Re You About Starting A Logistics Company
Re You About Starting A Logistics Company
If you are looking to start a business that has great prospects, then you should be looking at delving into
the logistics business. This is a very viable business that can make just about any focused person a
millionaire. One of the things that you have got to first of all determine is the willingness for you to go
into this business. Thereafter, you will begin to do other underground businesses like undertaking a
thorough feasibility studies, amongst other things
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1. Industry Overview
The Freight Packaging and Logistics Services industry is an industry that is responsible for providing
packing and crating services primarily for the transportation sector of the economy. The industry
comprises of companies that provide consolidation of freight consignments, trade document
preparation, packing, crating and otherwise preparing goods for transportation and logistics consulting
services.
Some of the key factors that will contribute to growth in this industry include growth in the
manufacturing sector, consumption, international trade and also increase in technology reliance will
provide new opportunities for logistics consulting and advisory services, particularly for distribution
chain networks and logistics. We are not ruling out the fact that technology can also cut some jobs in the
industry.
The Freight Packing & Logistics Services Industry is indeed a very thriving industry in most countries of
the world. It is a major sector of the economy of the united states and it generates a whooping sum of
well over billion annually from more than 6,414 registered and licensed freight packing and logistics
services companies scattered all around the United States of America.
The industry is responsible for the employment of well over 31,785 people. Experts project
the supermarket and grocery industry to grow at a 1.6 percent annual rate. There is no establishment in
this industry that has a dominant market share in the United States.
Research conducted by IBISWORLD shows that packing and crating services that are not directly related
to motor vehicle operations account for an estimated 71.7 percent of the industry revenue. Packing and
crating encompasses putting freight into various containers, including crates, pallets and plastic wraps.
Many companies also offer specialized services, which includes packaging unique products such as
industrial equipment, artworks and weapon systems. Industry players may also offer freight
consolidation. Consolidation refers to combining many frequent, small shipments destined for a similar
geographical region into a single large shipment to reduce per-unit shipping costs.
This service aims to capitalize on various freight-rate discount programs. No doubt starting and
operating a freight packing and logistics Services Company can be capital intensive and challenging, but
the truth is that it can be rewarding at the same time.
One good thing about the industry is that it is open for both big time investors who have the capacity to
start the business with over a dozen employees from a big office facility and aspiring entrepreneurs who
may want to start from a shared office space and a handful of employees.
2. Executive Summary
Spencer JT® Freight Packaging & Logistics, Co is a registered and licensed Freight Packaging & Logistics
Services Company that will be based in Fort Lauderdale – Florida. We are in business to provide services
such as packing goods for transportation, crating goods for transportation, and wrapping goods for
transportation, freight consolidation, trade document preparation, storing goods prior to and after
freight, physical distribution consulting and logistics consulting et al.
Spencer JT® Freight Packaging & Logistics, Co has been able to secure all relevant licenses and permits to
operate throughout the United States and Canada. We will ensure that we abide by the rules and
regulations guiding The Freight Packaging industry
Our customers and potential customers alike can be rest assured that they will get quality services at
competitive rates. We will go the extra mile to ensure the safety of goods under our care and our
customers get value for their money. At Spencer JT® Freight Packaging & Logistics, Co our goal is to
provide excellent service to our customers and we pride ourselves on the integrity and competence of
our company and our employees.
At Spencer JT® Freight Packaging & Logistics, Co we are passionate in the pursuit of excellence and
financial success with uncompromising services and integrity which is why we have decided to start our
own freight packaging and logistics services business; we are in the industry to make a positive mark.
We are quite optimistic that our values and quality of service offering will help us drive our business to
enviable heights and also help us attract the numbers of clients that will make the business highly
profitable. We are a company that will be dedicated to establishing good business relationship with our
clients giving them value for their money and reasons for them to hire our services over and over again.
We are quite aware that in order to become the number one choice in our city, we must continue to
deliver timely and quality services and that is exactly what we will do. We are open to the use of latest
technology in The Freight Packaging and Logistics Services industry.
No doubt our excellent customer service and the quality of services we offer will position us to always
welcome repeated customers and handle massive deals both from government agencies and industrial
giants.
Our client’s best interest will always come first, and everything we do will be guided by our values and
professional ethics. We will ensure that we hold ourselves accountable to the highest standards by
meeting our client’s needs precisely and completely.
We will cultivate a working environment that provides a human, sustainable approach to earning a
living, and living in our world, for our partners, employees and for our clients. Spencer JT® Freight
Packaging & Logistics, Co is a family business; it is owned by Spencer James Teddy and his immediate
family members.
The company will be fully financed by the Spencer JT family. Mr. Spencer James Teddy has a diploma in
Transport and Logistics Management, BSc. Business Administration and well over 10 years of hands on
experience working for some of the leading in companies in the freight packaging and logistics services
industry.
Spencer JT® Freight Packaging & Logistics, Co is established with the aim of maximizing profits in The
Freight Packaging and Logistics Services industry. We want to compete favorably with the leading freight
packaging and logistics companies in the United States which is why we will ensure that every service
carried out or related services rendered meet and even surpass our customers’ expectations.
We will work hard to ensure that Spencer JT® Freight Packaging & Logistics, Co is not just accepted in
Fort Lauderdale – Florida but also in other cities in the United States of America and Canada. Our service
offerings are listed below;
Freight consolidation
Logistics consulting
Our Vision is to become one of the preferred choices of individual and organization when it
comes to the demand for freight packaging and logistics services in the whole of the United
States of America and Canada.
Our mission is to ensure that we build a successful freight packaging and logistics company that
will operate in the whole of the United States of America and Canada; a company that will grow
to be listed amongst the top 5 freight packing and logistics services company in the whole of the
United States of America.
We intend starting the business with a handful of full time employees (documentation officers,
professional material handlers / yard spotters and back office staff) and some of the available sales and
marketing roles will be handled by freelance marketers. Adequate provision and competitive packages
has been prepared for all our employees.
At Spencer JT® Freight Packaging & Logistics, Co we will ensure that we hire people that are qualified,
hardworking, creative, customer centric and are ready to work to help us build a prosperous business
that will benefit all the stake holders (the owners, workforce, and customers).
As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff
and it will be based on their performance for a period of five years or more as agreed by the board of
trustees of the company. For now, we will contract the maintenance of our trucks to service provider,
we don’t intend to maintain a very large overhead from the onset.
But as soon as the business grow and stabilize, we will assemble our own in – house maintenance team.
Below are the business structure and the roles that will be available at Spencer JT® Freight Packaging &
Logistics, Co;
Accountant
Creates, communicates, and implements the organization’s vision, mission, and overall direction
– i.e. leading the development and implementation of the overall organization’s strategy.
Responsible for operating IT systems for the organization, negotiating and agreeing contracts,
developing and confirming schedules, planning for and negotiating technical difficulties
Makes certain that the diamond cutting and polishing department perform efficiently,
coordinate employee efforts, and facilitate communications between management and
technicians
Ensures that the organization work in line with international diamond cutting and polishing best
practices.
Allocates and records resources and movements on the transport planning system.
Ensuring all partners in the supply chain are working effectively and efficiently to ensure smooth
operations.
Responsible for overseeing the smooth running of HR and administrative tasks for the
organization
Designs job descriptions with KPI to drive performance management for clients
Regularly hold meetings with key stakeholders to review the effectiveness of HR Policies,
Procedures and Processes
Maintains office supplies by checking stocks; placing and expediting orders; evaluating new
products.
Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
Responsible for handling business research, market surveys and feasibility studies for clients
Responsible for supervising implementation, advocate for the customer’s needs, and
communicate with clients
Develops, executes and evaluates new plans for expanding increase sales
Helps to increase sales and growth for Jolly Brothers Moving and Storage Service.
Accountant
Responsible for preparing financial reports, budgets, and financial statements for the
organization
Provides managers with financial analyses, development budgets, and accounting reports;
analyzes financial feasibility for the most complex proposed projects; conducts market research
to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting for one or more
properties.
Freight consolidation
Responsible for handling packing services for motor carrier and storage services
Welcomes clients and visitors by greeting them in person or on the telephone; answering or
directing inquiries.
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client
with a personalized customer service experience of the highest level
Through interaction with clients on the phone, uses every opportunity to build client’s interest
in the company’s products and services
Manages administrative duties assigned by the manager in an effective and timely manner
Consistently stays abreast of any new information on the organizations’ products and,
promotional campaigns etc. to ensure accurate and helpful information is supplied to clients
when they make enquiries
6. SWOT Analysis
Going by our vision, our mission and the kind of business we want to set – up, we don’t have any other
option than to follow due process. Following due process involves hiring business consultant to help us
conduct SWOT analysis for our business.
Spencer JT® Freight Packaging & Logistics, Co hired the services of a seasoned business consultant with
bias in start – ups in the U.S. to help us conduct a thorough SWOT analysis and to guide us in formulating
other business strategies that will help us grow our business and favorable compete in the freight
packaging and logistics services industry.
As a company, we look forward to maximizing our strength and opportunities and also to work around
our weaknesses and threats. Here is a summary from the result of the SWOT analysis that was
conducted on behalf of Spencer JT® Freight Packaging & Logistics, Co;
Strength:
Our strength are strong management, robust network serves some of the largest population centers in
the U.S., size advantages, cost advantages, customer loyalty and strong reputation amongst domestic
and industry players. Basically our business is centrally located in a densely populated industrial and
residential estate in Fort Lauderdale – Florida; our location is in fact one of our major strength.
Another strength that counts for us is the power of our team; our workforce and management. We have
a team that is considered experts in the freight packaging and logistics services industry, a team of
hardworking and dedicated individuals.
Weakness:
Our weakness could be lack of finance, cost structure, lack of scale compared to our peers who have
already gained ground in the industry. As a new business which is owned by an individual (family), and
we may not have the financial muscle to sustain the kind of publicity we want to give our business. As a
new business, we are also quite aware that it will take time for us to build trust with our clients.
Opportunities:
The opportunities that are available to us as a freight packaging and logistics services company in the
United States are online market, new services, new technology, and of course the opening of new
markets. We are centrally located in one of the busiest industrial area in South Dakota and we are open
to all the available opportunities that the city has to offer.
Our business concept also positioned us to be the preferred choice in Fort Lauderdale – Florida. The
truth is that there are no standard and well – equipped freight packaging and logistics company within
the area where ours is going to be located; the closest freight packaging and logistics services company
to our proposed location is about 15 miles away. In a nutshell, we do not have any direct competition
within our target market area.
Threat:
Some of the threats that we are likely going to face are mature markets, bad economy (economy
downturn), stiff competition, and volatile operational costs.
Other threats that are likely going to confront Spencer JT® Freight Packaging & Logistics, Co is
unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the
economy which is likely going to affect consumers spending and of course emergence of new
competitors within the same location where ours is located.
7. MARKET ANALYSIS
Market Trends
The market trends as it involves the freight packaging and logistics services industry especially in the
United States and Canada is indeed dynamic and at the same time challenging. But one thing is certain,
once a freight packaging and logistics services company can gain credibility, it will be much easier for the
company to secure permanent deals / contracts with corporate organizations, big time merchants and
warehouse operator et al who are involved in moving goods and materials from one location to another
on a regular basis
Most players in the freight packaging and logistics services industry are positioning their businesses to
maximize profits in the industry.
It is an established fact that some of the key factors that will contribute to growth in this industry
include growth in the manufacturing sector, consumption, international trade and also increase in
technology reliance will provide new opportunities for logistics consulting and advisory services,
particularly for distribution chain networks and logistics. We are not ruling out the fact that technology
can also cut some jobs in the industry.
Lastly, operators in this industry know that some of the major factors that count positively in this line of
business are competence, trust, honesty, good relationship management and of course timely and safe
pick – ups and deliveries. Hence they will ensure that they portray their company in this light.
Our target markets are basically every one (organizations and individual as well who have cause to move
documents, goods and materials from one location to another. In other words, our target market is the
whole of the United States of America and below is a list of the people and organizations that we have
plans to do business with;
Retailers who would want to move their goods from one locations to another
Corporate organizations who would want to move from one office to another
Government agencies who have cause to move goods and materials from one locations to
another locations
Churches and religious organizations that would want to move instruments and equipment et al
from one location to another
Non – Profits and Charity organizations that have cause to move goods and materials from one
location to another.
Our competitive advantage
The competitions that exist in the freight packaging and logistics services industry is stiff simply because
anyone that has the finance and business expertise can decide to start this type of business howbeit on
a small scale servicing a city or more.
Although, the freight packaging and logistics services industry requires some form of trainings and
expertise, but that does not in any way stop any serious minded entrepreneur to start the business and
still make good profit out of this business.
Spencer JT® Freight Packaging & Logistics, Co is launching a standard freight packaging and logistics
services business that will indeed become the preferred choice of residence of Fort Lauderdale – Florida
and in every other location around key cities in the United States where we intend marketing our
services.
The business model we will be operating on, ease of payment, wide range of services and our excellent
customer service culture will definitely count as a competitive advantage for Spencer JT® Freight
Packaging & Logistics, Co.
So also we have a team that can go all the way to give our clients value for their money; a team that are
trained and equipped to pay attention to details and deliver parcels and consignments safely, and on
time both locally, nationally and international level.
Lastly, our employees will be well taken care of, and their welfare package will be among the best within
our category (startups freight packaging and logistics services companies) in the industry meaning that
they will be more than willing to build the business with us and help deliver our set goals and achieve all
our aims and objectives.
Sources of Income
Spencer JT® Freight Packaging & Logistics, Co will ensure that we leverage on our strength and the
opportunities available to us in the U.S. market to generate enough income that will help us drive the
business to stability. We will go all the way to explore every available sources of income in the Freight
Packaging and Logistics Services industry.
Below are the sources we intend exploring to generate income for Spencer JT® Freight Packaging &
Logistics, Co;
Freight consolidation
One thing is certain; there would always be individuals and corporate organizations in Fort Lauderdale –
Florida and in the United States of America who would always need the services of freight packaging and
logistics services companies for the various purposes.
We are well positioned to take on the available market in Fort Lauderdale – Florida and we are quite
optimistic that we will meet our set target of generating enough income / profits from the first six
month of operations and grow the business and our clientele base beyond Fort Lauderdale – Florida to
other cities in the United States of America where we intend marketing our services.
We have been able to critically examine the freight packaging and logistics services industry and we
have analyzed our chances in the industry and we have been able to come up with the following sales
forecast. The sales projections are based on information gathered on the field and some assumptions
that are peculiar to similar startups in Fort Lauderdale – Florida.
Below are the sales projections for Spencer JT® Freight Packaging & Logistics, Co, it is based on the
location of our business and the wide range of services that we will be offering;
N.B: This projection is done based on what is obtainable in the industry and with the assumption that
there won’t be any major economic meltdown and natural disasters within the period stated above.
There won’t be any major competitor offering same additional services as we do within same location.
Please note that the above projection might be lower and at the same time it might be higher.
The marketing strategy adopted by Spencer JT® Freight Packaging & Logistics, Co is going to be driven
basically by professionalism, excellent customer service, honesty and quality service delivery. We will
ensure that we build a loyal customer base.
We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are
quite aware of how satisfied customers drive business growth especially businesses like freight
packaging and logistics services.
Spencer JT® Freight Packaging & Logistics, Co is a business that is strategically located and we are going
to maximize the opportunities that is available which is why we spend more to locate the business in a
location that will be visible and enable us to access our target market.
Our sales and marketing team will be recruited based on their vast experience in the industry and they
will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of
Spencer JT® Freight Packaging & Logistics, Co.
Our goal is to grow Spencer JT® Freight Packaging & Logistics, Co to become the leading freight
packaging and logistics services company in Fort Lauderdale – Florida which is why we have mapped out
strategy that will help us take advantage of the available market and grow to become a major force to
reckon with in the freight packaging and logistics services industry.
Spencer JT® Freight Packaging & Logistics, Co is set to make use of the following marketing and sales
strategies to attract clients;
Introduce our freight packaging and logistics services business by sending introductory letters
alongside our brochure to corporate organizations who into manufacturing, merchants and
warehouse operators, households and key stake holders in Fort Lauderdale – Florida
Print out fliers and business cards and strategically drop them in offices, libraries, public facilities
and train stations et al.
Post information about our company and the services we offer on bulletin boards in places like
schools, libraries, and local coffee shops et al
Placing a small or classified advertisement in the newspaper, or local publication about our
company and the services we offer
Leverage on referral networks such as agencies that will attract clients who would need our
customized services
Advertise our business in relevant magazines, newspapers, TV stations, and radio station.
Attend relevant expos, seminars, and business fairs et al to market our services
Encourage the use of Word of mouth marketing from loyal and satisfied students
Any business that wants to grow beyond the corner of the street they are operating must be ready and
willing to utilize every available means (conventional and non – conventional means) to advertise and
promote the business. We intend growing our business beyond Fort Lauderdale – Florida which is why
we have perfected plans to build our brand via every available means.
We have been able to work with our brand and publicity consultants to help us map out publicity and
advertising strategies that will help us walk our way into the heart of our target market. We are set to
become the number one choice for both corporate clients and households in the whole of South Dakota
and beyond which is why we have made provisions for effective publicity and advertisement of our
freight packaging and logistics services company.
Below is the platforms Spencer JT® Freight Packaging & Logistics, Co intended leveraging on to promote
and advertise t business;
Place adverts on both print (newspapers and magazines) and electronic media platforms
Leverage on the internet and social media platforms like; Instagram, Facebook , twitter,
YouTube, Google + et al to promote our services
Install our Bill Boards on strategic locations all around Fort Lauderdale – Florida
Contact corporate organizations and households and corporate organizations by calling them up
and informing them of Spencer JT® Freight Packaging & Logistics, Co and the services we offer
Advertise our company in our official website and employ strategies that will help us pull traffic
to the site.
Ensure that all our staff members wear our branded shirts and all our trucks and vans are well
branded with our company logo et al.
Spencer JT® Freight Packaging & Logistics, Co has perfected our plans to charge competitive rates since
we have minimal overhead compared to our competition in the industry.
We will ensure that we leverage on price to win over customers; our prices will be affordable and
negotiable. The fact that our business door is open to both individuals and corporate organizations
means that we will have different price range for different category of clients.
We are aware that there are some one – off jobs or government contracts which are always lucrative,
we will ensure that we abide by the pricing model that is expected from contractors or organizations
that bid for such contracts. As the business grows, we will continue to review our pricing system to
accommodate a wide range of clientele.
Payment Options
The payment policy adopted by Spencer JT® Freight Packaging & Logistics, Co is all inclusive because we
are quite aware that different customers prefer different payment options as it suits them but at the
same time, we will ensure that we abide by the financial rules and regulation of the United States of
America.
Here are the payment options that Spencer JT® Freight Packaging & Logistics, Co will make available to
her clients;
In view of the above, we have chosen banking platforms that will enable our client make payment for
farm produces purchase without any stress on their part. Our bank account numbers will be made
available on our website and promotional materials to clients who may want to deposit cash or make
online transfer for our services.
In setting up any business, the amount or cost will depend on the approach and scale you want to
undertake. If you intend to go big by renting a place, then you would need a good amount of capital as
you would need to ensure that your employees are well taken care of, and that your facility is conducive
enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on your goals, vision and aspirations
for your business. The tools and equipment that will be used are nearly the same cost everywhere, and
any difference in prices would be minimal and can be overlooked.
As for the detailed cost analysis for starting a standard freight packaging and logistics services
company; it might differ in other countries due to the value of their money. However, this is what it
would cost us to start Spencer JT® Freight Packaging & Logistics, Co in the United of America;
The Total Fee for incorporating the Business in the United States of America – $750.
The Amount needed to acquire a suitable Office facility in Fort Lauderdale – Florida for 6 months
(Re – Construction of the facility inclusive) – $120,000.
The Cost for equipping the office (computers, printers, fax machines, furniture, telephones, filing
cabins, safety gadgets and electronics et al): $5,000
Phone and Utilities (gas, sewer, water and electric) deposits – ($3,500).
Operational cost for the first 3 months (salaries of employees, payments of bills et al)
– $120,000
Going by the report from our market research and feasibility studies, we will need about $300,000 to set
up a standard freight packaging and logistics services business in Fort Lauderdale – Florida.
Generating Funding / Startup Capital for Spencer JT® Freight Packaging & Logistics, Co
Spencer JT® Freight Packaging & Logistics, Co is a family business that is solely owned and financed by
Spencer James Teddy and his immediate family members. They do not intend to welcome any external
business partner which is why he has decided to restrict the sourcing of the start – up capital to 3 major
sources.
Since they are the sole financier of the business, they have decided to adopt the following means to
generate start – up capital for the business;
N.B: We have been able to generate about $100,000 (Personal savings $80,000 and soft loan from
family members $20,000) and we are at the final stages of obtaining a loan facility of $200,000 from our
bank. All the papers and document have been signed and submitted, the loan has been approved and
any moment from now our account will be credited with the amount.
The future of a business lies in the numbers of loyal customers that they have the capacity and
competence of the employees, their investment strategy and the business structure. If all of these
factors are missing from a business (company), then it won’t be too long before the business close shop.
One of our major goals of starting Spencer JT® Freight Packaging & Logistics, Co is to build a business
that will survive off its own cash flow without the need for injecting finance from external sources once
the business is officially running.
We know that one of the ways of gaining approval and winning customers over is to offer our freight
packaging and logistics services a little bit cheaper than what is obtainable in the market and also to
ensure timely and safe deliveries. We are well prepared to survive on lower profit margin for a while.
Spencer JT® Freight Packaging & Logistics, Co will make sure that the right foundation, structures and
processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate
culture is designed to drive our business to greater heights and training and re – training of our
workforce is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it
will be based on their performance for a period of three years or more. We know that if that is put in
place, we will be able to successfully hire and retain the best hands we can get in the industry; they will
be more committed to help us build the business of our dreams.
Business Incorporation: Completed
Opening of Corporate Bank Accounts various banks in the United States: Completed
Purchase of the Needed furniture, office equipment, electronic appliances and facility facelift: In
progress
Establishing business relationship with key players in the industry (networking and membership
of relevant organizations and chambers of commerce): Completed