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Practical Generative AI with ChatGPT

You're reading from Practical Generative AI with ChatGPT Unleash your prompt engineering potential with OpenAI technologies for productivity and creativity

Product type Paperback

Published in Apr 2025

Publisher Packt

ISBN-13 9781836647850

Length 386 pages

Edition 2nd Edition

Languages

Python

Tools

ChatGPT

Concepts

GPT/LLMs

Author (1):

Valentina Alto

View More author details

Table of Contents (18) Chapters

Preface

1. Fundamentals of Generative AI and OpenAI

2. Introduction to Generative AI FREE CHAPTER

3. OpenAI and ChatGPT: Beyond the Market Hype

4. ChatGPT in Action

5. Understanding Prompt Engineering

6. Boosting Day-to-Day Productivity with ChatGPT

7. Developing the Future with ChatGPT

8. Mastering Marketing with ChatGPT

9. Research Reinvented with ChatGPT

10. Unleashing Creativity Visually with ChatGPT

11. Exploring GPTs

12. OpenAI for Enterprises

13. Leveraging OpenAI’s Models for Enterprise-Scale Applications

14. Epilogue and Final Thoughts

15. Other Books You May Enjoy

16. Index

Appendix

Boosting SEO

Another promising area for ChatGPT to be a game changer is SEO. This is the key element behind ranking in search engines such as Google or Bing and it determines whether your website will be visible to users who are looking for your product.

Definition

SEO is a technique used to enhance the visibility and ranking of a website on search engine results pages (SERPs). It is done by optimizing the website or web page to increase the amount and quality of organic (unpaid) traffic from search engines. The purpose of SEO is to attract more targeted visitors to the website by optimizing it for specific keywords or phrases.

Imagine you run an e-commerce company called Hat&Gloves, which only sells, as you might have guessed, hats and gloves. You are now creating your e-commerce website and want to optimize its ranking. Let’s ask ChatGPT to list some relevant keywords to embed in our website:

Figure 6.18: Example of SEO keywords generated...

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Authors (1)

Valentina Alto

Valentina Alto

Valentina Alto is a technical architect specializing in AI and intelligent apps at Microsoft Innovation Hub in Dubai. During her tenure at Microsoft, she covered different roles as a solution specialist, focusing on data, AI, and applications workloads within the manufacturing, pharmaceutical, and retail industries and driving customers' digital transformations in the era of AI. Valentina is an active tech author and speaker who contributes to books, articles, and events on AI and machine learning. Over the past two years, Valentina has published two books on generative AI and large language models, further establishing her expertise in the field.

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