Executive Summary

Chapter 1

INTRODUCTION
1.1 Introduction

The IT sector is comprised of companies that produce software, hardware, or semiconductor

equipment and companies that produce internet related services. These three are the major
parts of IT sector which are further categorized into industries and sub-industries.

The IT sector across USA has developed to an average of 20 % over the last decade from
2007- 2019. The economy in US of IT sector has been growing slowly from being $835 bil in
2008 to $1480 bil in 2017. The U.S. leads the global landscape in tech innovation according
to World Economic Forum’s 2018 global competitive index.

Global Distribution of top 100 Digital Companies and Market Capitalization

The U.S. is the largest tech market in the world, almost 32% of the total with about $1.7
trillion for 2020. There are 100,000 software and IT services companies in the United States
with 99% of them being small and medium sized i.e. having fewer than 500 employees.

With Information technology being adapted into each and every business and has become a
crucial part of the business model, the service providers also are keen in developing newer
business strategies and coming up with solutions to complex problems with technological
advancements. One such company which caters with IT service providing majorly to tackle
with the oil and gas theft solutions is All About IT.inc

I completed my summer internship program under this company All About IT.inc with my
association under Business Development team which works with the activities related to
signing of a project with pre sales duties like creating RFPs which are bids from various
companies around the globe especially from Singapore, USA and Brazil. These RFPs are one
of the ways to sign deals with companies seeking IT solutions. Another area which I worked
for having all over experience of IT sales process was cold calling. This process works with
collection of information of companies and the person associated using software such as
ZOOM INFO and calling begins to find the prospective leads. Once done with calling and the
individuals who haven’t shown much interest over calls are contacted through E-mail
marketing. Another strong area that I got to work on is “Social Media Marketing” which is
emerging in B2B also these days.
CHAPTER 2

INDUSTRY PROFILE
2.1 INTRODUCTION

The information technology has achieved a brand image as knowledge economy due to
upgrade from software exporting to providing IT services. The sector has been continuously
providing to the nation’s GDP from 1.2% in FY 1998 to 7.2% in 2012.

According to NASSCOM the IT and BPO sector in the nation aggregated a revenue of US $
100 billion in 2012, where export comprises of US $ 69.1 billion. The cities that account for
90% of export section are Bengaluru, Chennai, Hyderabad, Delhi, and Kolkata.

The global information technology industry is racing to $ 5.2 trillion in 2020. Economies,
jobs and personal lives have become digital, more connected and automated. The United
States is the largest tech market in the world holding about 32% of the total i.e. approx. $ 1.7
trillion for 2020. In the U.S., as well other countries the IT represents a significant portion of
their economy. The cyberstates website report reveals that the economic impact of U.S. in
terms of percentage is more than the GDP of most of other countries including sectors like
retail, construction and transportation. Though the size of U.S. market the spending on it
happens outside the borders depended on population, GDP and market maturity.
 There are a number of categories to depict the IT sectors which are of five top levels.

The traditional hardware, software and services account up to 56% of global total, the other
core category, telecom services accounts for 26%. The other 17% are the emerging startups
that don’t fit in the traditional category which is the case for many of them coming out ‘as-a-
service’ solutions that comprise of all elements i.e. hardware, software, and service and other
automating techs.

Worldwide forecast of spending on core IT services from 2017-2019 ($billions).

IT Segments 2017 2017 2018 2018 2019 2019

Spending Growth Spending Growth Spending Growth
Data Centre 181 6.4% 192 6% 195 1.6%
Systems
Enterprise 369 10.4% 405 9.9% 439 8.3%
Software
Devices 665 5.7% 689 3.6% 706 2.4%
IT Services 931 4.1% 987 5.9% 1,034 4.7%
Communications 1,392 1% 1,425 2.4% 1,442 1.2%
Services
Overall IT 3,539 3.9% 3,699 4.5% 3,816 3.2%

Industry Subsectors
Cloud Computing Services: The IDC expects the global revenue from public cloud
computing services will grow four times as fast as IT spending generally, increasing
by 27.6% per year from $ 21 billion in 2010 to $ 76 billion in 2015. The U.S

Data Center Systems: A data center is a consolidated facility made of computers and storage
devices that business and organizations use to organize process and store and disseminate
huge amount of data. All business of the organizations is supported by applications, services
and data in the center, making it an important asset to daily operations.

Enterprise Software: Enterprise application software is large software based operations that
aim at supporting and solving the problems of the entire organization. It defines each
individual’s role and assigns task accordingly ex: sales people using the software to log
certain information related to cliental, product and sales pipeline.

IT services: Companies in this subsector of IT provides services such as software support,

computer systems design, data processing facility management. Some of major companies
are Cognizant, DXC Technologies and the consulting arm of IBM (U.S based), HCL
Technologies, TATA Consultancy and WIPRO.

Evolution of IT industry can be phased into 4 stages.

PHASE I: Prior to 1980

Indian IT industry was basically started with hardware and software industry was very much
non-existent until 1960. Government protected the hardware sector with high tariff and
licensing. In 1972 the government came up with software export scheme in which software
and hardware were allowed to export, TCS ltd was the first company to agree to this. The
beginning of software exports was made in 1974.

PHASE II: 1980-1990

During this phase the software could not reach the level expected because of two reasons.
The export of software was too much dependent on the hardware and procedure was too
cumbersome. The presence of rigid infrastructural structure for software was necessary,
procedural complications and import was mandatorily reduced. With the newly formulated
policy on software creators and exporters the government liberalized the IT industry.
PHASE III: 1990-2000

This decade noticed huge competition and companies investing in rigorous R&D and
bringing the best software services. This competition started showing difference in the
nation’s economy, liberalization of trade, foreign investments taking place and majorly
devaluation of rupee. This leads to the introduction of MNCs, offshore model, on site model,
and many other distinguished services.

PHASE IV: Post 2000

The worldwide issues like Y2k, the dotcom crash and the downturn in the US economy has
constrained numerous US firms to use the administrations of the Indian firms. This has come
about in setting the Indian IT industry on the worldwide guide. Post 2002 – 03, the business
had enlisted a powerful development rate. During this period there was an expansion in the

Indian customer base, huge measured agreements and a solid worldwide conveyance model.

Managed Security services

The process of providing security to the data, operations, threats, frauds, and many more
security issues to a company that deals their operations through computing. They are called
Managed Security Services Provider (MSSP) and their roots ground to internet providers in
the mid to late 1990s.

Organizations today are facing high threats as the technology is available to everyone and
anyone can barge to any networks they desire, hence security being a multidiscipline subject
is at utmost need of the hour today. AAITPRO experts in security are equipped with leading
tools and have a rigorous work process to keep our client’s assets safe and secure.

Some of the security services AAITPRO provides:

 Sharing Big Data securely

 Development and Operations security
 Identify and Access Management
 Monitoring and Reporting
 Cloud Application Security

Why use Managed Security Services

To have a systematic approach to the organization’s security needs. Where the enterprise
AAITPRO’s services include around the clock monitoring and management of intrusion
detection systems an firewalls, overseeing patch management and upgrades, performing
security assessments and security audits, and responding to emergencies. AAITPRO also
manages security process from an off-site location allowing the business to work without
any intrusion in the operations.
 Managed security services
offer continuous oversight, 24
hours a day, 7 days a week, and
365 days a year. Choosing to
handle enterprise security in-
house, without the help of an
outsourced vendor, requires a
substantial investment in
manpower and technology.
 Cyber-attacks evolve at an
incredibly fast pace, leading to
one new threat after another. Without the proper security tools and resources to keep up
with evolving threats can create a big problem for any organisation. Recovering from
incidents detected too late can consume substantial resources and at times, even the
business itself.
 Our focus on monitoring the threat landscape means we often have a distinct
advantage over enterprises with a core business function unrelated to security and
technology. We specialise in early threat detection and protection, so enlisting the
services allows the organisation to focus on core business activities while leaving
security concerns to the experts.

COMPLIANCE
AAITPRO hires a team of HIPAA professionals, who identify weakness,
perform internal audits, and provide training and make suggestions on ensuring
HIPAA is compliance for your practice. The team takes care of healthcare
environment and practices with an in-depth analysis to ensure the organization’s
daily operations are not in violation with the rules of HIPAA. AAITPRO
provides a variety of trainings which are vendor agnostic and suited to the
company’s needs. The latter includes safeguard implementation and a robust 3
part compliance program including:
1. HIPAA awareness training to all employees that have access to PHI
2. Implementing formal documents and controls for the organization to
protect and safeguard PHI
3. Training of a compliance officer (someone in the organization that
will take responsibility for HIPAA and be the on-site expert).
AAITPRO has been entrenched in SOX since 2008. Company has a detailed understanding
about the complexities and expectations required when planning and delivering SOX ready
compliances services. Ensuring that the work should be collective with audit committee,
client teams and external audits to meet the demands of the regulatory environment is one of
the specialized works of the company.
Our experts can help you with:
 Defining scope, performing risk assessments, planning accordingly
 Preparing appropriate documentation on processes and controls – finance,
applications, IT, general process controls
 Evaluate individual and aggregate deficiencies and consult on remediation actions
 Identify and assess the design effectiveness of internal controls including appropriate
documentation walkthroughs for reliance
 Perform testing and provide documentation and reports on operational effectiveness
 Provide SOX compliance training to personnel either to assign SOX and compliance
expert on site, or a company-wide training for all personnel employed by your
organization.
VOICE

AAITPRO helps the business, to strategize, source and implement best hosted voice solution,
move from a premise based PBX to cloud. Primary goal is to provide the enterprise with best
possible solution that maps and scales the business objectives. . CCaaS (Contact-Center-as-a-
Service) is a cloud-based customer experience solution that offers best-in class, multi-channel
customer engagement. All About IT Inc. (AAIT) partners with the world’s leading providers
to provide strategic CCaaS solutions for the business.

Why Choose CCaaS?

 Best overall value and functionality

 Agility and speed when adding locations
 Intelligent call routing that maximizes productivity
 High-quality multi-channel customer experience (Voice, Email, Chat, Social Media)
 Integration with CRM or databases
 On-demand access to customer information
 Workforce optimization and management
 Cost effective upgrades

HEALTHCARE SERVICES

Medical Transcription: In the field of MT, AAITPRO has highly skilled transcriptionists on
staff capable of transcribing medical reports in a variety of formats. AAIT provides an
agnostic solution to improve the transcribing process in relation to any type of clinical
documentation of patient encounters, records, and/or administrative documents. In relation to
collections, the company takes an innovative approach with this data and identify areas of
inefficiencies, focus on reducing costs, and driving through the collections process.

Medical Coding: The coders in AAITPRO are backed by more than 15 years of experience
and are capable of delivering a seamless service catered to your healthcare business. In
today’s healthcare environment, company understands the challenge of receiving appropriate
payment for medical services rendered. From individual practices to large networks, AAIT is
capable of ensuring that the appropriate payment is received for medical services, with
specialties in both small individual practices and high-volume hospital settings. AAIT takes
the ownership of the receivables process so you can focus on providing care and saving lives.

Medical Billing: AAIT follows the latest and most up to date billing methods and regulatory
practices to meet client requirements. The team is highly experienced with patient query
handling, clean claim filing and tracking payments, receivables and insurance follow ups, and
handling the managed care billing services.

AAIT Health Care Solutions.

RECRUITEMENT

AAIT uses a 3 step, results driven, proven method to find the perfect candidate for your
business needs.
Rapid Placement: AAIT uses a targeted approach that allows for the rapid placement of
candidates.

Multi Point Assessment Model

 Soft skills assessment
 Technical aptitude assessment
 Job specific competencies
 Credential validation
Customized Staffing Solution: AAIT’s dedicated recruiters will take the time to understand
the business’s needs and find the ideal candidate. It engages industry-leading experts to
ensure the candidates’ technical merits meet the requirements. AAIT shall only present you
with the finest talent regardless if it is direct hire, contract to hire, contract, or temporary.

Relationship Building: Relationship building is the key for AAIT’s clients.

The company will be the trusted solution for filling roles the customer company has with
precisely targeted and matched candidates.
STRATEGIC PARTNERS

A strategic partnership is collaboration between two commercial firms, typically formalized

by one or more contracts. A strategic partnership will usually be short of a corporate affiliate
relationship, legal partnership entity, agency or.

Some of the strategic partners of AAITPRO are:

1. AWS- Amazon Web Services is an evolving cloud computing platform provided by

Amazon that includes infrastructure as a service (IaaS), platform as a service (PaaS)
and Software as a service (SaaS) offerings. AAITPRO’s services like taking care of
HIPAA practices SOX, etc. is supported by AWS.
2. CISCO- Cisco provides IT products and services across five major technology
sectors: networking (including Ethernet, cable, wireless, and mobility), security,
connectivity (including voice, video, and data), data centre, and the Internet of
Things. As IT is basically export of hardware, AAIT provides most of the computing
products with partnering with Cisco.
3. Hewlett Packard Enterprise- The Hewlett-Packard Company is an American
multinational information technology organization headquartered in Palo alto,
California that develops and provides a wide variety of hardware products as well as
software and related services to individuals, small and medium-sized businesses
( SMBs) and large corporations, including government, health and education
customers. AAIT’s hardware (during RFPs of USA) and some software services are
sourced to HP.
4. VMware- It is an American software company which is listed under stock ticker
VMW on the NYSE. Dell Technologies owns a majority stake. VMware offers the
tools and infrastructure for cloud computing and virtualisation.
5. Microsoft- Microsoft Corporation is a multinational American technology company,
headquartered in Redmond, Washington. It develops, produces, licenses, supports,
and sells software for computers, consumer electronics, personal computers, and
related services. Its best-known software products are the operating systems line of
Microsoft Windows, the Microsoft Office suite and the Internet Explorer and Edge
web browsers.
6. Verizon- Verizon Wireless is an American telecommunications company (commonly
shortened to Verizon) that offers wireless products and services. Verizon
Communications is a division. Verizon Wireless is the largest wireless carrier in the
United States, estimated to provide wireless service to 119 million subscribers as of
2020. Every BPO and such calling companies that AAIT deals with are helped by
Verizon.
 PESTEL ANALYSIS OF THE INDUSTRY:
IT sector in USA is the most advanced software and information technology services
in the world. More than 40% i.e. $5 trillion is occupied in North America. The
industry accounts for $1.8 trillion of U.S. value-added GDP (more than 10% of the
national economy) and 11.8 million jobs.

Political Economical Socio-Cultural Technological Environmental Legal

There is decent The biggest The factors The companies Environmental The government
amount of supply and affecting the IT of USA on an conservation and uses help of
influence of demand force sector is average spend protection is an private-sector
government in is in USA majorly $ 5.2 billion in issue which has partnerships and
IT sector. which drives education and a year for gained requirements in
Highest job the IT sector communication technology prominence laws, regulations,
opportunity to be the gap between upgrades because of and mandatory
due to most various during 2010- deteriorating standards to help
government advanced. In enterprises. The 15. The environmental secure private-
practicing the United workforce is digitalisation of balance which is owned information
diverse States, the huge but not things has threatening the technology (IT)
employment GDP grew skilled. boosted the IT sustainability of systems. The goals
practices. 2.1% in each to work more life and nature. are to (1) define
Certain level of the last smoothly. As now the laws, regulations,
of ambiguity two quarters, worldly culture and mandatory
surrounding suggesting of environment standards for
taxation of IT steady but safeguarding is critical
products and not breakout to become green infrastructure
services. growth. with their sector that are
operations and relevant to
laws are protecting private
amended to IT systems and
make sure the data in that sector,
safety is restored (2) identify
of the world. compliance
mechanisms for
each of the above-
mentioned laws,
regulations, and
mandatory
standards.
PROJECT 1: REQUEST FOR PROPOSAL (RFP)

A Request for Proposal, or RFP, is a document created by a corporation, non-profit or

government entity to describe the criteria for a specific project. Using the RFP process, they
solicit bids from interested vendors and determine which vendor could be the best suited to
complete the project.

Why organisations create RFP?

Detailing the organisation’s need in an RFP will gauge the vendor’s understanding about the
project in a better way. Using RFPs also ensures the organisations to create benchmarks they
can sue later to measure a project’ success. RFPs also promote accountability for government
agencies and non-profits, and inform the public that they are accountable for project priorities
and vendor choices.

How does RFP process work?

Determine what matters most: Set the scoring criteria you will use to select a vendor by
deciding what matters most: a vendor’s cost estimate, skill set, or references and reviews.
Doing this before publicly releasing your RFP reduces the number of proposals you must
seriously consider and makes it easier to rank them.

Create the RFP: Identify the needs for the project, including the specific information listed
in the section below. To help vendors understand your proposal, edit it to make sure you have
explained your requirements clearly and concisely, so the bids you receive will more likely
align with your organization’s mission.

What Should You Include in an RFP?

Although each RFP will vary according to the needs and goals of a project, most include the
same categories of information:

 The history of an organization

  A detailed description of the project, including the reason it was created and the
results you desire
 Specific requirements about preferred materials, tools, systems, and/or products
 The budget
 The project deadline, along with clearly defined milestones and dates
 Questions you would like the respondents to answer or additional details you would
like them to provide
 The submission deadline, contact information, and guidelines to submit proposals

What Do You Do When You Finish Your RFP?

Share the RFP: Give vendors plenty of time to find and respond to your RFP by providing it
to them online, via trade news outlets, and in field-specific settings.

Negotiate with the vendor you select: Once you award the project to a vendor, review the cost
of each line item with that vendor and negotiate further to lower the bid.

The RFP process can feel complicated and time-consuming, but by specifying your needs to
vendors in a well-written RFP, you can find the best vendor for a project. Writing is always
difficult, and trying to communicate details in an RFP can be even harder.

Preparing the Proposals (RFP)

A Request for Proposal (RFP) is a business document announcing and providing details of a
project, as well as soliciting bids from contractors that will help complete the project. Many
companies tend to use RFPs, and in many instances governments do use proposal requests. A
proposal for a particular program may require that the organization review the bids to analyse
their viability, the health of the bidder and the capacity of the bidder to do what is proposed.

RFPs detail the procurement procedure and contract terms, and offer instructions on how bids
should be structured and delivered. They are generally reserved for complex projects. These
requests define the purpose of the project and the appraisal requirements that indicate how
projects are assessed. Requests that include a contract statement, a summary of the tasks to be
performed by the winning bidder and a timetable for finished work. These also provide
information about the issuing company and its business line.
RFPs also guide bidders on how to prepare proposals. They may outline instructions on what
information the bidder must include and the desired format.

KEY TAKEAWAYS:

 A request for proposal is a project funding announcement posted by an organization

for which companies place bids.
 The RFP outlines the bidding process and contract terms and guides how the bid
should be formatted.
 RFPs are used primarily by government agencies to get the lowest possible bid.
 RFPs allow the requesting company to get multiple bidders.

I have created below 26 Proposals for AAIT:

Serial Request For Proposals

No.
1. RFP_Supply and delivery of MacBook PRO, MacBook AIR, Accessories and
Mobile Devices
Singapore Tourism Board

2 RFP_Ohio K-12 School Computer Products And Services Purchasing Directory

Orange County Transportation Authority (OCTA)

3. RFP_Cloud Managed Endpoint Protection

San Antonio Water System

4. RFP_Supply and Install Tradenet Software and Licences for 3 Years With An
Option To Extend For Another Year.
Institute of Technical Education

5. RFP_ The Supply, Delivery and Installation of One Unit of NVIDIA DGX Station
System
Temasek Polytechnic

6. RFP_QUOTE FOR PURCHASE OF SOFTWARE LICENSES FOR NATIONAL

 LIBRARY BOARD
National library board

7. RFP_ SUPPLY OF 4G MOBILE BROADBAND DATA PLAN

WITHINTERNATIONAL ROAMING SERVICE
Nanyang Polytechnic
8. RFP_Provision of Licenses for Virtual Engagement Platform
People's Association

9. RFP_To supply and deliver Compute Stick at ITE College East

Institute of Technical Education

10. RFP_Renewal of Portal Protect Software Licenses

Ministry of Education

11. RFP_One year maintenance of software licenses

Defence Science and Technology Agency
12. RFP_Support and Maintenance of The ISEAS Website For One (1) Year With
Option to Extend for One (1) Year
ISEAS - Yusof Ishak Institute

13. RFP_Supply and Provision of Public Key Infrastructure Solution for ISEAS with
Base Warranty of 3 Years
ISEAS - Yusof Ishak Institute

14. RFP_PURCHASE OF NEW STORAGE SYSTEM FOR TECHNOLOGY

REFRESH OF STORAGE AREA NETWORK (SAN) SYSTEM FOR A*STAR
INFRASTRUCTURE SERVERS
Agency for Science, Technology and Research

15. RFP_THE RENEWAL SUBSCRIPTION OF FT-IR AND RAMAN SPECTRAL

DATABASES
Health Sciences Authority

16 RFP_Supply and Installation of Virtual Conferencing System

Ministry of Law - Ministry Headquarters
17. RFP_Subscription of New and Existing Burp Suite Software
Ministry of Defence

18. RFP_Upgrade of Pretty Good Privacy (PGP) Software

Ministry of Defence

19. RFP_High Performance Computer System

Colorado State University

20. RFP_Its Traffic Network Equipment

State of Oregon - Department of Transportation (ODOT)

21. RFP_Dph | Check Point Licensing & Services

City and County of San Francisco

22. RFP_Acer Chrome books & Anywhere Charging Carts Brand And Part Specific
Wayne County Schools

23. RFP_COMPUTER - SERVER - HPE PROLIANT DL360 G10

County of Los Angeles

24. RFP_Provision of Nexpose and Metasploit - Technical Support and Content

Updates Subscription
Enterprise Singapore

25. RFP_Extension of Software-as-a-Service (SaaS) Learning Management System

(LMS) Subscription for a period of 1+1 Year for SHL/ACE
Republic Polytechnic
26. RFP_ PROVISION OF CISCO WEBEX ENTERPRISE EDITION
Ministry of Social and Family Development - Ministry Headquarter

While working on these proposals I was involved in various tasks as per the proposal
requirement such as:
  For making RFPs AAIT company provided us with a template which was used by the
company for the proposals. For every country template is different. I worked on USA
and Singapore proposals with different templates.
 For writing proposals, I did extensive research to get the price details for the products
and services which are mentioned in the proposals and also enter the lowest price for
the proposals along with the AAIT’s profit.
 Also, I learnt that AAIT should be authorized seller for the products and services
which are asked in the proposal. If they are not, their bid won’t be considered.
 There are two types of submission of RFPs either by online through websites like
1. https://www.gebiz.gov.sg/about-us.html
2. https://www.harriscountytx.gov/
 The USA RFPs need an extra content that suffices the project work of the company.
This letter covers the services provided by AAIT, the actual service requested by the
bidder, and briefly how we go about with it.
 Uploading the bids from the above websites to the OPUS platform (digital work
space) for assigning the RFPs to the specific person.
 RFP once produced with the help of template and certain other forms like taxpayer
information if filled the RFP is logged in the OPUS saying it is ready for review and
the status of RFP is changed to review, approved, won or lost accordingly.

PROJECT 3: SOCIAL MEDIA MARKETING

Social media marketing is the use of social media channels to communicate with your
audience to create your brand, improve sales and increase traffic on websites. This includes
posting positive content on your social media pages, listening to your followers and engaging
them, reviewing your stats, and running social media ads.

Why Social Media Marketing?

1. Your customers are on social media: One of the major reasons to use social media
marketing is that your customers are spending time on these media platforms. The
stats say that at least 70% of U.S. population have any one of the media presence
(profile) by 2021 the usage of social media is expected be reaching 3.1 billion people.
2. Consumers are more receptive through the media: Users are active on social media
sites as these networks provide a fun and convenient way to network, keep in contact
with friends and family, and stay updated to what's happening around the world.
Users are not necessarily on such platforms with the hope they would be sold to. But
that does not mean that consumers of social media are not following their favourite
brands and engaging with them.
3. Marketing in social media enhances customers association: Benefit of marketing
through social media is that it helps to increase the exposure and thereby improves
brand’s awareness. Company’s social media accounts give new ways to share their
content and to really show the voice and personality of the brand. By sharing
engaging content that brings value to the target market, making the brand more
available to new members and existing customers as well as more familiar. Ex:
PlayStation keeps their users always connected, especially.
4. Diversity in social media helps reach specific audience: Another strategy in social
media is that company can target specific audience through different channels of this
platform rather than just putting your marketing out for everyone whether the user is
or isn’t interested. Creating a clear list of demographic values for audience, the more
detailed the better. This list may include their gender, age, location, interests,
following brands, hobbies etc. This information shall give a upper hand in creating
content apt to the targeted consumer.
5. Marketing in social media is cost effective: One of the biggest benefits of social media
marketing is that it lets the company cut back on marketing expenses without losing
results. Most of the success on social media will come from spending time in
producing and publishing content, as well as communicating with customers and
followers. The good news is that only a few hours a week will deliver positive results.
In reality, HubSpot estimates that with as little as six hours of effort spent on social
media each week, 84 each cent of marketers were able to generate increased traffic.
Social media marketing is the use of social media channels to communicate with the audience
to create the brand, increase sales and drive traffic on websites. It includes posting positive
content on their social media pages, listening to their followers and engaging them,
evaluating the findings and running social media ads.

AAIT has a major social media presence in Facebook, Twitter, LinkedIn and Instagram
therefore I have created below plan for Social media marketing for AAIT:

Worked on three different things for Social media for AAIT –

• Content Marketing

• Social Media Engagement

• Use Hashtags

Plan for Content Marketing

 Managed Security
 Managed Services
 Network Fusion
 Cloud Fusion
 Ethical Hacking

So, starting with the solutions we provide on controlled protection, we can come up with
a fact written on the pic and explained in the captions / description, we can explain what
we are doing and how we can help the companies on the various posts on social media
platforms.

For Ex – Managed Security & Services

Fact - The average cost of a data breach in 2020 will exceed $150 million.

Ethical Hacking

Fact - There is a hacker attack every 39 seconds

AAIT can provide ethical hacking to further explore your organization’s security
vulnerabilities through white hat hacking procedures.

Plan for Social Media Engagement

Social media engagement is an important metric to consider when building an online

store. While most want to increase the size of their audience, they often fail to increase
their social media engagement as well. When you engage with your followers on social
media you can turn them from fans into customers. The time you devote to building
relationships with your audience can lead to a higher number of sales, increase in
customer loyalty, and higher positive reviews
 Post Content worth Engaging With.
 Respond to all comment whether it’s negative or positive.
 Encourage readers to like, comment and share.
 Run Contests, Giveaways.
 Use of cartoonist images and videos in the posts.
 Post Multiple times in a day.
 Engage with followers by going live.
 Host Webinars.
 Share content which are relevant to followers.
 Ask questions to followers to keep them engaged.
 Use Emojis. (using pre-loaded pictures)
 Do collaborations with other companies for cross promotion.
 Mention followers in post to make them feel valuable.
 Use Hashtags to double engagement in posts.
 Hold Q&A Sessions
 Conduct Poll & Surveys.
 Engage through social issues.

Use social media tools for better insights.

Plan for Hashtag Marketing

Hashtags can provide you with a ton of benefits. They can be used to get your content in front
of a bigger audience, raise awareness about your brand, target a very specific group of
people, boost your SEO, and use hot trends and topics to your advantage, among other things.

Some Hashtag that were added for AAIT

App Development

 #webdevelopment
 #aapdevelopment
 #appdesign

Security Testing

 #cybersecurity
 #privacy
 #mobilesecurity

Tech Academics

 #virtualclassrom
 #virtuallearning
 #onlineclasses

Healthcare

 #healthservices
 #healthsystem
 #healthandwellness
 #healthiswealth
 #healthylife