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Xircls Introduction

The document describes XIRCLS, a platform that allows businesses to collaborate and reward each other's customers without sharing customer data. Through XIRCLS, businesses can boost conversions, increase loyalty, and reduce customer acquisition costs by rewarding customer actions and purchases with partner offers. This collaborative approach allows businesses to continuously reward customers without having to pay for loyalty programs themselves.
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0% found this document useful (0 votes)
82 views20 pages

Xircls Introduction

The document describes XIRCLS, a platform that allows businesses to collaborate and reward each other's customers without sharing customer data. Through XIRCLS, businesses can boost conversions, increase loyalty, and reduce customer acquisition costs by rewarding customer actions and purchases with partner offers. This collaborative approach allows businesses to continuously reward customers without having to pay for loyalty programs themselves.
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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Do together what you could

never do alone.
Enhance your Inbound Marketing Efforts.
Increase Conversions. Reduce your CAC!
Introducing XIRCLS

Instant Brand Collaborations for


Lead Nurturing, Conversions,
Customer Retention & Loyalty

Pronounced ‘Circles’
XIRCLS is a Decentralized
Global Business Network
For On-Demand
Marketing Collaborations.
Without Sharing Data.
Join Hands to Nurture & Retain!
Instantly collaborate with non-competing companies in allied categories to:

Boost your Conversion Rate Reward & Retain Customers

Dip into an unlimited pool of Curate partner offers for


exclusive partner offers different customer types

Trigger your choice of partner Perpetually reward without paying


offers against purchases & actions for it from your own pocket!
Create an exclusive network of partners to
perpetually reward your leads and customers!

Food & Beverages Fashion & Accessories Beauty & Personal Care

Home Essentials & Décor Kids & Pet Care Online Services e.g. OTT
Reward Every Action or
Transaction With Offers
From Other Businesses! Get 20% off on
groceries above Rs.500

Customer buys or She instantly receives


performs an action an email / SMS
Buy 1, Get 1 Free on
THANK YOU FOR BEING Women’s Clothing
OUR CUSTOMER
<YourCompany> has just
matched your spend value of
Rs.1,500 with these offers!
Get 10% off on spend
above Rs.500
Ways to Reward
Partner with online & offline companies to gift a diverse range of rewards

Send Partner Offers Sponsor a Reward Experience

• Percentage Discount Delight customers with freebies & exclusive

• Flat Discount experiences. e.g. free dessert at a


z z
• Buy & Get Free restaurant, a complimentary product at a

• Free Product/Service makeup store, a free massage at a spa etc.


Use Cases
1. Increase Engagement
Reduce drop-off rates & optimize visit time. Encourage pre-purchase
actions such as sign-up & login, add to wishlist etc.

We haven’t seen you in a while!


Login and get a 20% discount at XYZ!

What would you like to see more of?


Participate in this survey and get partner
offers worth Rs.500!
2. Drive Purchases
Incentivise immediate purchases, upsell & cross-sell and convert abandoned carts

Our friends at <XYZ> Add Rs.500 worth of


wanted to give something
products in the cart
special to our customers.
and get Rs.500 worth
Buy now & claim this
of partner offers!
limited-time offer

Reward conscious actions too!

• Choose regular delivery over express and


unlock this offer from <XYZ>
• Thank you for opting for recyclable
packaging. Our friends at <XYZ> would like
to gift you for being a conscious consumer!
3. Retain & Reward – Perpetually!
Eliminate in-house loyalty marketing costs for increased CLV

The trouble with most loyalty programs:

• Reward points take long to collect


• Collected points stay unredeemed
• Doesn’t address a customer’s immediate
needs; instant gratification is missing
• Your rewarding capacity is limited to your
own marketing budget / product or
service range With your XIRCLS partners:
• Most importantly, all customer retention
costs come from your own pocket! Reward instantly

Reward across categories & experiences

Cultivate loyalty without fear of


marketing expense!
4. Cultivate Loyalty & Goodwill
Delight your customers on special occasions with exclusive
reward experiences at partner companies.

Offline

e.g. Partner with exclusive


restaurants and nurture a prospect in
real-time with a complimentary bottle
of champagne or dinner on the house!

Online

Sponsor a gift at a partner website


and surprise your customer with a
personalized message when she logs in
to claim the gift.
(without data shared between the companies!)
5. The World’s First
Collaborative CRM
Track important milestones in every customer’s
journey. Revive dormant customers. Increase CLV.
Be there for them when it matters the most.

Via collaborations, meaningfully engage


on occasions like:

• Birthdays
• Weddings
• Marriage Anniversaries
• Product Anniversaries
• Job Anniversaries
• Birth of a Child
• New Home
• New Car
• Retirement
Benefits of a Collaborative Rewards Program

Start a conversation.
Meaningfully engage with your prospects and customers in
ways that makes a real difference to them. Give them a
reason to engage back with you.

Become part of their daily lives.


Stay top of mind. Deliver value additions that go beyond
their direct relationship with your brand. Become
synonymous with value.

Never run out of rewards.


And never pay for it either.
As part of a collaborative business network, get
unlimited access to partners who will pay to reward
your customers for shopping with you!
Let Your Customers Stay Yours Alone.
When you sell
via an online You don’t have You actively drive You cultivate loyalty
retailer or on a access to your your customers to for the platform, not
deals & discounts customer data! your competitors your own business!
platform…

You own your customers. You stop sharing the stage


with your competitors.
You have 100% control over your
customer database. No two competing brands share the
same marketing space.

You keep your XIRCLS stays invisible.


customers loyal to you. We are a B2B service provider.
Your customers don’t know we
Keep them in a perpetual loop of partner
exist. All marketing messages are
offers. Lock your competition out.
delivered by you alone.
With a genuine transaction as the XIRCLS email open rate: 30-95%,
depending on the category
trigger point, XIRCLS enables
businesses to engage customers when
they are already glued to their phones,
waiting for an order confirmation! 3000%
more leads!

5,00,000 Emails sent in a 5,00,000 Genuine Transactions


Regular Email Campaign Rewarded on XIRCLS

Avg. Open Rate – 0.03-1% Avg. Open Rate – 30%

5,000 1,50,000
emails opened emails opened

Avg. CTR – 3% Avg. CTR – 3%

150 4,500
leads generated
leads generated
Benefits of Lead 30-95%
depending on the
Our average

Nurturing via XIRCLS email open rate! category

1. Direct-to-inbox (Email & SMS)


Deliver personalised partner offers straight to
a prospective customer’s inbox.

2. Personalized Messaging
Delight prospective customers with a
personalised email/SMS just from you

3. Easy Retrieval
Enable leads to retrieve the partner offers
you’ve gifted them at any time, via their inbox.
Cloud-based, Ready Plugins, APIs & SDKs 100% Data Privacy
Scalable & Security
Websites | Mobile Apps | POS Consoles | Offline Offer Issuance

Shopify WooCommerce OpenCart

+more
Magento Prestashop

PHP JSP ASP.NET


JAVA

ASP VB.NET PYTHON Ruby on Rails


TRAVEL
INSURANCE
SERVICES
GYMS & GROCERIES
YOGA
TRAVEL & HOSPITALS
FOOD
PRODUCTS
HOSPITALITY
HEALTH
PROFESSIONALS
LOANS
MEDICAL FINANCIAL
TOURISM
HEALTH & FOOD & SERVICES
WELLNESS DINING RESTAURANTS

ORGANIC
& VEGAN
HOTELS FOOD
DIAGNOSTIC BANKING
LABS

WELLNESS
STORES CAB & BIKE
FITNESS
MEAL RENTALS
APPAREL
DELIVERY
Partner with companies
FURNITURE across sectors & give your CAR
SERVICES
customers a diverse
MOVIES & reward experience!
EVENTS PERSONAL
SHOPPING &
ENTERTAINMENT SERVICES

CONCIERGE
CLOTHES,
SERVICES
BAGS &
ACCESSORIES BEAUTY
MAKEUP
GADGETS

HOME
E-COMMERCE HOME CLEANING
ELECTRONICS SALON/SPA

BEAUTY &
COSMETICS
There’s a lot more that
XIRCLS does.
Let’s talk. Or sign up at https://www.xircls.com

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