Report Summary | Marketing in the New Normal

Prepared for: Briefing: Looking at the emerging trends within marketing in light of COVID-19, including trends on authenticity, corporate social responsibility, and social
Your Brand Team media.
Prepared by:
Hayley & Courtney

Top Insights
Systemic CSR Consumers call for ever-more authentic forms of corporate social responsibility
Trend - Corporate social responsibility is integral today. The Internet enables consumers to research whether a company's CSR plans are more marketing-based than action-oriented, and so brands are utilizing their reach
to advocate within greater systems of power (as opposed to ways that exist solely within the brand's eco-system). Insight - Acts of injustice are amplified in the social media age. Thus, this generation is not able or willing
to turn away from these issues, making CSR more important than ever. The Internet also enables more education on political issues, heightening their expectations of brands' claims to advocacy. In the example of anti-
racism initiatives and the uproar of May 2020, supporters understand the pervasiveness of systemic racism, and how large brands are in a unique position to [continued online]

Personalized Sharing Brands release apps that allow for more intimate sharing between friends
Trend - Brands are creating apps or functions within apps that allow for sharing more personal details or moments between friends. Things that people normally wouldn't involve others in--like meditation or investing--are
being explored as ways to strengthen relationships. Insight - With more anonymous or anonymous-seeming platforms for people to interact on, consumers have become accustomed to being more personal in the
exchanges they have with others. These diminished formalities have resulted in a culture among Millennials and Gen Z where people are more willing to personal share information, moments and learn from one another,
and turn to platforms that facilitate this process.

Genderless Intimates Brands that sell intimate prioritize gender neutral products and campaigns
Trend - When it comes to lingerie and intimates, gendered products and campaigns have always been the norm. Now, brands are being more inclusive in who they represent in this space, with gender neutral products and
campaigns that showcase models with different genders. Insight - Millennial and Gen Z consumers tend to be more open minded and understanding of the nuances that come with people's gender identities, and they
expect that brands showcase that. Individuals from this generation want to be able to identify strongly with the brands they choose to purchase from, and are more likely to do that with those that hold their same values.

Top Microtrends
Mobile-First Beauty
Star-Studded Genderless Mature Modeling Agencies Inclusive Tech Campaigns
Communities
Skincare Ads Grey Model Agency Works with The Institute of Coding Recently
Cherie's Platform Shares
Rihanna's Fenty Skin Ad Stars Mature Models Who Redefine Debuted The 404 Not Found
Personalized Content, Reviews
A$AP Rocky and Lil Nas X the Industry Video Series
& More

Copyright © All Rights Reserved

AI Recommendations

8
Copyright © All Rights Reserved
Systemic CSRo
Consumers call for ever-more authentic forms of corporate social responsibility
Trend - Corporate social responsibility is integral today. The Internet enables consumers to research whether a company's CSR plans are more marketing-based than action-oriented, and
so brands are utilizing their reach to advocate within greater systems of power (as opposed to ways that exist solely within the brand's eco-system).

Insight - Acts of injustice are amplified in the social media age. Thus, this generation is not able or willing to turn away from these issues, making CSR more important than ever. The
Internet also enables more education on political issues, heightening their expectations of brands' claims to advocacy. In the example of anti-racism initiatives and the uproar of May
2020, supporters understand the pervasiveness of systemic racism, and how large brands are in a unique position to dismantle it from the top-down.

Branded Anti-Racists Iniatitives Inclusive Free Streaming Iniatitives Donation-Matching Inclusive Initiatives Branded Racial Equality Initiatives
IBM Emb(race) Calls on Congress to Ensure Racial Cineplex Debuted the 'Understanding Black Stories' Dropbox Black Lives Matter to Match Donations HP Leading With Values Aims to Combat Systemic
Equality Project Made in June Racism

Popularity Catalyzation 4 Featured, 20 Examples Advisor Pick

5.1 Activity Authenticity 12,694 Total Clicks
Score Copyright ©
Freshness Many to Many URL: Hunt.to/430944 All Rights Reserved
Donation-Matching Inclusive Initiativeso
Dropbox Black Lives Matter to Match Donations Made in June

In solidarity with the Black Lives Matter movement, Dropbox launched a

new donation matching program to encourage users to donate to the
Black Lives Matter Foundation, the NAACP Legal Defense and
Educational Fund, and the National Urban League and for the month of
June, Dropbox will meet any donations made. In addition to the
donation matching program, Drew Houston, the CEO of Dropbox, made
a $500,000 donation to the Black Lives Matter Foundation.

Moreover, Dropbox announced that its DEI Team will be holding

multiple Town Halls to address the issues of police brutality and racial
inequality in order to "provide a better understanding of the divide that
exists in racial experiences across the US."

Popularity 8 Related
4.2 Activity 4,288 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/430667 All Rights Reserved
Branded Anti-Racists Iniatitiveso
IBM Emb(race) Calls on Congress to Ensure Racial Equality

In light of the recent news and the Black Lives Matter protests, software
company IBM has launched a new initiative to dubbed IBM Emb(race) to
support and empower the black community. Previously, the brand was
developing facial recognition and analysis software, but has since
stopped this production as "mass surveillance [and] racial profiling [is a]
violation of basic human rights or freedoms."

In addition, IBM CEO Arvind Krishna sent a letter to Congress

demanding police reform, responsible technology policies, and
expanded opportunities for the black community. Krishna is also calling
for a national dialogue on how technology should be used by law
enforcement, demanding more transparency and accountability for the
police force.

Popularity 4 Related
6.9 Activity 5,855 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/430662 All Rights Reserved
Systemic CSRo
Consumers call for ever-more authentic forms of corporate social responsibility

How can your corporate social responsibility

initiative go even further beyond
marketing?

Overlooked Opportunity 1: Workshop Question Copyright ©

All Rights Reserved
Personalized Sharingo
Brands release apps that allow for more intimate sharing between friends
Trend - Brands are creating apps or functions within apps that allow for sharing more personal details or moments between friends. Things that people normally wouldn't involve others
in--like meditation or investing--are being explored as ways to strengthen relationships.

Insight - With more anonymous or anonymous-seeming platforms for people to interact on, consumers have become accustomed to being more personal in the exchanges they have
with others. These diminished formalities have resulted in a culture among Millennials and Gen Z where people are more willing to personal share information, moments and learn from
one another, and turn to platforms that facilitate this process.

Investment Social Club Platforms

Voleo Lets Friends Invest Together, Partner on Trades and
More

Dating App Safety Updates

Grindr's Ursafe Partnership Heightens Security for Users
Athletic Socialization Apps Meditative Friendship Apps
The 'Fitsquad' App Lets Friends Challenge One Headspace Minis Share Meditations to Do with a
Another Friend Within Snapchat

Popularity Personalization 4 Featured, 36 Examples Advisor Pick

6.7 Activity Authenticity 25,816 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/435259 All Rights Reserved
Athletic Socialization Appso
The 'Fitsquad' App Lets Friends Challenge One Another

Exercising independently is quite common given the busy schedule that

many consumers lead, so the 'Fitsquad' app is positioned as a way to
help keep athletes connected socially in an alternative manner. The app
works by letting friends challenge one another with exercises in order to
help enhance motivation and bring about a more social experience
when it comes to working out solo. Users can simply sign up and invite
friends to start sending out challenges, receiving new ones and rank up
in order to support healthy competition between each other.

The 'Fitsquad' app supports the increasingly decentralized nature of

working out that sees many consumers fitting in fitness in whatever
they can, while still helping them maintain a sense of social interaction
at the same time.

Popularity 9 Related
8.6 Activity 16,935 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/435186 All Rights Reserved
Personalized Sharingo
Brands release apps that allow for more intimate sharing between friends

How is your brand fostering healthier

relationships between customers?

Overlooked Opportunity 2: Workshop Question Copyright ©

All Rights Reserved
Authentic Interactiono
The influence of celebrities is changing amidst the COVID-19 pandemic
Trend - In uncertain times, the role of the celebrity or influencer is criticized due to the positions of privilege and aspirational lifestyles they hold. However, amidst the current pandemic,
some are prioritizing authentic interactions by supporting people's skills and offering acts of service--maintaining the influence they have from a marketing perspective, while retaining
their audiences.

Insight - In the current crisis, people are losing their incomes, their routines, and their sense of normalcy as they navigate the anxieties of our new normal. With this pandemic coming on
the tails of increased awareness of and push-back against the inequalities that currently exist in our capitalist system, consumers are more likely now than they have been before to react
poorly to ill-timed and meaningless celebrity interactions. People in positions of influence who are able to form authentic bonds and genuine acts of service are more likely to retain the
respect of people facing distress.

Skill-Building
Celebrity Courses
Masterclass Shares Online
Lessons from Industry
Leaders

Self-Care Live Chat

Series
Netflix and Instagram
Charitable Quarantine Wines Pandemic Relief Workout Promotions Creativity-Inspired Department Store Partner for the 'Wanna
Ashton Kutcher and Mila Kunis Created a Kayla Itsines is Encouraging Donations Through the Campaigns Talk About It?' Series
Quarantine Wine for Charity SWEAT App Selfridges' Launched 'Creativity is Not Cancelled'

Popularity Catalyzation 5 Featured, 45 Examples

7.9 Activity Authenticity 33,231 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/427496 All Rights Reserved
Self-Care Live Chat Serieso
Netflix and Instagram Partner for the 'Wanna Talk About It?' Series

A new co-branded live chat series is currently being deployed to help

people maintain self-care and mental health rituals. Titled 'Wanna Talk
About It?,' the initiative is the result of a collaboration between
Instagram and Netflix who seek to offer users support as the COVID-19
pandemic unfolds.

The live chat series is geared primarily toward the Millenial and Gen Z
generations as it taps a line-up of actors, including Caleb McLaughlin
from Stranger Things, Alisha Boe and Ross Butler from 13 Reasons Why
and other notable celebrities who are part of the young adult genre on
the streaming platform. In addition, the live chat series will be
supplemented with the input of experts from various mental health
organizations like Mental Health America, The Trevor Project, and
more.

Wanna Talk About It? will air on Netflix's Instagram account weekly on
Thursdays at 7 PM.

Popularity 9 Related
5.8 Activity 2,934 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/426651 All Rights Reserved
Skill-Building Celebrity Courseso
Masterclass Shares Online Lessons from Industry Leaders

Most people can only dream of being able to pick the brain of those
who they look up to and Masterclass offers a way for anyone to learn
from industry-leading experts and celebrities. On the educational
platform, users can get makeup lessons from Bobbi Brown, learn
creativity and leadership from Anna Wintour and get Neil Gaiman's
perspective on storytelling. With the purchase of a membership to the
platform, users get an All-Access Pass to learn from some of the world's
best professionals in their field.

Now that many people are being forced to stay home, many are
choosing to uplevel their skills in a variety of areas. On the all-in-one
hub, it's possible to explore classes across multiple categories, with the
average lesson coming in at just 10 minutes.

Popularity 9 Related
7.1 Activity 8,571 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/426074 All Rights Reserved
Authentic Interactiono
The influence of celebrities is changing amidst the COVID-19 pandemic

How is your brand forming genuine

engagement with its customers at this
time?

Overlooked Opportunity 3: Workshop Question Copyright ©

All Rights Reserved
Diversified Ambassadoro
Brands experiment with brand mascots & ambassadors to create more diversity
Trend - Realizing the need to be more open and inclusive with their audiences, brands are getting creative with their brand mascots and ambassadors. This is particularly the case with
brands that shift the existing traditional norms around gender, disabilities as well as incorporating elements of CGI advances.

Insight - Millennials and Gen Z are seeking diversity and representation in all aspects of engagement, both digital and physical. Increasingly, diversity and inclusion play a key role in the
outlook that shapes these socially conscious demographic groups. This awareness has been driven in part by these groups feeling liberated to speak out against brands and institutions
who have historically avoided supporting social issues or causes. Customers are increasingly drawn towards brands that break the mold and embrace uniqueness and inclusivity.

Crossover QSR Mascots

Chester Cheetah is the New Face of KFC, Taking on the Role
of the Colonel

Employee Ambassador Programs

H&M Insiders Leverages Employees as Style Advisors

Fictitious Brand-Representing Influencers Socially Inclusive Branding Projects Male Skincare Ambassadors
Jonathan Van Ness is the Face of Biossance's Squalane
Lil Wavi is a Digital Human with a Scandalous Benefit Cosmetics' Campaign Boasts a Model with
Skincare
Attitude Down Syndrome

Popularity Tribalism 5 Featured, 52 Examples

5.6 Activity Authenticity 114,816 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/408054 All Rights Reserved
Socially Inclusive Branding Projectso
Benefit Cosmetics' Campaign Boasts a Model with Down Syndrome
A model with Down's Syndrome is the latest face of Benefit Cosmetics Ireland's campaign. Set to promote the company's newest product -- the 'Roller Liner,' Kate Grant becomes an
example of how "those with disabilities [can] break through into the beauty or fashion industry."

Benefit Cosmetic Ireland became aware of the girl via Facebook after witnessing a video, in which Grant talks about "her journey to becoming a model." Captivated by her charisma,
strength, and dedication, the cosmetic company quickly enlisted her as a brand ambassador. Not only does this create opportunities for any model with Down's Syndrome, but the
event also signifies the contribution of social media as a platform for self-expression.

The message of inclusivity is potent and the branding campaign strongly advocates for celebrating one's self.

Popularity 8 Related
6.6 Activity 8,242 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/395793 All Rights Reserved
Fictitious Brand-Representing Influencerso
Lil Wavi is a Digital Human with a Scandalous Attitude

As the Internet of Things becomes the dominant network of operation,

digital humans are accelerating in popularity. Lil Wavi, for example, is
one such character. Fully fictitious, the CGI avatar has a distinct social
media presence that flows very on-brand. He was conceived by London-
based creative director Emily Groom who seeks to fuse the real and
digital worlds into a cohesive whole.

Lil Wavi has become the "It-boy influencer" and brand ambassador of
Groom's futurist streetwear label Waviboy which was launched back in
2016. Groom shares that the motivation behind creating him was out of
a desire to "push fashion forward" in the digital age.

The digital human definitely embraces the aesthetic of the common

'fuccboi.' He has an unruly social media presence which is why he makes
for such an interesting online entity. Surely inspired by contemporary
societal interactions, the digital human provides entertainment in the
context of the tech age.

Popularity 9 Related
6.9 Activity 46,469 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/393487 All Rights Reserved
Diversified Ambassadoro
Brands experiment with brand mascots & ambassadors to create more diversity

How can you diversify your brand

representation through the use of more
inclusive marketing tactics?

Overlooked Opportunity 4: Workshop Question Copyright ©

All Rights Reserved
Genderless Intimateso
Brands that sell intimate prioritize gender neutral products and campaigns
Trend - When it comes to lingerie and intimates, gendered products and campaigns have always been the norm. Now, brands are being more inclusive in who they represent in this space,
with gender neutral products and campaigns that showcase models with different genders.

Insight - Millennial and Gen Z consumers tend to be more open minded and understanding of the nuances that come with people's gender identities, and they expect that brands
showcase that. Individuals from this generation want to be able to identify strongly with the brands they choose to purchase from, and are more likely to do that with those that hold
their same values.

Empowering Inclusive Lingerie Campaigns

Playful Promises's Ads Include Trans Model Leyna Bloom

Valentine's Day Underwear Collections

TomboyX's Body x Love Capsule Celebrates Body Diversity

Gender Fluid Period Products

Thinx Boyshort Features Trans Model Sawyer DuVuyst in its
Genderless Intimates Collections Campaign
Boy Smells Relaunched its 'Unmentionables' Collection

Popularity Catalyzation 4 Featured, 34 Examples Advisor Pick

7.7 Activity 101,945 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/435506 All Rights Reserved
Empowering Inclusive Lingerie Campaignso
Playful Promises's Ads Include Trans Model Leyna Bloom
Leyna Bloom's Playful Promises Campaign boasts inclusive sizing and diverse models in its lingerie ads that commemorates its 15th anniversary. The campaign features Leyna Bloom --
the first trans model of color to walk a Victoria's Secret Fashion Show.

The new line features transparent fabrics, cut-outs, and stunning statement embroidery. Bra sizes range from 30-34 A-K, and 36-44 B-K, while the sizing for lingerie ranges from 4-22.
Bloom stated that "Throughout the entire process, I witnessed that Emma [Playful Promises' owner] truly wanted to honor and show love for all women... it is extremely beautiful to see
this kind of genuine celebration of all women."

Playful Promises focuses on both gender and size inclusivity, and its new campaign shows that media representation can play an important role in changing cultural norms to be more
inclusive.

Popularity 9 Related
6.7 Activity 47,160 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/406280 All Rights Reserved
Valentine's Day Underwear Collectionso
TomboyX's Body x Love Capsule Celebrates Body Diversity

Whatever your relationship status is, the fact is that everyone needs a
pair of romantic Valentine's Day underwear. TomboyX offers an
inclusive collection for the upcoming holiday, with sizes ranging from XS
to 4X.

The brand supplements the launch of its Body x Love capsule with a
cheerful, physique-celebrating editorial that encourages individuals
across all races and gender identities to practice self-love and be kind to
their bodies. The initative specifically spotlights bodies that are deemed
"underrepresented" in the relevant contexts. As CEO and co-founder of
TomboyX, Fran Dunaway, told Bustle in an exclusive interview -- "it isn't
about how someone else sees you, it's about who you are, from the
inside out."

With that message in mind, TomboyX successfully markets its cheeky

and playful Valentine's Day underwear offerings for 2019.

Popularity 7 Related
4.8 Activity 32,211 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/396439 All Rights Reserved
Genderless Intimateso
Brands that sell intimate prioritize gender neutral products and campaigns

How is your brand showing a nuanced

understanding of the identities of its
customers?

Overlooked Opportunity 5: Workshop Question Copyright ©

All Rights Reserved
Star-Studded Genderless Skincare Adso
Rihanna's Fenty Skin Ad Stars A$AP Rocky and Lil Nas X

Rihanna's newly announced Fenty Skin is set to serve as a gender

neutral skincare line, and is being launched with an exclusive campaign
that stars A$AP Rocky and Lil Nas X.

Lil Nas X and A$AP Rocky can be seen hanging out by the pool, and
basking in the sun, promoting the weightless, and protective nature of
the upcoming line. The campaign, which promotes "the new culture of
skincare", shows off some of the products that are set to launch,
including the Total Cleanser, the Fat Water Toner and the Day Cream
with SPF. According to Rihanna, these products are designed to help
everyone achieve glowing skin, whether or not they choose to wear
makeup on top.

Popularity 9 Related Advisor Pick

7.4 Activity 4,167 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/432775 All Rights Reserved
Mature Modeling Agencieso
Grey Model Agency Works with Mature Models Who Redefine the Industry

With societal attitudes shifting to demand inclusivity in marketing,

agencies like Grey Model Agency are providing "beautifully aging"
models for a range of campaigns and advertisements. Located in
London, this anti-agism agency is making splashes in the industry with
its bold acceptance of what it means to be beautiful at any age and
boasts models who redefine fashion, beauty, and lifestyle all over the
world.

Moreover, Grey Model Agency seeks to inspire a new, "grey" generation

of models to step in front of the camera. The brand offers an online
'Model Masterclass' based on years of experience in the industry that
will teach mature models on how to improve their skills and confidence.

Popularity 9 Related Advisor Pick

5.3 Activity 30,264 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/424440 All Rights Reserved
Inclusive Tech Campaignso
The Institute of Coding Recently Debuted The 404 Not Found Video Series

The Institute of Coding (IoC) recently debuted a new '404 Not Found'
video series as part of its CTRL Your Future campaign. Included in the
campaign are three videos: 'How can digital tech make fashion
sustainable," "Is gaming accessible?" and "How do we address bias in
AI?" The aim of the series is to bring awareness to the need for more
diversity and inclusion across digital education and careers.

The 404 Not Found video series was made in conjunction with Girls in
Film — an all-female team that share the CTRL Your Future mission for
diversity and inclusivity. The docu-style series delivers a deep-dive into
deeply-rooted biases in our society from various industry leaders.

Popularity 9 Related Advisor Pick

5.1 Activity 2,806 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/428067 All Rights Reserved
Shoppable Luxury Videoso
Instagram Taps Celine Dion for Its First In-App Shopping Campaign
Last year, Instagram launched an in-app shopping campaign that featured Celine Dion. The video showcases the Canadian singer scrolling through "a curated selection of clothing items
and accessory that users can buy through Instagram." Among the 18 labels featured, names like Marc Jacobs, adidas, Oscar De La Renta, and Michael Kors stand out. The social media
platform seeks to capture the "current Zeitgeist around 1990s nostalgia" by referencing the Dion's 'It's All Coming Back to Me Now' which was released in 1996.

This marketing campaign marks Instagram's first major promotion of its in-app shopping feature. The video with Celine Dion is fully shoppable. "When posted by the brands with
shoppable posts enabled, the video has a shopping bag icon on the lower left that opens a list of the products users can buy directly through Instagram when tapped."

Popularity 9 Related
9.4 Activity 4,353 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/434884 All Rights Reserved
Realistic Inclusive AR Filterso
Pinterest Debuts New Skin Tones & Try On for Virtual Lipsticks
In an effort to make popular social media platform, Pinterest, more inclusive and authentic, the brand updated its products with the introduction of new skin tone ranges and a virtual
lipstick 'Try On' option. In contrast to other AR technologies, the Try On feature doesn't make skin appear smoother or alter the image to make users look less like themselves. The Try
On experience boasts over 10,000 shoppable shade from brands like NARS, Thrive Causemetics and YSL.

“Pinterest is the home of inspiration, but it’s hard to be inspired if you don’t feel represented. We’re making each person’s Pinterest experience more relevant to them through new
technology and ways to control the beauty results they see. With these updates, Pinterest is becoming a more inclusive place to discover and shop for beauty ideas. No one should have
to work extra hard to uncover personalized ideas, and all should feel welcome. A more diverse Pinterest is a more useful, positive [continued online]

Popularity 8 Related
6.6 Activity 3,100 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/434114 All Rights Reserved
Inclusive Gaming Razor Campaignso
Gillette Venus Debuts Skinclusive Summer Line on Animal Crossing
Gillette Venus recently unveiled the 'Summer Skinclusive Line' as the newest activation of the 'My Skin. My Way' campaign. This inclusive ad takes a "quarantine-friendly" approach to
marketing by targeting consumers virtually, on a digital island in the video game 'Animal Crossing.' The new campaign includes over 250 diverse skin representations with 19 different
skin types and 8 in-game skin tones. These avatars enable gamers to showcase common skin realities like freckles, acne, hair, cellulite, scars and stretch marks, vitiligo, tattoos,
psoriasis, and differently-abled bodies.

“In a world where there are so many explicit and implicit rules on how women should show or feel about their skin, skin-inclusivity and positive representation matters,” said Anthony
van Dijk, Senior Brand Director of Venus North America. “The purpose of our My Skin. My Way campaign is to ensure that we’re putting out responsible imagery that [continued online]

Popularity 9 Related
8.5 Activity 4,804 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/433625 All Rights Reserved
AI Model Agencieso
INAI Model Generates AI Images of People for Commercial Use

INAI Model (ImageNavi AI Model) is a next-gen agency that creates AI

models for commercial use. The agency is named to represent the fact
that it creates models that do not exist, although they are based on real
people who were photographed, then altered to completely change
their likeness. As it stands, the AI modeling agency focuses on
generating images of females in their 20s and INAI Model intends to
explore more options in the future.

Despite the popularity of influencer marketing, working with people in

the public eye has the potential to come with controversy. As such,
some brands are choosing to create their very own virtual influencers,
ambassadors and faces of campaigns.

Popularity 9 Related
8.4 Activity 33,495 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/430844 All Rights Reserved
Virtual Adaptive Fashion Showso
Fashion Revolution Introduces the Future of Fashion as Inclusive

Global fashion events have been reshaped in response to the global

pandemic and the upcoming New York Fashion week is no different, as
it will be kicking off with the first-ever virtual adaptive fashion show.
The show from the Runway of Dreams Foundation will feature Tommy
Hilfiger Adaptive and Zappos Adaptive, plus Target, Kohl's and more,
helping to pave the way for the future of fashion with a focus on
inclusivity.

The Fashion Revolution event will share adaptive clothing and

accessories on a virtual runway that celebrates people with disabilities.
As part of the innovative virtual fashion show experience on September
14th, attending users will be able to "love" items, make purchases and
add items to their wishlist thanks to Runway by SAP, an app powered by
machine learning.

Popularity 9 Related
9.1 Activity 4,251 Total Clicks
Score Copyright ©
Freshness URL: Hunt.to/435336 All Rights Reserved