SECTION I The Sweetbits comes in different flavors; our delights are very tasty and affordable to all

buyers. Mostly our targets are persons who have a low budget and assures them that they can
afford our delights. We are very confident enough that our customers will be satisfied and fell the
urge to eat more of our delights because of its very tasty flavors. We will raise revenues through the
efforts of our hardworking sellers and to people who really craves for it and also selling it with proper
etiquette. BUSINESS CONCEPT

OUR VISION

ABC Confectionery aims to become the market leader at providing healthy vitamin enriched bread and
other pastries through innovation and at a cost effective rate in Nigeria by year 2025 starting from our
immediate locality.

OUR MISSION

ABC Confectionery aims to be a cornerstone in the community creating a neighbourhood atmosphere

where customers feel comfortable and become instant regulars.

OUR CORE VALUES

The following core values drive our operations, products and team:

• Health priority
• Quality
• Excellent service delivery
• Trustworthiness
• Professionalism
• Innovation

SERVICE AND PRODUCT OFFERINGS

Our short term concentration includes:

• Banana bread
• Cupcakes
• Cakes
• Cookies
• Banana chin chin
• Parfait
• Fruit juice

Our aim is to provide bring unique confectionary products and services to Butte and the greater
community by retailing and wholesaling tasty treats and hosting treat design classes. ShellyCakes is a
confectionary company dedicated to providing high-quality desserts to a variety of customers. We
concentrate on the high-end market of products as we maintain the focused differentiator strategic
position in the food and education industries. Our products are priced higher and predicated on quality
of inputs, exceptional flavor and taste, unique design and customer service. We maintain a friendly,
creative, and fair working environment that welcomes diversity, hard work, and new ideas. We intend to
generate profit to provide a fair return for our investors and to expand the business into other
surrounding communities.

1. To earn profit and increase the business sales.

2. To foster a profitable and sustainable business  activities. 
3. To satisfy or give pleasure to customers by providing
quality products with warmth and friendly reception.
4. Provide customers with a stable in-house web  hosting that
a service allows for a high speed web  navigation with the
percent of 99.99% up time.
5. To promote healthy lifestyle among individuals.

As!a!bakery,!Cup!of!Cake!Café will!have!a!broad!target!market.!!People!of!all!ages,!children! through!

adults,!enjoy!delicious!treats,!and!therefore!will!be!incorporated in!the!target!market.!! This!product!
is!not!a!highIpriced!item!and,!as!a!result,!will!be available!to!nearly!all!people regardless!of!varying!
incomes.!!Located!in!an!area!with!a!high!tourism!rate,!the!target!market!of this!company!will
include!tourists;!however,!many!locals!will!also!indulge!in!the!delights.!!The! catering!service!will!be!
especially!utilized!by!locals!for!large!events!and!celebrations.!!Cup!of!Cake! Café will!be!able!to!rely!
on!locals!for!more!yearIround!business!whereas!the!tourists!will!only! frequent during!the!summer!
and!winter!months.!!!The!products!of!Cup!of!Cake!Café will!be! appreciated!by!all!consumers!who!
simply!enjoy!a!decadent!treat.!!Whether!consumers are! looking!for!plain,!simple!cupcakes, or!
intricately!designed!treats,!this!bakery!will!be!able!to!meet their!needs.!!For!consumers!who!are!
looking to!come!in!and!sit!down,!Cup!of!Cake!Café will!be! preferred!by!customers who!enjoy a!
calm,!modern,!comfortable!atmosphere.!!Locals!and!visiting! tourists in Grand!County, with!varying!
ages!and!differing!income!levels,!will!all!be!included!in!the! target!market!of!Cup!of!Cake!Café.

The sweets & Thoughts got them all covered with delicious “Kutkutins” all the way straight to their
doors.

The target population of Sweet & Thoughts is primarily children, young population, people who have a
low budget and has a great taste of sweets or mostly students. The growing availability of different
varieties of kutkutins has led to the high demand fuelled by impulsive purchase behavior of consumers.

Sweets & Thoughts will focus on the quality and the flavor of our Kutkutin. We will be as inventive
as possible to release new products and flavor to keep our customers happy and satisfied. Our team
will make sure to serve you the best as we can. We are committed to make people happy and
satisfied. To make the world a sweet place

And on affordable prices. We can make people stress free on our tasty delight.  Our HONEST and
HARDWORKING staffs will make sure our product will be served with passion and hardwork.  We
will focus on establishing different flagship establishments around the globe to go get connected to
people and make them satisfied and full of love.  Customer service, Quality experience, Honesty,
Calm and Relaxing atmosphere, and Affordable price. This will be our key to success to ensure that
our business will have a profitable future.

Looking for that perfect treat for yourself? Or maybe a unique confectioneries to satisfy your cravings?
You don`t have to go anywhere, Sweets & Thoughts got you covered all the way straight to your doors!
With a high quality and various kinds of ‘Kutkutins”, you can enjoy and let go all of your stress and
worries. Satisfy your cravings with this happiness in pouches coz your happiness is ours too!
The market, as part of the confectionery industry, is seasonal with a huge demand during the festive
seasons. Mars leads the global market, followed by Mondeléz. In the US, Hershey leads the market with
more than 30% share. The global candy market has been valued at USD 79.35 billion in 2018, and is
further expected to register a CAGR of 3.5%, during the period of 2018-2023.

BBX Capital acquired largest specialty candy retailer IT'SUGAR, for USD 57 million. The company is the
largest specialty candy retailer in the United States with 95 locations, in 26 States.

Changing Consumer Preference Leading to Product Innovation in Candy Market

An increase in disposable income and urbanization drives the growth of this market. The rising demand
for dark chocolate, and product innovation are other driving factors. With the rise in health concerns like
obesity and diabetes that inhibit the growth of the global candy market, manufacturers have come up
with sugar-free, and low-calorie candies to tackle this situation. New product innovations from the
major companies, aid the market to grow at a faster rate. Few of those product innovations by the
international players in the market, such as: launch of two new flavors by Sejoyia Foods - Coconut
Cashew, and Coco-Roons. Coco-Roons deliver a rich, indulgent taste in a cookie that has just a few
simple ingredients that are organic, non-GMO, vegan and paleo-friendly, with no refined sugar, and no
gluten. Wrigley has reformulated its iconic juicy fruit original gum to offer longer-lasting flavor. The new
product is available in Chicago, and is replacing all Juicy Fruit Original packs on the market.

Consumers are increasingly purchasing indulgent foods to help deliver joy during difficult days of at-
home confinement caused by the spread of the coronavirus, according to a March 26 report from
Chicago-based market research firm IRI.

Due to the advent of Covid-19 pandemic, people tend to worry and embrace sadness , lonesome and
boredom in their homes. In order to cope –up, people are increasingly purchasing indulgent sweets to
help deliver joy during this difficult times of at-home confinement. Data from the NPD Group reveals
that the stress, worries and chaos of 2020 contributed to an 8% increase in snack including sweets
consumption and a 4% increase in in-home snack breaks. It is clear that sweet treats and “Kutkutins” is
highly in demand and a large amount of products is needed to supply.Thus, Sweets & Thoughts making
these sweet products available at the following areas of Iloilo to provide consumers.

With many working remotely indefinitely, it’s also no surprise that the research firm found that people
were partaking in twin popular pastimes, baking and consumption of carbs, reflected in rising sales of
cookware and appliances. The National Confectioners Association (NCA) also reports that consumption
of premium chocolate especially has risen 12.5% since March as more people satisfied a sweet tooth
amid the chaos and uncertainty of COVID.

All this was good news for Hershey’s business. As many food brands filed for bankruptcy or shuttered
entirely — while still others had to pivot sharply to retain customers — Hershey’s is leaning in to growth
thanks to all that baking and snacking.

Sweets & Thoughts is a small start-up business offering a variety of “kutkutins”.

The sweets and confectionery Industry challenges are forcing producers to overcome a wide array of
issues in order to ensure not only the best quality products being delivered to their consumers under
the best conditions, but also in the fastest time possible. Changes in the retail sector are affecting the
industry’s competitive balance. From traceability to data capturing and track and trace, the challenges
in the sweets and confectionery food industry are prevalent.

The preferred type of confectionery differs from one region to the other due to consumer preference
but also regulatory norms and other factors such as economy. An increase in disposable income and
urbanization drives the growth of this industry, followed by the rising demand for products such as
gummies, mallows, candies, chocolate and new innovative products. Due to the new product
innovations and high-demands, the global sweets & confectionery industry is growing at a rate faster
than ever.

Iloilo is an affluent area with a large population; an ideal market for business like this. Since mostly in
the population are kids and teenagers which are all fond of indulging sweets, and most of adults are
employed, this will be a perfect market place for Sweets & Thoughts. The products will be sell in a very
competitive price and assures that everyone can afford. It is also said that this business will be visioned
through Facebook, which is great since almost everyone had the access on Facebook.

be considered as an

Innovation is generally regarded as the key to advancement and economic prosperity .Sweets &
Thoughts will start selling various “kutkutins” in just small pouches, after the following months we
would launch a new packaging for our products which is in bottles and jars. And soon we will sell it in per
kilo or in bulk, which has a larger packaging.
Are at home so it is understandable that selling Kutkutins online is highly in demand. Therefore Sweets
& Thoughts come up with this idea to supply the demand here in our locality.

Sweets & Thoughts Products includes:

1. Gummies
 Worm
 Letter
 Cola
 Banana
2. Filled Mallows
 Matcha
 Mango
 Strawberry
 Chocolate
 Ube
3. Sour Strips
4. Chips
 Banana
 Camote

Due to the quarantine protocols, everyone is obliged to isolate and stay at home, especially the kids and
seniors citizens. Buying outside becomes one of the challenges that people faces. Thus, Sweets &
Thoughts offers variety of “kuktkutins” and it is free delivery straight to the costumer`s doorsteps. More
conveients and safer

Especially during the advent of Covid-19, people tend to indulge sweets to cope up their stress,
boredom and worries causing the demand to rise. Thus, Sweets & Thoughts will try to supply this
demand and try to provide with these “Kutkutins”.

Environmental concerns have grown strongly in recent years, which makes the ecological force a crucial
factor to consider. Sweets & Thoughts will consider and implement environmental sustainability through
minimizing the usage of plastic and as possible we will be using recyclable stand up pouch. This
businesses do not only support the maintenance of a green planet, but also respond to consumer
demands for environmentally friendly and responsible products.
Technology brings development, innovation and progression especially on business. Since Sweets &
Thoughts is a start-up online business, the utilization of gadgets and technology such as cellphones,
laptops, computers, camera, Wi-Fi and printers would be a great help for introducing and promoting our
business online.