Ga4 New Updates and Features

A happy day for 📊4️⃣ analytics, I’ve got a big time saver for you. One of the glaring misses for Google Analytics 4 has finally been fixed. Rolling out this week and going forward, administrators and editors of GA4 properties can now save comparisons within their GA4 property. This means you and your team can easily access and reuse the user segments you frequently analyze without having to recreate them each time. What is a comparison? Is a feature that allows GA4 editors and administrators to compare user segments based on dimensions. The problem was, once you created comparisons, they never could be saved. That meant you had to re-create the comparison every time you went into the report. If you use Google analytics 4 on a regular basis, you know this solves a huge pain point. The old Google Analytics Universal, or GA3 accomplished this through saved segments. These comparisons can be super helpful in looking at various user groups, and comparing their performance. ⭐️For instance, you could compare your paid Facebook campaigns, with your organic search traffic, comparing across the dimensions of default channel group, or source/medium. You can build comparisons like this on any dimension in GA4, and look at various related metrics. Often users get confused around the difference between dimensions and metrics. Just think of them like a spreadsheet, the dimensions are the rows, the metrics are the columns 🔑 Additionally, Google has added the ability to define audience-based conditions through saved comparisons. This feature allows you to create and report on advanced user segmentations, such as defining a comparison as audience name = "OEM referral traffic." 💰 With these new capabilities, you'll be able to: ✅ Save time by reusing previously created comparisons ✅ Ensure consistency in your analysis across your team ✅ Quickly access and report on your key user segments If you're an administrator or editor of a Google Analytics property, be sure to check out these new features and start incorporating them into your analysis process. 📊 Follow George Nenni for more #automotive #automotivemarketing #automotiveindustry #googleanalytics4 tips and strategies to help your dealership

Google Analytics 4 #BigQuery export added a few new fields to its schema. The updates took place on 7/11/2024. 3 fields on the root level: - batch_event_index - batch_page_id - batch_ordering_id 3 fields on the collected_traffic_source: - manual_source_platform - manual_creative_format - manual_marketing_tactic These fields are not yet available in the official documentation. The batch fields can finally provide a unique key for each event within a session. In the screenshot attached, you can see events from a single session ordered by the event timestamp ascending. A combination of all three batch fields provides a unique identifier (and order) for each event, even if sent at the exact same timestamp. Example: Rows 5 and 6 in the screenshot have the same user pseudo id, session id and event_timestamp, however, within the same batch page, and batch order one has an event_index 1 and the other one 2. This finally allows us to get deterministic ids for the GA4 events.

🚨 GA4 UPDATE: New Key Events Layout Just Dropped Google just quietly rolled out a UI change (shocker, I know) that could mess with your GA4 workflow if you're not paying attention. Normally, to manage Key Events, you'd go: Admin > Data display > Key events BUT in some properties, this path is gone. Instead, it now lives under: Admin > Data display > Events From there, you’ll click the ⭐️ star next to the event to mark it as a Key Event. What this means: - If you don’t know where to look, you might think your Key Events vanished. - If you're onboarding a new store or QA’ing a vendor setup, this change can throw you. - And if your reporting suddenly looks off? Start here first. Not all properties are impacted (yet), but this feels like a full rollout in progress

Did GA4 just make a massive comeback? In case you missed Google Marketing Live announcements yesterday, here are a few big changes coming: 1. Cross-channel attribution now includes ability to import non-Google campaign data directly into GA4 from Pinterest, Reddit, and Snap. Will Meta be next? 2. Benchmarking. Probably one of the most widely requested feature of Elevar for years! "How do I stack up against ________". Well, there's a new GA4 feature rolling out that will help you understand how your performance compares to businesses similar to you. 3. Open-source MMM Model - Meridian. I'm curious how this will compare to other leaders in the MMM space. Will brands test this to compare against their existing MMM/MTA solution? Will they fully embrace? 4. Forecasting tooling that includes a projections planner and scenario planner. With this update, you’ll be able to track campaign pacing and projected performance across channels—and get recommendations. 5. Data Manager. This has been around for a while behind the scenes (I believe announced 2 years ago?). But it's essentially a pipeline into your Google property to enrich the data that the Google Tag is already collecting. One of the main benefits here will be to help with Enhanced Conversions => Attributed Conversions. Still digesting all of the amazing updates. Unfortunately for those GA4 doomsdayer's, it looks like GA4 is here to stay!