ST.
CLARE COLLEGE OF CALOOCAN
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ST. CLARE COLLEGE OF CALOOCAN
Bonife, Christian
Candelario, Mharvin C.
Dominguez, Zyrone D.
Layos, Christine Joy Y.
Llanillo, Johana Vina A.
Mabao, Pia Mae
Mahusay, Jaime P.
Padilla, Jervys Maui D.
Paulo, Nicholas S.
Tuazon, Angel Ann C.
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Table of Contents
Executive Summary ………………………………………………….
Chapter I - Introduction
Name of the Business…………………………………………………..
Nature of the Business………………………………………………...
Business Location……………………………………………………….
Business Logo and Tagline
………………………………………………..
Business Offerings ………………………………………..……….
Target Market……………………………………………………..........
Capitalization……………………………………………………......
Objectives……………………………………………………................
Chapter II - Marketing Aspect
Industry Analysis ……………………………………………………
Market Analysis ………………………………………………………...
Target Market Profiling ……………………………………………..
Competitor Analysis ………………………………………………...
Marketing Mix …………………………………………………….….
Marketing Strategies ………………………………………………..
Chapter lll - Technical Aspects
Vicinity Map …………………………………………………….……
Floor Plan/ Store Perspective………………………………………….
Gantt chart ……………………………………………………..........
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Procurement Plan ……………………………………………………....
Production Plan ……………………………………………………..
Equipment and Small wares ………………………………………
Chapter lV- Management Aspect
Mission …………………………………………………….................…
Vision …………………………………………………….............….
Our Core Values ………………………………………………………..
Business Ownership ………………………………………………..
Organization Chart ……………………………………………………..
Duties and Responsibilities ………………………………………..
Rules and Regulation ………………………………………………….
Social Responsibilities …………………………………………………
Chapter V - Financial Aspect
Start-up Cost ……………………………………………………...........
Schedule …………………………………………………….........…
Financial Statement ………………………………………………...
Statement of Owner’s Equity and Balance Sheet
Appendices…………………………………………………………
Acknowledgment…………………………………………………..
Personal Data……………………………………………………….
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ST. CLARE COLLEGE OF CALOOCAN
Executive Summary
For years, the people of the Philippines have been in grave
danger of being in a horrible condition. They are suffering from
malnutrition; an unhealthy imbalance in an individual’s which
may result from a lack of certain nutrients being consumed or
starvation. The enterprise has witnessed a gradual decline in
the number of children eating healthy items like vegetables.
Therefore, many children lack enough nutrition, vitamins, and
energy for everyday activities. The enterprise conducted
research and discovered that sweet potato leaves have
numerous health benefits. Therefore, the enterprise created an
appetizer using sweet potato leaves as the primary
component.
Crave D’ Made is a food-related manufacturing company.
Bringing new items to the market requires a manufacturing firm
that generates profit by producing or generating items from raw
materials in such a manner that it produces affordable, high-
quality, and delightful cupcakes in a variety of flavors and sells
them straight to customers. The primary product is named
"SweTato Cupcake," which is made from sweet potato leaves,
which are a strong source of vitamins B and C as well as
energy and act as immune boosters, strengthening the lives of
future generations. The product will include four distinct flavors
in a box, including Uberload (Ube), Cheesyeasy (Cheese),
Chokulit (Chocolate), and D’Original (Sweet Potato Leaves)
(Original Flavor). The enterprise came up with the assorted
flavors per unit, and it cost Php75.00 per box.
Crave D’ Made will sell its products online, allowing them to
reach a larger customer base. The enterprise plans to use
Facebook, Instagram and Tiktok as primary selling platforms,
where they will be able to provide services and products as
well as advertise their offerings. To ensure that its orders are
completed, the company established a pre- ordering system.
Crave D’ Made goal in promotion is to communicate
information, raise awareness, spark interest, and generate
sales or favorable responses.
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Chapter I
Introduction
Name of the Business
Crave D’ Made The enterprise name means – baking with love -. We
choose this kind of business name because it fits the product that
they served, which is cupcake. We also make sure that our product is
made love, and we want to serve our customers cravings and
satisfaction. As for why we have chosen a word Crave D’ Made for
our enterprise name, It said our business will made your cravings
Nature of the Business
Crave D’ Made is a manufacturing business that offers
food products to the market. A manufacturing type of business
with a profit-making through production or creation of goods
from raw materials in such a way, creating reasonable yet
good value and delectable cupcake goods, with different
variations and sells directly to its consumers.
Business Location
We locate our business along Camarin because we are catering
Students, ByStander, and other people.
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Business logo and Tagline
Our logo describes the name of the business itself with a
Aesthetic chosen color to maintain the simplicity of the product with a
tagline “Bite your Vibe” to highlight the main purpose of the business.
We choose this tagline “Bite your Vibe” because our
company is different from other businesses the product is very
unique because our main goal for those who wan’t to eat and to have
healthy cupcakes. Our cupcakes has Sweet Potato Leaves and the
Vegetable Fruit it self.
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Business Offerings
Crave D’ Made Serves a different kind of cupcakes that has
consist of different flavors with a mashed sweet potato to maintain
the uniqueness and healthiness of the cupcakes.
PRODUCT DESCRIPTION
NAME
Chocoolit Chocoolit is the chocolate flavor of our Sweet
potato cupcake that Is consist of mashed sweet
potato, chocolate chips and chocolate icing
Cheesylicious Cheesylicious cupcake is consists of Melted
cheese, grated cheese and mashed sweet potato
to maintain the uniquess and healthiness of the
cuprcake.
Ube Yummy Ube Yummy consists of Ube Jam with mashed
sweet potato to maintain the uniquess and
healthiness of the cuprcake.
Berryvery Berry Very is sweet potato cupcakae that consists
of Flavored syrup like strawberry with mashed
sweet potato to maintain the uniquess and
healthiness of the cupcake.
Target Market
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Crave D’ Made has a certain target market. This business is fit
in anyone’s taste preference including the people who love sweets.
But since this business is located near in school, church, malls, and
other offices the possible target market are the students, children’s,
family, couple. that has no certain age. Students, teachers. It has no
particular gender, religion as long as you can afford our product.
Capitalization
Crave D’ Made market capitalization comes from the owner,
Mr. Zyrone Domiguez and co-owners, Ms. Llanilo their first finance is
around eighty thousand pesos (51,000) Establishing a cupcake stall
costs thirty thousand pesos (30,000) the other funds will be used in
production equipment and will be segmented in each the equipment
and supplies will cost around ten thousand pesos (10,000) and for
small wares that will be utilized for food preparation with a cost of
four thousand hundred (4,000) and the eight thousand pesos (6,000)
will be used on having business permit that allows company to legally
function and do business in the location where it is registered. And
the fund's other requirements are as follows for printed fliers and
tarpaulin for cleaning material one thousand pesos (1,000) and the
overall total of the expenses is fifty thousabd pesos (50,000)
Objectives
Crave D’ Made expects to attain the following targets:
• To provide our best service for the customers
• Serve freshly baked pastries that could satisfy both craving and
hunger.
• To produce and sell high-quality flour-based food baked in an oven
• To deliver honesty, respect, and a good smile to our customers.
• To do our best in giving our customers a comfortable and home
environment
• To provide a smooth, pleasant, and clean environment to
customers.
• Ensure that we give our customers cravings each and every time
they enter our store
Chapter II
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Industry Analysis
GENDER FREQUENCY FREQUENCY
Male 8 40%
Female 12 60%
Total 20 100%
Gender Respondent:
SURVEY
FEMALE MALE
This chart shows above is the result of our survey base on the
gender of our customer. This shows that 60 % of our respondents is
female and the 40 % are male, and the Total percentage is 100 %
This means that the target audience of our business will be male,
female.
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Do you think Cupcakes is Affordable?
FREQUENCY FREQUENCY
YES 17 90%
NO 3 10%
TOTAL 20 100%
NO
15%
YES
85%
The chart that shown above is the result of our survey base on the
question Do you think Hotdog Overload is affordable?.This chart
shows that majority of our respondents says “YES” that our product
is affordable.
Which of the product will you buy the most?
PRODUCT FREQUENCY FREQUENCY
UBE 15 75 %
CHOCOLATE 14 70%
MANGGO 0 0%
STRAWBERRY 13 65%
CHEESE 17 85%
BLACKFOREST 3 15%
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MACAPUNO 4 20%
The chart that shown above is the result of our survey base on the
product they mostly buy.This chart shows that CHEESE FLAVOS
has 85%, UBE has 75%, CHOCOLATE has 70%, Strawberry has 65
%, MACAPUNO has 20% and the MANGGO has 0%. This means
that our respondents has a different taste in choosing there flavor
selections .Knowing the wants of the customer can give a big
preveledge to the company.
How much do you spend in buying cupcakes or pastry
products?
45-60 pesos 1 5%
60-80 pesos 15 65%
80-100 pesos 4 20
100 pesos and 2 10%
above
The chart that shown above is the result of our survey base on the
question How much do you spend in buying cupcakes or pastry
products? This chart shows that 60-75 pesos has the number of
respondents mostly buying for 60-75 pesos.
Market Analysis
The Crave D’ Made industry remains very profitable and continues
growing. Though they are in the market today, we conceptualized our
very own cupcakes with a twist as it is a popular concept nowadays.
Cupcakes is one of the favorite indulgences, so we set out to learn
what makes them so delectable. It is also in demand regardless of
age. It is very easy to prepare, serve, and to be consumed. Our love
of cupcakes gives us the idea to start this business, a little twist
makes it more exciting and fun to eat. “Cupcakes” is a combination of
sweet potato leaves, purpleyam, grated sweet potato, chocolate, and
overload cheese. Can be purchased at 75 pesos per package. We
are located at La Forteza Subdivision, Caloocan City.
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Target Market Profiling
The target consumers of the enterprise are household that have
children with middle to low income (ranging to 15,000 below up to
30,000 household incomes) that are willing to purchase the product
at an affordable price.
The Family people have sound financial income and will be
interested in spending an occasional weekend out for party or
relaxation. The market is segmented based on the age and lifestyle
category of each group. Market is also segmented into various
categories for targeting different types of promotions and
advertisements suitable for each target market segment.
Elementary students - Kids who wants to buy or taste our unique
cupcake.
Competitor Analysis:
DIRECT COMPETITORS
GOLDILOCKS REDRIBBON BAKERSFAIR
Target All All All
Market
CAKES , CAKES , CAKES ,
Product BREAD, BREAD, BREAD,
PUTO, PULVORON
PULVORON
Price 200-600 Pesos 250-600 Pesos 200-400 Pesos
Distribution Restaurant Restaurant Restaurant
Type, Inline Type, Inline Type
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Tarpaulin, Tarpaulin, Tarpaulin,
Online Online Flyers
Promotion Advertisement, Advertisement,
TV TV
Advertisement Advertisement
INDIRECT COMPETITORS
Greenwhich Pizza KFC McDonald’ Jollibee
Hut s
Target ALL ALL ALL ALL ALL
Market
Rice Rice
Rice meal Pizza meal Rice meal meal
Burger Rice Burger Burger Burger
Product Foot long meal Fries Jolly
pizza Pasta Hotdog
Price 100-300 70-300 80-300 50-300 50-300
Pesos Pesos Pesos Pesos Pesos
Fast Food Fast Fast Fast Food Fast
Distributi Chain Food Food Chain Food
on Chain Chain Chain
Online Ads. Online Online Online Ads. Online
Flyer Ads. Ads. Flyer, Ads.
Coupons Flyer, Flyer, Coupons Flyer,
Promotio Coupon Coupon Coupon
n s s
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Marketing Strategy
- They have a flash sale where you need to buy 2 so you can get 1
box for free.
- Content hash tag so that customers can reach them.
Strength and Weaknesses
- They have different variations ofsweetslike truffles, brownies,
and truffle fudge cake.
- A little bit expensive.
∙ El Chubby’s Pizza
Fresh day. Fresh week. Fresh pizza every day.
Marketing Strategy
- Promoting their product through social media
platforms.
- Making feedback and reviews of their customers to
produce.
Strength and Weaknesses
- Affordable pizza.
- They offer one product and limited supply of a product a day.
Marketing Mix
Ube Yummy consists of Ube Jam with
mashed sweet potato to maintain the
uniquess and healthiness of the
cuprcake.
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Berry Very is sweet potato cupcake that
consists of Flavored syrup like
strawberry with mashed sweet potato to
maintain the uniquess and healthiness of
the cupcake.
Chocoolit is the chocolate flavor of our
Sweet potato cupcake that Is consist of
mashed sweet potato, chocolate chips
and chocolate icing
Cheesylicious cupcake is consists of
Melted cheese, grated cheese and
mashed sweet potato to maintain the
uniqueness and healthiness of the
cupcake.
Marketing Strategies
Online Selling
The enterprise will use online selling where they can reach the range
of their target market. The enterprises will use Facebook, Instagram
and Tiktok as their primary channels of selling, where they can
deliver services and products and where they can market their
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products. To fulfill their order, the enterprise came up with a pre-
ordering system. Since their product is positioned on an occasional
basis, this makes the customer's purchase easy and gives better
customer service. This system will give the customer a visible view of
the freshness of cupcakes after delivery. Another way to sell
products is through the visualization of product information, which is
posted regularly and with the help of customer reviews, to their
products where they can attract buyers.
Facebook Page: Crave d’ Made
https://www.facebook.com/profile.php?id=100092717616215
Tag us @craved’made to get feature.
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Chapter III
Technical Aspects
Vicinity Map
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Floor Plan/Store Production
-Gantt Chart
Procurement Plan
To ensure that Crave D' made success in business, the Crave d'
made support the day to day operation and peak orders. we ensures
that all Varieties and flavors of our cupcakes are available anytime.
Product Place Order:
*Get feedback from the Customers.
*Online Reservations
*Expect Delivery time 30mins - 40mins.
*List the Quantity of Stocks.
* We accept online payment
Production Plan
A. Product Description
SweTato Cupcake is a 30% organic cupcake made from sweet
potato leaves with a twist of Sweet Potato Jam filling. This ingredient
allows the enterprise to give an essential benefit and offer a new
flavor to the usual cupcakes that exist in the market. It has a soft
texture weighing 4 grams with jam and icing. It is 1.77 inches in
height and 3.5 inch OD (outside diameter).
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It is brown for the original flavor and color yellow white for its icing.
Moreover, the enterprise offers three (3) other flavors such as Ube,
Cheese, and Chocolate (brown,yellow, and violet for its flavored
icing). These flavors allow the enterprise open opportunities to offer
other variants aside from the original flavor of the product (with sweet
potato leaves and sweet potato Jam). The cupcake is made from all-
purpose flour, and evaporated milk that gives a nice and moist
texture with powdered sweet potato leaves being the main ingredient.
The enterprise used standard size and weight for the cupcake to
have space for icing and fillings adding value to it. Its brown, yellow,
and violet colors included on the cupcakes icings to match the flavors
represent the cupcake. For one unit, the entity has 4 different
flavored cupcakes (original, ube, cheese, and chocolate flavors).
Overall, SweTato Cupcake is a good source of vitamin B for eyesight
and good digestion, vitamin C for growth and development, and gives
energy and boosts immunity.
Items Picture Price
Baking 4995 php
Oven
(Brand:
Xtreme)
Nutri Bullet 1800 php
Blender
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Stand 3120 php
Mixer
Whisks (Set of 150 php
4pcs)
Piping Tips
(Set of 9pcs)
125 php
Kitchen 39 php
Scissors
3
Cooling Rack 380 php
(Set of 3pcs)
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110 php
Mixing Bowls
153 php
CupcakeTray
Molder
(NonStick)
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115 php
Measuring
Cups and
Spoons
110 php
Mixing Bowls
Cupcake Tray 153 php
Molder
(NonStick)
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115 php
Measuring
Cups and
Spoons
1,000 php
Stainless
Casserole
Grater 100 php
Peeler
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50 php
Chapter IV
Management Aspect
Mission
The enterprise strives to provide healthy, high-quality pastries made
mostly from Sweet potato leaves and to earn customers’ trust by
maintaining product quality and establishing convenient service.
Vision
To be a well-known brand of healthy cupcakes in North Caloocan
with outstanding customer service and a sense of well-being.
Our Core Values
Crave D' Made is an equal opportunity environment characterized by
our core values of Customer Delight, Innovation, Passion for
Excellence, Faith in God, Integrity & Teamwork.
Business Ownership
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Crave D’ Made is a general partnership since it consist of Ten (10)
members who jointly owned the firm. The enterprise agreement
specifies the terns of the partnership by establishing rules for
profit/loss sharing, ownership percentages dissolution terms, and
management.
Organization Chart
Duties And Reponsibilities
GENERAL MANAGER
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Responsible for overseeing and taking care of the business
operations.
Communicating and instructing each department heads
Motivating and observing all the members.
In charge in maintaining the unity of the enterprise
Marketing Head
Responsible for overseeing the whole marketing strategies of
the enterprise.
Ensures that everyone in the marketing team is doing their
part,
Developing strategies for all marketing teams, including
advertising and communications.
Coordinating with other departments and to the general
manager
Head Baker
Responsible for the preparation and cooking of bakery
products to the highest standards to ascertain an efficient food
service.
Assistant Baker
Assist bakers and pastry chefs by serving customers at
counters where baked goods are sold.
Cashier
Cashier responsibilities include receiving payments and
issuing receipts, gift-wrapping packages and keeping track of
all cash and credit transactions.
Finance Staff
Responsible to the sales and purchase invoices
Production Staff
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Responsible for meeting quality standards and deadlines for
products.
Production Control Clerk
Reporting on use of materials
Monitoring customer orders
Book Keeper
In charge of monitoring the funds of the enterprise.
In charge in the cash in and cash out of the enterprise and
listing the entire purchased item to book record.
Rules and Regulations
Crave D’ Made believes that maintaining a high degree of discipline
among all employees is essential to fostering a pleasant work
environment. We created rules and regulations for, among other
things, the direction and compliance of all personnel, as well as the
orderly and effective operation of its business. The requirements of
due process will always be upheld while inflicting punishment for
crimes committed.
1. Personal Hygiene - All staff involved in handling food products
should have COVID vaccine certification. This is the primary step
towards food protection in these COVID times.
2. Proper Cooking Temperature - Cooking food at the right
temperature is the first rule of the food safety system.
3. Food Worker Illness - If any worker involved in preparation ,
packaging or handling food products, suffer from communicable
disease, give them an off. Or else, it can hamper your Food Safety .
5. Sanitation Measures - Apart from various state and local health
associations in the United States, World Health Organisation (WHO)
has regularly emphasized on handwashing. Wash your hands before
you start cooking.
6. Water and Sewage Disposal - Kitchen cannot function without
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water. Right from cooking to washing, water keeps the kitchens
running.
7. Design and Operation of Premises - A store room for keeping for
raw materials and food products like grains and cereals is a must to
have in any food establishment.
Preventing Contamination During Food Processing & Packaging -
Clean machinery and appliances from time to time in line with Food
Safety regulations.
Social Resposibilities
Crave D made is a kind of business that using a stall, For us to have
a good effect to the environment. The management made some
social and ethical responsibility that need to do. This Responsibility
will benefits us and other.
1 Proper Waste Disposal – For the company to achieve this they put
some garbage trash can inside and outside the stall In that way
customer or employees can put their garbage in the right
segregation.
• Ethical Responsibility – One of the Ethical Responsibility of the
company is giving alms for some minimal group of street children.
• Eco-friendly – crave d made will assure that their supplier of the
paper bags are eco friendly company. Also, This company will do a
3r(Reuse, Reduce, Recycle) in their company.
Chapter V
Financial Aspect
Start Up Cost
Schedule
Financial Statement
Statement of Owner’s Equity and Balance Sheet
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Appendices
Acknowledgement
Personal Data
