference between leading the market and playing catch-up. Retailers who embrace real-time inventory insights are not just staying afloat—they’re thriving. In an era where data is king, having the ability to monitor, analyze, and act on inventory data in real-time is no longer a luxury—it’s a necessity. If you’re ready to elevate your retail game, it’s time to ditch the outdated systems and embrace the power of real-time insights. The future of retail isn’t about guessing what’s next; it’s about knowing it. Let’s keep building. Follow Ekyam.ai #realtimeinsights #supplychain #b2b #Inventorymanagement