GOLDEN CIRCLE FOR COMPANY
READING MATERIAL
If questions are asked to you about what, how and why are you reading this right now-
● WHAT are you reading?- probably most of you would answer the same; a reading on
GOLDEN CIRCLE
● HOW are you reading?- some might answer differently; maybe through your knowledge
or skill sets
● WHY are you reading this? – this might be a little tricky, and you may try to think about
possible answers: and that’s exactly what would make you stand out (this is where all
the difference is made)
“Instead of asking, “WHAT should we do to compete?” The questions must be asked, “WHY did
we start doing WHAT we’re doing in the first place, and WHAT can we do to bring our cause to
life considering all the technologies and market opportunities available today?”
– SIMON SINEK
The ‘why’ is the soul of any activity or business. This is your purpose, your belief, the reason
why you exist, why you’re doing what you’re doing now. Every single organization on the planet,
even our own careers, function on three levels:
1. WHAT we do
2. HOW we do it
3. WHY we do it
It all comes down to these three questions: What?, How?, Why?. Every organization knows
“what” it does, and a majority know “how” they do it, but very few know “why” they do it.
Talking about what, how and why
What?
● Can be expressed as the products a company sells or the services it offers
● The WHAT represents the products or services a company sells
By Travel & Error
Copyright © 2020. All rights reserved. The above presentation is a copyright of Ingenious Faces and can be used only for
educational purposes with their permission.
How?
● The HOW is an explanation of the way a company functions and creates its products/
services unique/ better and stand out from their competition
● Basically it includes a company’s strengths or values that they feel differentiate
themselves from the competition
Simon Sinek’s Golden Circle
Why?
● Communicating the passion behind the 'Why' of a company
● It's the “cause” or “belief” and the “reason” why an organization exists.
● To define the particular value proposition that company exists for.
*Many a times, the purpose of a business should mean more than just profit. Hence, its very
important for the companies to think about their “WHY”
By Travel & Error
Copyright © 2020. All rights reserved. The above presentation is a copyright of Ingenious Faces and can be used only for
educational purposes with their permission.
The Golden Circle by Simon Sinek
The Golden Circle flips thinking to start from the inside out:
1. Why: The belief or the motivation behind your business. This asks the question “what is
our organizational purpose?”
2. How: The process of delivering that offer
3. What: What you offer
Why the golden circle?
It helps give focus to how a business can stand out from similar competitors by communicating
its differences
References, to know more about the concept of Golden circle, visit the following resources:
● THE GOLDEN CIRCLE PRESENTATION | Simon Sinek
● How great leaders inspire action | Simon Sinek
By Travel & Error
Copyright © 2020. All rights reserved. The above presentation is a copyright of Ingenious Faces and can be used only for
educational purposes with their permission.
ASSIGNMENT: Golden Circle for company
Description
The apprentice is required to utilize the strategic tool of the Golden Circle and find the ‘WHY’ for
the company they are working with to get an insight into the possible innovation and consumer
messaging. You may use the following strategies to fill the Golden circle for your project
company.
Remember: While filling your Golden circle, its ideal to think from Inside-Out. That means fill the
“Why” circle first, moving on to “How” and last to “What” circle.
Key Elements
- Start with What (it’s the easiest). WHAT exactly it is that the company does. These are the
products or services they sell.
- Next, focus on the How. These are the things that set the company apart. These might be
related to their brand, staff, products or operations.
- Lastly, it’s time to identify the Why. The purpose, cause, or belief that guides the
business. The reason why the company exists (and no, it’s not to make money!).
List the points under each of these and represent them neatly in the template below.
This will allow the company mentors to visually comprehend your Golden Circle for
the company.
The assignment should be submitted within 2 days of the assigning date.
By Travel & Error
Copyright © 2020. All rights reserved. The above presentation is a copyright of Ingenious Faces and can be used only for
educational purposes with their permission.
ASSIGNMENT TEMPLATE
By Travel & Error
Copyright © 2020. All rights reserved. The above presentation is a copyright of Ingenious Faces and can be used only for
educational purposes with their permission.
