Isha Bagga Current Location: Delhi/NCR
Key Competency/ Skills Profile
Market Research, Market Intelligence Secured consistent exemplary academic record from topping Engineering college in first semester to
services being Gold medal rank holder during Executive Post Graduate Diploma in International Business
Strategic Consulting Started my professional career in 2010 with Ericsson India Global Services Pvt. Ltd. as a Graduate
Business Development Engineer Trainee
High level exposure to Telecom During this course, adopted various positions of SPOC, Team lead and worked in telecom optimization
industry and consulting roles including business development and recommending optimization solutions for network
improvement. Clients included AT&T, T-Mobile (USA) among others
Proficient Communication and
Presentation skills Was nominated to work at Ericsson USA HQ on L1 Visa for 6 months (Jan 2013-Jul 2013) thereby gaining
hands on experience in diverse international work cultures & business environments
Academic Qualifications Currently working in NEC Technologies India Pvt. Ltd as a Market Research and Consulting Executive.
Having expertise in carrying out extensive Primary and Secondary research to cater to clients problem
Executive MBA in International Business statements and assisting in the expansion of their business lines to global territories
from Indian Institute of Foreign Trade, Skilled in collecting and analyzing data to evaluate existing and potential product and service markets
New Delhi (2014 – 2016), Gold Medal
Identifying and monitoring competitors, researching market conditions along with the knowledge of any
Rank Holder with CGPA of 4.01 on changes in the industry that may affect sales
scale of 5
B.Tech in Electronics and Professional Summary
Communication from Indira Gandhi
NEC Technologies India Pvt. Ltd. (Feb 2016- Till Date)
Institute of Technology, Delhi- 82.6%
Aggregate Working as Market Research and Consulting executive primarily involved in Business Research and
XII CBSE Board from Carmel Convent Market Intelligence services
School, Delhi- 88.8% Aggregate Carrying out in depth research to tackle several business challenges including :
X CBSE Board from Carmel Convent Analyzing capabilities of competitors
School, Delhi- 92.2% Aggregate Studying the market potential
Narrowing down on target geography for product/ service launch
Technical Skills Providing clients with corporate, consulting and market analysis needs with the most relevant, accurate
and actionable research to uncover and exploit opportunities aggressively
Tools: MS Excel, MS Power Point, MS Strategic Consulting & Advisory including Go-To-Market strategy formulation, Market opportunity
Word assessment among others
Data sources: Working on the IPv6 Terminal Research project, where the goal is to help NEC Japan successfully launch
Primary Research data IPv6 SIP Terminal phones in NEC America.
Secondary Data Within scope of the project main activities include studying market potential of IPv6 phones, determining
Internal as well as external (third the mandatory features that need to be present on the terminals, carrying out detailed studies of the IPv6
party) data phones offered by competitor vendors, documenting any specific issues/challenges being encountered
Telecom specific tools: Map Info, Actix, through both primary and secondary research
ITK, OSS(WNCS &WMRR), Winfiol,
FACTs, Business Objects (BO), Ericsson Ericsson India Global Services Pvt. Ltd. (June 2010- Feb 2016)
RAN analyzer
Worked in the telecom optimization and consulting domain, leading projects and involved in end-to-end
Awards and Certifications project execution and delivery by:
Adopting role of Single point of contact (SPOC), acting as an interface between the Ericsson India
team and the customer
Achievements : Working as team Lead managing the team activities of all members, ensuring quality of delivery
Secured first rank and awarded of all outputs being presented to customer
Gold medal for topping amongst Being solely responsible for presenting all output reports of team members to customer via
Bridge/Video conferencing as well as at onsite customer locations
complete batch of Executive MBA
Projects executed and job scope involved:
program, International Business 3G Pre launch and Post launch Optimization project for AT&T (USA) :
from IIFT (2014-16) Achieved successful transformation and transition of legacy network to the 3G network
Topped B.Tech Engineering college for various markets in the U.S including South Texas, Atlanta, Chicago by ensuring
in first semester quality and timelines of deliverables
Awards: Streamlining the processes for some of the complex scopes like neighbor optimization by
developing automation of tools that helped cut down the delivery time of work activity to half,
Ericsson Rockstar ACE and
resulting in increased productivity and saving a total time of approx. nine thousand man hours
POWER award for exceptional 4G Pre launch and Post launch Optimization project for AT&T andT- Mobile (USA) :
service delivery with accuracy and Launched 1125 LTE sites in Georgia region for FY14 exceeding the planned target
speed Achieved significant milestone with Georgia ranked #1 out of 28 markets of US in LTE CQI 2014
Customer appreciation star award report, creating annual revenues of USD 3.2 million
from head of largest business AT&T Managed customer interaction to understand the requirements in terms of network optimization,
in North America for successfully negotiated budgets and staffing for market optimizations
AIR21 Proof of Gain Project for T- Mobile USA
leading the team, taking initiative,
Ericsson AIR (Antenna Integrated Radio) radio solution was designed to cut energy consumption
and for being a prompt learner and installation time by 30 percent and reduce power consumption by 42 percent
Certifications: Through this field trial project, I successfully demonstrated the AIR performance statistic and
Ericsson Technical Certification for presented the antenna performance report at the client headquarters (USA) on behalf of Ericsson
“IP Technology”, “Radio Access USA
Networks” and “Radio Network The results helped Ericsson establish foothold in Antenna specific products
Achievements and Recognition:
Optimization”
Awarded Ericsson Rockstar ACE and POWER award for exceptional service delivery with accuracy
Ericsson Certification for “Business and speed
Unit Global Services Assessed Customer appreciation from Region North America for successfully leading the team, taking initiative,
Network Engineer” and for being a prompt learner
Achieved significant milestones during project execution which enabled to strengthen customer
trust resulting in Ericsson India unit getting more business from client