Goal Total KPIs KPI value >>>
Target Revenue $600,000
V
Customer acquisition cost $173
Avg. yearly income per cu $520
Customer value $347
Avg.first deal per customer$300
Avg. Upsale per customer $220
V
New customers 2077
Customer Growth 1,731
Churn 20%
To calculate your max CAC, use this simple calculator:
customer per year $520
Profitability rate 80%
max CAC = $416
CAC = $173
To calculate the number of leads you need to acquire:
New customers 1,731
Conversion rate 35%
Lead generation 4,945
To start using this template please go to: File >>> and then Make A Copy
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Budget allocation $360,000 For any additional help with this template, please contact:
This template was created by www.mayple.com
Customer acquisiti $270,000
Branding $90,000
Need help? Get A Free Marketing Planning Course
this template, please contact:
[email protected]y www.mayple.com
rketing Planning Course
This template was created by www.mayple.com
January $15,500 February $0 March $0
Paid search $5,000
Paid social $4,000
Remarketing $1,000
Content distribut $1,500
SEO $1,000
Influencers $1,500
Affiliates $1,500
Retainers $9,600 Retainers $0 Retainers $0
PPC expert $3,000
Content & SEO ex $2,500
Design service pr $800
SMM $500
Website Maintena $800
Influencers man $1,200
Technology tools $800
Total Monthly$25,100 $0 $0
Monthly target $30,000 $30,000 $30,000
Gap $4,900 $30,000 $30,000
Monthly KPIs
(CAC) $173 $150 $150
New customers 145 0 0
Number of leads 414 0 0
Total Yearly $25,100
Yearly target $360,000
Gap $334,900
Expenses
Paid search
Paid social
Remarketing
Content distribution
SEO
Influencers
Affiliates
Conference
Video
Web development
Retainers
PPC expert
Content writer
Social media management
Technology tools
Influencers management
Website Maintenance
Email marketing expert
Graphic Designer
SEO expert
Marketing strategy
CRO expert (Conversion Rate Optimization)
PR
April $0 May $0 June $0
Retainers $0 Retainers $0 Retainers $0
$0 $0 $0
$30,000 $30,000 $30,000
$30,000 $30,000 $30,000
$150 $150 $150
0 0 0
0 0 0
July $0 August $0 September $0
Retainers $0 Retainers $0 Retainers $0
$0 $0 $0
$30,000 $30,000 $30,000
$30,000 $30,000 $30,000
$150 $150 $150
0 0 0
0 0 0
October $0 November $0 December $0
Retainers $0 Retainers $0 Retainers $0
$0 $0 $0
$30,000 $30,000 $30,000
$30,000 $30,000 $30,000
$150 $150 $150
0 0 0
0 0 0
Yearly balance
Gap = zero? $334,900
[Company Name] 2021 Marketing Plan This template was created by www.m
Q1
Category Sub Category Project January February
Category New category
Google keywords keywords
Top of funnel Free e-book - Product line -
(First touch Facebook lead ads shop now
campaigns) Free e-book - Product line -
Instagram lead ads shop now
RM#1: Only RM#1 + RM#2
Remarketing Cross-channel cart leavers (all visitors)
New Year's
Paid Campaigns Holiday deals deal
Winter Final
Special Events Seasonality Winter Sale Sale
Product launch
Winter days
Branding selfi's
Influencers
Lead-gen
Website redesign Phase 1
Website
Blog
Weekly Blog Winter Inspiring
posts experiences designers
Blog
Special posts
Keywords ResearResearch 1 Research 2
SEO Link building X20 new links X20 new links
Distribution boosX3 platforms X3 platforms
Free Content
Lead Magnet
Content
Lead Magnet 10 minutes: 10 minutes:
Content Podcasts Experiences Designers
Video
Assets
PR 1 op-in
1 post a day, 1
Facebook video a week 1 post a day
Social Media
Instagram New content New content
updates: updates:
Content 1/week 1/week
Email MarketingDrip Club members New customers
New Year's Winter final
Special Events deals sale
Homepage & Product
Website Blog category #1
Bot Marketing
Social Media
Conferences &
Events Shows Trade show
Meetups Ecosystem Designers Influencers
Offline & Other Affiliates &
Partnerships Referers Add 2 new Add 2 new
Other Biz Dev Partners Add 1 new
template was created by www.mayple.com
Q2 Q3
March April May June July August
Ongoing
optimization
Product XYZ
spotlight
Product XYZ
spotlight
RM#1 + RM#2
(all visitors)
Spring early
birds
Spring
collection
Spring
personal gifts
Spring
collection
Phase 2 Phase 3
Blog redesign
Spring
Influencers
spirituality
inspiration:
Spring
Research 3
X20 new links X20 new links X20 new links X20 new links X20 new links X20 new links
X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms X3 platforms
Spring catalog
10 minutes: Art
Spring
collection - TV
interview
1 post a day 1 post a day 1 post a day 1 post a day 1 post a day 1 post a day
New content New content New content New content New content New content
updates: updates: updates: updates: updates: updates:
1/week 1/week 1/week 1/week 1/week 1/week
New
subscribers
Spring
collection
Product
Facebook
category #2
messanger
campaign
Add 2 new
Q4 Yearly KPI's
Expected New
September October November December Budget Customers
X20 new links X20 new links X20 new links X20 new links
X3 platforms X3 platforms X3 platforms X3 platforms
1 post a day 1 post a day 1 post a day 1 post a day
New content New content New content New content
updates: updates: updates: updates:
1/week 1/week 1/week 1/week
CAC
This template was created by www.mayple.com
Category Project Task
New campaign #2
Google Ads Campaign #1 ads copy updates
Creating 2 new landing pages
New campaign #1
Paid media campaigns
Facebook Ads New campaign #2
for lead-gen
#3
Funnel planning
Remarketing across
Ads creation
channels
Campaign
Blog post #1
Blog posts
Blog post #2
E-books E-book #1
Content & SEO Podcasts Podcast #1
(+content distribution) Video #1
Video
Video #2
Organic distribution
Distribution
Paid distribution
Branding
Influencers campaigns
Lead-gen
New posts
Social media 1 post a day
Reposting
In progress
Done
Delayed
Failed
Estimate
Assigned d time Status W1 W2
(days) copy Launch
LP1 planning LP1 design
Setup Launch
Funnel planning,
including copy and
creative brief Design ads
Research and writing distribution
proofreading
Planning and logistics Recording and editing
Video brief
Video brief
3 communities 3 communities
Reach-out with offer Close final list
customers 1 customers
1 content, 1 customers 2 content, 1 customers
W3 W4 KPI type KPI target
Ongoing optimization optimization >>>
Ad copy update
LP2 planning LP2 design
Setup Launch
Ongoing
Launch
optimization >>>
Research and writing and distribution
PDF design Distribution
Distribution
Creative concept Logistics >>>
Creative concept Logistics >>>
3 communities 3 communities
Send final request Launch
Reach-out with offer Close final list >>>
1 customers customers
customers customers
Assumption Actual results
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ng-automation
g-guide
imization
Unit Economics
Gross Revenue $100
(returns+cancellation $10
Net Revenue $90
(COGS) $30
(Shipping) $5
(Payment Processin $3
Gross Profit $52
(marketing) $30
Contribution Margin $22
(OPEX) $10
EBITDA $12
