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Teens & Celebrity Consumerism

This document discusses consumerism and the influence of celebrities. It notes that consumerism aims to constantly increase consumption of goods and services, believing this leads to happiness. Celebrities help promote consumerism through social media influencer marketing, as brands partner with celebrities to reach large audiences and boost sales. While consumerism benefits businesses, some argue it does not truly fulfill consumers or consider negative environmental impacts.

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Margarida Borges
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20 views1 page

Teens & Celebrity Consumerism

This document discusses consumerism and the influence of celebrities. It notes that consumerism aims to constantly increase consumption of goods and services, believing this leads to happiness. Celebrities help promote consumerism through social media influencer marketing, as brands partner with celebrities to reach large audiences and boost sales. While consumerism benefits businesses, some argue it does not truly fulfill consumers or consider negative environmental impacts.

Uploaded by

Margarida Borges
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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English 11th grade

CELEBRITIES AND
CONSUMERISM
BY MARGARIDA BORGES 11ºA

CONSUMERISM
Consumerism is the idea that increasing the consumption of goods and ADVANTAGES
services purchased in the market is always a desirable goal, and that a AND
person's well-being and happiness depend fundamentally on obtaining
consumer goods and material possessions.​ DISADVANTA-
GES

Gives to the consumer a


tremendous amount of
choice in the marketplace;
It is good for big business
because it allows for a
brand differentiation;
It works well for capitalists,
economists and
corporations.

CELEBRITIES AND THEIR INFLUENCE


The influence of social media on consumerism can be seen in the
rise of influencer marketing, which is a form of marketing that
involves partnering with social media influencers to promote
products and services. Brands are willing to pay top dollar for
celebrity endorsements because they know that they can reach a
large, engaged audience, and that these endorsements can have
a significant impact on their bottom line.

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