KRISPY KREME DOUGHNUTS,
INC.
STATEMENT OF THE PROBLEM
Leadership development as a key tool for stabilizing growth expansion among its
global competitors
KEY ISSUES
External
Acquisition of Digital Java, Inc.
A strategic initiative to improve and extend their product offering.
Chief competitors
Leading doughnut chains such as Dunkin Donuts wherein its forte is quick
and consistent service and Tim Hortons, which relied heavily on franchising, are
among of the chief competitors of Krispy Kreme.
Internal
Training Program
Establish to create a multimedia management-training curriculum to provide
a well round competitive employees.
Companys Infancy
Management believed that the company was still in its infancy so to
overcome this matter growth potential such as company's strong brand name,
highly differentiated product, high-volume production capability, and multichannel
market penetration strategy must be effectively enhance to put the company in a
position to become the recognized leader in every market it entered.
SWOTE ANALYSIS
CASE STUDY #01
UNDERGRAD
RESEARCH
KRISPY KREME DOUGHNUTS,
Strengths
INC.1. Training program to create a multimedia management
training curriculum
2. New leadership and implementing a new strategy of developing a vertically
integrated supply chain known as KK manufacturing & distribution by the
company
3. Merging of Krispy Kreme Doughnut Corporation into a new company, Krispy
Kreme Doughnuts, Inc. to use the proceeds from its IPO to remodel or relocate
older company-owned stores, to repay debt, to make joint venture investments
in franchised stores, and to expand its capacity to make doughnut mix
Weaknesses
1. The company was still in its infancy
2. The company had spent very little on advertising to introduce its product to new
markets, relying instead to local media publicity, product giveaways and word of
mouth
3. Changing over of management team
Opportunities
1. Has growth potential due to its company's strong brand name, highly
differentiated product, high- volume production capability, and multichannel
market penetration strategy put the company in a position to become the
recognized leader in every market it entered
2. Acquisition of Digital Java, Inc. to extend their product offering
3. Establishing the Learning Initiative Program as well as Performance
Management System
Threats
1. Lots of chief competitors
2. Quick and consistent service of one of their leading competitor
3. Different strategies and techniques their competitor used to attract customer
Environment
1. Constrained the growth of doughnut chains
2. Considering of nutritional content for consumers
3. Eco-friendly
ALTERNATIVE COURSES OF ACTION
CASE STUDY #01
UNDERGRAD
RESEARCH
KRISPY KREME DOUGHNUTS,
INC.
1. Application of Work Experience Acquired
Leadership development does not only acquired from trainings or related
workshops, it also acquired and enhanced through experience. Aside experience is
the best teacher.
2. Exposure to Industry
With a much exposure to industry, an individual may know in hand and mind,
the actions and steps to be done considering many factors that his/her decision
may bring to the company.
3. Seminars and Workshops
Attending related seminars and workshops can fully enhance ones
leadership potential that can later be applied for future use.
RECOMMENDATION
As part of the leadership development of Krispy Kreme, training programs were
implemented to establish a multimedia management-training curriculum to enhance
Learning Initiative Program and Performance Management System to increase their
capacities in senior management areas to overcome companys infancy while pushing
the companys growth expansion beating its chief competitors in the global food industry
with the help also of acquisition small company.
CONCLUSION
Leadership can be develop through the application of work experience, exposure to
industry and by attending seminars and workshops necessary to improve ones potential
CASE STUDY #01
UNDERGRAD
RESEARCH
KRISPY KREME DOUGHNUTS,
necessary for stabilizing the growth expansion of the company
INC.
among its global competitors.
CASE STUDY #01
UNDERGRAD
RESEARCH
