MAPEH 10

Lesson Number: 1

Photography
MEDIA-BASED
ARTS AND
DESIGN
IN THE
PHILIPPINES
PHOTOGRAPHY
🞆 Purely technical process, that of
recording visible images by light
action on light-sensitive
materials
🞆 from the Greek “photos”
(meaning light) and
“graphos” (meaning writing)
THE PHOTOGRAPHER AS ARTIST
🞆 Focusing a camera at a subject
and clicking the shutter is
photography as process
🞆 Discerning a significant moment
or a unique expression, framing
it in the camera viewfinder with
an eye for composition, and then
clicking the shutter is
photography as art
PHOTOGRAPHY AS COMMUNICATION
🞆 This
power comes from
two distinctive
characteristics of
photography:
immediacy and detail.
🞆 An
image recorded by a
camera has a sense of
authenticity, the
resulting photograph is
regarded as ‘true to life’
and ‘of the moment.’
🞆 thecamera takes in
every detail of an
image. Thus the
photograph has a sense
of completeness
NOTEWORTHY PHILIPPINE
PHOTOGRAPHERS
1. George Tapan
🞆 He is an award-winning travel
photographer
- Two (2) Pacific Asia Tourism
Association
(PATA) Gold awards
- ASEAN Tourism Association
award,
🞆 and first place in the 2011
National Geographic Photo
Contest
🞆 His highly acclaimed work
has been published in five
travel photography books
INTO THE GREEN ZONE
2. JOHN K. CHUA
🞆 isbest known as an advertising
and commercial photographer,
with over 40 years of experience
in this field
🞆 applied his photo artistry to
showcasing the beauty of the
Philippines.
SNAKE ISLAND, PALAWAN
GULF OF DAVAO
 MAPEH 10
Lesson Number: 2

The Collaborative Art of

Film Making
Film
The transition from still photography
came in the late 1800s with “series
photography” and the invention of
celluloid strip film.
This allowed successive still photos
of a moving subject to be
captured on a strip of film
advancing through a single
camera
Film
Kinetoscope, a
peepshow cabinet
with an eyehole
through which these
earliest “movies” could
be viewed by one
person at a time.
Film
The French developed
the “cinematographe,” a
hand- cranked camera,
printer, and projector all
in one that was
lightweight enough to
bring outside the studio.
Film directing

▪It is the director

▪the film director works with ideas,
images, sounds, and other effects to
create this unique piece of art.

▪He or she conceptualizes the scenes,

directs the acting, supervises the
cinematography and finally the
editing and sound dubbing in much
the same way as a visual artist
composes an artwork.
Acting
▪film actors had to learn to express
themselves without the exaggerated
facial expressions and gestures used
on stage.
 Cinematography
▪art of film camera work.
▪This captured the director’s vision of
each scene through camera
placement and movement, lighting,
and other special techniques.
 Editing
▪This was joined by film editing, the art of
selecting the precise sections of film, then
sequencing and joining them
▪Sound editing was also developed, as films
began to include more ambitious effects
beyond the dialogue and background
music.
 Production/Set design
•This recreated in physical terms—through
location, scenery, sets, lighting, costumes,
and props—the mental image that the
director had of how each scene should
look, and what atmosphere it should
convey.
•This included creating worlds that did not
exist as well as worlds that were long gone,
 Film Genres

1) Silent Films
2) Gangster movies
3) Horror
4) Fantasy
 Film Genres
1) Animated movies
2) Movie musical
3) War and Disaster Film
4) Western and “cowboy”
movies
5) Thrillers or suspense
6) Historical or biological films
7) Film epics
 Film Genres
8.) Film adaptation of literary
9.) Science fiction or futuristic film
10.) Documentary films
11.) Art films
Philippine Filmmakers
 Philippine Filmmakers

•Lino Brocka
- Maynila sa Kuko
ng Liwanag 1975
•Mike de Leon

- Itim 1976
- Bayaning 3rd
World 1999
Ishmael Bernal

-1982
•Peque
Gallaga

-(Oro, Plata,
Mata,1983).
•Laurice Guillen

- Salome, 1981
- Tanging Yaman, 2001
- American Adobo, 2002
- Santa Santita, 2004
- Sayo Lamang, 2010
•Marilou Diaz Abaya

-Jose Rizal, 1998

-Muro Ami, 1999
-Bagong Buwan
•Maryo J. delos Reyes

- Magnifico, 2003
•Brillante Mendoza

- Kinatay
(The Execution of P), 2009
Let Us Appreciate!

Can you consider film as a

true Modern Art form? Explain
your answer.
Evaluation: Analogy

1. Mike De Leon: Itim :

______________ : Magnifico
Evaluation: Analogy

2. _______________: Bagong Buwan

Laurice Guillen : Tanging Yaman
Evaluation: Analogy

3. Peque Gallaga : ______________

Brilliante Mendoza : Kinatay
Evaluation: Analogy

4. Lino Brocka : ______________

Marilou Diaz Abaya : Muro-ami
Evaluation: Analogy

5. Cinematography : a hand-
cranked camera
______________ : Kinetoscope
Answer Key

1) Maryo J. delos Reyes

2) Marilou Diaz-Abaya
3) Oro, Plata, Mata
4) Maynila
5) Peepshow Cabinet
Lesson Number: 3

Print Media
Print Media
is a means of mass
communication in the form
of printed publications.
 ADVERTISING

An advertisement (often shortened

to advert or ad) is the promotion of a product,
brand or service to a viewership in order to
attract interest, engagement and sales.

Advertising is the activity or profession of

producing advertisements for commercial
products or services.
 KOMIKS

The popularity of Philippine

comics began in the 1920s
when Liwayway magazine
started featuring comic
strips,
 KOMIKS
Mga Kabalbalan ni Kenkoy
(The Misadventures of Kenkoy)
created by Tony Velasquez.
went on to be recognized as
the “Father of Filipino Comics.”
 KOMIKS

Komiks creators already

introduced characters, themes,
and story lines from Philippine
folklore, mythology, and history.
KOMIKS
 KOMIKS

Local comics were clearly

influenced by popular U.S. comics
with superheroes as the main
characters— resulting in local
counterparts such as Darna and
Captain Barbell.
KOMIKS
 KOMIKS
Philippine comic scene has
been the rise of comics
series reflecting or
commenting on current
political and social issues or
on the Filipino character in a
humorous way. One such
series is the long running
Pugad Baboy, created by
Pol Medina, Jr.
 KOMIKS
With the phenomenal rise of digital
media in recent decades, however, the
local comics industry seemed to take a
backseat. But there is a current
resurgence of interest, not only among
comic readers and collectors, but
among Filipino artists and illustrators
creating original concepts and
experimenting with exciting new styles.
KOMIKS
 BOOK ILLUSTRATION & DESIGN
Local book designers and
illustrators have been given the
professional stature they deserve
and the creative freedom they
need to truly showcase their
talents.
 BOOK ILLUSTRATION & DESIGN
Published by Bookmark
 BOOK ILLUSTRATION & DESIGN
Published by Anvil
 BOOK ILLUSTRATION & DESIGN
Published by Adarna Books
 BOOK ILLUSTRATION & DESIGN
Published by Tahanan Books
 Let Us Appreciate

Do you think print media is an

effective tool in cultural
maintenance and promotion?
Explain your answer.
 MAPEH 10

Lesson Number:4

Animation
Animation
⮚Is the art of making inanimate objects
appear to move.

Figures are manipulated to appear as moving

images. In traditional animation, images are
drawn or painted by hand on transparent celluloid
sheets to be photographed and exhibited on film.
Today, most animations are made with computer-
generated imagery (CGI)
Traditional Animation
Computer Animation
 Hand Drawn Animation

• Hand-drawing; hand-inking and

hand-painting
• Display against painted backgrounds
and photographed
• Requires a team of artists including
storyboard artists and scriptwriters
• Amount of time, labor
and equipment
 Computer-generated Animation

• 2D or 3D
• Simplifies the animation toolkit
• With a greater margin of error
• Less labor-intensive
• Cheaper and faster
Animation Council of the Philippines
Animation Council of the Philippines Inc.
⮚Is a non-stock, non-profit organization
that aims to:

✔Create an identity for the Philippines

within the animation industry, making it
one of the preferred sources for animation
services worldwide.
Animation Council of the Philippines Inc.

The organization works hand in hand with

participating
- colleges and universities
- TESDA
- Other government agencies
- Local government units
Animation Council of the Philippines Inc.

In 2013, TESDA and ACPI began offering 2D

and 3D Animation Scholarships to interested
high school graduates, between the ages of
18 and 45.
Animation Council of the Philippines Inc.

Animahenasyon –
an annual festival
and competition
featuring the
works of Filipino
animators.
Animation Council of the Philippines Inc.

✔The ACPI grants the annual “Outstanding

Emerging Artist in Animation Award” for
outstanding young and fast-rising
cartoonists and animators in the country.
✔It also confers the Animahenasyon's
“Lifetime Achievement Award” on notable
animators and other contributors to the
Philippine animation industry.
Philippine Animation Studio, Inc. (PASI)
 Philippine Animation Studio, Inc.

⮚Was established in 1991 and has since

collaborated on numerous animation
projects and series with foreign partners.

✔PASI was tapped by a children’s entertainment

company based in Sydney, Australia and went
on to win the Best Animation Category in the
2012 Pixel Awards.
Philippine Animation Studio, Inc.
Philippine Animation Studio, Inc.
 Among other exciting
milestones in the
Philippine Animation was
the creation in 2008 of
Urduja.
Urduja - 2008
 Urduja
Urduja (2008) - an animated film
adaptation of the legend of the
warrior princess of Pangasinan.
-Urduja is recognized as the first fully-
animated Filipino film, created by an
all-Filipino group of animators using the
traditional (hand-drawn) animation
process with some 3D effects
- Produced by APT Entertainment,
Seventoon, and Imaginary Friends
Dayo: Sa Mundo ng Elementalia
 Dayo: Sa Mundo ng Elementalia
Dayo(2008) -said to be the country’s first all-
digital full-length animated feature film.
- the film presents Philippine mythical creatures
as heartwarming characters in a young boy's
adventure.
- Dayo was also the first-ever animated movie to
be screened during the Metro Manila Film
Festival
-Produced by Cutting Edge Productions
- over 500 local animators and featured a
“tradigital animation” technique.
RPG Metanoia
 RPG Metanoia
RPG Metanoia (2010) - was the first Filipino
full 3D- animated film

- co-produced by Ambient Media,

Thaumatrope Animation, and Star Cinema
in 2010
 Others:

✔Adarna: The Mythical Bird (1997)

✔Manang biring (2015)
✔Saving Sally (2016)
✔Paglisan (2018)
Evaluation
True or False.
Write the word Animation if the
statement is correct and Real if the
statement is incorrect.
 1
Dayo: Sa Mundo ng Elementalia is
said to be the country’s first all-digital
full-length animated featured film.
 2
Urduja is an animated film adaptation
of the legend of the warrior princess of
Bulacan.
 3
Urduja is recognized as the first fully-
animated Filipino film, created by an
all-Filipino group of animators
 4
Animahenasyon, the showpiece of the
PASI, is an annual festival and
competition featuring the works of
Filipino animators
 5
RPG Metanoia is the first Filipino full
3D- animated film.
 6-10

List at least 5 animated feature films wherein Filipino

animators have been involved in the creation.
• Producing Parker
• Space Heroes Universe
• Captain Flamingo
• Dayo
• Urduja
• RPG Metanoia
• Groove High
• Adarna
• Manang Biring
• Saving Sally Paglisan
Reflection
How effective is animation in
promoting awareness among young
Filipinos about Philippine history,
literature, and folklore?
Elaborate your answer
Innovation in Product and
Industrial Design
 Product Innovation
⮚is defined as “the development and
market introduction of a new,
redesigned or improved good or
service.
⮚Not only developing something new and
original but also making it much better.
 Industrial Innovation

⮚is used to describe a new breakthrough

in a process or production technique
 Innovation in Product and
Industrial Design
⮚applied to furniture,
lighting, and interior
accessories, as well as
fashion
Kenneth Cobonpue
Kenneth Cobonpue

▪ Cebu-based Kenneth Cobonpue is

a multi-awarded designer and the
creative director of Hive, a design
and manufacturing facility for
designers of interior accessories
and lighting.
Kenneth Cobonpue
Monique Lhuillier
Monique Lhuillier
◦ exquisite wedding gowns
◦ Her collections include bridal
and bridesmaids dresses,
ready-to-wear, evening gowns,
linens, tableware, stationery,
and home fragrances.
Monique Lhuillier
Josie Natori
Josie Natori
◦ Born Josephina Almeda Cruz in
Manila; Filipino- American fashion
designer
◦ includes four lingerie lines, the Josie
Natori ready-to-wear collection,
home accessories, fragrance, and
eyewear.
Josie Natori
Rajo Laurel
Rajo Laurel
◦ His creations maintain a Filipino
sensibility, incorporating
embroidery, beadwork, and
hand-painted prints, while also
offering the prestige of limited
edition pieces.
Rajo Laurel
Lulu Tan Gan
 Lulu Tan Gan
◦ "The Queen of Knitwear"

◦ encourage the use of stylized

indigenous and traditional wear
Lulu Tan Gan
Dita Sandico-Ong
Dita Sandico-Ong
◦ use of local weaving
techniques and natural fibers
◦ Known as the “Wrap Artiste” of
the Philippines for her famous
bold-colored wraps
Dita Sandico-Ong
Evaluation
Choose from the box the keyword/s
that match each artist.

Interior design wedding gown

wrap knitwear
embroidery and beadwork
Monique Lhuillier
Monique Lhuillier

Wedding Gown
Rajo Laurel
Rajo Laurel

Embroidery &
beadwork
Kenneth Cobonpue
Kenneth Cobonpue

Interior Design
Dita Sandico - Ong
Dita Sandico - Ong

Wraps
Lulu Tan Gan

Knitwear
Lulu Tan Gan