Coffeepedia
1
Coffeepedia:
Indonesian Coffee Market
RTD PET Bottle Process - Aseptic Cold Filling
Technology on Coffee Extract Development
Coffee Tasting in Beverage Application
2
Indonesian Coffee Market
Erwin Febryanto
3
MARKET DYNAMICS
RTD Coffee
3 Nestlé Indonesia PT with its flagship brand, Nescafé, despite offering
the metal beverage can, Nescafé RTD coffee also offers a lower end
UHT drink in a liquid carton & PET bottle packs to cater more to
younger consumers
2 Kopiko 78 by Mayora was one of the most notable new launches in RTD
coffee in 2013. It claims to be made of selected coffee beans,
extracted at 78oC for the best aroma and taste
1 Good Day by Kapal Api launched at the same time, but
targeting different target market which are teens and young
adults.
Indonesia Coffee Drinks Evolution
WARKOP ROASTED & INSTANT RTD COFFEE IN
(TRADITIONAL COFFEE
HOUSES) GROUND COFFEE CANS, CARTONS
2-IN-1 POWDER & CUPS
3-IN-1
IN THE MARKET
Top 10 Indonesia Most Visible
RTD Coffee
Rank Brand % Indonesia Retail Marketing
1 Granita 30.0% Award 2015
avaliability (Right Pack in The
2 Good Day 24.1%
Outlet)
3 Kopiko 78C 18.2% visibility (Outlet display)
4 Kopi Cup 7.7% affordability (Right Price in
Outlet)
5 Nescafe 3.0%
1.221 traditional outlets
6 Cafela 2.7% toko eceran, warung belanja,
7 Torabika Kopikap 2.3% dan kios rokok
8 HSL White Coffee 1.0% 7 big cities: Jabodetabek,
Bandung, Semarang,
9 Kopyes 0.9%
Yogyakarta, Surabaya, Medan
10 Capucini 0.6% & Makassar
Source: Majalah MIX MarComm dan May 13 up to June 13 2015
Qasa Consulting
Top 10 Indonesia Most Available
RTD Coffee
Rank Brand % Indonesia Retail Marketing
1 Granita 83,1% Award 2015
avaliability (Right Pack in The
2 Kopi Cup 12.9%
Outlet)
3 Kopiko 78C 11.9% visibility (Outlet display)
4 Good Day 9.7% affordability (Right Price in
Outlet)
5 Cafela 3.4%
1.221 traditional outlets
6 Nescafe 1.7% toko eceran, warung belanja,
7 Torabika Kopikap 1,2% dan kios rokok
8 Mallo White 0.4% 7 big cities: Jabodetabek,
Bandung, Semarang,
9 Kopyes 0,4%
Yogyakarta, Surabaya, Medan
10 De’Koffie 0,4% & Makassar
Source: Majalah MIX MarComm dan May 13 up to June 13 2015
Qasa Consulting
RTD Coffee in Cups
Less than
LAROY MOCHA TORABIKA
COFFEE KOPIKAP
PT. Bintang Indolas Jaya CAPPUCCINO
Launched: Feb 2012 Mayora Indah Group
Launched: Jun 2011
GRANITA
CAPPUCINO
PT. Setia Pesona Cipta KOPI CUP COFFEE
Launched: 2006
KOPYES CAPPUCCINO CREAM & MOCHA
Garudafood group. PT. Berontoseno
Launched: Jan 2012 Launched: 2009
PRICE
3000 5000 7000 9000
HIGHLIGHTS
HIGHLIGHTS
HIGHLIGHTS
RTD Coffee Growth
RTD coffee (18,8%)
Fruit/vegetable juice
(15,6%)
Sports and energy
drink (14,8%)
RTD tea (13,7%)
A Peek Inside RTD PET Bottle
Process - Aseptic Cold Filling
Hidayati Jong
Steven
Mini-Quiz
Hot Filling or Aseptic Filling Process?
Quick Tips to Differentiate Processing type from Packaging
Hot Filling
Hot Filled until
cap
Boney and
Thick Panel
Structure
Aseptic Cold Filling Filled up to neck
Soft Panel
Structure
Post Test
Hot Filling or Aseptic Cold
Filling?
Aseptic Filling
Hot Filled
Characteristics of Bottles
Aseptic Cold Filling
Parameter Hot Filling Process Remarks
Process
Bottle Weight Weight depends on
(350 & 500 ml 11.5 - 17.5 g 22.5 - 35.0 g bottle's mould and
volume) design.
Hot liquid from
Bottle H2O2 Sterilization w/
product as media for
Sterilization Hot Air
sterilization
Filling
20 - 25 oC 85-90 oC
Temperature
More on RTD PET Coffee
RTD Bottle Coffee Production Flow
Instant coffee Ground coffee Sugar Milk or milk powder,
emulsifier
Extraction
Coffee Extract Dissolution Dissolution
Homomixer
Cooling
UV
Sterilizer Homogenizer
Centrifuge &
80/20 Bar
Filtration
Cooling
Adds Disctinctions
& Dimensions to
product Stabilizer,
flavor,
Blending Tank (Mixing Tank) additive
Dissolution
Preheat 60-70oC Homogenizer 130/50 Bar
UHT Sterilization & Cooling
22
Aseptic Room
RTD Bottle Coffee Production Flow
Hot Filling
Aseptic Tank Filling and capping
Room
Aseptic Cold Filling and Capping Cooling
Finished Goods Finished Goods
Current & New Technology on
Coffee Extract Development
Platform
Bakti Kumara
Rahayu Triningsih
24
Video Session
Single Origin of
Indonesia Coffee
Arabica Coffee Specialty
25
Single Origin Coffee
light medium high
body body body
nutty chocolaty
earthy
orange chocolaty caramel citrus fruity
peel herbs herbs tobacco
Bali Java Toraja Flores Papua Aceh
Mandailing
Gayo
26
27
Natural (Dry) Coffee Processing
28
Wet Coffee Processing
29
Roasting Mechanism
(Non-enzymatic Browning)
Roasting Maillard reaction
(Amino acids+ sugar; glucose & fructose)
Sucrose reduction Sugar caramel reaction
Decomposition of 15 – 40% trigonelline
more niacin & pyridine
Denaturation of protein aromatic
chemicals: pyrazine, furan, furfuryl alcohol,
oxazole, thiazole, etc
30
The Degree of Roast Coffee
31
Video Session
Coffee Roasting
Process
Arabica Coffee Specialty
32
Current Technology & Product Development
Coffee Extraction process
ROASTED COFFEE BEANS
GRINDING Existing Product :
• Coffee Aroma A730
STEAM DISTILLATION COFFEE AROMA New Development :
• Coffee Aroma Aceh Gayo
SOLVENT EXTRACTION & • Coffee Aroma Toraja
SEPARATION
EVAPORATION
SPRAY DRYING
CONCENTRATION
New Development :
COFFEE ARTE
• Coffee Arte Mandailing
COFFEE EXTRACT
Existing Product :
• Coffee Extract 701
• Coffee Extract 731
THERMAL REACTION FLOW PROCESS
Instant Coffee Base
Protein,
carbohydrate Hydrolysis
modification by
enzyme
Coffee Hydrolysate
Amino Acids &
Sugar Mixing
(Reconstitute)
Sugar Caramelization +
100~120 oC, Maillard Reaction
2~3 hr; pH <8.0
Reflux/<2 bar
Cooling
Liquid slurry
Spray Drying
TP Coffee
Extract
TP Coffee powder TP Coffee Paste
7516 7506
Thermal Process Coffee Extract
• Product feature:
- Instant coffee powder modification through Maillard reaction
- Having stronger aroma & taste
- Enhance ground coffee & improve Instant Coffee profile
• Product:
- TP Coffee Extract liquid 7506 for RTD
- TP Coffee Extract powder 7516 for PSD
• Benefit in application:
Full body, strong aroma characteristic, complex profile
35
New Technology & Product Development
Coffee Extraction by Supercritical Fluid Extraction
SFE the proses of separating one component from the the matrix
using supercritical fluids.
Supercritical fluids is any subtance at a temperature and
pressure above critical point, it can diffuse through solids like
a gas, and dissolve materials like liquid.
CO2 is the most commonly used, it leaves no toxic residue behind
Phase Diagram of SFE Condition
Advantages
No heat damage
Preserved complete natural aroma chemical of coffee
Possibility to use in cold brewed beverages
Environmental friendly process
Higher Purity Extract
Coffee Tasting in
Beverage Application
39
3 in 1 Prototype Tasting
Prototype Dosage (%) as RTD
#1 Base
#2 Base + Extract TP Coffee Robusta Extract 7516 0.1%
TP Coffee Robusta Extract 7516 0.1%
#3 Base + Extract + Flavor
Dark Arabica Coffee Flexarome 882710 FBXS0787
0.08%
TP Coffee Robusta Extract liquid form 7506
