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Marketing Expenditure: Sl. No. Particulars Available Nature of Account Quantity Available GL Code

The document outlines the marketing expenditure budget for various marketing activities organized by category. It includes line items for retail visibility, market research, media expenses, outdoor marketing, on-ground engagement, sponsorships and events, VAS, agency fees, digital efforts, and loyalty programs. For each line item, it lists the general ledger code, available quantity, nature of the account, and budget. The full document provides detailed tracking of planned spending across multiple marketing initiatives.

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Ganesh Rayala
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Download as XLSX, PDF, TXT or read online on Scribd
454 views48 pages

Marketing Expenditure: Sl. No. Particulars Available Nature of Account Quantity Available GL Code

The document outlines the marketing expenditure budget for various marketing activities organized by category. It includes line items for retail visibility, market research, media expenses, outdoor marketing, on-ground engagement, sponsorships and events, VAS, agency fees, digital efforts, and loyalty programs. For each line item, it lists the general ledger code, available quantity, nature of the account, and budget. The full document provides detailed tracking of planned spending across multiple marketing initiatives.

Uploaded by

Ganesh Rayala
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd
You are on page 1/ 48

MARKETING EXPENDITURE

Available GL
Sl. No. Particulars Code Available Nature of Account Quantity
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS


1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS


1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Budget Expenditure Balance
MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS


1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS


1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Expenditure Balance
MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS


1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS


1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS


1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS


1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Expenditure Balance
MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS


1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS


1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Expenditure Balance
MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS


1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS


1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS


1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS


1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS


1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS


1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS


1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS


1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS


1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS


1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
MARKETING EXPENDITURE
Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS


1 Mumbai Indians 4040041 Events and Sponsorship 1
2 MTV 4040042 Events and Sponsorship 1
3 IIFA 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS


1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Games 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance
MARKETING EXPENDITURE

Available
Sl. No. Particulars GL Code Available Nature of Account Quantity Budget Expenditure
RETAIL VISIBILITTY
1 Glow sign board 4040031 Retail Visibility 100
2 Non Lit boards 4040032 Retail Visibility 1000
3 Flanges 4040033 Retail Visibility 1000
4 POS 4040034 Retail Visibility 1000
5 Merchandisers 4040035 Retail Visibility 1000
6 Visibility Audit 4040036 Retail Visibility 1000
7 Others 4040037 Retail Visibility 0
RETAIL VISIBILITY - TOTAL

MARKET RESEARCH
1 Continuous Research (Tracks) 4040111 Research Studies 0
2 Others (Adhoc) 4040112 Research Studies 0
MARKET RESEARCH - TOTAL

MEDIA EXPENSES
1 TVC 4040011 Media 1
2 Press Ads 4040012 Media 3
3 Radio 4040013 Media 1
4 Cinema 4040014 Media 10
5 Others 4040015 Media 0
MEDIA EXPENSES - TOTAL

OUTDOOR
1 Production of Flex/Vinyl 4040021 Outdoor Visibility 1100
2 Outdoor Rental 4040022 Outdoor Visibility 5
3 Mall/ Hotspot branding 4040023 Outdoor Visibility 7
4 Wall Painting/ Shutter painting/ Dhaba Branding 4040024 Outdoor Visibility 100
5 Paid Signage 4040025 Outdoor Visibility 100
6 Others 4040026 Outdoor Visibility 0
OUTDOOR - TOTAL

ON GROUND ENGAGEMENT
1 On Ground Promotion 4040211 Promotion 1
2 Distributor / Retailer Event 4040212 Promotion 1
3 Merchandise material 4040213 Promotion 1000
4 Others 4040214 Promotion 0
ON GROUND ENGAGEMENT - TOTAL

SPONSERSHIP & EVENTS


1 World Health Day 4040041 Events and Sponsorship 1
2 Nutrition Week 1-7 4040042 Events and Sponsorship 1
3 World AIDS Day 4040043 Events and Sponsorship 1
4 Others 4040044 Events and Sponsorship 0
SPONSERSHIP & EVENTS - TOTAL

VAS
1 Recording 4040221 VAS 1
2 OBD 4040222 VAS 1
3 Others 4040223 VAS 0
VAS - TOTAL

AGENCY FEES / RETAILERS


1 Agency 1- Creative Agency 4040121 Agency Retainership 1
2 Agency 2 -Events & Promotions 4040122 Agency Retainership 1
3 Agency 3 - PR Agency 4040123 Agency Retainership 1
4 Agency 4- Website Agency 4040124 Agency Retainership 1
5 Agency 5- Digital Media Agency 4040125 Agency Retainership 1
6 Production cost & Royalties 4040126 Agency Retainership 1
7 Agency Travel 4040127 Agency Retainership 1
8 Others 4040128 Agency Retainership 0
AGENCY FEES / RETAILERS - TOTAL

DIGITAL
1 Websites 4040230 Digital 1
2 Online Ads 4040230 Digital 1
DIGITAL - TOTAL

LOYALTY
1 Customer Loyalty 4040060 Loyalty Management 1
2 Distributor Loyalty Campaign 4040060 Loyalty Management 1
3 Retailer Loyalty Campaign 4040060 Loyalty Management 1
LOYALTY - TOTAL

MISC
1 Direct Marketing 4040161 Other- Marketting expenses 1
2 Exclusive content acquisition 4040162 Other- Marketting expenses 1
3 Other branding (Call Center, In office etc) 4040163 Other- Marketting expenses 1
4 Others 4040164 Other- Marketting expenses 0
MISC - Total

GRAND TOTAL
Balance

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