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International Business Course Overview

This document provides an outline for an international business fundamentals course. The course consists of four units covering: business, trade and the economy; the global environment for business; factors influencing success in international markets; and marketing challenges, approaches, and distribution. Course expectations are also outlined, including that 70% of marks are based on work throughout the course and 30% on the final exam. Late assignments, plagiarism, and textbook acquisition are also discussed. An introductory activity is included where students provide information about themselves and can ask questions.

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Rentaro Mereu
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66 views29 pages

International Business Course Overview

This document provides an outline for an international business fundamentals course. The course consists of four units covering: business, trade and the economy; the global environment for business; factors influencing success in international markets; and marketing challenges, approaches, and distribution. Course expectations are also outlined, including that 70% of marks are based on work throughout the course and 30% on the final exam. Late assignments, plagiarism, and textbook acquisition are also discussed. An introductory activity is included where students provide information about themselves and can ask questions.

Uploaded by

Rentaro Mereu
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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International Business

Fundamentals

BBB4M
Plan for Today

● Course Outline

● Expectations

● Getting to know each other


Course Outline

Four Units:

● Business, Trade and the Economy


● The Global Environment for Business
● Factors Influencing Success in International Markets
● Marketing Challenges and Approaches, and Distribution

70% of marks based on work throughout the course, 30% based


on final exam and assessment
Course Outline

Business, Trade and the Economy

● What is a business?
● What are the various ways of conducting business
internationally?
● Key economic and globalization concepts related to
international business
Course Outline

The Global Environment for Business

● Effects of globalization on businesses


● How do consumer choices and attitudes affect business
decisions?
● Factors that influence business’ participation in the
market
● Business trends
Course Outline

Factors Influencing Success in International Markets

● How do cultural factors influence goods and services?


● Common mistakes made by business that affects them
negatively
● Ethical considerations
Course Outline

Marketing Challenges and Approaches, and Distribution

● Legal, political, financial challenges companies face


when trying to access different markets
● How do products get distributed domestically?
● How do products get distributed internationally?
● Ethical considerations
Expectations

● Respect

● Be prepared for class

● Don’t talk when someone else is talking


Expectations

Late Assignments

● Things should be submitted before the due date; if you


are unable to meet a deadline, speak to me at least 24
hours before
● Ultimate deadline is 2 days/48 hours after the due date;
after the ultimate deadline passes, I will no longer
accept submissions
Expectations

Plagiarism

● “The practice of taking someone else’s work or ideas and passing


them off as one’s own.”(Oxford Dictionary)
● Includes taking information from friends, the internet, books, etc.
without making a reference to your source
● Students found to be plagiarizing will need to redo the assignment.
● If caught plagiarizing a second time, the office and parents will
be informed, and you will receive a zero for that assignment.
● If you are ever unsure whether you are plagiarizing, ask me!
Go get the textbook from the library
Activity
Tell me:
- Your name
- Where you are from
- Some of your main interests/hobbies
What do you know about international business?
What do you want to learn about international business?
How does international business affect your life?
Ask me any questions you have! What do you want to know
about me? Do you have any questions about this course?
Send me your responses: [email protected]
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