Business Baazigar Showcase your Business Acumen
Smiling Soul Ventures operate into multiple domains including
consultancy, education services, training and trading of chemicals
and dry-fruits. The present case-study pertains to the dry-fruit
segment of their business.
With the festive season coming near, especially Diwali, the dry-fruit
trading segment of Smiling Soul Ventures was into full swing. The
last 3 years hadnt been the best as they were not able to generate
enough sales. Rihaan, the charismatic Chairman heading the dry-
fruit division was a bit worried. The margins were shrinking and the
sales were not picking up. He had received an ultimatum from the
group head that if the business didnt generate profit this year, the
group would shut-down the division. Rihaan was in love with the dry-
fruit business and did not want it to slip away.
About the Dry Fruity Business
SSV Dry Fruits procures the worlds finest dry-fruits from across the
globe, sorts and packages it and supplies to retail and corporate
clients in India. Their main products were:
Almonds 2 varieties Standard and Premium
Pistachios 2 varieties Cholesterol-free (with shell) and without
shell
Raisins Standard and Premium
Cashews Plain Standard, Premium and Exotic
Salted - Standard
The philosophy was to offer the worlds finest dry-fruits at reasonable
prices to the common man of the country. Though the philosophy was
noble, there was plenty of competition in the market which made it
difficult to achieve sales growth. In their bid to boost sales, SSV also
went online and standard selling their products through sites like e-
bay, rediff shopping etc. But the margins were eroded due to
dependence on third party services. Subsequently, they started their
E-commerce website but the cost of the site far exceeded the benefits.
Sales didnt pick up. Rihaan was worried how to reach the masses
and convince them to purchase what he had to offer.
Major Concerns
1. The value proposition offered by SSV Dry Fruits is not unique
2. No pre-defined channel for retail and corporate clients
3. Inability of achieve sales
Deliverables:
The participants need to put themselves in Rihaans shoes and think
of innovative and practical solutions to boost sales.
Please note that the ideas suggested should be practical to
implement as the shortlisted teams will have to implement a few of
their own ideas and show a positive response to them.
The competition will be held in 2 rounds the details of which are as
follows:
i. Round 1 The team needs to submit a PowerPoint Presentation
highlighting your innovative opinions, business solutions and growth
strategy for the company and a report (not exceeding 1000 words)
giving a brief on the ideas/solutions provided in the presentation.
The deliverables (to be named Business Baazigara_Team
Name_College/Organisation Name) are to be mailed on to
[email protected] and
[email protected] with
subject line Business Baazigar latest by September 13, 2014 end of
day.
ii. Round 2 - Top solutions in Round 1, as judged by the eminent
panel of judges will be shortlisted for the second round.
The second round will require the teams to actually implement the
solutions/strategies suggested in their submission for round 1.
MBAWizards.com will provide all the necessary support/details
required for the shortlisted teams to ensure that they are able to
implement the strategies.
The participants will have to submit a report detailing the
success/failure of the strategies and difficulties faced along with
improvements in the form of a report.
The presentation, report or any deliverable should not be a work of
plagiarism and should be an original work of the participant. Entries
found to be copied from somewhere will be immediately disqualified.
Any reference to any source must be clearly mentioned.
Winners and runners-up will receive:
a. Gift vouchers and cash prizes worth Rs. 25,000/- to the winning
team and worth Rs. 15,000/- to the runners up.
b. An opportunity to be associated with MBA Wizards for live
consultancy and management projects, marketing campaigns.
c. An opportunity to become the Campus Ambassador for MBA
Wizards.
The various privileges offered by MBA Wizards will bring about
a transformational change in your personality and will add
substance to your resume.
d. E- certificate from MBAWizards.com
6. For any queries regarding the contest, please feel free to drop an e-
mail to
[email protected] 7. The management of MBA Wizards reserves the right to make all
the judgements or changes in the Terms and Conditions of the
contest, in present and future, and this decision will be binding on all
the participants. On submission of the content, the management
reserves the right to publish your name, content, work or any part of
the submission on their website or any social network site or
otherwise in the present and future giving due credit to the
participant. By participating in the contest, you agree to all the
Terms and Conditions laid down by the management of MBA
Wizards.
