Executive roundtables
While engaging your user base can create a great passion for your product and provide significant insights into usage patterns, creating meaningful relationships with industry executives will drive adoption and visibility and establish a true conduit for your customers to help you drive innovation and greater usability and security in your product.
Having an executive sponsor grants you a force multiplier. That executive can drive the rapid adoption of your product. Moreso, they can provide your team with crucial insights into how implementation and integration operations are actually preceding and how your product is perceived.
Executives might also take an interest in liaising or coordinating features with your engineering teams. Their insights on security and compliance could alter your perspective.
Here’s what an executive roundtable session might look like for your team.
Figure 14.2 – Executive roundtables...
