ARCHITECTURAL DESIGN AR-301
CASE STUDY
GAURAV GUPTA DESIGN STUDIO
FASHION DESIGN STUDIO – RA FASHION DESIGN
FASHION DESIGNING STUDIO CUM WORKSHOP
NAVEEN KUMAR
ALSHIFA IQBAL
FARHAN
AKHLAQ AHMED
SALEEM KIDWAI
AR-301 CASE STUDY
GAURAV GUPTA DESIGN STUDIO
Fashion, be it in architecture or in clothing is influenced by cultural and social latitudes. It mutates with the
changing taste and situations in which it will be lived in or worn. Like liquid, fashion is the only state of matter
with a definitive volume but no fixed form. This fluid expression of fashion in architecture has been encapsulated
in the smoky, free flowing exposed concrete surfaces used in the design and construction of Gaurav Gupta’s design
studio and production unit.
Project, location – Gaurav Gupta Fashion Design Studio, Noida, Delhi
Built-up area – 6000 sq ft
Year of completion – 2012
It’s a three floor building including a basement used as an another showroom. The unfinished 5,000 sq ft of the
existing building was remodeled into a 6,000 sq ft of studio space that included a showroom, production units,
library, R&D areas and design rooms. To retain the animated fluid motion of liquid concrete, the construction
work was largely executed with contractors and laborers who had never worked with exposed concrete before.
Because of that the result was imperfectly appealing.
These are the floor plans of the design studio. The spaces are divided floor wise- on ground floor; there are offices,
showroom, trial room, reception/waiting, store and on the upper two floors there are production/workshops,
library and such.
This is the inerior view
of the showroom on
ground floor. It has the
bare white walls and the
curving walls of the
adjacent trial rooms act
as fine art medium for the
fashion designer’s
reflections. The globular
ceiling light clusters
supplement the gallery
like presentation of
space. Gaurav Gupta’s
design philosophy is
reflected in the lines and
motions of fabric,
experiments with texture
and play with the three
dimensions of
embroidery.
The architectural design borrows heavily from the damaged and
dilapidated wooden houses of the Kashmir Valley. The broken
cement flooring of the valley homes and the charred wooden
posts that have been directly reflected in the flooring of the studio
building and the tall wooden doors of the entrance gate.
The elevation and the views shown below are designed with an
idea to express grim, charged atmosphere on the façade that is a terse
and vigorously expressive.
One of the main feature of the building is the suspended
cantilever RCC staircase, an element adapted from traditional
Jaisalmer architecture.
FASHION DESIGN STUDIO – RA FASHION DESIGN
BEIRUT, LEBANON
Type: Office Remodeling
Client: RA Fashion Design
Built-up Area: 80m2
This case study is to show the
strong focus on the feasibility
and the showroom design of a
fashion design studio.
The remodeling of a fashion
designer’s studio was a design
task with contrasting objectives
in the brief. The client
required a creative solution
that will drastically redefine a
banal office space yet remain
neutral to keep the focus on
the designed garments.
The solution proposed a wrapping of the entrance/showroom space with a geometrical skin unifying the L-
shaped space and partitioning it to allow a direct access from the fitting room to the workshop. The layout of the
office aimed to maximize view to the outside and provide flexibility with the use of sliding walls
These are details of the geometrical panels in the showroom. They are MDF panels of average 3.66x1.83 ft
Panels shown in group one are fixed on the ceiling with a thickness of 18mm.
Panels shown in group B are the ones fixed in walls of same thickness.
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