Professional Writing Team
Professor Bialas
ENGL 297
18 October 2017
Ethnographic Research Proposal
Introduction: Our ethnographic research proposal looks at social media writing, and more
specifically it aims to find out more about social media writing in a respective workplace. We
also aim to uncover the role social media writing plays in the workplace. An even broader goal is
to discover the effect social media writing has on society.
Research Questions:
- Consultant, help creative vision to develop a voice
- audience
As a social media writer, is there a lot of biased and/or inaccurate information that may
when writing?
What is the workplace environment like as a social media writer?
What roles does social media play in the workplace?
What does social media writing include?
What effect does social media writing have on society?
Research Subject: Social media professionals are responsible for using creative content to
deliver a brand message effectively ie. blogs, photography, social media platforms. They have
extensive experience in launching, managing, and growing branded accounts on all social media
platforms. In addition, they are capable of creating a brand's written and visual social media
voice from large amounts of social media data. Since Ms. Newton is a freelancer, she works for
herself. However, she has prior experience in the professional field at businesses such LA force
and Stevens, Sears, and Cover girl. Over the past ten years, Ms. Newton developed her skills
through multiple jobs as a public relation assistant, online content specialist, personal blog and a
global and community manager. Ms. Newton would be the perfect candidate for us because she
has the knowledge to explain specific techniques within social media writing. In addition, she
has personal and professional advice and experiences on how to become a professional social
media writer to accomplish our goal of the effect social media has on writing.
Data Collection Methods: Our data collection methods will be from an array of online sources
giving us data on how small businesses, blogs, etc. benefit from their social media presence and
how well they can reach their audience. Our interviews will provide us with statistics from
different businesses Facebook pages, Instagram accounts, and other online platforms to see their
audience reach and how their audiences and influence has grown due to their use of social media.
Data Analysis: With the fieldnotes, interview, and observations collected we hope to get a sense
of how the workplace operates, and the effects on society. Specifically, we could take a piece of
social media writing from our research subject and analyze it to figure out the effect it has on
society. We would first figure out the purpose of the social media writing, then based off that
information figure out its purpose. After both of those questions are answered we should be able
to get some idea of its affect on society. Looking at our observations, fieldnotes, and interview
answers we should also get a good idea of the workplace, its atmosphere, and how it operates.
Schedule of Work:
Task Due Date Who is Assigned Completed?
Set up Interview by 10/16 Zoey
Conducting 10/22 Zoey, Kirell, Alex,
Interviews Rashid
Conducting Field 10/22 Zoey, Rashid
Visits
Collecting Social 10/22 Kirell,Alex
Media Writing
Samples
Analyzing Field 10/29 Zoey, Kirell
Notes/ Observations
Transcribing 10/29 Rashid, Alex
Interview
Composing Progress 11/01 Zoey, Kirell
Report
Complete 1st Draft of 11/09 Kirell, Alex
Ethnographic Report
Submit 1st Draft of 11/15 Kirell
Ethnographic Report
Revise Ethnographic 11/18 Alex, Zoey
Report
Complete Final Draft 11/20 Rashid, Zoey
of Ethnographic
Report/ Submit it
