DECLARATION

I hereby declare that the Research report entitled “Comparative Study of Customer
Preference Between Swiggy and Zomato” submitted for the Degree of Bachelor of
Business Administration, is my original work and the project report has not formed the
basis for the award of any diploma, degree, associate ship, fellowship or similar other
titles. It has not been submitted to any other university or institution for the award of any
degree or diploma.

Place:
Date BBA IV SEM.

1
 ACKNOWLEDGEMENT

Survey is an excellent tool for learning and exploration. No classroom routine can
substitute which is possible while working in real situations. Application of theoretical
knowledge to practical situations is the bonanzas of this survey.

Without a proper combination of inspection and perspiration, it is not easy to achieve

anything. There is always a sense of gratitude, which we express to others for the help
and the needed services they render during the different phases of our lives. I too would
like to do it as I really wish to express my gratitude toward all those who have been
helpful to me directly or indirectly during the development of this project.

I would like to thank my teachers --------------------- and ------------ (Faculty) who has
been always there to help and guide me in all manners. Their perceptive criticism kept me
working to make this project more useful. I am thankful to them for their encouraging
and valuable support. Working with them has been an extremely knowledgeable and
enriching experience for me. I am very thankful to them for all the value addition and
enhancement done to me.

No words can completely express my overriding debt of gratitude to my parents whose

support helped me in all the way. Above all I shall thank my friends who constantly
encouraged me so as to enable me to do this work successfully.

******************
BBA IV SEM.

2
 TABLE OF CONTENTS

CHAPTER CHAPTER NAME PAGE NUMBER

NUMBER

I INTRODUCTION

II OBJECTIVES OF THE STUDY

III COMPANY PROFILE

IV REVIEW OF LITRATURE

V RESEARCH METHODOLOGY

VI DATA INTEPRETATION & FINDINGS

VII CONCLUSION

VIII SUGGESTIONS & RECOMMENDATIONS

IX LIMITATIONS OF THE STUDY

X BIBLIOGRAPHY

XI ANNEXURE

3
I. INTRODUCTION

4
 INTRODUCTION

In this research I have surveyed in Varanasi the performance and customer Preferences of
two famous food ordering system like of Zomato & swiggy, which are used by people of
all ages. During this research I have interacted with people of different ages at
“Varanasi”. After this research I came to know how people perceive these two famous
brand on the variables like price, quality, advertisement, satisfaction, taste, packaging,
brand loyalty etc. I also came to know which particular brand is most preferred by people
of different age groups. In this research an attempt has been made also to identify the
consumption habits of food in terms of the pack size etc i.e. whether they buy small, big
or family pack. Trend of ongoing changes in their likings has been shown in the report. In
this report I have tried to explain the research process.

5
OBJECTIVES OF THE
STUDY

6
 OBJECTIVES OF THE STUDY

This project is based on the comparative study Customer Preferences between Zomato &
swiggy Brands. Objectives of the study are:

 The other objective is to know about the customer satisfaction level

associated with the product and the customer preference level.
 To increase customer satisfaction and recapture the market share by fulfilling
the customer needs.
 To study the factors affecting the consumption pattern.

7
COMPANY PROFILE

8
 ZOMATO

Helping people discover great places around them.

Our team gathers information from every restaurant on a regular basis to

ensure our data is fresh. Our vast community of food lovers share their
reviews and photos, so you have all that you need to make an informed
choice.

Building amazing experiences around dining.

9
Starting with information for over 1 million restaurants (and counting)
globally, we're making dining smoother and more enjoyable with services
like online ordering and table reservations.

Enabling restaurants to create amazing experiences.

With dedicated engagement and management tools, we're enabling

restaurants to spend more time focusing on food itself, which translates
directly to better dining experiences.
And we're doing it globally
From Vancouver to Auckland, Zomato is used by millions every day to
decide where to eat in over 10,000 cities across 24 countries. In a few years,
we should be able help point you to a great place to eat no matter what part
of the world you're in.

One team
We are over 2000 passionate Zomans strong across 24 countries, and we're
growing by the day. At last count, our team represents 32 nationalities, and
speaks twice as many languages. We're split 50:50 on tea drinkers vs. coffee
drinkers. The tea drinkers are the nicer ones.

Here are just some of the folks doing what we do.

We're always looking for great folks to join us on our mission. If you want
to be a part of our story, we'd love to chat. Explore our careers section to see
if there's a role that excites you. If there isn't one and we like each other,
we'll create one for you.
10
 Guidelines and Policies
If there's one thing we truly love, it's sharing in all the great foodie moments you have.
Bouquets when the food exceeds your expectations, brickbats when the service is
shocking, chronicles of your food excursions – they all count.

While we welcome your opinions and descriptions of your dining experiences, there are a
few things we expect from every user on Zomato. Your reviews and photos, as well as
your profile and the comments you share, are all subject to Content Guidelines, our
Foodie Code of Conduct.

If your activity on Zomato doesn't match up to these content guidelines, we reserve the
right to take action as we deem necessary. This could include altering or deleting your
reviews or comments, or deleting your Zomato account altogether, with or without
notice. Zomato also utilizes an algorithm to aid in removing suspicious reviews. If you
feel your review was deleted in error, email us at [email protected].

If you see content that does not align with these guidelines or our Terms of Service,
please let us know. We will consider all reports. However, due to the diversity of our
community, it is possible that content disagreeable to you might not meet the criteria to
be removed.

Foodie Code of Conduct

 Keep out the clutter: To make sure we collectively work towards building the
highest-quality content that's useful to everyone, reviews need to be a minimum of
140 characters long for dine-in reviews.. That's just about the length of a tweet, so
it's convenient even for all you micro-bloggers. If you cover the food, service and
ambiance, you shouldn't fall short on characters. We do not have 140 characters
limit for an online order review. However, if any review is filled with junk, we
might have to remove the review altogether.

 Keep it relevant: Please keep your contributions relevant to Zomato. Accounts

placing irrelevant, inappropriate, or promotional content, that solicit customers, or
that spam restaurants, notice.or are based on any already disclaimed or informed

11
 policies and practices of a restaurant may be deleted without notice. If your review
has been removed or moderated by us and if you repost another experience for the
same restaurant, we reserve the right to remove that review too, even though such
review might be in line with our content guidelines.

 Keep it clean: Whether you're writing a small snippet or a delightfully detailed

account of your meal, keep foul/abusive/hateful language, threats, and lewdness out
of it. We, just like you, hate junk and will delete it whenever we see it. This also
includes (but is not limited to) derogatory comments on someone's protected
characteristics (e.g. race, gender, religion) or indication of a personal vendetta
against a business and its associates.

 Keep it fresh: Only one review per restaurant for a dine out experience and one
review for each online order transaction can be submitted and your most recent
experience at a place counts. That's what is going to help people when they're trying
to decide whether or not to eat there. You're free to edit and update your review
based on subsequent visits at any time. Reviews about old experiences (more than 6
months old) will also be deleted from our platform.

 Keep it real: Write your review based on facts and your own experiences (e.g. not a
friend's or any hearsay experience or based on media reports). Please don't
exaggerate or falsify your experience. We do not take sides in cases of dispute, so
make sure you can stand by your word. Content that indicates the reviewer hasn't
even visited or availed any services from the restaurant will be removed. For
example, "Never been here, never want to. Management is horrible and the food is
worse!" Deceptive, fake, or misleading reviews will be removed. Reviewing a
bunch of fast-food outlets in quick succession (even if you eat at them more often
than you should) is considered suspicious activity, and it's likely these reviews will
be moderated. Accepting or soliciting a kickback – monetary or otherwise – in
exchange for reviews or photographs is also not acceptable, and could result in
removal of your profile.

 Don't solicit: Identifying or promoting yourself as an official Zomato blogger, or

using your status to solicit any kind of benefits (including but not limited to

12
 accepting money, free meals, drinks) in exchange for promotion, or at the threat of
negative reviews on Zomato, will not be tolerated. If reports or evidence of such
instances are brought to our attention, we reserve the right to delete your Zomato
profile or take any other action that we may deem fit, no questions asked. Acts that
constitute as 'Solicitation' include:

o Explicit/Implied agreement (written or verbal) to write reviews in exchange for

money, a free meal(s), drinks, etc.
o Being a part of social media groups (e.g. WhatsApp/Facebook or any other
social media platform) which offer incentives in exchange of reviews.
 Don't steal: Plagiarism is something we take seriously. Copying others' reviews or
photos from Zomato or other platforms,, or even re-posting your own in multiple
places on Zomato (in full or in part), is something that will not be tolerated and may
be removed/ moderated.. We trust that you'll play fair and create your own content.

 Tell the whole story: If you luck into a free meal or dine as a guest of the
restaurant, or have a relevant association with a restaurant or its owners, give full
disclosure in your review. We're sure that honesty is the best policy, and other users
will respect you even more for it. If you have made it to the major league as a food
writer or critic, let us know and we can provide special access for your blog link to
appear with your reviews. We love summaries, but incomplete reviews with a
manually added link will be removed.

 Be yourself: Your profile is your identity on Zomato, so keep it real. You're

welcome to use a screen name (foodonym, maybe?), but please refrain from using
inappropriate names, bios, or profile images. We want to stay clean, and we might
end up removing your account depending on how inappropriate your profile is.

 Don't misrepresent: Identifying or promoting yourself as an official Zomato

blogger, or using your status to solicit benefits in exchange for promotion or at the
threat of negative reviews on Zomato will not be tolerated. If reports or evidence of
such instances are brought to our attention, we reserve the right to delete your
Zomato profile, no questions asked.

13
  Don’t be a bully: We take allegations of blackmail or threatening behavior against
restaurants and its associates very seriously. This activity is strictly against our
guidelines and may also be illegal in many locations. Reviews submitted in an
attempt to blackmail a restaurant and its associates will be deleted.

 Play by the rules: The content you add should be in compliance with Zomato's
Terms and Conditions, including terms and conditions of any of Zomato products
such as Zomato Gold, Online Ordering, or Zomato Treats, as well as the prevailing
local laws and regulations. Local laws take precedence, and content may be
moderated or deleted to adhere to these.

 Seek help from the right people: Zomato is a website and mobile application with
no claims to be a court of law or a ministry of health (we aren't serious enough to do
those jobs). If you have a dispute with a restaurant, or if you feel a restaurant does
not measure up to health codes, we encourage you to contact the appropriate
authorities directly. Zomato is not the appropriate platform for reporting illegal
activities, physical confrontations, health code violations, or anything under
investigation by local governing bodies or law-enforcement personnel. We
encourage that such accusations be reported to the concerned authorities rather than
being mentioned in reviews.

Photo guidelines
There's no easier way to show how deliciously chocolate-y that chocolate mud cake was
than with a picture, right? That said, it's important to keep in mind our photo guidelines,
and understand why some photos may be moved or removed once they've been added.

Food shots that are clear, in focus, and delicious enough to make the viewer wish Zomato
included smell-o-vision will be featured in restaurants' photo galleries. Ambiance shots
that highlight the overall feel or vibe of a place will also be highlighted on restaurant
pages.

Photos that don't make the cut to appear on a restaurant's page, will show with your
review or on your profile depending on how useful it is to other users and how relevant it

14
is to the review. Photos with hair and bugs will be shown only with a review for
validation and context.

Violation of the below mentioned pointers may lead to deduction of foodie points,
reduced visibility or deletion of your pictures

 Photos that are exact duplicates of other photos, multiple clicks of the same dish or
ambiance or taken from a different angles

 Plagiarized photos

 Photos of others posted without their permission

 Photos that contain promotional content

 Photos that contain subject such as people in it

 Photos that are blurry or unclear

 Photos that contain text, or are not related to dine-in experience
 Photos of half-eaten food items
 Photos of packed food items/packaging
 Photos of food under preparation
 Photos containing watermarks or write-ups of any kind
 Photos containing and focussing on subjects other than food or restaurant ambiance
 Unpleasant photos that ruin people's appetites

Guidelines for Restaurants

Zomato is a great way for restaurants to reach out to a vast foodie community. A few
things you should keep in mind:

 Keep your listing updated: While our team makes every effort to keep information
on Zomato up-to-date, we appreciate you letting us know when an update is
required. If your timings change and your listing is not updated, customers arriving
late won't be too happy with you (or Zomato).

 Don't solicit reviews: The best way to get reviews is to delight customers with your
food and service. Selective solicitation is a strict NO, and offering any type of

15
 compensation or kick-back for reviews is unfair, so you definitely want to keep
away from that, too.

o Don’t ever offer freebies, discounts, or payment in exchange for reviews

o Don't offer incentives for users to remove reviews
o Don’t ask your staff to compete with each other to collect reviews
o Don’t work with companies or third-party vendors/PR agencies offering to 'fix
your reviews/ratings'
o While conducting foodie meetups is allowed, reviews which come in lieu of
these official gatherings must carry a clear disclaimer which will help the
others identify that the review is based on an invite. That being said, an invite
certainly does not mean that the user needs to post a positive review
o The businesses that do best on Zomato are the ones that provide a great
customer experience to everyone who walks in the door without any
expectation or encouragement that they write a positive review
o If we do come across any evidence (direct/indirect) of you indulging in
solicitation, we will activate a disclaimer on your restaurant's page, informing
the Zomato community that your reviews are suspicious.
 Respond to criticism positively: Take two deep breaths when you get a negative
review. Three, if required. This happens to all restaurants who have customers.
These customers are always right, even when they are wrong. Take the unflattering
reviews as constructive feedback and use it as an opportunity to fix things. Whether
you agree with the feedback or not, take the criticism in good stride. You can reply
with a management response to show you care, but please don't use this as a
platform to hit back or offer the customer an incentive to edit their review. Your
response can't be edited after posting, so choose your words well.

 Be accountable: Zomato will not moderate any questionable activities about your
restaurant posted in reviews. (e.g. serving shisha where it is not permitted, serving
alcohol to minors, or staying open later than permitted). Zomato may also not
moderate or delete any reviews where any third party service provider is involved.
Such a review may be retained if it falls within our guidelines. This business

16
 requires thick skin – stating the perceived attitude of owners or employees and
reporting of individual actions are not considered personal attacks.

 Don't entertain: Fulfilling the demands of customers who ask for benefits at the
threat of bad reviews or ratings, sends a message that this behavior is tolerated.
Similarly, inviting users who have reviewed and given a low rating back to the
restaurant for a complimentary meal, invites false negative reviews. These issues
affect the entire community and require everyone's participation to curb their
prevalence. Please report users who engage in such activities to [email protected].

 In a concerted effort to maintain the neutrality of content on Zomato, restaurant

owners, employees, and any affiliates with business interests are no longer permitted
to write reviews on Zomato. We understand that being in the restaurant industry,
you are truly passionate about food, and would love to share your experiences. But
when you're unavoidably invested in your business, it becomes hard to leave
emotions (and bias) at the door. This is a step towards maintaining neutrality - and
quality - of the content on Zomato.

It's also important to note that we (Zomato) have no employees or affiliates who are paid
to review. If any guest identifies themselves as an official blogger, review employee, or
associate of Zomato, it's not true. Employees of Zomato are contractually and ethically
forbidden from using their status to solicit free meals or receive special treatment. If you
observe any such practice, report it to [email protected]. Appropriate action will be
taken against the user or employee if evidence can be provided.

Zomato Employee Code of Ethics

Employees of Zomato are expected to adhere to and uphold the highest standard of ethics
and integrity. This includes acting in accordance with our core values and the below
listed policies at all times.

Zomato employees are prohibited from using their employee status to solicit discounts,
freebies, or special treatment at restaurants. Unless visiting a restaurant for official
business, Zomato employees are to refrain from identifying themselves as employees of
Zomato.

17
All Zomato employees in client facing roles including but not limited to Sales, Sales
Support, Neutrality, Media Content and Client Servicing across all transaction/
business/function at Zomato are prohibited from writing reviews and/or giving ratings for
dine out experiences on Zomato from either their personal or Zomato accounts. They are
also not permitted to influence others to write biased reviews or give ratings.

Zomato's review and photo moderators are required to always act in favor of keeping
Zomato a neutral platform. They are required to use their best judgement in implementing
moderation guidelines and are prohibited from giving preferential treatment to
restaurants. Deleting any authentic review from a restaurant page is in violation of our
policies. Similarly, keeping reviews, which are proven to be unauthentic, is in violation
of our policies.

Please email [email protected] if you witness any behavior not in compliance with this
code as it is in direct violation of employee contracts.

18
 SWIGGY

It all started back in 2014 when two BITS Pilani graduates, Sriharsha Majety and Nandan
Reddy decided they wanted to make life easier by changing the way India eats - all with
just a tap! With their idea of ’hyperlocal food delivery’, all they needed was the tech to
power it and were introduced to Rahul Jaimini, who brought this vision to life with the
first website. And with this, Swiggy was launched as a food ordering & delivery
platform.

In August of 2014, Swiggy began operations by signing up a few restaurants in

Koramangala, Bengaluru. Soon enough, the first team of Hunger Saviors came into
action to deliver food within 40 minutes. Shortly after, Swiggy raised its first round of
funding and launched the app in May of 2015. Fun fact: The technology that delivers
great food right to your doorstep was completely developed in-house!

With love and support from consumers, Swiggy expanded far and wide, first through the
entire city of Bengaluru and then across the entire country. As they say, the rest is
history.

19
Today, Swiggy is the leading food ordering and delivery platform in India. The
innovative technology, large and nimble delivery service, and exceptional consumer
focus at Swiggy enabled a host of benefits that includes lightning fast deliveries, live
order tracking and no restrictions on order amount, all while having the pleasure of
enjoying your favourite meal wherever you'd like it.

20
 Culture at Swiggy

We strive to create an open,

engaging and employee-friendly workplace.

The Spirit

A comfortable working atmosphere that follows a flat and open culture along with a
great office space was why we were voted as one of India's top firms to work in
2017 by LinkedIn! We know you work best when you are happy.

The Environment

When your goal is to change the way the country eats, you need all the help you can
get. Swiggy is an equal-opportunity employer offering competitive salaries,
comprehensive health benefits and equity opportunities.

What You'll Get

The business of food delivery is undergoing rapid change every day as we are capturing
markets and customers across the country. So as we grow along with the times, we are
always looking for great people to join us on this exciting journey.

Benefits

 Group Personal Accident Insurance

21
 Group Medical Insurance

 Pre-loaded Food Card

 Mobile allowance

 Paternity and adoption leave policy

 Free assistance on tax and investment planning

 Car Lease

 Flexi Benefit Component Policy

 Parental Insurance

 Working with smart, young, mission-driven people

 Flexible Schedule

 Regular Team Outings

 Nap Rooms

 Games Room

 Snacks & Beverages

 Approachable Leadership

22
REVIEW OF LITRATURE

23
 REVIEW OF LITERATURE

CUSTOMER PREFERENCES

All marketing starts with the consumer. So consumer is a very important person to a
marketer. Consumer decides what to purchase, for whom to purchase, why to purchase,
from where to purchase, and how much to purchase. In order to become a successful
marketer, he must know the liking or disliking of the customers. He must also know the
time and the quantity of goods and services, a consumer may purchase, so that he may
store the goods or provide the services according to the likings of the consumers. Gone
are the days when the concept of market was let the buyer’s beware or when the market
was mainly the seller’s market. Now the whole concept of consumer’s sovereignty
prevails. The manufacturers produce and the sellers sell whatever the consumer likes. In
this sense, “Consumer is the supreme in the market”.

As consumers, we play a very vital role in the health of the economy local, national or
international. The decision we make concerning our consumption behavior affect the
demand for the basic raw materials, for the transportation, for the banking, for the
production; they effect the employment of workers and deployment of resources and
success of some industries and failures of others. Thus marketer must understand this.

Preference (or "taste") is a concept, used in the social sciences, particularly economics. It
assumes a real or imagined "choice" between alternatives and the possibility of rank
ordering of these alternatives, based on happiness, satisfaction, gratification, enjoyment,
utility they provide. More generally, it can be seen as a source of motivation. In cognitive
sciences, individual preferences enable choice of objectives/goals.

The study of the consumer preference not only focuses on how and why consumers make
buying decision, but also focuses on how and why consumers make choice of the goods

24
they buy and their evaluation of these goods after use. So for success of any company or
product promotion it is very necessary to depart its concentration towards consumer
preference.

A literature review discusses published information in a particular subject area, and

sometimes information in a particular subject area within a certain time period. A
literature review can be just a simple summary of the sources, but it usually has an
organizational pattern and combines both summary and synthesis. A summary is a recap
or the important information of the source, but a synthesis is a re-organization, or a
reshuffling, of that information. It might give a new interpretation of old material or
combine new with old interpretations. Or it might trace the intellectual progression of the
field, including major debates. And depending on the situation, the literature review may
evaluate the sources and advise the reader on the most pertinent or relevant. Purpose of
review of Literature is to provide a backdrop of the present study. It is the context to
which our present study can be referred to determine its relevance

25
 RESEARCH
METHODOLOGY

26
 RESEARCH METHODOLOGY

This chapter describes the methodology of the study. This project is based on information
collected from primary sources. After the detailed study, an attempt has been made to
present comprehensive analysis of Preferences of Choosing the two most big brand of
India Zomato vs Swiggy by the people. The data had been used to cover various aspects
like consumption, consumer’s preference and customer’s satisfaction regarding Zomato
& swiggy in collecting requisite data and information regarding the topic selected, I went
to the residents of Varanasi and collected the data.

Survey design:
The study is a cross sectional study because the data were collected at a single point of
time. For the purpose of present study a related sample of population was selected on the
basis of convenience.

Sample Size and Design:

A sample of 100 people was taken on the basis of convenience. The actual consumers
were contacted on the basis of random sampling.

Research Period:
Research work is only carried for 2 or 3 weeks.

Research Instrument:
This work is carried out through self-administered questionnaires. The questions included
were open ended, dichotomous and offered multiple choices

27
Data Collection:
The data, which is collected for the purpose of study, is divided into 2 bases:
 Primary Source: The primary data comprises information survey of
“Comparative study of consumer Preference towards Zomato & swiggy. The data
has been collected directly from respondent with the help of structured
questionnaires.
 Secondary Source: The secondary data was collected from internet, References
from Library.

Data Analysis:
The data is analyzed on the basis of suitable tables by using mathematical techniques.
The technique that I have used is bar & pie technique.

28
 SCOPE OF THE STUDY

As learning is a human activity and is as natural, as breathing. Despite of the fact that
learning is all pervasive in our lives, psychologists do not agree on how learning takes
place. How individuals learn is a matter of interest to marketers. They want to teach
consumers in their roles as their roles as consumers. They want consumers to learn about
their products, product attributes, potential consumers benefit, how to use, maintain or
even dispose of the product and new ways of behaving that will satisfy not only the
consumer’s needs, but the marketer’s objectives.

The scope of my study restricts itself to the analysis of consumer preferences, perception
and consumption of Zomato & swiggy There are many other brands of available but my
study is limited to two major players leaving behind the others. The scope of my study is
also restricts itself to Varanasi region only.

29
DATA INTEPRETATIONS &
FINDINGS

30
 ANALYSIS OF THE STUDY

LIKING FOR THE FOOD ORDERING

Table:1

Liking for the Food Order Yes No

Number of Respondents 95 5

5%

Yes
No

95%

Fig: 1

From the above analysis, it can be concluded that out of 100 people 95% people likes to
Use this food Ordering System while only 5% people do not .

31
 PREFERENCE BY DIFFERENT AGE GROUP

Table:2
AGE GROUPS 0-10 10-20 20-30 ABOVE 30
NUMBER OF 14 42 33 11
RESPONDENTS

AGE GROUPS
NUMBER OF RESPONDENTS
42

33

14
11

0-10 10--20 20-30 ABOVE 30

Fig: 2
According to the above analysis, it can be concluded that people whose age is between
10-20 years like more than people who are in the age group of above 30 years.

32
 PREFERENCE OF BRAND AS PER AGE GROUPS

Table:3
AGE GROUPS
BRANDS 0-10 10-20 20-30 ABOVE 30
ZOMATO 7 35 24 5
SWIGGY 5 6 8 5
NO CONSUMPTION 2 1 1 1

Preference According To Age Groups

1 1 1
2 6
8

5 5

35
24
7 5

0-10 10--20 20-30 ABOVE 30

Fig: 3
It can be inferred from the above table that people of different age groups prefer to
Choose Zomato rather than Swiggy.

33
 PREFERENCE OF ZOMATO

Table: 6
ZOMATO
SUB- BRANDS NUMBER OF RESPONDANTS
STARTER 17
LUNCH 19
DESERT 18
VEG 16
NON VEG 11

PRFERENCES FOR ZOMATO

19
18
17
16

11

Fig:6
As per the survey it was found that out of 22 respondents who eat starters mostly buy
lunch, followed by veg and non veg., while most of the people are not aware about the
Deserts.

34
 PREFERENCE FOR SWIGGY

Table: 8
FORM OF CHOCOLATE NUMBER OF
RESONDENTS
STARTER 33
DESERTS 25
VEG 29
NON-VEG 20

PREFERENCE FOR SWIGGY

33 25

29

20

Fig: 8
It is concluded from the above data that People normally prefer hard form of Food .

35
 PACK OF FOOD PREFERED

Table:9
PACK SIZE NUMBER OF RESPONDENTS
SMALL 28
BIG 48
FAMILY PACK 19

Pack Prefered By Consumers

60

50
48
40
SMALL
30
BIG
28
20 FAMILY PACK
19
10

0
SMALL BIG FAMILY PACK

Fig:9

The above data concludes that out of sample of 95 people who eat foods, likes to buy big
pack rather than a small pack as it is a cost savvy.

36
 PROMOTIONAL OFFERS

Table:10
PROMOTIONAL OFFERS NUMBER OF RESPONDENTS
FREE GIFTS 52
PRICE OFFER 23
ANY OTHER 20

Effect Of Promotional Offers While

Ordering Food
60

50
52
40
FREE GIFTS
30
PRICE OFFER
20 23 ANY OTHER
20
10

0
FREE GIFTS PRICE OFFER ANY OTHER

Fig: 10
From the above it is concluded that out of sample of 95 people who eat foods 52 are
attracted by free gifts, 23 by price offers while 20 were attracted by some other reasons.

37
 FACTORS AFFECTING PURCHASE

Table:11
FACTORS NUMBER OF
RESPONDENTS
ADVERTISEMENT 65
SUGGESTION FROM FRIENDS 16
ATTRACTIVE DISPLAY 11
BRAND AMBASSADORS 9

Factors Affecting Purchase

ADVERTISEMENT SUGGESTION FROM FRIENDS
ATTRACTIVE DISPLAY BRAND AMBASSADORS
65

16
11 9

ADVERTISEMENT SUGGESTION FROM ATTRACTIVE BRAND

FRIENDS DISPLAY AMBASSADORS

Fig: 11
As per survey it is concluded that Advertisement is the best measure to attract customers
to purchase more and more. Its impact is much more than any other source.

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 MEDIA OF ADVERTISEMENT

Table:12
MEDIA OF ADVERTISEMENT NUMBER OF RESPONDENTS
TELEVISION 74
NEWSPAPERS 5
BROCHURES 1
HOARDING 3
DISPLAY 12

Media Of Advertisement Influencing

The Purchase
80
70
60
50
Axis Title

40
NUMBER OF
30
RESPONDENTS,
20 12
10
0
TELEVISION NEWSPAPERS BROCHURES HOARDING DISPLAY

Fig:12
From the above data it is concluded that television emerges as the best media for
advertisement of These Brands that creats an urge in consumers to Order Foods .

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 FREQUENCY OF CONSUMPTION

Table:13
FREQUENCY OF CONSUMPTION NUMBER OF RESPONDENTS
ONCE IN A FORTNIGHT 16
DAILY 17
WEEKLY 39
MONTHLY 18
QUARTERLY 5

Frequency Of Consumption
ONCE IN A FORTNIGHT DAILY WEEKLY MONTHLY QUARTERLY

39

16 17 18

ONCE IN A DAILY WEEKLY MONTHLY QUARTERLY

FORTNIGHT

Fig:13
According to the data it is concluded that mostly people Order food on a weekly basis .
Only 15 out of 95 Order foods quarterly.

40
 FINDINGS

 CONSUMER RESEARCH:
Consumer research deals with consumer and
their problems and solution to the problems. In this I came to know about the
consumers need and expectation levels regarding products and ascertainable
levels of consumer satisfaction.

 PRODUCT RESEARCH:
Under product research I came to know about the
modification which consumers wants as to the quality, packing, and quantity etc

 PRICING RESEARCH:
This includes ability to consume, to pay for the
product, how much a person can spend on his/her favorite food. In this I have tried to
find out consumer’s price expectations and reactions.

 ADVERTISING RESEARCH:
Under this I have concluded that whether the
advertisement appeals the consumers or not. This also includes evaluating and
selecting the proper media-mix and measuring advertising effectiveness.

41
LIMITATIONS OF THE
STUDY

42
 LIMITATIONS OF THE STUDY

In attempt to make this project authentic and reliable, every possible aspect of the topic
was kept in mind. Nevertheless, despite of fact constraints were at job during the
formulation of this project. The main limitations are as follows:

 Due to limitation of time only few people were selected for the study. So the
sample of consumers was not enough to generalize the findings of the study.
 The main source of data for the study was primary data with the help of self-
administered questionnaires. Hence, the chances of unbiased information are less.
 People were hesitant to disclose the true facts.
 The chance of biased response can’t be eliminated though all necessary steps were
taken to avoid the same.

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CONCLUSION

44
 CONCLUSION

A survey of the people has been conducted to know the liking pattern of the two Food
ordering Brands Zomato & Swiggy. It is observed that overall people like to Order with
Zomato rather than Swiggy. It is concluded that mostly people preferred Zomato of,
quality and image and due to its hard form.
It is thus concluded from the facts collected that mostly people refer to buy big pack of
their Foods, and sometimes some of them go for small and family pack.

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 SUGGESTIONS
&
RECOMMENDATIONS

46
 SUGGESTIONS AND RECOMMENDATIONS

 Company should concentrate more on television for advertisement, as mostly

people get attracted through television only.
 For promotional offers, company should go for free gifts rather than going for
other ways.
 Swiggy company should concentrate on its packing as people are least satisfied.
 People are unsatisfied with the price and quantity of brands so companies should
concentrate in this regard also.

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XI. BIBLIOGRAPHY

48
 BIBLIOGRAHY

 http://www.cadburyindia.com
 http://www.nestle.com
 http://www.aphrodite-chocolates.co.uk/history_chocolate.htm
 http://www.cadbury.co.nz/carnival/index.htm
 http://www.packaging-technology.com/…/cadbury4.html
 http://www.chocolatereview.co.uk
 http://en.wikipedia.org/wiki/preference
 CR Kothari Research Methodology from library

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XI. ANNEXURE

50