MOJO-JOJOS NI MIGS
BUSINESS PAPER
March 21, 2016
STEMC - B03 – Group 4
Almeda, Cazimajenshykah
Arcilla, Nicolle
Cuevas, Divine Iree
Espeleta, Ian Jacob
Llanto, Juan Miguel
Nuqui, Darren Daniel
Table of Contents
1.0 Executive Summary
2.0 Organization and Management
2.1 Company Summary
2.2 Mission
2.3 Vision
3.0 Services
4.0 Market Analysis Summary
a. Table: Market Analysis
5.0 Strategy and Implementation Summary
1. 5.1 Sales Forecast
a. Table: Sales Forecast
2. 5.2 Milestones
a. Table: Milestones
6.0 Management Summary
7.0 Financial Plan
1. 7.1 Start-up Funding
a. Table: Start-up Funding
2. 7.2 Projected Profit and Loss
a. Table: Profit and Loss
1.0 Executive Summary
Executive Summary
Introduction
Mojo-jojos ni Migs is a company focused in providing high quality mojis located in
Cabuyao, Laguna. Mojo-jojos ni Migs expects to catch the interest of a regular loyal
customer base with its broad variety of dips. The company plans to build a strong
market position in the town, due to the mild competitive climate in the area.
Mojo-jojos ni Migs aims to offer its products at a competitive price to meet the
demand of the middle-to higher-income local market area residents.
Mojo-jojos ni Migs is incorporated in It is equally owned and managed by its six
partners namely; Caz Almeda, Nicolle Arcilla, Divine Cuevas, Ian Espeleta, Miguel
Llanto and Darren Nuqui.
Mojo-jojos ni Migs offers a broad range of dips for the mojos. Mojo-jojos ni Migs
caters to all of its customers by providing each customer mojos and dips products
made to suit the customer.
Mojo-jojos ni Migs wants to establish a large regular customer base, and will
therefore concentrate its business and marketing on local residents, which will be the
dominant target market. This will establish a healthy, consistent revenue base to
ensure stability of the business.
Financial Considerations (chi palitan mo to pag nasend na ni nicolle ung financials)
JJB expects to raise $110,000 of its own capital, and to borrow $100,000 guaranteed
by the SBA as a ten-year loan. This provides the bulk of the current financing
required.
JJB anticipates sales of about $491,000 in the first year, $567,000 in the second
year, and $655,000 in the third year of the plan. JJB should break even by the fourth
month of its operation as it steadily increases its sales. Profits for this time period
are expected to be approximately $13,000 in year 1, $36,000 by year 2, and
$46,000 by year 3. The company does not anticipate any cash flow problems.
2.0 Management and Organization
2.1 Company Name: Mojo-jojos ni Migs
Phone #: +639 3517 585 10
Facebook Account: https://www.facebook.com/MojojojosNiMigs/
Twitter Account: https://twitter.com/MojojojosNiMigs
Mojo-jojos ni Migs is a company focused on providing high-quality mojos using a
homemade recipe that would give you a touch of luxurious fast food for a low price.
Mojos ni Migs would start production on the house of one of our partners in order to
minimize the cost for rent and other expenses on the start-up of business.
We are to sell a product with direct communication with our customer and we
would also be the one making our product in order to save on the expense on hiring
employees. The company has plans to expand to other goods or services if the profit is
stable and would be able to finance another business. The company has eyes on French
fries or mozzarella sticks as its expansion product.
All capital funds of the company comes from the pockets of the owners and does not
plan on seeking a bank loan or seeking investors on the company in order to ensure sole
proprietorship of the six partners that would start the business.
2.2 Logo
Figure 1: Designed by Miguel Llanto
2.1 Mission
Mojo-jojos ni Migs will strive to provide satisfaction to customers. We would do
everything that is of our reach just to ensure that our customer gets satisfied by our
products and to meet the highest standard of excellence through superb customer
service. Our main focus will be serving high-quality food at a great value.
We seek fair, responsible, and honest profit that is enough to keep our business
financially healthy and to ensure the growth of our business. Responsible profit ensures
that our efforts are to be paid.
2.2 Vision
Mojo-jojos ni Migs aims to offer the freshest and finest tasting mojos to our beloved
customers.
2.3 Goals and Objectives
Short- term goals:
Find new customers and expand market.
Increase product production.
Achieve enough profit to finance another product.
Long-term goals
Increase brand awareness.
Expansion of product line through offering new products to the market.
Open a branch of our own.
Objectives:
To ensure and give quality products to our valued customers.
Offer the freshest and finest mojos at a low cost.
2.4 List of Company Personnel
Key Personnel: General Manager
Workforce and Support Personnel:
Financial Manager
Production Manager
Marketing Manager
Production Assistant
Marketing Assistant
2.5 Organizational Chart
2.6 Company Ownership
Mojos ni Migs is a partnership among six individuals named Caz Almeda, Nicolle Arcilla,
Divine Cuevas, Ian Espeleta, Miguel Llanto and Darren Nuqui. All shares of the company
are equally owned by the six.
Capitalization: The starting capital, 990 Php is equally divided among the company
owners.
2.7 External Management Support: Our parents and Entrepreneurship teacher will be
considered as advisory council.
2.8 Keys to Success
Superb Customer Relations.
Create a unique, innovative, menu that will differentiate us from the rest of the
competition.
Control costs at all times, in all areas and implement a conservative approach to
growth policy.
Sell the products that are of the highest quality, as well as keeping the customers
happy with the price.
Provide 100% satisfaction to our customers and maintaining the level of
excellent services among other competitors
2.0 Product Plan
2.1 Purpose of the Product
Mojo-jojos ni Migs offers mojos with a large selection of dips to choose from. The
products can be consumed by customers to satisfy their hunger.
Product’s Unique Features:
We offer a large variety of dip that is new to the market. It is made from high quality
and fine materials. Customers and mix and match on their dips of choice.
Material requirements and sources of supply:
We order our main supply, potatoes, at a local market at Santa Cruz, Laguna where two
of the company owners resides. The materials required to create the dips, with the
exception for Spicy Mayonnaise and Spicy Gravy are purchased ready-made at groceries
in Cabuyao, Laguna.
PRODUCT SOURCE
Potatoes Santa Cruz, Laguna
Dips:
Cheese (Cheesy Cheese) Savemore, Cabuyao
Honey Mustard
Gravy
Mayonnaise
Chili Powder
Distribution Logistics:
Mojo-jojos ni Migs will post its products online in social media websites like Facebook
and Twitter, so many people can see our product. Interested buyers may contact us
through the mentioned social media sites or by filling up our Google distribution form.
Process and Control:
We collect orders prior to the selling day. Since mojos taste best when newly cooked,
we prepare the orders an hour early before the customer picks them up. We have a
quota to be reached every selling day.
Preparation for Mojos:
1. Soak potatoes in a bowl for five minutes to soften them. Set aside.
2. In a bowl, whisk eggs. Set aside.
3. Slice the potatoes into ¼” round, then put the straight into the egg-mixture and dip
on the breading mix.
4. Heat oil in the frying pan. Deep fry mojos until golden brown.
Preparation for Spicy Mayonnaise Dip:
1. Put one pack of Mayonnaise a boil.
2. Add chili pepper.
Preparation for Spicy Gravy:
1. Prepare the gravy mixture in a bowl, mix until all the particles completely dissolve.
2. Cook the gravy until it boils.
3. Add chili pepper.
Competitive Advantage:
Mojo-jojos ni Migs markets quality mojos for a low price. We also offer different variant
of sizes that our competitors lack. Mojo-jojos ni Migs also offer various delicious dips
that are not available to the nearby competitors.
3.0 Market Plan
4.1 Market Analysis
The market we would engage in would start on each of the partners’ subdivision or
neighborhood on which there are no mojos that are sold nearby. After that, we would
expand our venture bit by bit using the availability of social media wherein we would
promote our product for the greater population to see. Since each company owner
attends school, we will also be selling to our school, Malayan Colleges Laguna.
4.2 Target Markets:
Mojo-jojos ni Migs customers will be broken down into groups. First are the students,
professors and staff from Malayan Colleges Laguna, and second are the people outside,
but still within the vicinity of Malayan Colleges Laguna, and last, the outsiders. We are
planning to sell both outside and inside the school for greater profit.
4.3 Marketing Strategy:
Mojo-jojos ni Migs' strategy will be based on communicating the shop's value to the
target market. This will be done using various methods.
The first method is through spread of mouth. Through the help of friends and social
media, we expect people to be familiar with the company. We will be creating a
Facebook page and Twitter account to advertise our products and we will be posting
daily updates. We would ask help from family and friends to spread the page.
Marketing Research:
Our market research is a feedback system based on a suggestion system through the
social media accounts. On our Google Order form is a section for suggestions where
they can write for the betterment of the company. Mojo-jojos ni Migs will work hard to
implement reasonable suggestions in order to improve their service offerings as well as
show their committment to the customer that their suggestions are valued.
Marketing Objectives:
● Develop brand awareness through a steady, week to week increase of new customers.
● Develop an increase in sales while achieving a status quo state or decrease in market
expenses.
● Develop stable relationship with regular customers.
Financial Objectives:
● Double the digit growth rate every month, if possible, weekly.
● Reduce the cost of expenses by efficiency gains. . If cost goes down and earnings are
flat, or if cost is flat but earnings go up, the company has made gains in efficiency.
● Reach profitability within the first months. We will measure our profitability through
calculation of gross margin. To calculate gross profit margin, divide gross profit by sales
revenue. If gross profit margin is high, that means that you get to keep a lot of profit
relative to the cost of your product. If it’s less than 50 percent, that means your product
costs comprise more than half of your sales revenue. A low gross profit margin isn’t
necessarily bad — it just means you need to sell enough product to be able to cover
your general expenses. However, if you’re selling the same products and your gross
profit margin is decreasing year-over-year, you need to find a way to reduce direct
product costs or raise product prices. (burahin mo to chi pag naaral na ng naka assign sa
marketing)
Positioning:
Mojo-jojos ni Migs will position itself as a shop offering reasonably priced mojos with
assorted dips of their choice.
Marketing Mix:
Mojo-jojos ni Migs is comprised of these following approaches to pricing, distribution,
advertising, promotion, and customer service.
Pricing:
Pricing will be based on standard industry practices.
Distribution:
All products will be distributed directly to the customer through meet ups.
Advertising and Promotion:
We will be making social media accounts for Mojo-jojos ni Migs where we will be
advertising our product. .
Physical Evidence:
Financial Plan:
