Tips for Writing Effective Direct Mail Sales Letters
1. Read the following tips for writing effective Direct Mail sales letters and rank them from 1 to 15 that is from the one !o" consider the most "sef"l and relevant to the least important# $ow to Write Effective Direct Mail Sales Letters
Make sure the message matches the needs of the target audience. Get rid of the general information, you risk losing the reader, so get to the point. Be clear and concise, avoid sophisticated words and unessential information. Dont focus on product features, focus on product benefits. Make it personal and conversational, formal letters wont help much. Try to generate a response, not yet a sale, youre only trying to open doors now, selling is the ne t step. Dont forget the postscript !".#.$, most readers check the ".#. before they actually get to read the letter, so re%state your offer in the ".#. Make it reader%friendly, use white space, short paragraphs, and bullets, nobody reads big chunks of te t. Dont write more than one page. Make a &no%risk offer, that is, offer free information, product samples, an article, some tips, etc. Dont forget the deadline' it usually increases the rate of responses. (all to action, &(all our free number ) for a free consultation. #end pre%paid postage reply mail, dont lose a response or even an order for the cost of a single stamp. *nclude a guarantee, it offers integrity and credibility to your products or services. *nclude testimonials of satisfied end users, but if you use their names, make sure you get their signed authori+ation. ,dapted from &-ow to .rite /ffective Direct Mail #ales 0etters, by Brad Dunn
%. Read the following letter. Tick from the tips a&ove the ones that !o" think the writer of this letter has taken into acco"nt. Do !o" think it co"ld &e a s"ccessf"l sales letter' Disc"ss in pairs.
abridged and adapted from www.instantsalesletters.com
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