National College of

Business Administration
and Economics

Advertising Final Project ‘17

On
Interwood Mobel (Pvt) Ltd

Submitted To :
Maám Asma Omar
Submitted By:
 Uneeb Waseem -2143243
 IMC PLAN:
Brand communication is an initiative taken by organizations to make their products and services popular among
the end-users. Brand communication goes a long way in promoting products and services among target
consumers. The process involves identifying individuals who are best suited to the purchase of products or
services (also called target consumers) and promoting the brand among them through any one of the following
means:

 Advertising
 Sales Promotion
 Public Relation
 Direct Marketing
 Personal Selling
 Social media
 Electronic Media

Integrated marketing communication refers to integrating all the methods of brand promotion to promote a
particular product or service among target customers. In integrated marketing communication, all aspects of
marketing communication work together for increased sales and maximum cost effectiveness.

Let us go through various components of Integrated Marketing Communication followed By interwood:

1. The Foundation
We need to know the needs, attitudes and expectations of the target customers. Keep a close watch on
competitor’s activities.

2. The Corporate Culture

The features of products and services ought to be in line with the work culture of the organization.

3. Consumer Experience

A consumer is likely to pick up a product which looks attractive and innovative.

4. Communication Tools

We want them to inspire by our quality, innovative design and precisely produced articles. We want them to visit
our catchy showrooms and used our furniture in home and offices .Our products are mainly build on the idea of
Comfort and modernized ambiance is what they are looking for in their personal life. Products significantly fulfill
both of their demands by providing them comfort with modern get up of their surroundings

5. Promotional Tools

We are currently using Print media, Bill boards within premises, Streamers (Banners), Exhibitions, Door to
Door Activities, Direct Marketing and Telephonic Marketing. These techniques are serving enough to meet
our monthly targets. Now we are going to advertise on Electronic Media and also using Social media tools
(facebook, instagram) to promote the products.
 1. SITUATIONAL ANALYSIS
 Background Research:
Currently interwood mobel is thriving. They are the Market leaders and serving a larger segment of market. . In a
typical Pakistani family style, this business is also thought-of and started with very humble beginnings at its core.
But as and how, each effort of the promoter’s reaped some good harvests; they are ploughed back with a mindset
of developing and incubating a successful, self-sustaining business entity with revised larger goals, missions and
visions.
Since its inception in 1974, Interwood Mobel has been bringing human insight to business to delight and deliver
beyond expectation. The company has a rich history. In a typical Pakistani family style. A very key ideology behind
developing and enhancing the size and area of operation is to build a business enterprise which could create and
sustain value, employ and nurture people, talent and make a meaningful difference to lives of all stakeholders
whether these were blue collar or white collar members of the company.
As a management thinker says, the culture always flows from the top. The management thinks of people as the
core asset of itself and people hold the foremost priority at company. Its people who make this company for what
it is today.
Ever since its inception in 1974 interwood has directed its efforts in developing better interiors for home and
corporate establishments. It is their constant endeavor to raise their standards in design quality, durability and
innovation-the only aspect they ever lower is their prices. Their designers think differently, they understand the
varied moods, colors and temperaments. All products are designed with only one thing in mind- customer.
INTERWOOD MOBEL is Pakistan’s leading furniture, appliances & accessories brand that covers a wide array of
product categories, namely: Office Furniture, Home Furniture, Kids Furniture, Kitchens, Doors, Wardrobes,
Flooring and Life wares.
 One Window Solution
They believe in providing one-window solutions that save the hassle of building living space piece by piece.
Catering to each and every aspect of client’s needs, corporate & domestic ranges both are above par from the
industry’s standards.
At INTERWOOD MOBEL, they stay abreast of the latest technologies to make sure homes & offices are beautiful
and stand the test of time. Their broad experience enables them to recommend the best, depending upon
location, use and personal taste.
 Working Procedure
They design living spaces the “Interwood Way”; a professional approach to manufacturing that has grown from its
quality origins into a wider, near-obsessive; devotion to customer satisfaction. The culture of the company is
wholly focused around delivering living solutions that are 100%, both in terms of quality and in meeting customer
requirements. The INTERWOOD MOBEL culture means staying on top of your game, from R&D and marketing to
sales and operations.
 Market Leadership
They are the market leader due to one reason, that is, commitment to what they do. Their high quality products
and their diverse ranges are the result of state-of-the-art machinery and the skill, motivation and dedication of the
INTERWOOD MOBEL workforce. They are furnishing the needs of illustrious clients such as Allied Bank, Barclays
Bank, HSBC Bank, Marriot Hotel, Avari Hotel, Park Lane Towers, Haidri Villas, Civil Aviation Authority, McDonald’s,
PepsiCo, Nestle, CNBC, British Council, Bahria Town and many more.
 Major Clients
INTERWOOD MOBEL is also serving the education system of Pakistan by providing an extensive range of education
furniture. They provide furniture for Classrooms, Laboratories, Offices, Libraries, Hostels, etc. They have furnished
some of the renowned educational institutes like IBA, LUMS, The Staff College, LSE, CBM, Karachi University, F.C
College, and GIFT University.
 Serving Locations
Besides the local sale of their products through their tastefully displayed showrooms at Lahore, Karachi, and
Islamabad, they also export their product ranges to the UK, Norway, Spain, Africa, the Middle East and India.
Furthermore, they have executed woodwork, interior design, refurbishment and furnishing projects for many
prestigious local and multi-national organizations such as Parliament Building of Maldives, Lahore Airport, Multan
Airport and Karachi Airport.

 SWOT Analysis
Strengths

 Largest Manufacturer
 Quality Products
 One window solution
 Customized sizes
 Online booking system

Weaknesses

 Less labor
 Long delivery span
 Complex Production Process
 Concentration of Elite Class
 Improper Repair work
 Weak Follow Ups

Opportunities

• Large areas to be explored

• Establish extensive dealership network

Threats

• Competition network (Local, Imported)

• Short delivery span
• High competitive rates
  Key Advertising Problem to be solved
Advertising problems are those that hinders your communication and you are unable to deliver your message in
right way neither you get the desired response from your target market.

1. They are currently using Print media, Bill boards within premises, Streamers (Banners), Exhibitions, Door to Door
Activities, Direct Marketing and Telephonic Marketing. These techniques which they are using are not enough to
survive in modern era as consumers are shifted to broadcasting media and are inclined towards social media. They
are using social media but are not putting enough effort to serve whole segment.

2. Most of furniture suppliers have poor post purchase service. They do not respond to customers’ feedback and do
not attend phone calls. Other online platforms are just for the sake of publicity and have lost their actual purpose.
In all such circumstances customer feel frustrated and neglected. Once they buy the product, they have no clue
about its repair cost and procedure and they end up wasting their precious article by local carpenter. Local
carpenter not only mold and deform their furniture but also demand a handful ransom once he complete his
work. They are trying to overcome these shortcomings but they are not yet done.

3. In order to gain a competitive edge in the market, it is vital for every organization to develop the products in
accordance with its target market demands and then take appropriate steps of enhancing its image by offering an
excellent customer service. There is a communication gap between client and organization. There are certain
areas which are needed to be improved in our organization. Our process are complex and lengthy, therefore
customers are reluctant to consume much of their time on buying process.

4. Due to flying pace and simpler process of our rivals we lack behind and client switches from our brand. We deliver
product of more or less same quality in much shorter time with fewer charges. This makes us more vulnerable.

5. Majority of population belongs to middle class and their buying power is not much so they consider interwood an
expensive brand. Neither they buy our brand nor do they encourage others to place an order. So people are
reluctant. We do not promote our economy shops who serve middle class and this is a major communication
problem.

6. The major factors or trends that can impact the core business of Interwood Furniture are its target market needs
and availability of substitute products. The company is currently more focusing on its niche market as it is offering
an exclusive range of the office furniture for the corporate executives who are looking for reliable and high quality
products; the customers will not tolerate any kind of negligence in the assembly specifications. There are chances
that the competitors start offering highly integrated office furniture at high prices; there is still lack of resource
availability for these companies.
7. With the introduction of the laptops and iPads, people are now shifting from Personal Computers to these
technological gadgets; it can definitely impact the company's product offering as it will have to modify them to
meet the requirements of these latest technologies. Hence, technological advancements in computing
technologies and changes in the customers' needs can have significant impact on their core business of office
furniture for the Personal Computer users.
 KEY STRETEGIC DECISION

Advertising Objective:
To inform about new product
To give information to the general public about new products. While making plan for new products, it is aimed to
make know the customers or even businessmen about the utility, quality, features, benefits, price etc of the new
products.

To create new demand

To attract perspective customers and motivate them to buy the products. Through the means of advertisement
customers can be motivated to buy even the goods, which are not necessary for them.

To reduce cost
To increase demand, sales and reduce production and distribution cost through effective advertising.

To remind and reinforce customers

Remind customers of the utility, price, benefits etc. of the already established brand of the products and also to
encourage customers to buy the products suggesting that their selection is right.

Building Image
The objective of building a company or brand image

Target Market
Age:

People of various age groups visit our showrooms and exhibitions but mostly people ranging from 30 years to 35
years are our potential customers. They not only do frequent visits but also spread positive word of mouth in their
surroundings.

Gender
Both male and female buy our products but males are more in number as they are keen to remain up to date
about our product and change their office furniture on regular basis.

Location
They are operational in four cities of Pakistan which are Karachi, Islamabad, Lahore and Sialkot. As people of
these cities are well off and mostly belong to rich family back ground so they consider these areas potential where
customers are willing to pay the value of our offering.

Marital / Family Status

Both bachelors and married people show interest in furniture. We cannot usually distinguish our market on these
grounds. Their aim is to develop interior décor sense in people whether they are single or married and we are
successfully doing this. Yet you can say they have more married customers as we offer Bridal Packages which
attract newlywed couples. People who have kids of 6 years or above keep an eye on our products as our unique
designs of Kids Furniture category add colors to life and make ambiance charming.
 Income Level
Pakistan is a furniture nation - in many respects. To begin with, simply because the Pakistanis love beautiful
furniture and are therefore happy to invest their money in it. They target elite class. Their first and foremost
priority is to give quality finishing and aesthetic look to one’s work place and home. So yes, you can say our prices
are higher than other market distributors but we deliver the best in terms of quality, service, and comfort and last
but not the least design. CEO’S, Managers, Pakistani based Foreigners, Businessmen and other Multinationals pay
a handsome amount for our products.

Education Level
Their potential customers are mostly educated and are well conversant with minute details of designs. They have
artistic minds and tend to visualize our product with their surroundings. Their designs leave steadfast impact on
their minds. People with no aesthetic sense do not usually visit our showrooms so our target market is well
educated and well off people.

Product Range & Competitive advantage

We at interwood carefully observe the needs and want of target market and then design our strategy in
accordance with the customer satisfaction. After years of research we have come to a point where we can
recognize our target market as three main groups. We have basically divided our products in three main
categories namely

I. Life wares ( mainly include Home Furniture )

II. Office furniture
III. Kids Furniture
IV. Kitchen Furniture
V. Door
VI. Wardrobes (KDW)

Competitive Advantage

 The services of Interwood Furniture is limited to traditional terms that comprise of on-time delivery, handling of
the customer complaints, resolving their issues and providing them access to the customer representatives round
the clock. Like every other organization, the customer service is an important aspect and a well-developed
customer service strategy is vital for success of any company.

 One Window Solution

We believe in providing one-window solutions that save the hassle of building living space piece by piece. Catering
to each and every aspect of client’s needs, corporate & domestic ranges both are above par from the industry’s
standards.
At INTERWOOD MOBEL, We stay abreast of the latest technologies to make sure homes & offices are beautiful
and stand the test of time. Their broad experience enables them to recommend the best, depending upon
location, use and personal taste

.
 Working Procedure
We design living spaces the “Interwood Way”; a professional approach to manufacturing that has grown from its
quality origins into a wider, near-obsessive; devotion to customer satisfaction. The culture of the company is
wholly focused around delivering living solutions that are 100%, both in terms of quality and in meeting customer
requirements. The INTERWOOD MOBEL culture means staying on top of your game, from R&D and marketing to
sales and operations.
 Market Leadership
We are the market leader due to one reason, that is, commitment to what we do. Our high quality products and
their diverse ranges are the result of state-of-the-art machinery and the skill, motivation and dedication of the
INTERWOOD MOBEL workforce..

 Interwood Furniture has a competitive edge in identifying the needs of the market for office furniture especially
regarding the identification of special needs of the personal computer users. The office furniture for the personal
computing users is different as they are looking for furniture that has keyboards at right height, proper channels
are present for cables, monitors can be placed at correct distance and height and various other amenities. Hence,
the company efficiently integrates the technology in its furniture so that the customers' needs are met.

 Brand Image and Personality

Interwood is considered as elegant, sophisticated, efficient, decent, comfortable, modernized, innovative and
expensive .Interwood Furniture has been offering an excellent quality of furniture for the corporate executives of
Pakistan. The outlets of the company are found in all popular areas in the region so that it is easily accessible by its
customers. The entire range of office furniture has been designed with the latest technology and the customers
are presented with various options so that they can get their furniture designed according to their own sets of
preferences. It is important for companies to respond proactively to the changing demands of the customers by
conducting marketing analysis on an ongoing basis Interwood Furniture ensures that it has the latest report about
its target market's needs so that it can meet its expectations and provide an excellent level of service to its
customers.

The market segments that are being targeted by the company with the office furniture category are the corporate
executives and the small business owners The primary characteristics of the product range offered by Interwood
Furniture are that it is offering excellent quality office furniture for the personal computer users, the design and
quality of furniture is extraordinary and an excellent quality of working environment is developed that integrates
perfectly well with up-to-date technology. The price of the products is relatively higher than offered by the
competitors; the customers definitely get value for their money as the company never compromises on quality of
its products. All of the company's products are developed with the top quality materials, ergonomics and
technologically advanced machinery so that final products are of exceptional quality level; the products when
installed in offices enhance the atmosphere and make the office look like an amazing and relaxing place to work.
Most of the executives feel that the furniture of the company makes valuable addition to their status symbol and
improves their image of being an effective innovator, leader and decision maker; it gives a signal that executive
has an elegant and sophisticated personality.
Budget
We are using all Print and Electronic Media .Combination of television, radio, newspapers and the Social Media
gives us some confusion so we allocate the spending percentage on every medium. Interwood is starting a
campaign in month of May and June that Giving 20% off on entire stock, the most important point is selecting
Electronic Media First time To Cater More Audience

The Assumed Budget is given below

2016 Budget : 15, 00,000/-

2017 Budget : 30 ,00,000/-

Expected Increase in revenue is 10% with respect to Last Year Data

BUDGET ALLOCATION
60%

50%

40%

30%

20%

10%

0%
Social Magazine Newspaper TV Radio
Media

Print Advertisement

Newspaper Total Budget 6,00,000/- , Ad will be on THE NEWS and DAWN

Magazine Total Budget 7,50,000/-

TV CHANNELS RATE

12,00,000/- for Television Advertisement

Rate per minute of Entertainment channels:

Time Hum TV Ary Entertainment PTV Home GEO Entertainment

Morning
Rs. 50000 Rs. 60000 Rs. 20000 Rs. 30000
9am-5:59pm
Pre Prime Time
Rs. 115000 Rs. 125000 Rs. 100000 Rs. 130000
6pm-7:59pm
Prime Time Rs. 200000 Rs. 190000 Rs. 132000 Rs. 195000
 8pm-9:59pm
Post Prime Time
Rs. 125000 Rs. 125000 Rs. 75000 Rs. 130000
10pm-11:59pm
Late Night
Rs.15000 Rs. 30000 Rs. 50000 Rs. 10000
12am-8:59am

Rate per minute of NEWS channels:

Time Dunya News Ary News GEO News City 42

Morning
Rs. 25000 Rs. 60000 Rs. 30000 Rs. 10000
8am-4:59pm
Pre Prime Time
Rs. 45000 Rs. 160000 Rs. 195000 Rs. 10000
5pm-8:59pm
Prime Time
Rs. 70000 Rs. 190000 Rs. 220000 Rs. 20000
9pm-9:59pm
Post Prime Time
Rs. 60000 Rs. 125000 Rs. 135000 Rs. 12000
10pm-11:59pm
Late Night
Rs.10000 Rs. 30000 Rs. 30000 Rs. 6000
12am-7:59am

AD DURATION

30 seconds duration so the rates will be half of allocated so it listed below

DRAMAS CHANNELS: 5,45,000 /-

NEWS CHANNELS: 6 ,55,000 /-

ELECTRONIC MEDIA SLOTS

Entertainment Channel
Geo Ent (Pre Prime Time)
Hum Tv (Morning Time and Prime Time)
ARY Digital (Morning and Prime Time)
News Channel
GEO News (Prime Time)
ARY News (Pro Prime Time)
Express News (Post Prime Time)
CITY 42 and Lahore News (All Slots from 12:00pm to 10pm)
RADIO AD

7% of Budget , 2,10,000/-
 Media Strategy
Media Objectives
Our aim is to reach our target market via different channels so that it leaves an impression of our brand in their
minds

Major portion of budget is spent on Broadcasting Media so that people will be exposed to our ad frequently

Magazines rank second as frequency of people searching magazines for renovation ideas is high

Vehicle Selection
Using Print media, Bill boards within premises, Streamers (Banners), Exhibitions, Door to Door Activities, Social
Media, Direct Marketing and Telephonic Marketing. These techniques are serving enough to meet the monthly
targets.

Our clients also use Television, Radio, cell phone, newspaper and magazines as their source of Infotainment. We
are not using ATL advertising techniques so far but we will use this in near future. We are working on our
advertising campaign and will launch it soon.

Besides these Word of mouth and catchy show rooms are prominent tools to best reach our desired audience. As
explained earlier retaining customers is eminent in marketing strategy of our organization, these loyal customer
spread positive word of mouth about our brand and suggest their colleagues, friends and family to have a look on
our brand’s offerings. Catchy showrooms serve a greater deal in attracting customers. Our show rooms are located
in thickly populated areas where traffic is in flow so it is indispensable to keep them well decorated and products
must be placed at places where they can be seen easily with supportive lights.

 MESSAGE STRETEGY

Consumer Insight

Life Styles

Our target customers enjoy luxurious life styles and they are quality conscious.

Behavior

Our target is to cater those who are assertive and responsive in nature. Assertive people show interest not in just
buying our product but also in keeping a healthy post purchase relationship. They tend to communicate openly
with our dealing staff and covey their demands in efficient manner.
Passive people seldom walk in our show rooms and they are difficult to deal with as they are confused about their
choices and do not deliver the necessary information needed to complete the sale process.

Personality Type

As our designs are for people of modern era and unconventional so our aim to target those who have basic know
how about interior décor. Our customers are Architect, Explorer, Entrepreneur, Businessmen and Logician. People
of Architect and Entrepreneurial mind set are more happening to our outlets as they are imaginative and possess
proficient perceptual skills. They are strategic thinkers as well. Logicians are Innovative inventors and are more
willing to adopt new products.

Values
Our customers are well mannered and educated. They possess high moral values but at same time they are
materialistic in nature and their propensity to consume is higher than propensity to save. They tend to change
their surrounding regularly and are willing to spend on luxury goods.

Interest
They spend on luxury items and have no problem in raising capital for fulfilling their desires. Those who spend
more and save less and are extravagant. Our minimum furnished Kitchen cost 4 lac rupees.

Selling Premise
We provide a perfect blend of well-designed office furniture that has been developed with focus on excellent
quality materials and creation of a complete office environment.

One Window Solution that save the hassle of building living space piece by piece. We stay abreast of the latest
technologies to make sure homes & offices are beautiful.

Selling Idea

Customer Oriented Approach

All products are designed with only one thing in mind- customer.

It is the constant endeavor to raise standards in design quality, durability and innovation-the only aspect we ever
lower is their prices

 OTHER TOOLS
Sale Promotion
Interwood Furniture gives Big Summer Season Sale Save Up to 50% OFF

Interwood gives a Flat 10% discount Entire Stock @ Emporium Mall Lahore Branch
Interwood is offering Flat 10% discount on entire stock including furniture, doors, wardrobe, kitchen
accessories and appliances..
This 10% discount is valid on their Emporium Mall Lahore branch only.
 This offer is valid for limited time.

Interwood Office Furniture

Flat 20% Discount on office Furniture

Direct Marketing
They are furnishing the needs of illustrious clients such as Allied Bank, Barclays Bank, HSBC Bank, Marriot Hotel,
Avari Hotel, Park Lane Towers, Haidri Villas, Civil Aviation Authority, McDonald’s, PepsiCo, Nestle, CNBC, British
Council, Bahria Town and many more by interacting with them.

Make a reliable customer database. A customer database quantitatively captures the key characteristics of
prospects and customers who are most ready, willing, and able to purchase your product or service. Our main
focus to touch those who have shopped from us and will look forward to shop more in future

By developing an email database, you can send customers coupons or invite them to special sale events. Another
technique is to attach coupons to receipts that allow for savings on future purchases.

Involve a specific “call to action,” such as “Call this toll-free-number” or “Click this link to subscribe.” The results of
such campaigns are immediately measurable, as a business can track how many customers have responded
through a message’s call to action.
Internet Strategy

Participating in blogs that pertain to your business is a strategy that allows you to interact with potential buyers.
Offer customers coupons free gifts or a frequent customer loyalty incentive to drive traffic to your business.

Subscribing the Newsletter of them

Public Relations:
 They are active on Linkedin. They have a professional profile on Linkedin
 They are also on Rozee.com. INTERWOOD has 6 core business domains: Office Furniture, Home Furniture,
Kitchens, Doors, Wardrobes and Flooring
 They take feedbacks from their customers on their Official web pages
 They update their customers though text messages and e-mails regarding Promotions, new stock etc
 They are on Facebook, Instagram and on twitter. They answer all your questions there

Personal Selling:
By visiting Different Offices Workplaces, Shopping Malls giving them discount offer and telling Competitive
Advantage
  Sell online through Facebook, twitter, Instagram
 To walk-in customers through their show-rooms
 Also book orders through phone calls
 Sell to clients’ mutual friends and their relative

Sponsorships, Merchandising, packaging, point of purchase:

 Interwood Mobel (Pvt.) Ltd donates Carpentry Lab to Descon Technical Institute. The newly inaugurated
Carpentry Lab was opened to students at the Descon Technical Institute (DTI) on April 8th, 2016. The opening
ceremony was inaugurated by Mr. Abdul Razak Dawood, Chairman Descon Technical Institute and Mr. Farooq
Ahmed Malik, Chairman Interwood Mobel (Pvt.) Ltd.

 The sponsors of Build Asia 2007 Exhibition & Conferences were EMAAR DHA Islamabad Ltd., Izhar
Construction (Pvt) Ltd., Ittefaq Sons (Pvt) Ltd. and Interwood Mobel (Pvt) Ltd.

 Catchy Showroom and Retail Store Display the Furniture in Showroom to catch Consumer Interest, Best Color
Combination and limelight gives customer to relate them to their house.

 Lighting up the Electronic Items to attract customers

 Logo of Interwood on bags for carrying an item is also a part of Packaging, A van which used to transport
product also have a logo of Interwood.

Rate per minute of Entertainment channels:

GEO
Time Hum TV Ary Entertainment PTV Home
Entertainment
Morning
Rs. 50000 Rs. 60000 Rs. 20000 Rs. 30000
9am-5:59pm
Pre Prime Time
Rs. 115000 Rs. 125000 Rs. 100000 Rs. 130000
6pm-7:59pm
Prime Time
Rs. 200000 Rs. 190000 Rs. 132000 Rs. 195000
8pm-9:59pm
Post Prime Time
Rs. 125000 Rs. 125000 Rs. 75000 Rs. 130000
10pm-11:59pm
Late Night Rs.15000 Rs. 30000 Rs. 50000 Rs. 10000
 12am-8:59am
Rate per minute of NEWS channels:
Dunya
Time Ary News PTV News GEO News Samaa News
News
Morning
Rs. 25000 Rs. 60000 Rs. 20000 Rs. 30000 Rs. 22500
8am-4:59pm
Pre Prime Time
Rs. 45000 Rs. 160000 Rs. 40000 Rs. 195000 Rs. 45000
5pm-8:59pm
Prime Time
Rs. 70000 Rs. 190000 Rs. 50000 Rs. 220000 Rs. 75000
9pm-9:59pm
Post Prime Time
Rs. 60000 Rs. 125000 Rs. 25000 Rs. 135000 Rs. 52500
10pm-11:59pm
Late Night
Rs.10000 Rs. 30000 Rs. 5000 Rs. 30000 Rs. 7500
12am-7:59am

Rate per minute of other channels:

Time City 42 Ary Music Style 360

Morning
Rs. 10000 Rs. 60000 Rs. 10000
8am-4:59pm
Pre Prime Time
Rs. 10000 Rs. 60000 Rs. 15000
5pm-8:59pm
Prime Time
Rs. 20000 Rs. 60000 Rs. 45000
9pm-9:59pm
Post Prime Time
Rs. 12000 Rs. 60000 Rs. 25000
10pm-11:59pm
Late Night
Rs. 6000 Rs. 60000 Rs. 10000
12am-7:59am