Name: JOJIE A.
DADOR Course & Year: BSBA 3rd Year
Subject: BA Core 5 – Business Research Prelim Examination
1. What is Business Research?
Business research is a type of scientific research that tries to address the concerns of the firm
and/or the industry. It offers (recommends) solutions/s to the affected functional area
(marketing, management, human resource, finance, entrepreneurship, etc.) or an analysis of the
perception, preference, and behavior of the customers, employees, and other stakeholders. The
processed result of the business research (information) becomes the basis for making decisions.
If the result of the business research is intended only for a particular company use, then it is a
contracted business research.
2. What is Difference between qualitative and quantitative research?
Basic business quantitative research uses a survey questionnaire for collecting primary data
(perception and preference of respondents), whereas business qualitative research uses
observation (behavior of respondents) or a depth interview (opinion and ideas of respondents)
for collecting data. However, the findings of qualitative business research cannot be generalized
across the population, as it is treated like a case study; meanwhile, quantitative business
research can be generalized across the population, if the sampling method was done randomly.
3. Kinds of business research
1. Conclusive (for quantitative business research) – designed to help managers make decisions
based on the information provided by business research.
a) Descriptive research – is a kind of quantitative research that describes the problem or
phenomenon that the researcher or client wants to address or know.
b) Correlational research – is a kind of quantitative research that measures the
relationships of variables statistically to determine its dependence or interdependence. I
c) Causal research – is a kind of quantitative research that hypothesizes the cause and
effect of variables.
2. Exploratory (for qualitative business research) – is designed to find more information about
the problem, issue, or phenomenon.
a) Depth interview – is a kind of exploratory research where the researcher conducts a
detailed personal interview (with guide questions that the responded is aware of earlier)
with the respondent.
b) Focus group discussion (FGD) – is a kind of exploratory research where the researcher
solicits ideas about a particular topic or problem from the target respondents.
c) Ethnographic or observation research – is a kind of qualitative research where the
researcher observes the respondent or respondents directly.
3. Business case analysis – involves the study of a particular company, group, or person
through personal interviews and published literature.
4. Name the criteria for a good business research?
Name: JOJIE A. DADOR Course & Year: BSBA 3rd Year
Subject: BA Core 5 – Business Research Prelim Examination
1. For quantitative basic business research, it must be grounded on theory and empirically
verifiable, especially if the research model is confirmatory in nature. The findings should
validate the variables of the theory; if it is exploratory in nature and no existing theory is
available, then some valid explanation would suffice, but subject to hypothesis testing and
more empirical testing (to avoid accidental generalization).
2. It must contribute to the advancement of knowledge in business and management.
3. It results in scientific knowledge that is ethically neutral (not offensive).
4. For qualitative basic business research, the observation could be interpreted by the experts
(psychologist, sociologist, or anthropologist). Their interpretation serves as basis for the
managers to understand the customers to pave the way for a correct strategy.
Case 1. How to start a Research paper
1. What type of business research method is appropriate for the company? Why?
- The appropriate for the company is Exploratory (for qualitative business research)
because they have to study of people in their own environment through the use of
methods such as participant observation and face-to-face interviewing. Also have a
focus on group discussion to determine what is particular problem being solve first and
open to the idea, find ways for better future to their company and conduct a depth
interview so that the problem could address to someone else on what particular
problem they face on.
2. Which type of business research could effectively determine the dilemma of the company?
Why? I would suggest the business case analysis because in Business Case Analysis provides
a best-value analysis that considers not only cost but other quantifiable and non-
quantifiable factors supporting an investment decision. This can include but is not limited to,
performance, producibility, reliability, maintainability, and supportability enhancements.
That suitable for the company has a struggling financially.
3. Who will be the right person to approach so that this research could start?
The family of respondent her ana’s family because they direct or own the business so that
they are lot of knowledge how to run their business and what the system their or method
they follow and how the business start to rise and down in the long run.
