Importance of trust in AI
Trust constitutes a key ingredient for the successful adoption and acceptance of AI systems in general, including generative AI. If users lack confidence in the inner workings and decision-making processes of this new technology, it’s highly doubtful that they will be willing to use or rely on its outputs. Building up trust in generative AI systems is an essential step toward gaining user confidence and ensuring that its use is widespread, responsible, and ethical.
Consider a scenario where a travel agency employs a generative AI system to assist customers in planning their vacations. The AI can suggest personalized itineraries, recommend accommodations, and provide travel tips based on the customer’s preferences and historical data. However, if customers do not trust the AI’s recommendations, they are unlikely to rely on its suggestions or share personal information necessary for tailoring the recommendations.
This means that trust...
