I.

INTRODUCTION

Business is known to be the activity of making, buying, or selling goods and even

providing services in exchange for money. Apparently, choosing and starting a business is

undeniably a very serious matter, it can be said that it's difficult. Everything should be well-

planned or else it might lead to bankruptcy, certainly lower the growth and return-on investment.

It might even fail completely. However, with all the fascination with marketing concepts, digital

technologies and new tactics. Me and my confrere came up with the idea of building a coffee bar

named "COFFEE CORNER”. Coffee bar is determined to become a daily necessity for local

coffee addicts, a place to dream of as you try to escape the daily stresses of life and just a

comfortable place to be. With the growing demand for high-quality gourmet coffee and great

service, "COFFEE CORNER" will offer its customers the best tasting coffee beverages in the

area. This will be achieved by using high-quality ingredients and strictly following preparation

guidelines. The store layout, menu listings and marketing activities will be focused on

maximizing the sales of the coffee drinks. Brewed flavored coffees will be sold in the "COFFEE

CORNER". Our business will also offer pastries (cupcakes perhaps) to its customers. The touch

of technology relies upon the logos and quotations attached to each mug of the coffee or the

customized designs the customers want to put on their mug. Also, we won't use just any simple

mug, we use thermochromic mugs to make it more appealing to its customers which will be sold

within a specific price. On the other hand, we've considered those people who might not find it

affordable, so we came up with the idea of having stickups as an alternative which will be sold in

a lower price compare to the thermochromic mug. In this way our product will surely be

convenient and affordable to our customers. COFFEE CORNER will strive to build a loyal
customer base by offering a great tasting coffee in a relaxing environment of its coffee bar

located at the vicinity of Jose Panganiban Camarines Norte.

Name of enterprise: COFFEE CORNER

Location: COFFEE CORNER is positioned in the vicinity of Jose Panganiban Camarines Norte

List of proponents:

Names Nationality Occupation Address Ownership

Mendoza
Mark Ian Ebuen Filipino Manager JPCN 15%
Lorenz Diestro Filipino Assistant Manager JPCN 15%
Aisha Tuibeo Filipino Financial Officer JPCN 10%
Ginalyn Bonagua Filipino Advertising JPCN 10%

Officer
Krizzy Mae Filipino Staff JPCN 5%

Rodelas
Mahalia Vargas Filipino Staff JPCN 5%
Emmanuel Roxas Filipino Staff JPCN 5%
Aldrich Palmes Filipino Staff JPCN 5%
Bryandel De Leon Filipino Staff JPCN 5%

Capital/ Total project cost: Php 1,781.00

Return of investment: 30%

Type of investment: Partnership

Mission:

 To provide a friendly, comfortable atmosphere where the customer can receive quality

food and service at a reasonable price.

can socialize with each other in a comfortable and relaxing environment while enjoying

the best brewed coffee

 We will be in the business of helping our customers to relieve their daily stresses by

providing piece of mind through great ambience, convenient location, friendly customer

service, and products of consistently high quality

 COFFEE CORNER will invest its profits to increase the employee satisfaction while

providing stable return to its shareholders.

Vision:

 We envision our business having its franchise just within a few months

 Have built a solid base of loyal customers, as well as maximizing the sales of high

margin products

The COFFEE CORNER’S objectives for the first year of operations are:

 Become selected as the "Best New Coffee Bar in the area" by the local restaurant guide.

 Turn in profits from the first month of operations.

II. MARKETING PLAN

Two hundred flyers will be distributed in the adjacent neighborhood, on the vicinity of Jose

Panganiban Camarines Norte, at the malls and in the selected office buildings within a week

prior to the opening of COFFEE CORNER. Subsequently, free postcards with COFFEE

CORNER endorsement will be printed to increase the company visibility.

Advertising and Promotion:

In order to build up its client base, COFFEE CORNER will use banners and fliers, utilize

customer referrals and cross-promotions with other businesses in the community. At the same

time, customer retention programs will be used to make sure the customers are coming back and

spending more at the coffee bar. Establishing a loyal customer base is of a paramount importance

since such customer core will not only generate most of the sales but also will provide favorable

referrals.

C. Price:

D. Location Layout:

Product

Strategy

Description of

the product:
 The menu of the COFFEE CORNER coffee bar will offer two types of coffee

namely, iced coffee and hot coffee depends on the ideal of the customers. To make it

more convenient the customers can also choose whether his/her coffee will be iced/ hot

coffee. Also, 3 flavors will be offered depending on the time desired flavor of the

customers. Proper preparation techniques are of paramount importance for such drinks. A

minor deviation from the amount of coffee in the shot, the size of the coffee particles, the

temperature of water etc., can negatively affect the quality of the prepared drink.

Importance of the product:

COFFEE CORNER will cater to people who want to get their daily cup of great-

tasting coffee in a relaxing atmosphere. Such customers vary in age, although our

location close to the mall and park means that most of our clientele will most likely to be

random.

Profile of the consumers:

Everyone is a possible consumer. However, our target customers are high school and

college students since most of them nowadays want to hang out with their friends and

COFFEE CORNER is the perfect place for it. Our market research shows that these are

discerning customers that gravitate towards better tasting coffee. Furthermore, a lot of

college/ high school students consider coffee bars to be a convenient studying or meeting

location, where they can read or meet with peers without the necessity to pay cover

charges. For us, this will provide a unique possibility for building a loyal client base.
Packaging, labelling and branding:

In our packaging we provide a thermochromic mug and styrocups (as an option).

Thermochromic mugs are sold on a higher price since the materials used for this is quite

expensive. Styrocups are optional, if the customers wouldn't meet the assigned price for

the thermochromic mug. However, the service is still the same. Customize designs are

applicable and serviceable on either of the two. The pricing varies on the selected coffee

flavor and to the cup will be used. We provided imprinted label consisting the products

name and brand made and designed by us.

Market Analysis:

A. Market definition

Marketing is based on thinking about the business in terms of customer needs and

their satisfaction. Marketing differs from selling because (in the words of Harvard

Business School's retired professor of marketing Theodore C. Levitt) "Selling

concerns itself with the tricks and techniques of getting people to exchange their cash

for your product. It is not concerned with the values that the exchange is all about.

And it does not, as marketing invariable does, view the entire business process as

consisting of a tightly integrated effort to discover, create, arouse and satisfy

customer needs." In other words, marketing has less to do with getting customers to

pay for your product as it does develop a demand for that product and fulfilling the

customer's needs.
 B. Profile of the consumers

Our target customers are high school and college students of Jose Panganiban

since most of them nowadays want to hang out with their friends and COFFEE

CORNER is the perfect place for it. Our market research shows that these are

discerning customers that gravitate towards better tasting coffee. Furthermore, a lot of

college/ high school students consider coffee bars to be a convenient studying or

meeting location, where they can read or meet with peers without the necessity to pay

cover charges.

C. Competition

Since our business is in a wide range. There's a lot of possible competitors. The

mall which will be surely have a lot of food court, the stalls along the street and the

bakeries located nearby. However, COFFEE CORNER will position itself as a unique

coffee bar that not only offers the best tasting coffee and cupcake but also provides

home-like, cozy and comfortable environment, which established corporate

establishments lack. We will cater to customers' bodies and minds, which will help us

grow our market share in this competitive market.

Demand

COFFEE CORNER will offer its customers the best tasting coffee beverages in

the area. This will be achieved by using high-quality ingredients and strictly
 following preparation guidelines. The store layout, menu listings and marketing

activities will be focused on maximizing the sales of the coffee drinks. Brewed

flavored coffees will be sold in the COFFEE CORNER. Our business will also offer

pastries (cupcakes) to its customers. In this way the demand will increase

Supply

The number of supplies relies upon the amount of needs and wants of the

customers. The higher the demand, the higher the supply and the lower the demand,

the lower the supply will be our strategy. Whereas, we aim to not waste much money

and food.

Risk

Financial problem and business competition.

Names of Officer Position

Mariel Jane Mendoza Owner

Mark Ian Ebuen Manager

Lorenz Diestro Assistant Manager

Aisha Tuibeo Financial Officer

Ginalyn Bonagua Advertising Officer

Krizzy Mae Rodelas Staff

Mahalia Vargas Staff

Emmanuel Roxas Staff

Aldrich Palmes Staff

Bryandel De Leon Staff

The proponents will perform the following Duties and Responsibilities for the progress

and sustainability of the business:

MANAGER:

Duties and responsibilities:

Set policies, operations, create and maintain budgets and coordinate with local

management in the business to evaluate the business performance and efficiencies.

Qualifications:

male/female

leadership and management skill

ASSISTANT MANAGER:

Duties and responsibilities:

Communicates and boost all business operation, people and ventures

Oversee the company's financial performance and develop business strategies to attain

goals

Qualifications:

male/female

analytic skills
 leadership skills

communication skills

FINANCIAL OFFICER:

Duties and responsibilities:

Reviewing financial reports, monitoring accounts and preparing activity reports and

financial forecasts. Investigate ways to improve profitability and analyze markets for

business opportunity, such as expansion and mergers.

Qualifications:

male/female

good IT and numerical abilities

ADVERTISING OFFICER:

Duties and responsibilities:

Someone who plans and directs the promotional and advertising campaigns of business in

order to generate interest in a product or service.

Qualifications:

male/female
good editing skills

creativity
 V. FINANCIAL PLAN

SALARY REPORT OF EMPLOYEES

OWNER Php 3,500.00

Manager Php 2,800.00

Assistant Manager Php 2,100.00

Financial Officer Php 1,400.00

Advertising Officer Php 1,100.00

Staff Php 700.00

Staff Php 700.00

Staff Php 700.00

Staff Php 700.00

Staff Php 700.00

PRODUCTION REPORT

Coffee in Mug Ice Coffee Cup Cake

Mug (12) = 360.00 Styro Cup (1) = 60.00 Cupcake (2) =200.00

Thermochromic (2) =331.00 Plastic Cup (1) = 60.00 Sweets = 200.00

Mud Fudge (1) = 250.00 Ice = 30.00

Sugar (1 Kl) = 40.00 ________ ________

____

Php 1,041.00 Php 310.00 Php 430.00

TOTAL = Php 1,781.00

Operating expenses

Ribbon Php 50 .00

Sand Paper Php 60.00

Fare Php 20.00

Php 130.00

COFFEE CORNER

INCOME STATEMENT
 For the Monthly Ended September 17, 2019

Coffee Corner Product income -------------------------------- Php 28,185.00

Less expenses:

Utilities Expenses--------------------------------------- Php 1,500

Salaries Expenses--------------------------------------Php 14,400

Gross Profit-----------------------------------------------------Php 12, 285.00

Less operating (Recipe) Expenses-----------------------------Php 1,781.00

Net Income--------------------------------------------------------- Php 10,504.00

Assumption:

During the Business operation with an income of Php 28, 185.00, we spent Php 1,781.00 for

the operating expenses, Php 14,400.00 for the salary expenses, and Php 1,500.00 for the utilities

expenses resulting to a net income of Php 10,504.00.