BUSINESS PLAN

FACULTY OF BUSINESS MANAGEMENT

DIPLOMA IN BUSINESS ADMINISTRATION (BA111)

BA111 5E

FUNDAMENTALS OF ENTREPRENEURSHIP

ENT 300

AREUM STUDIO

PREPARED FOR:

MISS JOLIN NORSHYME HASHIM

PREPARED BY:

NAME STUDENT ID
NURUL AIN BINTI MOHD FAISAL 2018672258
NOR HAZLINDA BINTI NORDIN 2018635836
NUR FALLAH BINTI MOHD LIEZUARDEE 2018671348
NURKAMILAH HUSNA BINTI MOHAMAD 2018413188

SUBMISSION DATE

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Contents
LETTER OF SUBMISSION...............................................................................................................4
EXECUTIVE SUMMARY...................................................................................................................5
1. Business Background.............................................................................................................6
2. Owners’ Background...............................................................................................................8
3. Administration Plan.................................................................................................................10
4. Marketing Plan.........................................................................................................................14
5 Operational Plan.....................................................................................................................21
6. Financial Plan..........................................................................................................................29
CONCLUSION..................................................................................................................................30
APPENDICES...................................................................................................................................31
 BUSINESS PLAN

LETTER OF SUBMISSION

Diploma in Business Administration (BA111)

Faculty of Business Management
Universiti Teknologi MARA Cawangan Pahang
26400 Pahang

January 2021

Miss Jolin Norshyme Hashim

Lecturer of Fundamentals of Entreprenuership (ENT300)
Faculty of Business Management
Universiti Teknologi MARA Pahang Kampus Raub
27600 Raub Pahang

Madam,

Submission of the Business Plan (ENT 300)

Please find attached the business plan for Areum Studio to fulfill the course
requirements for Fundamentals of Entrepreneurship (ENT300) as needed by the
university.

Thank you,

Yours sincerely

NurKamilah Husna
………………………
NurKamilah Husna Binti Mohamad
General Manager

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EXECUTIVE SUMMARY

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1. Business Background (Arial 12, BOLD)

Areum Studio is one of the beauty salons that will only serve the women and also the

Muslim women who are concerned about their aurah. We provide hair styling, hair care

and treatment service as well as makeup services. We provide a place where the women

can pampered themselves comfortably, peacefully and also be protected. In Areum

Studio, we only use hair and makeup products with halal ingredients which we supplied

from IVY Beauty and ANAS Cosmetics. Areum Studio located at NU Sentral, Kuala

Lumpur and it is easy to access our studio as our salon is near with the public transport

stations.

Even though there are a lot of salons out there that provide all same kinds of services

but our specialty is that we have a private area and Muslimah expert hairstylist to take

care of our Muslim women's customer. We create a special place for Muslimah women

because they can not reveal their aurah to others such as men and non-muslims women

freely. Eventhough Malaysia is a Islam country, but still not many salons provide private

area for hijabis to do the hair treatment without exposing their aurah to public. We took

this opportunity to provide a Muslim friendly concept salon by considering 60% of Muslim

in Malaysia. They also want to have their own privacy and want to feel comfortable when

they are having their 'me time' at this saloon.

Table 1.0 Company Background

Name of the Business Areum Studio

Business Address L2-30, 2nd Floor, Jalan Tun Sambathan
50470 Kuala Lumpur
Website http://areumstudio.my
E- mail [email protected]
Telephone Number 03-848235
Fax Number 212693277
Form of Business Partnership
Main Activity Hair saloon and makeup services
Date of Commencement 01.10.2020
Date of Registration 01.11.2020
Registration Number
Name of Bank Maybank Berhad
Bank Account Number 163029458383

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Table 1.2 Logo, Vision, Mission, Objectives and Location

Logo and Moto of the

Business

Vision To be one of the top famous women’s only hair salons in

Malaysia.
Mission  To constantly provide high quality customer
service through expertises in the field within
affordable prices.
 To ensure the quality by focusing on the details on
every aspect.  
 To spread awareness by using Halal products
 To serve customers with loyalty attitude and make
them feel comfortable 
 To be one of the most preferable saloon among
customer
Objectives  Women able to pamper and enjoy their time in
comfort and peaceful environment
 Muslim women able to enjoy salon service without
worrying their aurah.
 Giving the customers comfortableness to have our
services.
Location Located at Nu Sentral Mall because surrounded by office
building and near public transport ( KL Sentral)

1.2 Organizational Chart

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2. Owners’ Background (Arial 12, BOLD)

2.1 General Cum Financial Manager

Table 2.1 Background of General Cum Financial Manager

Name of Partners NurKamilah Husna Binti Mohamad

Identity Card Numbers 990923-06-5108
Permanent Address Lot 868 Batu 1 ½ Kampung Jaya 24000
Kemaman Terengganu
E- Mail [email protected]
Telephone Number/Fax Number 011-12157884
Date of Birth 23.09.1999
Academic Qualification Diploma in Business Studies
Course Attended Good in communication skills
Skills
Experiences Working at groceries shop for 3 months
Working at bakery shop for 3 months

2.2 Administration Manager

Table 2.2 Background of Administration Manager

Name of Partners Nur Fallah Binti Mohd Liezuardee

Identity Card Numbers 990526-06-5868
Permanent Address No 2, Lorong Seri Mahkota 53, Taman
Sriku, 25150 Kuantan Pahang.
E- Mail [email protected]
Telephone Number/Fax Number 017-9105360
Date of Birth 26.05.1999
Academic Qualification Diploma in Business Studies
Course Attended Good in communication skills
Skills
Experiences Working at retail store for two years

2.3 Marketing Manager

Table 2.3 Background of Marketing Manager

Name of Partners Nurul Ain Binti Mohd Faisal

Identity Card Numbers 000706-14-0612
Permanent Address No. 12, Jalan LEP 4/8, Seksyen 4,
Taman Lestari Putra, Seri Kembangan
43300 Selangor
E- Mail [email protected]
Telephone Number/Fax Number 019-2501069
Date of Birth 06.07.2000
Academic Qualification Diploma in Business Studies
Course Attended Good in leaderships skills
Skills
Experiences No job experience

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2.4 Operation Manager

Table 2.4 Background of Operation Manager

Name of Partners Nor Hazlinda binti Nordin

Identity Card Numbers 980131-11-5470
Permanent Address G04-S, Taman Batin Perdana,
21300 Kuala Nerus,Terengganu.
E- Mail [email protected]
Telephone Number/Fax Number 014-5405092
Date of Birth 31.01.1998
Academic Qualification Diploma in Business Studies
Course Attended Advanced in IT
Skills Tech Savvy
Experiences Project Manager at YN for 3 years.
Supervisor at Amir BB Catering for 6
months.

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3. Administration Plan
3.1 Introduction (Administration Objectives)

To organize and plan the business activities of the business in order to make sure it is

consistent and aligned with the business’s vision, mission and objectives that we wanted

to achieve.

3.2 Manpower Planning

Workforce planning is the process of estimating the optimal number of people needed to

complete a project, task, or purpose in a timely manner. Workforce planning includes

parameters such as number of personnel, various types of skills, and time frame.

Table 8.2 List of Personnel (GM + Head and workers of each Department)

Position No of Personnel
General Cum Financial
Manager 1
Administration Manager 1
Marketing Manager 1
Operational Manager 1
Hair stylist 3
Makeup artist 2

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3.3 Schedule of Task and Responsibilities

Table 3.3 Task and Responsibilities

Position Task and Responsibilities

General Cum Financial  Lead, monitor and supervise staffs
Manager  Allocate cost required for operation
 Welcoming the customers
Administration Manager  Recruiting the staffs
 Handle the staffs salary
 Handle walk-in customer’s registrations and usher the
customer to the waiting area.
 Make confirmation for online customer’s booking
Marketing Manager   Manage the promotions campaigns
 Manage the marketing and pricing strategies
 Do the makeover on customer face according to their
preferences
Operational Manager  Manage the store operation hours
 Manage stocks and deal with the supplier
 Ensure the cleanliness of the store
 Styling and grooming hair
Receptionist  Handle walk-in customer’s registrations and usher the
customer to the waiting area.
 Make confirmation for online customer’s booking
Hair stylist   Styling and grooming hair
Makeup artist   Do the makeover on customer face according to their
preferences

3.4 Schedule of Remuneration

Position Quantity Monthly EPF SOCSO Total

Salary  (RM) (RM)
(RM) (13 (1.75 (A)+(B)+(C)
(A) %) %)
(B) (C)
General / Financial 1 4,000 250 70.00 4,320.00
Manager
Administration Manager 1 3,000 390 52.50 3,442.50
Marketing Manager 1 2,500 325 43.75 2,868.75
Operation Manager 1 2,700 351 47.25 3,098.25
Hair stylists 3 2,000 260 35.00 2,295.00 x 3
= 6,885.00
Makeup Artist 2 2,000 260 35.00 2,295.00 x 2
= 4,590.00
Table 3.4 Schedule of Remuneration

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3.5 Office Furniture, Fitting and Office Supplies

Table 3.5.1 List of Office Furnitures and Fittings

Type Quantity Price/Unit Total

(RM) (RM)

Sofa set (waiting area) 1 3,000 3,000

Pc (full set) ( Acer) 2 2,180 4,360

Office Equipmets Set 1 1,800 1,800.00

Reception Desk 1 1,458 1,458.00

TOTAL 10,160.00

Table 3.5.2 List of Office Supplies

Type Quantity Price/Unit Total

(RM) (RM)

Stationeries( full set) 3 12 36.00

Printer 1 450 450.00

A4 paper 1 box 120 120.00
Cash machine 1 470 470.00
Credit card terminal 1 265 265.00
Total 1,341.00

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3.6 Administration Budget

Table 3.6.1 Administration Budget

ADMINISTRATI EXPENDITURE RM
Fixed Assets
PC Set 4,360.00
Office Equipment Set 1,800.00
Sofa Set 3,000.00
Reception Desk 1,458.00

Working Capital
EPF (13%) 2,785.00
SOCSO (1.75%) 413.00
Salary 22,200.00
Traveling Claims (10 km radius) 250.00
Other Expenses
Office suplies 1,341.00
Shop rent 10,000.00
Wi-Fi (UniFi) 250.00
Utilities ( Water & Electricity) 1,000.00

Pre-Operations Expenses
Deposit (rent, utilities, etc.) 3,000.00
TOTAL 51,857.00

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4. Marketing Plan

4.1 Introduction (Marketing Objectives)

In order to achieve mission and vision, marketing plan is one of the crucial steps. Through

this, it will help in introducing our new hair salon business named Areum Studio. Our

objectives also to generate RM 600,000 sales for the first year operating

4.2Description of products

Hair Description
Services

Features  We provide the services only for the women from the age 13 – 65 years
old.
 We also provide private area with curtain surround the each chair for
the muslim women to enjoy the services.
 We use natural and halal products that we supplied from Ivy Beauty,
NR Cosmetics and ANAS Cosmetics.
 Provide comfy hairdressing chairs and sofa for customers who are
waiting for their turn
 Our Muslim customers will only be entertained by the Muslim workers.

Benefits  Women are also able to enjoy our services peacefully without any
interference by the men
 Muslim women will not have to be worried about their aurah being
exposed to other non-muslim women.
 Customers will not have doubt in using our services due to the products
we used. 
 Customers feel comfortable while enjoying our service.

Table 4.2.1 Hair Service description

Table 4.2.2 Market Service Description

Hair Description
Services

Features  We use makeup products that is well-known (Orkid Cosmetics) and the
ingredients inside are halal and suitable for all skins
 The service are serve by professional makeup artist with experience 3
years above.
 We accept any kind of styles depending on customers preferences
Benefits  High quality outcome which is able to satisfy and make customers feel
confidence about themselves. 
 Customers do not have to stick to our specific style only.

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4.3Target market

As for our target market, we mainly serve females, and the uniqueness of Areum

Studio is, we have specified a place for Muslim women.Woman and beauty are the two

things that cannot be separated. Here, Areum Studio we created special for women only.

Since,they are constantly looking to improve what they have or give themselves a whole new

look and most women are working and have their own career.We chose NU Sentral as it is

near Bangsar, Kuala Lumpur. The location is strategic because it is in the center spot where

people usually come and near to office buildings where most people are passing by.

We are providing special area to Muslim women as they are could not reveal their

aurah so that they need a proper place to have these kinds of services. Areum Studio took

an opportunity to create a special place for Muslim women is because they can not reveal

their aurah to others such as men and non-muslims freely.Besides, we are also open to all

females out there and working females that wanted quick and comfortable services.By

providing these services, we can ease their daily routine and helps them to be presentable in

their daily life.In addition, we also provide our services to children starting from 5 years old

until 12 years old.

4.4 Market size

4.4.1 Population table

Table 4.4.1.1 Bangsar, Kuala Lumpur

Location No of population

Bangsar 200,000

Petaling Jaya 217,930

Bukit Bintang 56,000

TOTAL 473,930

Target Market: NU Sentral Mall  17.94 x 473,930

(20 minutes from the mall) 
 Females (Age 13-60 years old) = 85,000
 Working females and residents of Bangsar
 Children (Age 5-12 years old)

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Location Average Average number of Total

Price/unit (RM) customers served /
month (RM)

Target Market:  NU Sentral Mall 80.00 640 51,200

 Females (13-60 years old)

 Working females and
residents of Bangsar
 Children (Age 5-12 years
old)
4.4.2 Total market size

4.4.3 Total market size

Monthly Revenue = RM 80 x 640

= RM 51,200/month

Yearly Revenue (9%)   = RM 51,200 x 12 month

= RM 614,400/year

Total market size   = (100% ÷ 9%) x RM 614,400

  = RM 6,826,667per year

4.5 Competitors

4.5.1 Identifying competitors (3 competitors)

Table 4.5.1.1 Competitive analysis

Competitors Strengths Weaknesses

A-Saloon  Luxury environment   Serve to all genders
 Provide private area for muslim   Expertise are non-muslims
clients
  Expensive
 Professional expertise with high
skills 
Heka Salon  Using organic products   Experts are non-muslims
 Provide good services    Serve to and by all genders
 Affordable prices
  Not muslim friendly
Miko Galere  Professional expertise   Serve to all genders
 Available for children    Not muslim friendly
 Provide makeover service and VIP
  Expensive
rooms 

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4.6 Market Share

4.6.1 Market share before the entry of Areum Studio.

Competitor Before entrance Amount 

(%) (RM)
A-Saloon 48% 3,276,800.16
Heka Salon 27% 1,843,200.09
Miko Galere 18% 1,228,800.06
Others  7% 477,866.69
TOTAL 100 6,826,667.00
Table 4.6.1 Market share before the entry of Areum Studio

Figure 4.6.1 Market share before the entry of Areum Studio

4.6.2 Adjusted market share after the entry of Areum Studio

Table 4.6.2 Market share before the entry of Areum Studio

Competitor After Amount Percentage of loss

entrance (RM) (%)
(%)
A-Saloon 45% 3,072,000.15 3%
Heka Salon 24% 1,638,400.08 3%
Miko Galere 16% 1,092,266.72 2%
Others 6% 409,600.02 1%
Areum 9% 614,400.00 -
Studio
TOTAL 100 6,826,667

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Figure 4.6.2 Market share after the entry of Areum Studio

4.7 Sales forecast

Table 4.7 Sales Forecasting

Month Sales Forecast (RM)

1 52,200.00
2 51,000.00
3 50,900.00
4 51,000.00
5 52,600.00
6 50,100.00
7 50,400.00
8 51,000.00
9 50,600.00
10 51,000.00
11 51,200.00
12 52,400.00
Year 1 614,400.00
Year 2 674,840.00
Year 3 776,216.00

4.8 Market strategy (marketing mix)

1. Product  

We serve our customers with hair and makeup. These services really help our customers to

be more presentable out there. We also use halal and local products to serve our customers.

There won't be a doubt about the ingredients. We served each customer for not less than

one and half an hour. Besides, our services are basically only used by well-trained hair

stylist and makeup artist to keep the comfortness to our customer. Other than that, our salon

is specifically only for all females

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2. Price 

The price we offer is lower than our existing competitors. Our prices for hair services start

from RM18 up to RM260. As for makeup services starting from RM25 up to RM60. We also

provide door to door services. As for the charges, it is according to the radius of the place of

our customers. Normally, starting from RM10 to RM30.We believe that this type of pricing

strategy will surely attract more customers as we have seen and studied a lot about our

potential customers.

3. Place

Areum Studio is located inside the NU Sentral Mall at Jalan Tun Sambanthan, Brickfields,

Kuala Lumpur. We choose this place because the mall is located in a strategic area. The

mall itself is surrounded by the office buildings and near the public transport like the LRT,

Monorail, and KTM as the building is connected to the KL Sentral station. This allowed our

potential customer to come to our salon with easy access without having any trouble with

travelling. Business women nearby could also come to our store to get their hair or makeup

done to make them look more presentable to go to the work. So, we do believe that the

place we choose is suitable for our new hair salon business. 

4. Promotion (promotion mix)

Firstly, we used location to promote our services. Our store is located at Level

2 in NU Sentral which is store no 30. No 30 is easily seen by passersby since the

store is located at the center of the building and near to the escalator to increase

visibility.  We also have our own website to update and promote our services at

a discount price for special occasions. We also put Areum Studio sign boards

so that people easily notice, together with a banner in front of the store that

contains the price of each service.

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Table 4.9 Marketing Budget

MARKETING EXPENDITURE RM
Fixed Assets
 Signboard + Installation 2,220.00
Working Capital
 Promotions 100.00
Other Expenses
Grand Opening 800.00
Flyers for promotion every year 92.00
Pre-Operations Expenses
Business Registration (Partnership) 60.00
Licenses 50.00
TOTAL 3,322.00

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5 Operational Plan

5.1 Operational Objectives

To assure the smooth operation of the organisation and to improve customer satisfaction as

well as to achieve the vision and mission of our business. This section also helps to provide

the basis for the day-to-day activities of an organisation.

5.2 Process Planning for Manufacturing

5.1.1 Process flow chart

In-Store Service

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Door-to-door service

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5.1.2 Activity chart

Areum Studio daily operation’s activity.

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5.3 Operations Layout

5.3.1 Layout based on the product / process / marketing.

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5.4 Production Planning

Output per month

Average sales forecast per month = Year 1 sale forecast / 12 (Refer 4.7)

        = RM 614,400.00 / 12

         = RM 51,200

The sales price = RM80

5.4.1 Number of outputs per month

Average sales forecast per month = RM 51,200

The sales price = RM80

Number of output per month = Average sales forecast/Sale price per unit

= RM51,200 ÷ RM80

= 640 output

= 640 customer served per month

5.4.2 Number of outputs per day

Number  of output per month = 640 customer

Number of working days per month = 30 days

Number of output per day = No. of output per month / no. working days per month

= 640 ÷30 days

= 21.33 @ 22 output

 = 22 customer served per day

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5.5 Material Requirement Planning

6
N Material Quantit Safety Total Material Price/ Total
o y Stock Requirement Unit Price
(unit) (RM) (RM)

1 Conditioner 10 5 15 13.00 195.00

(200ml)
2 Shampoo  (750ml) 3    3 6 25.00 150.00
3 Styling Moose 5 5 10 14.00 140.00
(180ml)
4 Hair coloring  15 5 20 13.00 260.00
5 Hair spray (300ml) 5 5 10 13.00 130.00
6 Hair cream (125ml) 5 5 10 12.00 120.00
7 Hair serum (100ml) 5 5 10 28.00 280.00
8 Napkin (20 pieces) 10 - 10 1.00 10.00
9 Blusher - 3 45.00 135.00
10 Foundation  6 - 6 80.00 480.00
11 Eyeshadow pallets 2 - 2 99.00 198.00
12 Lipsticks 4 - 4 18.00 72.00
13 Eyeliner 2 - 2 49.90 99.80
14 Mascara 2 - 2 39.90 79.80
15 Concealer 3 - 3 35.00 105.00
16 Compact powder 2 - 2 80.00 160.00
17 Wet Tissues       10 - 10 3.00 30.00
       TOTAL 2,644.60

6.3 Machine and Equipment Planning

Item Quantity Price/unit Total Cost

(RM) (RM) 
Hair Steamer 4 1,000.00 4,000.00
Hair dryer 12 500.00 6,000.00
Scissors set 5 40.00 200.00
Straightener 3 142.00 426.00
Curler  3 126.00 378.00
Bottle Spray 10 15.00 150.00
Comb and brush 3 60.00 180.00
Clip set  12 10.00 120.00
Trolleys 12 153.00 1,440.00
Dying tools 5 20,00 100.00
Salon chair 12 570.00 6,840.00
Makeup Brush Set 6 30.00 180.00
Sink  2 1,280 2,560.00
Styling Mirror 14 370.00 5,180.00
Basin Neck Rest 2 30.00 60.00
Shower Head 2 95.00 190.00
Stylist Stool 4 100.00 400.00
Hair Cutting Cape   12 31.00 372.00
Stylist Apron 5 30 150.00
TOTAL 28,926.00

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6.4 Business and Operation Hours

Business Hours : 10am – 10pm

Operating Hours : 9am – 11pm

6.5 Licence, permits and regulations

 We register our business at the Companies Commission of Malaysia and set

our trade name, Areum Studio. In order to obtain the business license and

permits, Areum Studio is able to apply with the Majlis Perbandaran Klang. Since

Areum Studio offers hair styling and  makeup services, we are required  to do the

medical checkup in order to keep hygiene and to comfort our customers.

Moreover, a beautician's or cosmetologist's license is required in order to convince

our customers with their expertise in this field.

6.6 Operations Budget

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OPERATIONS EXPENDITURE RM
Fixed Assets
Machines & Equipment 28,926.00 
Renovation 70,000.00
 
Working Capital  
Raw Materials & Packaging 2,644.60
Carriage Inward  50.00 
Other Expenses -
 
Pre-Operations  
Others  -
TOTAL 101,620.60

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6. Financial Plan (Arial 12, BOLD)

6.1 Introduction (Financial Objectives)

6.2 Capital Expenditure Projections (CAPEX)

6.3 Pre-Operating & Working Capital Projections (WCAPITAL)

6.4 Sales & Purchase Projections (Sales & Purchases)

6.5 Project Implementation Cost

6.6 Sources of Project Financing

6.7 Proforma Cashfow Statement

6.8 Proforma Income Statement

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CONCLUSION

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APPENDICES

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