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OXFORD
Sixth Edition
COGNITION
Scott Sinnett | DanielSmilek | Alan KingstoneSixth Edition
COGNITION
Scott Sinnett | DanielSmilek | Alan Kingstone
OXFORD
UNIVERSITY PRESSOXFORD
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Library and Archives Caneda Cataloguing in Publication
Smilek, Daniel 1974
{Cogaiton)
Cognition / Scot Sinnett, Daniel Sie, Alan Kingstone
sisth edition
Revision of Cognition / Daniel Smilek, ott Sinnett, Alan
Kingstone. — Fifth edition. — Don Mils, Ontario, Canada,
+ Oxtord University Pres, [2013]
Includes bibliographical references and index
ISBN 978-0-19-901970-0 (hardback)
1. Cognition —Testhooks. 2. Cognitive psychology—Texthooks
1. Kingstone, Alan, 1941- author TL. Sinnet, Scot, author II. Tile
1V. Tile: Smile, Daniel, 1974. Cognition
BFSILS65 2016 153 €2016-900528-0
Cover image: Tom Battie, Chris Clark, SGI
[MSIScience Photo Library
(Oxford University Press is committed to our environment.
‘Wherever possible, our books ae printed on paper which comes from
responsible sources,
Printed and bound in the United States of America
1234-19 1817 16Brief Contents
aus
N
10
11
12
13
Introduction 3
Cognitive Neuroscience 23
Perception 51
The Varieties of Attention 87
Memory Systems 125
Memory Traces and Memory Schemas 163
Imagery 201
Concepts 239
Language 263
Problem-Solving 305
Reasoning, Judgment, and Choice 339
Intelligence and Creativity 375
Consciousness 405Contents
From the Publisher ix
List of Boxes xvi
List of Figures xvii
Listof Tables xxi
Preface to the Sixth Edition xxiv
4
Introduction 3
Case Study: What Is Cognition? 4
Cognitive Psychology and Information Processing 5
Information Theory 6
Models of Information Processing 9
Ecological Validity 13
Metacognition and Cognitive Psychology 25
‘The Range of Cognitive Psychology 17
Cognitive Neuroscience 23
Case Study: Head Office 24
The Brain as the Organ of the Mind 26
‘The Relationship between Mind and Brain 28
Methods in Cognitive Neuroscience 30
Perception 51
Case Study: An Unusual Perceptual Experience 52
The Physiology of Visual Perception 53
‘The Ventral Pathway and Object Recognition 56
Context and Feedback Effects in Perception 61
‘The Dorsal Pathway and the Relation between Perception and Action
Interactions Between the Ventral and Dorsal Pathways 76
Multimodal Perception 79
The Varieties of Attention 87
Case Study: A Total Wreck 88
James's Description of Attention 89
Selective Attention 89
70Contents
Dual Tasks and the Limits of Attention 99
Task Switching 107
Sustained Attention 109
Overt Visual Attention 121
Memory Systems 125,
Case Study: What Was That Movie...? 126
Understanding Memory Systems 127
The Modal Model of Memory 128
Working Memory 131
Divisions of Long-Term Memory 134
Further Developments in Memory Systems Theory 142,
Connectionist Models of Memory 147
Aging and Memory Disorders 149
Memory Traces and Memory Schemas 163
Case Study: When Memory Fails 164
Introduction 265
The Trace Theory 265,
Schema-based Thearies af Memory 172
Scripts 182
Autobiographical Memory 183
Levels af Processing 187
Two Approaches to Memory Research 90
Imagery 201
Case Study: Time~Space Synesthesia and Number Forms 202,
Memory and Imagery 203,
Synesthesia and Eidetic Imagery 220
Mental Rotation 217
Egocentric Perspective Transformations 227
Controversy over the Nature of Mental Imagery 228
Cognitive Maps and Mental Models 229
Auditory Imagery 232
Concepts 239
Case Study: Grasping a New Concept 240
‘The Classical Approach 240
Learning Complex Rules 244
Wittgenstein’s Analysis of Concepts 246
Rosch and Prototypicality 247
Embodied Cognition 251
Conceptual Modules 257
Language 263
Case Study: Reading in the “Olden Days’ 264
The Structure of Language 266
Transformational Grammar 268
viiContents
10
a1
13
‘The Innateness Hypothesis 272
Communication and Comprehension 260
The Social Context of Language 285
Language, Cognition, and Culture 291
Problem-Solving 305
Case Study: Vaccinating in the Wake of Wakefield 506
Insight Problems and the Gestalt Theory of Thinking 307,
Current Approaches to Insight Problems 315,
Functional Fixedness and the Design of Tools 320
The Flexibility-Rigidity Dimension 321
Artificial Intelligence Approaches to Problem-Solving 324
Thinking Aloud as a Method for Studying Human Problem-Solving 329
Can Computer Programs Experience Insight? 330
Solving Problems in Science 331
Reasoning, Judgment, and Choice 339
Case Study: The (Inifamous Hockey Stick 340
Reasoning 342
Judgment and Choice 357
Ecological Rationality 366
‘Training in Statistical Reasoning 368
Intelligence and Creativity 375
Case Study: A Child Prodigy 376
The Concept of inteligence: Historical Background 376
General inteligence (g) 379
The Flynn Effect 382
Sternberg’s Theory of Successful intelligence 385
Howard Gardner and the Theory of Multiple Intelligences 389
Expertise 393
Creativity 395
Consciousness 405
Case Study: Blindsight 406
Distinguishing among Different Levels of Consciousness 407
Unconscious Perception 409
Consciousness and the Grand Illusion 415,
Meta-consciousness 419
Consciousness and the Brain 423
Deficits of Consciousness 429
Phantom Limbs and Consciousness 432
Glossary 438
References 450
Photo Credits 491
Index
492From the Publisher
‘hat do we know, and how do we know it? What is the relation between the mind and
the brain? How does memory work? What is intelligence? How do we learn language,
acquire concepts, and solve problems?
These are just a few of the fundamental questions that frame the sixth edition of
Cognition, the essential text for introductory courses in cognitive psychology. Building
on the strengths of previous editions, the sixth edition maintains its clear, straightfor-
ward style and continues to provide fascinating research examples; in addition, it offers
a student-friendly reorganization of key material and a new chapter on consciousness.
Accompanied by a robust suite of ancillaries, Cognition is a well-rounded, current, and
comprehensive text that is both accessible to students and a pleasure to teach from.
Cognition, sixth edition, retains all the hallmarks of previous editions:
* broad, balanced treatment of major theories and controversies;
* clear, focused writing that makes even the most difficult concepts accessible with-
out oversimplifying;
* historical perspectives on key issues and phenomena; and
* abundant citations of both classic and current research from Canada and around
the world.From the Publisher
Highlights of the Sixth EditionFrom the Publisher xi
Information Theory
Engaging Pedagogy
Themed boxes draw attention to important points and encourage students to reflect act
ively on what they are learning.xii From the Publishereearias
‘Case Study Wrap-Up
Im the Know: Review Questions
Key Concepts
Sueeceer Purther Reading
Links to Other Chapters
From the Publisher
xiiixiv From the Publisher
Supplements
Cognition, sixth edition, is supported by an outstanding array of ancillary materials, all
available on the companion website: www.oupcanada.com/Cognition6e
For the Instructor
© An instructor's manual includes comprehensive chapter overviews, topics for
classroom discussion and debate, recommended readings, web links, media sugges-
tions, homework assignments with sample answers, suggestions for research paper
topics, and a sample syllabus.
© A test generator offers a comprehensive set of multiple-choice, true/false, shart-
answer, and fill-in-the blank questions classified according to skill level, with page
references that indicate where to find relevant material in the text.
© PowerPoint slides summatize key points from each chapter and incorporate
figures, tables, and images from the textbook.
© Animage bank provides access to all photos, figures, and tables found in the text,
so that they may be incorporated into classroom materials.
For the Student
* A student study guide offers additional review questions linked to each chapter;
selfgrading practice quizzes, including a practice mid-term exam and final exam-
ination quia; an answer key for review questions and quizzes with page references
to help students find the answers in the text; key terms and definitions; and study
tips for mid-terms and final exams.
Dashboard for Cognition
Cognition, sixth edition, includes access to Dashboard, an online learning and assessment
platform that delivers a simple, informative, and textbook-specific experience for instruc-
tors and students. Dashboard includes tools to track student progress in an intuitive, web-
based learning environment. It features a streamlined interface that connects students and
instructors with the functions used most frequently, simplifying the learning experience
to save time and put student progress first.
DISCOVERY + Dashboard includes Discovery Lab, created by Carolyn Ensley, Department of Psychology,
LAB Wilftid Laurier University, which offers a wide variety of interactive experiments, exercises,From the Publisher xv
and animations—including five experiments nevr to this edition—designed to help students
understand important concepts and principles. Discovery Lab brings cognition topics to life,
allowing students to act as researchers and test subjects by giving them the ability to partic
pate in experiments and to analyze and share results, Throughout the text, students will find
icons that dizect them to visit Discovery Lab online, where they will find activities related to
what they are learning about in the text.
OXFORD Dyan els
Se ero ad
eee
Welcome Adrian, tothe Dashboard 0 accompany
Discovery Labs for Cognition, 6. rom ete you can
accessyou" slabs go erect to assignments ans
‘quazes. and communicate with your instructor and your
‘Gasemates. Cle or touch oe ofthe burton aboveTo
‘2cces ect ks tthe ask you wish to perfor,
A Final Word of Thanks
We gratefully acknoviledge the contributions of the following individuals whose efforts and
thoughtful review comments and suggestions have helped to shape this bookand its ancillaries:
Kelly Arbeau, University of Alberta
Robert Cassidy, Concordia University
Gillian Dale, Brock University
‘Todd Ferretti, Wilfrid Laurier University
Deanna Friesen, York University
Sandra Hessels, Concordia University
Dan Hufnagle, University of Calgary
Karin Humphreys, McMaster University
Jason Ivanoff, Simon Fraser University
Patricia McMullen, Dalhousie University
Harvey H.C. Marmurek, University of Guelph
Jean Paul Minda, Western University
Penny M. Pexman, University of Calgary
Michael Picard, University of Victoria
Catherine Plowright, University of Ottawa
Gillian Rowe, University of TorontoList of Boxes
CASE STUDIES
Chapters Whatis Cognition? 4 Chapter ® Grasping a New Concept 240
Chapter2 Head Office 24 Chapter9 — Reading in the "Olden Days’ 264
‘Chapter 3 An Unusual Perceptual Experience 52 Chapter10 Vaccinating in the Wake
Chapter4 ATotal Wreck 88 of Wakefield 306
Chapters What Was That Movie...?. 126 Chapter 11 The [Infamous Hockey Stick 340
Chapteré When Memory Fails 164 Chapter a2 AChid Prodigy 375
Chapter7 — Time-Space Synesthesia and Chapter 33 Blindsight 406
Number Forms 202
CONSIDER THIS
2.2 William James (1842-1910) 12
2.2 ‘Mind Reading’ 38
3.2 Perceiving Causes in Object Movement 68
3:5 Gibson's Views on the Perception of
Surfaces 76
Mental images and Real Pictures 225
The Downside of Categories 249
The Evolution of Language 276
Self-Control and Problem-Solving 323
Paradoxes, Reasoning, and Recursion 350
3.4 Identifying Objects by Common ‘CondhioratReazonig) 454
Movement 78
‘An Ancient Parallel to Sternberg’s Theory
4.2 Are You Resistant to Dual-Task Hinnaligence sp
Interference? 103
S.1 The Battle of the Species 130
43.5. Beyond Human Consciousness 424
43.5. Brain Imaging Reveals Consciousness in
5-4 Memory and the Internet 151 a Patient Diagnosed as Being in a Vegetative
6.4 implanting False Memories 182 State 434List of Boxes xvi
THINK TWICE
a Distracted Driving 10 8.5 Warm Hands, Warm Heart? 257
2.2. The Ethics of Brain Imaging 42 9.3 An Exercise in Writing 292
4.3 Do You Make Errors? 105 20.1 Can You Solve This Problem? 311
5.3 The Sense of Smell 139 aa.5 Assessing Your Own Reasoning Abilities 365
6.1 Do We Necessarily See What's in Front 32.3. Creative Thinking 399
of Our Eyes? 169
7. Can Anyone Become a Synesthete? 215
23.2 Can You Find Your Blind Spot? 418
23.4 Is Consciousness a Unitary Entity? 429
COGNITION IN ACTION
1.3 Cognitive Ethology 37 7.2 VideoGames and imagery 220
2.3 Thc Implicit Association Test 44 8.2 Do Experts Embody Information
3-1 The Moon Illusion 63 Differently? 252
aa DéaVe 98 9.2 Defictsin Reading 288
4.4 Eye Movements In Sports: The Quiet 9.4 Lovely Keys and Sturdy Bridges 298
fe 119 30.2 Problem-solving with Red Green! 315
5.2 Can Amnesiacs Lean? 137 34.3 Is There a Hot Hand in Basketball? 359
6.2 An Exceptional Memory 176 31.4 Whata Pain! 361
6.3 Context-Dependent Learning 180 32. Can Colour Help Us Solve
6.5 Sleep, Memory, and False Problems? 385
Memory 382 413.1 Backward Masking and the Brain 410
(oA Le
Chapters 19 Chapteré 196 Chaptersa 371
Chapter2 46 Chapter7 254 Chaptera2 400
Chapters 83 Chapters 259 Chapter 13 435
Chapt aa Chapters 301
Chapt 158 Chapter 10 335,List of Figures
a
a2
13
1
15
16
17
25
2.6
27
2.20
as
A“PreCog" from Minority Report 4
There is a lot of information in our
world 6
Hyman's data showing mean
reaction times for one subject 7
The flow of information to the brain
takes time to occur &
Dichotic listening 8
Broadbent's filter model 9
Waugh and Norman's model of
information processing 11
Introspection vs experimental
method 22
William James 22
Brown-Peterson classic result 15
J. Gibson (1904-79114
Darth Vader vs Luke Skywalker 14
Neisser’s perceptual cycle 15
Balconies on The Future, @ building
in New York City 16
‘Some examples of the range of
cognitive psychology 17
Muhammad Ali, Ronald Reagan, and
Margaret Thatcher 24
{21 Lithograph of Phineas Gage’s
injury; (b} Tomography scan of
Eduardo Leite’s injury 25
Gabrielle Giffords 25
Aphrenological chart 26
Ratin amaze 27
ANecker cube 29
Different brain sizes 31
Eyemovements 32
Traditional illustration of language
comprehension and production 33
Split-brain operations 35
Event-related potentials: Differences
in neural activity for remembered
versus forgotten items 36
az
245
2.26
287
Ba
32
35
36
37
38
3.20
gat
az
Bas
334
Positron emission tomography
(Per) 37
Functional magnetic resonance
imaging (ma) 39
Magnetoencephalography
(EG) an
Magnetoencephalograph
scanner ai
Diffusion Tensor imaging (OT) a3
Lesions in left hemisphere of
Gabrielle Gitfords brain 47
The basic anatomy of the eye 55
The ventral whet’) and dorsat
Cwrnere’) pathways involved in visuat
processing 55
The Hoffding function 56
A tractor made from two geans
cylinder and rectangle} for an annual
fall fairnear Fergus, Ontario 58
Objects with different degrees of
complexity represented by a varying
number of geons 59
Prototypical patterns 60
Aset of distortions of a
prototype 61
The real white circies) and perceived
(green circles) distance and size of
the moon according to the apparent-
distance theory 63
Do you see a face, orjust a bunch of
fruit, vegetables, and flowers? 64
The principles of similarity (a) and
proximity (b) 64
The principles of symmetry (a) and
parallelism (0) 65
The stimuli used by Peterson and
Gibson (1993) 66
Does this dress look white and gol,
orblue and black? 67
Do the two dresses in this comic
look different? 683.a7
3.20
Bat
3.22
3.23
324
3.26
3.27
aa
43
44
A sequence of computer displays
showing a bar moving from left to
right and then hitting a circle of balls,
which disperse 69
Judgment of the orientation of a slot
simulated close to the body (Panel
A) and the orientation of a card as
itis moved towards the siot (Panel
8) 70
Changes in grip aperture over
time as patient VK and two control
participants reached to take hold of
anobject 71
Brick walkway, Distillery District,
Toronto 73
Topological breakage at the
intersection of two converging
textures. 74
‘The irregular (left) and regular (right)
textures used by Gibson (1950) 74
Photo taken from the side window of,
a car travelling ona highway 75
Light is reflected differently from
rough and smooth surfaces 76
‘The circles that participants in the
study by Witt and Proffitt (2005) had
to choose from when judging actual
baseball size 77
The relation between players
perceptions of softball size (y-axis)
and their batting averages 77
‘The principle of common
movement 79
Participants were shown two dises
moving towards each other and
crossing paths. 81
Data from Yamamoto and Kitizawa
(2001) 82
After the Ottawa bus-train
collision 88
The dorsolateral prefrontal
cortex and the anterior cingulate
cortex 92
‘The sequence of displays in the
peripheral cueing paradigm (Panel
A)and the pattern of response time
data (Panel 8) 94
[An example of the displays typically
‘employed in the central cueing
as
46
ar
48
a9
410
aaa
432
433
414
435
4.36
4a7
4.38
ass
List of Figures xix
paradigm, showing the target,
appearing inthe cued (valid location
(Panel A) and the pattem of response
time data for cued and uncued
trials as a function of cue-target
SOA (Panel B) 96
Asymmettical crosses and
inattentional blindness 97
Example of a flanker task 97
Alatent bottleneck 302
‘The dual task impairs brake reaction
time for most people, but not for
supertaskers 103
‘An example of a sequence of
displays in the sustained attention to
response task (SART) 104
‘An action stip: putting a plastic
coffee lid ona porcelain mug 105
An example of a sequence of displays
and the results of an attentional
blink study reported by Olivers and
Nieuwenhuis (2005) 106
Performance ina vigllance task over
four segments af a twa-hour watch
period 112
A modern eye-tracking system
‘An example of eye movement
behaviour when reading an extended
passage 113
‘Asample of saccades from Figure 4.24
with direction of motion identitied by
arrows 114,
Recorded eye movements (b) white
viewing a photograph of a face (a
cover a three-minute period 136
A scene from the Distillery District,
Toronto (a), and the eye fixations
(black dots) ofa participant (b) asked
to view the image and describe the
people 117
The eye fixations of an individual
asked to view the image in order to
later describe the location of the
scene 118
ua
‘The scan paths and fixations of good
and poor putters 120
Drew Barrymore (Lucy Whitmore)
and Adam Sandler (Henry Roth]
ing First Dates. 126List of Figures
56
87
5.8
5.45
5.16
5.7
5.18
5.19
5.20
s.2a
6a
62
6s
64
Some of the many memory
systems that memory researchers
investigate 228
Participants in Sperling's (1960)
sensory memory experiment were
briefly flashed a matrix of nine
letters 129
Typical results from Sperling's
experiment 129,
‘Tesuro Matsuzaws and Ayuma, one
of the participants in this intriguing
sensory memory experiment 130
Working memory model 133
‘The dorsolateral prefrontal
cortex 154
Percentage of personal memories
fordifferent time periods 136
Henry Gustav Molaison (HM
1926-2008) 137
Ahippocampus looks like a sea
horse 137
Patient KC/NN 138
Fame judgment task (full versus
divided attention) 140
Inclusion versus exclusion task (full,
versus divided attention) 140
Meyer, Schvaneveldt, and Ruddy’s
priming procedure 145,
Fragment of a semantic
network 146
‘Some properties of gang
members 148
Aconnectionist model of the
information in Figure 516 149
Google search engine 51,
Young and old meeting 52
Korsakaft’s syndrome, or Wemnicke-
Korsakaff encephalopathy 153
355,
Jennifer Thompson and Ronald
Cotton 164
The mystic writing pad 165
Brown and Kulik’s model of flashbulb
memories 167
Flashibulb memories: The Challenger
explosion 168
Alzheimer's disease
65
69
6.10
6a
6.32
6.33
7a
ce
7
78
7s
76
a
79
7.40
yan
7az
7s
Flashbulb memories: Terrorist attacks
on the World Trade Center, New York
City 370
Properties of flashibulb
memories 172
Professor A.C. Aitken 176
Results of Loftus and Palmer's
experiment 177
One-week follow-up of Loftus and
Palmer's experiment 177
Percentage of autobiographical
memories in different decades 185
Depth of processing 188.
Ebbinghaus's forgetting curve 291
‘The rate at which knowledge of
Spanish is lost 193
‘An example of a time space 202
An example ofa number form 202
Paivio's dual-coding theory 203,
Recall performance of the four
groups in Paivio's (1965) study 205
The results of an experiment
on synesthesia: congruent and
incongruent number-colour
matching and memory 211
‘The effects of hypnotically induced
synesthesia 213,
The sequence of displays in the
study reported by Cui et al. (2007)
and the relationships between colour
word identification and vividness of
imagery 217
Which pairs are drawing the same
object? 218
Time taken to mentally rotate an
object as a function of angular
rotation 239
‘The map of the island used
ina mental image scanning
experiment 222
Results from the mental image
scanning experiment of Kossiyn
etal. 221
‘The museum floor plan used in
the 2004 experiment of Rinck and
Denis 222
Grid used in the Podgorny and
Shepard experiment 22293
o4
95
20
92
The pattern of squares used in
Farah’s experiment 223
The duck/rabbit and chef/dog
stimuli 224
Viewpoint 225
The picture plane
Areversible figure 227
Is this the relationship between the
sun and an observer at dawn and at
noon? 231
Brain areas active during auditory
imagery 233
Steve Jobs 240
‘The Bruner cards 242,
A finite state grammar
Capoeira 252
Biological concepts ane the brain:
results from the Farah & Rabinowitz
(2003) experiment involving a brain-
damaged individual 259
A page from McGuffey’s Second
Eclectic Reader 264
Reading Lesson IV from McGuttey’s
Second Eclectic Reader 264
Alesson on intonation from
McGufey's Sixth Eclectic:
Reader 265
Native speakers of Chamicuro
Widely spoken languages of the
world 267
A tree diagram of the relationship
between two elements experienced
wihile listening to music 268
Afinite state grammar 269
Derivation of a sentence using a tree
diagram 270
‘The relationship of the proportion
of complex sentences in teacher
speech to comprehension
scores 279
The comprehension task 279
Speech disfluencies of lecturers in
the natural sciences, humanities, and
social sciences 284
226
244
266
A simple model of word
reading 289,
9.44
9.35
9.16
10.4
10.2
10.5
10.6
10.7
10.8
10.9
10.10
ao.aa
10.13
10.34
aaa
a2
a3
List of Figures xxi
Agrapheme-phoneme conversion
path to reading 289
Adual route model of word
reading 289
The man is at the chair's
back 299
‘The relationship between language
and space 300
Andrew Wakefield 306
Abi-stable figure 307
Sultan performing a problem-solving
task 309
The altar window problem 309
Find the area of the square plus the
strip 310
The nine-dot problem 312
Maier's two-string problem 323
Feeling-of-warmth ratings as a
function of time spent solving the
problem 314
RedGreen 315,
Insight with and without sleep:
results of an experiment by Wagner
etal. 319
Effect of pre-utilization on
functional fixedness as a function of
age 320
Aportion of the Go-Moku playing
surface 326
‘Amaze in which you must get from
‘the start (S) to the goal (G) 327
Solution for the three-ring version of
the Tower of Hanoi problem 328
Northern hemisphere temperatures
(°C) from 1400 to 2995 as
reconstructed by Mann et al
Participants’ judgments of the
quality of neuroscientific findings as
2 function of (a) whether the results
‘were interpreted to imply that the
death penalty is or is not a deterrent
to crime and (b) participants’ own
views regarding the death penalty
(for or against) 341,
Differences in acceptance
rates for four different types of
syllogism 345
340List of Figures
1.4
ans
126
a7
aaa
42.2
323
12.4
325
126
33.2
33.2.
ass
33.4
33.6
Moment-to-moment judgments of
pain from two patients undergoing
colonoscopy 361
Relationship between the height of
parents and their children 364
The three-question CRT 365,
Problem space for the Keren cain
problem 368
kim Ung-Yong 376
‘Spearman's two-factor theory of
intelligence 378
Items similar to those on the Raven
Progressive Matrices test 380
388
391
Anierarchy of responses toa
brick 397
Prefrontal leucotomy 408
Assembly-line worker
U-shaped development
‘The brain mechanisms involved in
backward masking when a mask is
presented 40 ms after the onset of
an initial stimulus 412
‘An original image arid ¢ slightly
allered version of it 415
How objects would have to vary in
size in order to be equally discernible
for an observer who is focusing on
the dot in the centre 437
‘A demonstration of the blind
spot 418
Changes in electrical potentials over
time associated with eye movements,
13.10
a3.at
a3.a2
33.43
33.44
33.45
(£06) and muscle movements (EMG)
from an individual who is (from top)
awake with eyes closed (WEC): in
astate of lucid drearning, and in
non-lucid rapid eye movement sleep
(REM) 422
AA stimulus presentation
demonstrating binocular
rivalry 424
Changes in brain activation as
measured by IMR| in the fusiform face
area (FFA| and the parahippocampal
place area (PPA) during binocular
rivalry of superimposed images of a
face andahouse 425
Two different scenarios of flash
suppession (left side versus right
side) 426
Each coloured dot represents a
study showing activation associated
with changes in conscious
experience 428
A clock and a house drawn by
an individual with visual hemi-
neglect 430
Ascraper against the sky 431
The Penfield homunculus 432
The phantom limb mirror box 433
Brain imaging results demonstrated
similar activity patterns between
Sharleen and conscious controls
when instructed to imagine walking
around the house or playing
tennis 434List of Tables
ana
ana
32a
a3.a
Different levels of concept of objects 250
Four forms of sylogistic reasoning 342
Relationship between a symptom and a disease in a sample of 100 cases 362
Example of Binet and Simon's items 378
‘The relationship between memory systems and consciousness 407Preface to the
Sixth Edition
ith this sixth edition of Cognition we believe we have written a textbook that will
W please students and instructors alike. In zesponse to feedback from the community,
we have introduced a new chapter on consciousness and made significant changes to both
the structure and the presentation of the memary chapters. In addition, after combing the
text for outdated or non-essential material, we have incorporated a number of recent stud
ies that will bring readers up to speed on the latest developments in the study of human
cognition,
Acknowledgements
We are supremely grateful to Oxford University Press in general, and to our developmental
editor, Tamara Capar, and editor, Sally Livingston, in particular. We would also like to thank.
the reviewers whose thoughtful comments and suggestions helped to shape this edition
Finally, and most importantly, we thank our wives, Cindy Sinnett, Shelley Smilek, and
Erica Levy, for their incredible support and encouragement. Without their efforts, this
book would not have been possible, and without their patience, we mightall now be single.
We dedicate this book to them and to our children.
Scott Sinnett, Daniel Smilek, and Alan Kingstone
January 2016COGNITIONCase Study: What ls Cognition? 4
Cognitive Psychology and Information Processing 5
Information Theory 6
Mo
4s uf Information Processing 9
Ecological Validity 13
Metacognition and Cognitive Psychology 15,
Range of Cognitive Psychology 17
To identify the concepts associated v
beginning with information processing
vith the fi
‘of cognition,
fo outline the essentials of information theory.
To dis
tinguish among different mode
processing approach to cognition.
s of the information
To explain the advant
processing approach
s and limitations of the information
To review experimental evidence for the information-processing
approach.
To identity different research methods in cognitive psychology.CASE STUDY
What Is Cognition?
The year is 2054, and you are sleeping peacefully when
suddenly, out of nowhere, Captein John Anderton and
three associate members of the ‘“PreCrime’ police
force cresh through your skylight, yank you out of your
bed, put you in handcuffs, and place you under arrest.
Why? A small group of “PreCogs'—mutated individuals
with pre-cognitive abilities working for the PreCrime
Unit have looked into the future and witnessed you
committing a horrfie murder later that morning. For
the past six years, the PreCogs’ visions have allowed
the PreCrime Unit to artest “killers” before they have
had the chance to kill. And directly as a result of these
PreCog visions, depicted in the futuristic movie thriller
Minority Repor: the city of Washington, DC. has been
freedom to choose what they do, or are they fated to
carry out certain actions? With respect to cognition, the
scenario also raises the question of whether any one
person's perception—whether a PreCog's vision of the
future or an ordinary human's perception of the present
‘or memory of the past—can be accepted as an accurate
and truthful (ie, veridicall reflection of the world
But we are getting ahead of ourselves. First we
should consider why the mutant visionaries are called
“PreCogs. Well, pre obviously means “before” or ‘prior
to” And cog is short for “cognitive,” the adjective
formed from the noun cognition—a word that, as we
shall see, has an extraordinarily rich and wonderfully
complex set of meanings.
homicide-free for six years.
Even though it has no basis in re-
ality. the Minority Report scenatio
raises 2 number of tundamental
questions, including the classic phil-
osophical question of free will vs
determinism: da people have the
Asa starting point, let's look at the way the word
cognition is understood in everyday life. Although sci-
entific psychology usually seeks torefine the’common-
sense” assumptions of folk psychology, a quick look
at the concepts typically associated with cognition
may give us an idea of the range of topics that cogni-
tive psychology might cover.
{ole psychology
an umbrella term for
vorlous assumptions ana
tnearies bosed on the
everyday behaviour of
ourselves and others
FIGURE. | A*PreCog’ from Minority Report[Introduction 5
For example, The New Oxford American Dictionary underscores a key point: that cognition is the mental
defines cognition as “the mental action or process of action of knowing. How we come to know is the do-
acquiring knowledge and understanding through main of cognition and the focus of this textbook.
thought, experience, and the senses.” This definition
Cognitive Psychology
and Information Processing
The study of human cognition has advanced in three stages (Van Kleeck & Kosslyn, 1993).
‘The first stage, from the late 1950s to the early 1960s, was one of rapid progression pro-
pelled by the methods of traditional psychophysics (the scientific investigation ofthe rela-
tionship between sensation and stimulus) and experimental psychology. The second stage,
under way by the mid-1970s, was fuelled by computational analysis and marked the arrival
of cognitive science. The third phase, which began in the mid-1980s, has incorporated evi-
dence from neuropsychology and animal neurophysiology, and most recently an ever-
increasing array of imaging techniques that allow us to observe the brain in action,
Foundational to all of cognitive psychology is the idea that the world contains informa-
tion that is available for humans to process, The importance of this idea cannot be overstated.
Cognitive psychology sees humans not as passive receivers and transformers of signal
information, but as active selectors of information from the environment. Only some of the
information is selected for processing because our nervous systems are able to handle only so
‘much information atany one time, and only some of the information is responded to because
our head, eyes, hands, feet, etc, cannot be in two places at the same time. Because informa-
sion theory plays a central role in cognitive psychology, it’s essential to have a firm grounding
init. Well begin with an introduction to the basic concept and the classic models.
‘The amount of information provided by a given event can be quantified in terms of
bits (short for “binary digits”), Imagine a situation in which one of two equally likely events
is about to occur: coin toss, for instance, You are uncertain of the outcome until the coin
falls, but when it does it gives you one bit of information: either heads or tails. Every time
the number of equally likely outcomes doubles, the number of information bits you receive
increases by one. A common illustration of this process is the old guessing game in which
I think ofa number and you try to guess it by asking me questions (Garner, 1962, p. 5). The
umber of information bits in play corresponds to the number of questions you need to
ask. Your best strategy is to redce the number of possibilities by half with each question.
For example, ifthe number I'm thinking of is between 1 and 8, you need to ask at most three
questions. First, ask it's above 4. Ifthe answeris “yes, then askif t's above 6. Ifthe answer
is “yes” again, then ask if its above 7. Ifthe answer is “yes? then the number is 8; if t's “no,”
then the number is 7.
Every day we take in and act on information in countless ways. As we drive down
the street we take in information about location, direction, the traffic, the weather, the
people on the sidewalk. When we're learning a new computer system we try to under-
stand and remember the procedures and commands that welll need to use later. And
stimulus
An entity inthe external
vironment that con be
(ceved by an observer
oe
bit
Shor for binary digit
the most basic unit of
information. Every event
that occu in situation
with to equally thely
outcomes provides one
“bit of informationCognition
every time we count our change we rely on our knowledge of how to add and subtract.
To many people, these everyday activities—attending, comprehending, remembering,
manipulating numerical information—fall under the general heading of “thinking” To
psychologists, they are aspects of information processing—the subject matter of cogni
tive psychology.
Information Theory
Basic to the concept of information processing is the idea that information reduces uncer-
tainty in the mind of the receiver. The amount of information provided by a given message
is proportional to the probability that that particular message will occur. If you greet a
friend with the query “How are you?” and receive the reply “Absolutely awful—T must have
picked up a flu bug” rather than a standard “Fine, thanks? the former reply is much more
informative than the latter because itis much less probable. The idea underlying information-
processing theory is that the information provided by a particular message is not deter
‘mined solely by its content, but rather by the whole array of possible messages of which this
FIGURE 2.2 | There is a lot of information in our world1| Introduction 7
particular message is just one. To put it more succinctly, the amount of information a mes-
sage conveys is an increasing function of the namber of possible messages from which that
particular message could have been selected. In other words, information theory posits
that the information provided by a particular message is inversely related to the probabil-
ity of its occurrence: the less likely itis, the more information it conveys.
Limitations on Information Processing
The classic experiments by Hick (1952) and Hyman (1953; illustrated in Figure 1.3) demon-
strate thatittakes time to translate a visual signal tocither a key-press ora verbal response.
‘The amount of time it takes for information to flow through the nervous system is one
limitation on information-processing capacity (see Figure 1.4), but the amount of visual
information that a person can process at any one time has limits as well. The more informa-
tion a visual signal conveys, the longer it takes for the viewer to make an appropriate
response, Thus, in addition to a time limitation, the nervous system has a capacity limita-
tion for the amount of information that it can handle within a fixed period of time.
Experimental paradigms using simultaneous auditory messages suggest a similar con-
clusion. In an early experiment, Webster and Thompson (1953) had airport control-tower op-
erators listen to recorded voice transmissions simulating messages from pilots. pilotto-tower
communication consisted of the aircraft’ call signal and a sequence of three unrelated words.
For example, typical message might be “Tower, this is BA 427, Pencil, Beard, Camera, over”
or “Tower, this is WW 618, Rage, Wire, Coffee, over.” The call signals (BA 427, WW 618) were
drawn from a sct of 10 possible signals, whercas the word messages (.g., “Pencil, Beard, Cam-
era’ were drawn from a set of 1152 possibilities. Clearly, the amount of information (in a
technical sense) conveyed by each call signal was much less than that contributed by each
word message because the traffic controllers had a fairly good idea of what the call signal
would be, but almost no idea of what the word message would be. Although they were able to
identify the cal signals from two airplanes arriving simultaneously, they could not identify
more than one of two simultaneous word messages (Figure 1.5).
700
600
500
400
‘Mean reaction time (ms]
0” i 2 3 4
Average stimulus uncertainty
FIGURE «.5 | Hyman’s data showing mean reaction times for one subject,
Hyman used small lights as stinul, and subjects gave vocal responses. The three experiments varied
stimulus uncertainty by using [a) cifferent numbers of stimuli, (b) different stimulus frequencies, and
{c) different stimulus sequences.
Copyright 81953 by the American Psychological Asseciaion Adapted with permission Hyman, Ray Stimulus
injormation 25 a determinant of reaction time. Journal of Experimental Psychology. 5: 185-96, 1955 Use of
[APA information dees no imply endorsement by APA.
information theory
The neon) thane
information provided by 3
sarselarevetie merely
elated t the probaity ofCognition
FIGURE 2.4 | The flow of information to the brain takes time to occur
Based on: research yale edulysm/images/77 alarticies-synesthesia-brainjpg,
FIGURE 1.5 | Dichotic listening
In dichotic listening, asin the instance of an air traffic controller, two different messages are
received simultaneously
Based on’ htttipentautrgs briecu/teeiab/2/aechove jog1| Introduction 9
‘This finding suggests that there are limits to the nervous system's capacity for infor-
mation processing, When two messages arrive simultaneously, the amount of interfer-
ence between them depends on the amount of information they convey. The limit is, as
Broadbent (1957) would say, one of information rather than stimulation. For example,
Hyman showed that people respond faster to an expected stimulus than to one that is
unexpected.
Models of Information Processing
Cognitive psychologists have suggested several models ofthe relationships between differ-
ent cognitive processes. We will consider two classic models here.
Broadbent’s Filter Model
Studies of human attention have focused on the limitations of the capacity to process infor-
mation and the selective processes that are used to deal with those limitations. How much
control do we have over which information we select and which we reject? What are the
costs and the benefits of expecting one particular type of information rather than another?
The first complete theory of attention was Broadbent's (1958) filter model (Figure 1.6)
The idea behind it—that information processing is restricted by channel capacity—was
originally suggested by Shannon (1948) and Shannon and Weaver (1949).
Broadbent (1958) argues convincingly that the whole nervous system can be regarded.
asa single channel with limits to the rate at which it can transmit stimulus information.
Overloading of this limited capacity channel is prevented by a selective device or filtes,
which allows only some of the available incoming information to enter the system. Preced-
ing the filter isa capacity-free sensory buffer or temporary store.
‘When two or more signals or messages occur at one time, they enter the sensory buffer
together. The buffer then extracts such simple stimulus characteristics as colour (vision),
voice (hearing), or spatial location. The filter operates by selecting messages that share
some basic physical characteristic (¢g,, location in space) and passing them along to the
limited capacity system that is responsible for the analysis of “higher-order” stimulus attri-
butes, such as form and meaning. Meanwhile, any messages that were not selected are held,
in parallel (i, simultaneously), in the sensory buffer, where they are subject to decay with
the passage of time.
— FILTER
Input
channels Selection an the
‘basis of physical
characteristics only
FIGURE 2.6 | Broadbent's filter model
filter model
Atneory based on the
‘des that information
processing resvicted by
‘channel capacity
‘channel capacity
The macimar amount
ofinformation thatcan
be transmittes by an
information processing
‘sevice.10
Cognition
This filter theary represented a strong account of the data on attention that were avail-
able at the time (cf. Broadbent, 1956; Cherry, 1953; Hick, 1952; Hyman, 1953; Webster &
‘Thompson, 1953, 1954). A classic example comes from Broadbent (1954), who asked his
participants to listen to three pairs of digits. One member of each pair arrived at one ear
at the same time that the other member of the pair arrived at the other ear. For instance,
if the sequence was “73~42-15” the participant would hear “7, 4, 1” in the left ear, and
simultaneously “3, 2, 5° in the right ear. The pairs were separated by a half-second inter-
val, and the participants were asked to recall the digits in whatever order they wished.
‘They were able to recall 65 per cent of the lists correctly, and in almost every case the
correct responses followed the same pattern: participants would recall all the digits
presented to one ear, followed by all the digits presented to the other ear (e.g., “741-325”
or “325-741"). Ina second condition, participants were asked to recall the items in the
sequence in which they were presented. Since the participants were hearing two
Distracted Driving
‘Are you a good driver? Can you manoeuvre your vehicle
through traffic while drinking a coffee and listening to
the radio? We suspect that most of you would say "yes"
(many people overestimate their driving skills). Are you
also aware that many jurisdictions have recently made
itilegal to use @ cell phone while driving? Do you think
such legislation is needed?
Before you answer, let's consider another question. Is
it safe to drive with a blindfold over your eyes? Every time
You take your eyes off the road, whatever the reason, you
are essentially putting a blindfold on. That's why texting
while driving is so dangerous. You might think that just
talking on your phone would be no problem, since you
can still keep your eyes on the road, but you would be
wrong. Obviously, reading a text requires you to physi-
ccally move your eyes away from the road to look at the
screen; this is an overt attention shift, But the same thing
happens whena conversation directs your attention away
from the road, even if your eyes don't move. The only dif
ference is that this attention shift is covert (we will dis-
cuss the distinction between overt and covert attention in
more detail in Chapter 4}, The truth is that any distraction
‘can compromise your ability to use the information that
your eyes take in: you might look but fil to see
To demonstrate this, Strayer, Drews, and Johnston
(2003) placed participants in a driving simulator and
asked them to complete a driving course, keeping pace
with the traffic, staying in their own lanes, and braking
for obstacles. What they found was that conversing on
2 cell phone led to significantly poorer driving perfor-
mance. Amazingly, it made no difference if the phone
was hands-free (Strayer & Johnston, 2003}! In a subse-
‘quent experiment the sme authors (2003) used an eye
tracker to register where the eyes were looking and for
how long. It showed that drivers who were engaged in
2 cell phone conversation were roughly half as likely
as the phone-less control group to remember details
from the course (eg, billboards), even though their
eyes had rested on those details for the same length of
time, In the past 10 years, literally hundreds of studies
have followed up on this foundational work. For two
sobering examples see Strayer et al [2023, 20141, who
report on, among other things, the profound detri-
mental effects not only of texting but even of using a
Siri-like speech-to-text system while driving. In short
using a cell phone while driving can be deadly even if
you never take your eyes off the road, because it can
affect what you see.1 [Introduction 42.
the same time, one in cach ear, they were allowed to report either member of the pair
first, but were required to report both digits before continuing through the sequence
(eg, either “73~42-15" or “37-24~51"). In this condition participants were able to report
only 20 per cent of the lists correctly.
Broadbent interpreted this difference in recall performance to mean that the ears function
as separate channels for information input. The different physical locations for the two mes-
sages are initially entered and preserved in the short-term sensory buffer. Selective attention,
represented by the filter, operates to determine which channel is recalled first. Switching atten-
tion between ears requites time. Performance s poorer for recall by presentation arder because
more attentional switching is required. Meanwhile, as attention is switching between locations
(ears), the information in the sensory buffer continues to decay, and thus becomes less and less
available with the passage of time. In the first condition, where participants recalled all the
items from one ear and then all the items from the other ear, only one switch of attention was
required—from one input location to the other, In the second condition, where participants had
torecalltheitemsin the order of presentation, atleast three switches ofattention were required —
for example, from left to right, from right to left, and once more from left to right.
Waugh and Norman’s Model of Information Processing
Figure 1.7 comes from an carly but still important paper by Waugh and Norman (196s). The
flow of information is indicated by the arrows. Upon being stimulated, we may have an
experience called a primary memory, a concept derived from the highly influential Amer-
ican psychologist William James (1890/1983). This is noteworthy because the approach that
James relied on for many of his major insights and hypotheses was one that few if any
cognitive psychologists today would use: introspection (see Box 1.2). Primary memory
consists of the “immediately present moment" (James, 1890/1983, p. 608), and is thus also
known as “immediate memory.’ The arrow labelled “rehearsal” refers to the fact that pri-
may memories tend to be quickly forgotten unless they are repeated, as you might repeat
a telephone number to yourself after looking it up. Whereas primary memory belongs to
the present, secondary memory belongs to the past.
Stimulus Rehearsal Secondary
memory
Forgotten
FIGURE 1.7 | Waugh and Norman's model of information processing
Copyright © 3965 by te Amencan Prychologien Association Adapted with permission. Waugh. fC. & Norman
A, (96s, Primary memory. Psychological Review, 72. pp. 89-104, Use of APA information does not imply
endorsement by APA
introspection
Leokinginware” to
cserve one's own
thoughts and feelings.
primary memory
Wat we are aware ofn
the “immediately present
ernory” oF
“short-term memory”
secondary memory
rowed acauired at an
tater time that is stored
indefinitely, and is absent
from awareness: also
calles Tong-term memory"12 Cognition
(ita Mees Waugh and Norman (1965) noted that
James's distinction between primary and
Subjective Objective ¢
secondary memory was based on intro-
Individual houghts/ Group data iy ‘neniory wes based on ints
perspectives averaged specie erie, Sanh evideace UF
Non-statistical Statistical ee ° cog ©
psychology. However, the subjective re-
SRR ineospacanve ports of participants are often used in
expetinental method conjunction with more objective evidence
such as that provided by well-designed
eam experiments (Jack & Shallice, 2001; see Figure 1.8). Experimental evidence for the
Brown-Peterson task _primary-secondary memory distinction came from analysis of the Brown—Peterson
Anexperimentaiporaom task (J. Brown, 1958; Peterson & Peterson, 1959)—one of the most widely used experi-
Ambien sustecs are mental tasks in memory research. In the typical Brown-Peterson experiment, partici-
(guna set of ems and
ienarumoe Subects pants are given a set of items to remember (eg, the letters B, QR), and then a number
immediate bean from which they immediately begin counting backward by threes. Thus a participant
counting backward by ; aoe as .
coun beware” given the number “107” would start counting ("104, 101, 98, ...” and so on) and after a
and, after a specific specific interval (say, 6, 9, 12, 15, or 18 seconds), would be asked to recall the specified
fiscoeaiieny items (in this case, the letters B, Q, R). Because the interval is filled with the counting
exercise, the participant is presumably prevented from rehearsing the letters and there-
fore unable to retain them in his or her primary memory. An unfilled interval, by con-
trast, would allow the participant to rehearse the items and keep them in primary
DISCOVERY J memory. Waugh and Norman's analysis showed that participants’ ability to recall letters
LAB declined as the number of interfering items increased (Figure 1.10).
William James (1842-1910)
Students of literature might know of William James as your recollection of earliest infancy?}; intraduced
the older brother (by a year) of Henry James, the _ the idea of “the stream of consciousness", pointed out
famous American realist novelist of manners and the importance of
personal psychology, yet today William is widely rec- habit in human life
ognized as one of the most eminent psychologists the and warned against
world has known. Born in New York to a wealthy family the “psychologist’s
with liberal ideals and wide interests, James studied fallacy” whereby re-
medicine at Harvard, where he later taught. His searchers too often
two-volume, 1200-page masterwork, The Principles allow their own per-
of Psychology (1890), exemplifies James's holistic sonal experience and
thinking, embracing not only psychology, physiology. views to intrude on
and philosophy, but @ wealth of personal observation, their rational under-
introspection, and opinion. For example, James de- standing of the phe-
scribed the infant's perception of the observed world nomena they are
“as one great blooming, buzzing confusion’ (is that analyzing
FIGURE 2.9 | William James1
08
06
04
Proportion correct
02
o 4 8 12 6 20
Distractor duration (seconds)
FIGURE 2.20 | Brown-Peterson classic result
Copyright © 3959 bythe American Psychological Association. Adapted with permission. Peterson, LR, &
Peterson, M3, 1959), Short-term retention of individual verbal tems. Journal of Experimental Psychology,
58. 295-8 Ure. APA information does nat imply endorsement
Waugh and Norman (196s) pointed out that primary memory makes it possible for us
to immediately and accurately recall our most recent experiences. Por example, we are
able “to recall verbatim the most recent few words in a sentence [we are] hearing or
speaking” (p. 102), provided that no distraction intervenes. Although we take primary.
memory for granted, itis extremely important to us.
Ecological Validity
In standard information-processing models such as Broadbent's or Waugh and Norman's, a
lot of interest is focused on the processing required to make a stimulus meaningful. How-
cever, such models may not say very much about the information available in the stimulus
itself. Other psychologists, such as |. Gibson (1904-79) (Figure 1.11), took more interest in
the richness of the information provided by the environment in which people find them-
selves. Gibson (1950, 1966) argued that the stimuli used by information-processing psy-
chologists in their experiments were often impoverished in comparison with the
information available in the real world. He argued for the development of an ecological
approach to perception that would describe environmental stimulation at the appropriate
level. Gibson believed that the meaning of objects and events can be perceived through
‘what he called their affordances, which he defined as ‘simply what things furnish, for good
cor ill” (2966, p. 285): thus food affords the possibility of eating, stairs afford the possibility
of climbing, ice affords the possibility of skating, and so on. Of course, knowledge of those
affordances is not innate: we have to learn what can (and can') be done with items in the
‘world, Thus Gibson’s theory is one of information pickup, in which learning means becom
ing progressively more attuned to what the environment affords us.
By contrast, Neisser (1976, p. 21) proposed a cyclical model of cognition in which the
perceiver possesses a schema that represents what he or she expects to find in the en-
vironment and that directs his or her exploration of it. In the course of that exploration,
[Introduction 43
ecological approach
Atom of psychological
inquiry that reflects
‘eonditionsin the real
wort
affordances
The potential functions or
uses of stem (1a, objects
and events) inthe real
wort
information pickup
The process whereby
we perceive information
‘iecty
schema
An expectatin concerning
wat we ae ely 19
find as we explore the
word [plural schemas or
schemata14 Cognition
however, the perceiver encounters not only the expected information but also
some that is unexpected (Figure 1.12). This unexpected information is capable
of modifying the schema so as to increase the accuracy with which it represents
the environment. Thus the perceptual cycle (Figure 1.13) begins with a schema
that brings the perceiver into contact with new information that he or she can
use to correct the schema, and so on.
To see how this perceptual cycle might work, consider Figures 1.142 and
1.14. Halper (1997) noticed a building in Manhattan with balconies that ap-
peared to tilt upward. Obviously, it would be absurd to build balconies like
that, so what was going on? In terms of the perceptual cycle, we might describe
the process as follows, Our schema is our cognitive model of the environment,
constructed over time through our interactions with that environment. Our
schema provides us with a set of general expectations and assumptions re
garding what we are likely to find in the environment, although we need not
be aware of them. One of our expectations is that balconies will be either
square or rectangular (j.e,, bounded by right angles). We automatically im-
pose this expectation on the buildings in Figures 1.14a and 1.14b. Asa conse
quence we perceive the balconies of the building in the foreground to be
FIGURE 4.21 | J.J. Gibson
(a904-79) tilting upward, as they would have to be if they were rectangular. When we
Gibson's theory of visual perception explore this building from a different angle, our expectations may even lead
Sree tatvecc mosey teenies Us to perceive the balconies as tilting downward, as in Figure 1.14c. Ifwe con
sccountsol the way perception and tinue to explore the situation, however, we can come to understand it. In fact,
atternion function eg. Broaaoents “the balconies are parallelograms vertically perpendicular to the face of
fMertheory, the building” (Halper, 1997, p. 1322), as can be seen in Figure 1.14d. Now
perceptual cycle
“The process whereby
our schemas guige our
exploration of
FIGURE 1.22 | Darth Vader vs Luke Skywalker
Unexpected events force us to adjust our expectations of the environment. As expectations change,
we must change our schemas, Here’s one small example: Darth Vader never said “Luke, |am your
father’ [pethaas the most famous line associated with the Star Wars series). What he actually said
was "No, | am your father." Time for a schema adjustment1 | Introduction 15
Object
available
information
Modifies Samples
Schema Exploration
Directs
FIGURE 1.23 | Neisser's perceptual cycle
Based on: huwi org/images/imageaos.i
our schema for buildings has been modified to include the possibility that some balconies
will be built at angles that are other than right. In general, the perceptual cycle allows
us to become increasingly sophisticated in our dealings with the environment.
The relative virtues of laboratory-based and ecological approaches to cognitive re-
search have been hotly debated (eg, Anderson & Bushman, 1997; Chayter & Schmitter
Edgecomb, 2003; Loftus, 1991; Neisser, 1978; Schmuckler, 2001; Kingstone, Smilek, Ristic,
Friesen, & Eastwood, 2003). Kingstone, Smilek, and Eastwood (2008) have recently outlined —_—__-
an approach that may resolve this dispute. Cognitive ethology (see Box 13) offers concrete cognitive ethology
and specific suggestions for carrying out studies in the real world in a way that will com- Anew reseach approach
plement laboratory-based research. loath:
toooratory- based studies,
Metacognition and Cognitive Psychology vunmctnns
tut eogrihe proces
Metacognition is the term for knowledge about knowledge—that is, knowledge about the __ work understanding of our
way that cognitive processes work. The study of cognitive psychology can be seen asa pro. °"”“20"t¥= processes
cess of developing our metacognition (Rebok, 1987). We all begin in pretty much the same
place, with a common-sense understanding of cognition, and our goal in studying cogni-
‘ive psychology is to develop this understanding further. Sometimes that means changing
our beliefs about how cognition takes place, or giving them up altogether. Often it means
accepting some uncertainty regarding what we can assert about cognition at a particular
point. Cognitive psychology is nota complete body of knowledge, butan actively developing16
Cognition
FIGURE 1.24 | Balconies on The Future, a building in New York City
area of inquiry (ee Figure 1.15), What it offers is not so much a set of definitive answers as a
series of hypotheses about the way the mind works. The next chapter will review some of
the better-known approaches tothe field.
‘The biggest challenge for beginners in cognitive psychology may be to get over the
feeling that thinking about thinking is an impossibly abstract skill. In fact, you probably
already have a pretty elaborate way of thinking about thinking. As you work through this
book, try to relate the concepts and hypotheses you encounter to the ones you already have.
Of course, this means that you will need to work out what you think at this point. You may
discover that some of your own ideas offer interesting alternatives to the theories that cog-
nitive psychologists have already developed. When that happens, you are becoming a cog-
nitive psychologist yourself. Try to think of ways of testing your hypotheses. As many1| Introduction 47
Cece ta
Research into human cognition, like research in general.
often begins when cognitive researchers notice some-
thing interesting in the world, They then design and run
lab-based experiments that control for everything except
the factor or variable in question. When all the experiments
have been done, they conclude that they have a funda-
‘mental explanation of the mental process that causes the
real-world phenomenon they wanted to understand.
A new research approach, called cognitive ethol-
ay, recognizes that this standard research approach
operates on the flawed assumption that cognitive pro-
cesses, like off-the-shelf tools, always do the same
job regardless of the situation (Kingstone, Smilek, &
Eastwood, 2008}, This is patently untrue. By the mid-
3970s it had become very clear that most statements
about cognition were true only if particular laboratory
conditions were met; when those conditions were not
met, the relationships between factors became unpre~
dictable. “If A then B" in the lab does not necessarily
mean “If A then B" in the world.
So, for example, memory experiments found that
what research subjects remembered depended on
factors such as (a) what processing they performed on
the stimulus materials, (b} what stimulus materials they
expected to receive, (c) what materials were actually
presented, (d) what they were doing before their memory
‘was measured, and (e) how their memory was measured.
The take-home messages were multiple: that cognitive
processes vary, that they are affected by what is happen-
ing elsewhere within the cognitive system: and therefore
that they depend crtically on the specific situational con-
text in which the subject is embedded,
‘The fact that cognitive processes are fluid, adapting
to the situation and goals of each individual, means that
many of our psychological theories could be flawed if
not downright wrong, It also means that the justifica-
tion behind traditional lab-based cognitive research—
the assumption that we can isolate and test the same
mental process in ciferent environmentsmay no longer
hold, and that we need to broaden the ways in which,
we do our work,
Cognitive ethology proposes the following alterna-
tive approach:
4. Carefully observe and describe behaviour as it
naturally occurs
2, Then move it into the laboratory and gradually
simplify relevant factors.
3, Test to find out whether lab findings predict, as
well as explain, real-world phenomena.
psychologists have observed (eg,, Kuhn, 1989), testing of hypotheses based on personal
observation is one of the ways in which scientific knowledge develops.
The Range of Cognitive Psychology
Cognitive psychology provides tools for the analysis of many problems. Throughout this
book you will find both concrete, practical examples of the application of cognitive psy-
chology and discussions of the social and emotional aspects of cognition. The study of
those topics has been greatly influenced by cognitive psychology, but they have not always
been covered in cognition texts. Now cognitive psychology has developed to the point that
itis integral to most other forms of psychology, and it's important to be aware of how it may
be applied, both in other areas of psychology and in life generally.18
Cognition
FIGURE 1.15 | Some examples of the range of cognitive psychology
Summary
In this chapter we have introduced several of the key concepts covered by the term cogni-
tion, beginning with information processing, Central to the information-processing ap-
proach to cognition i the idea that the information provided by a particular message is not
determined solely by the message itself, ht rather by the whole array of possible messages
of which this particular one is just one instance. The less likely its that a particular signal
will occur, the more information it will convey and the more time it will take to process.
Hickand Hyman have produced experimental evidence using visual stimuli to support the
notion that people respond more slowly to less likely signals. The slow reaction times sug-
gest that there are limits to the amount of information that the nervous system can handle
‘within a fixed period of time, whether the information signal is visual or auditory. To pre-
vent overloading of our capacity to process information, we select only some of thei] Introduction 19
available signal information to process, espond to, and remember. In other words, we are
not merely passive receivers of information from our perceptual world: we are active selec-
tors of information.
Several classic models dominate the study of information processing, First, Broad:
bent’ filter model is based on the idea that information processing is restricted by the cap-
acity of the channel that is the nervous system. When multiple messages arrive at the same
time, Broadbent's model suggests that a filtering device chooses among them on the basis
of common physical characteristics. By contrast, Norman and Waugh’s model distinguishes
between primary and secondary memory. Primary memories are created in the immedi-
ately present moment and tend to be quickly forgotten unless they are rehearsed or re-
peated, We will extend our exploration of memory to more recent concepts in Chapter 6.
Also noteworthy is Gibson's ecological approach to information processing. His theory
of information pickup focuses on the wealth of information available through the stimulus
itself, rather than the processing required to make a stimulus meaningful. In this model,
earning is less about the processing of information and more about becoming attuned to
‘what the environment affords us
One thing these varied models have in common is their reliance on the standard lab
based research approach, which assumes that the same mental processes can be isolated
and tested in different environments. An alternative research approach is cognitive ethology,
which acknowledges that cognitive processes are fluid, adapting to the situation and goals
ofan individual. Whichever approach is employed, the study of cognitive psychology can be
understood as a matter of metacognition—in other words, “thinking about thinking”
CASE STUDY
Case Study Wrap-Up
We began this chapter with a scenario in which the
PreCogs' perceptions of the future led to your arrest
for amurder thatyou had yet to commit. In the context
of that scenario we raised the question of how veridi-
cal cognition can be. Can the PreCogs' vision be taken
as an accurate reflection of something that was actu-
aly going to occur? Or is there some uncertainty in
play? Based on what we have seen in this chapter, and.
what we will see in the chapters that follow, it seems
that cognition always involves some element of un-
certainty. Indeed, much of the research discussed in
this chapter was designed to come to arips with this
apparent fact. From the beginning, researchers recog-
nized that there was a connection between the
amount of information conveyed by any given event
and the probability of that event: the less likely the
event, the more information it conveys, Furthermore,
because people are limited in the amount of informa~
tion they can process at any one moment in time, a lot
of information is going to be lost
‘And there's the rub. There is no single reality for ary
‘of us, What we see, what we atlend to, what we think
about, and what we remember is a complex combina-
tion of the situation within which we receive informa-
tion and the actions that we perform on the basis of
that information; and these actions of course will re-
flect who we are, Thus my cognition in a given situation
will almost certainly be different from yours. So, can
the PreCogs’ visions be trusted? Could the PreCrime
Unit have made a grave error when they arrested you?20
Cognition
In the Know: Review Questions
1, Cognitive psychology draws heavily on the idea that humans are information processors
What are some advantages of this approach? What are some limitations?
2. Folk psychology and introspection are two possible sources of knowledge about cognition,
based on everyday observation and persanal reflection, respectively. How valuable do you
think they are? How does the knowledge derived from those sources relate to the knowl-
edge produced by the controlled studies of researchers like Hick, Hyman, and Broadbent?
Key Concepts
What follows here is a list of some of the most influential ideas in the area we have just re-
viewed, which made their first appearance above in boldface: a similar lst will be included
in each of the chapters to follow. Some concepts are quite general and not associated with
any particular psychologist. Others are accompanied by the names of the psychologists with
wham they are identified. If any of the names or concepts seem unfamiliar, reread the ap-
propriate section of the chapter. You should be able to define each concept and discuss the
research that is relevant to it Brief definitions are included in the margins where the terms are
introduced, as well as in the Glossary at the end of the book
affordances information theory
bit introspection
Brown-Peterson task metacognition
channel capacity perceptual cycle
cognitive ethology primary memory (Waugh and Norman)
ecological approach schema
filter model (Broadbent) secondary memory (Waugh and Norman)
folk psychology stimulus
Information pickup
Links to Other Chapters
affordances Chapter 10 tn vivo and in vitro methods)
Chapter 8 (prototypicality) Chapter 12 (ecological rationality)
Chapter 12 (practical intelligence)
ecological approach and ecological
validity
Chapter 4 (inattentional blindness)
Chapter 5 (involuntary semantic memories}
metacognition
Chapter 6 (elaboration and distinctiveness)
Chapter 10 {feeling of knowing)
Chapter 6 (ecological approaches to perceptual cycle
memory) Chapter 4 (attention capture and
Chapter 8 {criticisms of classical concept inattentional blindness)
research) Chapter 7 (images as anticipations)1| Introduction
primary memory schema
Chapter 3 (pattem recognition) Chapter 4 {task switching)
Chapter 6 (levels of processing) Chapter 13 (schema theories, Bartlett. body
schema, phantom limbs, scripts)
Further Reading
Aristory of early developments in cognitive psychology can be found in Chapter 14 of Benjafield
(2005). For a particularly well-informed anaiysis of those developments, see Mandler (2002).
Analyses of folk psychology—people’s beliefs about how the mind works—include Rips
and Conrad (1989) and Felibaum and Miller (1996), Additional elaboration on folk psychology
can be found in D’Andrade (1987) and Vendler (3972). Stich (1983) is a classic critique of folk
psychology. For a more appreciative survey of the pervasiveness and variability of folk psy-
chology see Lillard (2998)
Wie review the large literature on metacognition at various places in this book. Flavell
{1979) is a good place to start: he was one of the pioneers in this area. For a more recent
perspective see Sternberg (1998)
Winograd, Fivush, and Hirst (1999) is a collection of papers presented in appreciation of
Neisser’s contribution to ecologically valid studies.
Benjaffeld, J, 2008]. A history of psychology. Toronto: Oxford University Press.
D’Andrade, R. (1987). folk model of the mind. In D. Holland & N. Quinn (Eds), Cultural models
{language and thought (pp. 112-148). Cambridge: Cambridge University Press
Fellbaur. C.. & Miller, G.A. (1990). Folk psychology or semantic entallment? Psychological
Review 97: 565-570.
Flavell, J. (1979), Metacognition and cognitive monitoring, American Psychologist 34: 906-911
Lillard, A. (2998). Ethnopsychologies: Cultural variations in theories of mind. Psychological
Bulletin 123: 3-32
Mandler, G. (2002). Origins of the cognitive (rlevolution. Journal of the History of the Behavioral
Sciences 38: 339-353.
Rips, LJ, & Conrad, FG. (1989). Folk psychology of mental activities. Psychological Review 96:
187-207.
Sternberg, R.J. (2998). Metacognition, abilities, and developing expertise. instructional Science 26,
327-240.
Stich, S. (1983). From folk psychology to cognitive science: The case against belief. Cambridge,
Mass. Mir Press.
Vendler, Z. (1972). Res cogitans: An essay in rational psychology. ithaca, NY: Cotnell University
Press.
Winograd. E.. Fivush, R.. & Hirst, W. [Eds.). (1999). Ecological approaches to cognition. Mahwah,
NJ: Erlbaum.
atCognitive
Neuroscience
Chapter
Case Study: Head Office 24
The Brain as the Organ of the Mind 26
The Relationship between Mind and Brain 28
Methods in Cognitive Neuroscience 30
To examine the key issues in the localization of function debate.
To outline the theoretical issues surrounding the relationship
between the mind and the brain.
To explain approaches to studying that relationship.
To identify the advantages and limitations of the various methods
used to localize cognitive processes in the brainCASE STUDY
Head Office
Let's take a moment to think about our heads and all
they do for us, First of all, the head houses the nose
and mouth, both of which are crucial to life itself For
the purposes of cognitive psychology, however, eyes
and ears are equally important, for they are what en-
able us to see and hear the world around us. The sim-
ple fact that the head is centred at the top of the body
‘means that it is ideally situated for the reception of
information from the environment, which ultimately
leads to perception and behaviour. These are all fairly
‘obvious observations. Less obvious. perhaps. is the
significance of the fact that your head is hard—really
hard. Why is that so important? Your brain knows why:
because itis the star of the show that is your life, and it
needs all the protection it can get
Although it accounts for only about 2 per cent of
your body weight, your brain manages to claim about 20
per cent of al the blood supply in your body. if you didn't
have a brain you wouldn't have a thought, and without
thought there is no cognition. Yet we aften take the brain
for granted—at least until something goes wrong,
You may know someone whose life has been
changed profoundly because of a brain disease or in-
jury. If not, you almost certainly know of some pram-
inent person who has suffered a brain injury, whether
asaresult ofa stroke, a tumour, or some kind of trauma.
For instance, consider the boxer Muhammad Al One
Of the most famous athletes in the world, as a fighter
he would “float like a butterfly and sting like a bee” {to
borrow his own phrase), and he commanded as much
respect for his quick intelligence and verbal skills as
for his abilities in the ring. Now this mast beloved and
dignified man is barely able to move or speak. Or con-
sider Ronald Reagan and Margaret Thatcher, the two
most powerful people in the Western world in the 1980s
(Figure 2.2). By the time of his death in 2004, Reagan had
lived with Alzheimer’s disease for a decade, Similarly
Thatcher fought 2 decade-long battle with dementia
before her death in 2023,
Virtually everyone who has ever taken an introduc~
tory psychology course will know the name of Phineas
Gage, a young railroad foreman who in 1848 survived
an explosion that drove an iron bar through his head.
Although he was said to have suffered bouts of depres:
sion, drinking problems, and a general change in per
sonality, it now seems that in fact his cognitive abilities
and character were remarkably unaffected (Macmillan,
2002). As amazing as the Gage story is, it appears to
have been replicated in Brazil in August 2012. Eduardo
Leite was working on a construction site when a fall-
ing 2.8-metre iron bar pierced his hard hat, entered his
skull, and came out between his eyes (see Figure 2.2).
FIGURE 2.2 | Muhammad Ali, Ronald Reagan, and Margaret Thatcher2 | Cognitive Neuroscience
FIGURE 2.2 | (@) Lithograph of Phineas Gage's injury; (b) Tomography scan of Eduardo Leite’ injury
The surgery to remove the bar took five hours. Although
itis stl too soon to be certain, doctors report that Leite
shows few if any cognitive deficits
Almost as recent is the story of US Congresswoman
Gabrielle Giffords. On the morning of 8 January 2010
she was holding a “Congress on your corner’ session,
meeting and answering questions from members of
her Arizona constituency, when suddenly a gunman
appeared and shot her along with more than a dazen
FIGURE 2.3 | Gabrielle Giffords
other people. The bullet ente
‘above her ear and ripped through her brain. But she
‘was not killed. Surgeons removed part of her skull to,
allow the injured brain to swell without pressure on the
regions that are critical for life functions.
Fast forward to five months after the shooting, As
the swelling subsided, the surgeons replaced the part
of the skull that had been removed, and 180 days after,
the shooting Giffards was released from hospital. Her
cognitive abilities are not yet what they were before
1d Giffords’ head just
she was shot’ in particular, she stil has some difficulty
speaking, Walking is also difficult, and her right arm is
paralyzed, Nevertheless, she marked the third anniver-
sary of the shooting by going skydiving,
Let's pause here for a moment and ask why it was
Giffords’ language abilities that were compromised
vents,
rather than, say, her ability to remember pa:
What might this tell us about the relationship between
forms of cognition and the brain? One thing it suggests
is that specific cognitive mechanisms are associated
with specific brain areas. The area of research con-
cerned with this relationship is cognitive neuroscience’
a combination of cognitive psychology and neuro-
science that seeks to discover the brain mechanisms
that give rise to mental functions such as language,
memary, and attention. This is an ambitious goal, and
one that cannot be reached via any single research ap-
proach. In fact, cognitive neuroscience is both defined
and fuelled by its interdisciplinary emphasis
2526 Cognition
‘modules
Dierentpartsor the
brain, each of whichis
responsible for particular
cognitive operations
phrenology
“The study ofthe shape,
size, and protrusions of the
cranium inn sttemptte
lscover te relationships
between partsot the
bain and venous mentat
‘activities and abies,
localization of
function
“The idea that there isa
Steet correspondence
between specific cognitive
functions and specite parts
cf the brain.
The Brain as the Organ of the Mind
‘This chapter will introduce several ways of investigating the relationship between the brain
and behaviour, First, though, it's important to note that cognitive neuroscientists assume
that the brain is composed of specific parts or modules (Podor, 1983), each of which is re-
sponsible for particular cognitive operations. Whether itis completely modularisa matter
of debate, and there have been differences of opinion over the number of modules that may
exist (eg, Pinker, 1997; Sperber, 2002). However, there is general agreement on the basic
principle, and once we begin to speculate about how many modules there might be, its only
a short step to wondering which cognitive functions each of them might be responsible for.
Efforts to determine which parts of the brain are specialized for which cognitive opera-
tions go backat leastas far as Franz Joseph Gall (1758-1828) and his student |G. Spurzheim
(4776-1832). Gall and Spurzheim promoted phrenology. Phrenological charts like the one
in Figure 2.4 purport to show where various psychological functions are located in the
brain. Although Gall and Spurzheim’ theories are not taken seriously today, their underly-
ing premises still deserve consideration:
‘Their argument reduced to three basic principles: (1) The brain is the sole organ
of the mind. (2) Basic character and intellectual traits are innately determined.
(3) Since there are differences in character and intel-
lectual traits among individuals as well as differences
in various intellectual capacities within a single indi-
vidual, there must exist differentially developed areas
in the brain, responsible for these differences! Where
there is variation in function there must be variation in
the controlling structures (Krech, 1962, p. 33).
Galland Spurzheim's method for locating fanctions inthe brain
‘was highly speculative. They believed that the more highly devel-
oped a function was, the larger it would be, and that the larger the
function, the more clearly it would manifest itself as a protrusion
on the skull, On the basis of these assumptions they reasoned that
they could divine a person's strengths and weaknesses by examin-
ing the shape of his or her skull. Their theory hada powerful impact
on nineteenth-century cultural practices, and many people were
ing to pay for phrenological advice (Sokal, 2001). The weakness
of the phrenologists’ method is now obvious. Still, their underlying
hypothesis—that specific functions are localized in specific parts
of the brain—has guided much subsequent research (eg, Gardner,
1983; Sarter, Berntson, & Cacioppo, 1996), even though notaall those
involved have agreed that there is a direct correspondence between
specific cognitive functions and specific parts of the brain.
A landmack in the history of the localization of function de-
bate was the work of Shepherd Ivory Franz. (1874-1933). Franz was
FIGUREa:4 | A phrenological.chart. an expert in the technique of ablation, whereby parts of the cortex2 | Cognitive Neuroscience
(the outer layer of the brain, which plays a significant role in cognitive functions such as
memory, attention, perception, and language) of an animal are destroyed and the conse-
quences for behaviour are observed. If functions were localized in the cortex, then the
effect of ablation should depend on the area destroyed. However, this was not what his
observations showed.
Franz and his student Kar! Lashley (1890-1958) studied the effects of ablation of the
frontal lobes in rats. Instead of opening up the animal’s skull, they would make small
holes in it and then observe the effect of the lesions on the retention of a simple learned
maze habit; only later would they examine the animal's brain to see "precisely where the
lesions had occurred” (Bruce, 1986, p. 38). Their results persuaded them that as long as
sufficient tissue remained after the operation, the location of that tissue was irrelevant.
Franz (1912) concluded that “mental processes are not due to the independent activities
of individual parts of the brain, but to the activities of the brain as a whole” and that “it
would appear best and most scientific that we should not adhere to any of the phrenolog-
ical systems" (p. 328).
Lashley subsequently published a work that becamea classic in the area of localization
of function, called Brain Mechanisms and Intelligence (1925). This research developed further
the procedures he had learned from Franz. Lashley lesioned the cortex of rats in different
places and to different degrees. He reasoned that “if there were reflex paths transversing
the cortex ... then surgery would destroy them” (Weidman, 1994, p. 166). Lashley (1929,
p. 74) observed the ability of rats to learn or remember tasks such as finding their way
through mazes of differing difficulty, and found that performance in simple mazes was not
greatly affected by limited brain damage (Figure 2.5). However, performance declined as
Fg
FIGURE 2.5 | Ratina maze
27