Welcome

we specialize because you do

 BK Medical’s success is founded on the company’s
core values of being Passionately Progressive,
Constantly Caring, Involved and Insightful, and
paying Attention to Accountability. Evident in all
aspects of our business, these values are the
driving force behind everything we do. They form
the foundation of our commitment to providing
innovative, specialized, high-quality products to
medical professionals, so they in turn can better
help their patients.

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Do you know what sets us apart?

To our partners –

Creating products which help experts in their respective fields provide the best course of treat-
ment for their patients takes more than just developmental prowess. It takes a company who is
dedicated, builds partnerships with and listens to medical professionals – a company who recog-
nizes that developing ultrasound solutions that contribute to improving patients’ health and qual-
ity of life is in everyone’s best interests.

We take our responsibility to provide high-quality products our customers can trust very seriously.
Cultivating close, mutually productive relationships with our users and suppliers plays a key role.

As we hope you will see in the following pages, the equipment that results from this extraordinary
combination of teamwork and expertise sets the standard for specialized ultrasound. In addition
to gaining insight into our truly innovative responses to market demands, we hope you will also
get a feeling for the other distinctive marks of the company, such as our strong and knowledge-
able sales force and our dedication to training and servicing our customers.

Welcome to BK Medical.

Michael Brock
President and CEO

BK Medical develops, manufactures and markets medical solutions for urological

and surgical ultrasound. Strongly founded in our core competencies, we also serve

supplementary ultrasound segments in selected markets.

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 BK Medical at a glance

Global market leader in surgical and

urological ultrasound systems

Revenue of $93 million (FY 2008)

More than 12% of annual turnover

reinvested in R&D

Products sold in over 75 countries

A heritage of innovation, with several

world firsts, for example simultaneous
biplane imaging and high-resolution 3D
ultrasound

Products so unique they outperform others

– sometimes even for decades

BK Medical is a wholly owned subsidiary of Analogic Corporation, an

innovative and financially solid U.S. firm with a strong track record in
precision signal acquisition and medical imaging.

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Getting the inside track helps us perform even better
It is vital for us to develop an in-depth understanding of our customers’ needs, so we can be
the best we can be.

We have established clinical advisory panels We collaborate extensively with university

that meet regularly to discuss everything from research departments – to exploit synergies
clinical trends to disease patterns and new treat- and keep our finger on the pulse of new
ment methods. technologies.

We hold focus group meetings with We conduct independent customer

physicians who specialize – and use their satisfaction surveys help to ensure that we are
feedback to refine existing products as well as living up to your standards.
to drive the design of new, tailored ultrasound
solutions.

We routinely consult with the advisory panels

Feet planted firmly on the ground
during the development phase. Then we take
Solutions must have more than diagnostic
approved products into the field for extensive
value. They must also be viable in the real
testing prior to product launch.
world of budgets and time constraints.

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 Walking a mile in your shoes IQPAC™ technology reduces
ultrasound speckle and improves
organ definition – creating crisper
ultrasound images.

When it comes to the development of our products, it is

Kaj E. Dunkan important that everyone involved always keeps the end
Project Manager for R&D Projects users in mind. For Kaj and his enthusiastic team of highly
With the company for 10 years educated specialists, the Flex Focus was no exception.

Our developers regularly go out into the field to get de-

tailed, first-hand information – like space, working posi-
tions, schedules, features, how equipment is being used.
“These sorts of visits help them realize that our customers
need the scanner to fulfill their goals, while taking as little
of their time and focus as possible,” says Kaj. “By getting a
“Getting a real understanding of our cus-
real understanding of our customers’ routines and day-to-
tomers’ routines and day-to-day challenges flex Focus
day challenges, we are able to design viable products that
helps us design products tailored to their
take the realities of today’s health care environment into
needs.”
account.”

R&D’s wealth of experience, knowledge and technological

know-how, coupled with direct interaction with customers,
have resulted in one of the most user-friendly, easy-to-use
scanning systems on the market today.

Image Is Everything

Modern design, superior image

quality and mobility combined
into a single scanner.

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 Addressing the unique challenges of surgery

Experienced doctors know that they could be considered craftsmen. The tool they hold must feel like an extension of their
hands and require no conscious thought.

Simplicity and accuracy in tissue targeting is at a whole

new level with the latest surgical transducer – 8824. For
the first time, a surgeon can actually visualize the
location of a needle – with the peace of mind that it is
placed in the center of the lesion. This intraoperative
simultaneous biplane transducer exemplifies that we are
constantly striving to develop at the edge of impossible.
The 8824 is merely the length of a match stick.

Optimized design that focuses on a surgeon’s needs and

Did you know that 15 - 20% of patients helps them to perform at the highest level is the key. BK
Sterile, single-use needle guides reduce the risk of
with liver tumor or metastasis are Medical’s dedicated surgical transducers live up to those
patient cross-contamination. They are easy to use and
shown to have more advanced disease requirements. Surgeons can perform ultrasound
save preparation and clean up time.
during laparoscopy/laparoscopic ultra- examinations themselves and get the information and
sound than found on CT or MRI? confirmation they need right away.
Excerpt from a presentation, Dr. Torsten Pless, 2006.

Our insightful and innovative

product development shapes
markets.
Our specialized ultrasound tools get the
required information directly into the
hands of those who need it – the surgeons.

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 Establishing relationships

Mark’s work as a Sales and Product Specialist Our customers have come to know us as fast
goes beyond offering advice to medical profes- and responsive to their needs. They feel
sionals on how to select the right product for comfortable giving us feedback about products,
the task. One of his keys to success is establish- because they know they are being heard. Their
ing a long-term relationship with his customers. input is reflected in the products we make.

Mark Maris
At BK Medical, we work hard at establishing
Sales and Product Specialist
partnerships. One of the main reasons that
BK Medical, Benelux
specialists choose our systems is the personal-
With the company for 4 years
ized service we can offer. Mark’s customers
know that he is only a phone call away.

Mark explains, “Customers truly appreciate the

short path between us and them. One of the
“Customers appreciate the personalized best things about the short distance between
service and support a company of our size the doctor and BK Medical is that it contributes
can offer them.” to such a flexible way of working for both par-
ties.”

Inspiring and shaping and research into the mechanism of continence floor dysfunction. And that can help them
in women is surprisingly limited. Specialized decide the best course of treatment for the
markets ultrasound can change that. patient.
Millions of women around the world cope daily
with the physical and social discomfort caused Ultrasound reveals important information on the As one of BK Medical’s clear goals to inspire, ed-
by urinary or fecal incontinence. As many as pathology of the structures that control ucate and shape specialty markets, our mission
30% of women are incontinent five years after continence. It allows doctors to assess detailed is to bring more focus to the issues of pelvic
their first vaginal delivery1. Yet knowledge of information on the cause and effect of pelvic floor dysfunction and help change the way medi-

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 With you every step of the way
Educational support – before and after the sale

When asked to describe her job as a Clinical Colleen explains further, “Time is often a real
Education Specialist, Colleen says that she and issue for our customers. We bring the system in
her colleagues like to refer to themselves as and optimize it for their individual needs, show
“Educational Support,” essentially supporting them how the system operates. This makes their
their customers’ educational needs. day easier, more worry-free. Everything runs
more smoothly, because we enable them to get
Colleen Kendall, R.D.M.S.
BK Medical provides excellent tools, but that is the most out of their investment. In the end,
Clinical Education Specialist
only one part of the total package, rounded out they are able to use the system to the best of
BK Medical Systems, USA
by our Clinical Education Specialists around the their ability and see possibilities they may not
With the company for 8 years
world. By showing customers how to use the have been aware of – that is what we are here
equipment optimally with tailored system train- for.”
ing, customers get real solutions they can use.
Follow-up is also an important part of this
Part of that is asking the right questions, and process. Colleen contacts or goes back to her
understanding a customer’s needs. “That way, customers after 4-6 weeks, to ensure that every- “Our customers appreciate the efforts we
we can show them what the possibilities are, thing is as it should be. make in making their day easier and more
and really gear the training towards optimizing worry-free.”
their daily work.” It is the mutual feeling of partnership and the
reciprocal respect from the professionals she
meets that Colleen says she enjoys the most.

cal practitioners understand and treat inconti- about these advances in women’s health.
nence and prolapse in women. We are proactive.
We continue to work together with urogynecolo-
gists and other specialists around the world to
develop techniques and establish ultrasound use
as a common practice in this field. By attending 1. Viktrup et al. The impact of first pregnancy and delivery.

conferences, giving lectures and setting up ref- American Journal of Obstetrics and Gynecology. 2001; 185(1):

erence sites, we are helping to spread the word 82-87.

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 A lot of skill and expertise goes into the
development and production of a
state-of-the-art transducer.

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Changing the way you use
ultrasound

Setting the standard in prostate ultrasound The result is triplane imaging in the 8818 trans-
When we talk about ultrasound scanning of ducer. And biopsy guides are designed to be an
the prostate, there are basically two schools integral part of the probe, for safer, easier and
of thought: those who prefer endfire imaging, more accurate procedures.
in order to get a better view of the apex, and
those who prefer simultaneous biplane The result is the optimal tool for taking accurate
imaging for more accurate targeting. biopsies in any part of the prostate. The success
of 8818 can be attributed to our many years of
There are definite advantages to both. So why expertise combined with the ongoing collabora-
not combine the best of both worlds in one tion with practitioners.
convenient transducer?

HistoScanning™ for clinically meaningful tissue

differentiation and visualization in solid organ
tissues, like the prostate.

There
Color may be multiple
labeling indications
of differentiated for intraoperative
tissues is
ultrasound during a single operation.
superimposed on the ultrasound volume image. During hep
atic surgery, for example, intraoperative ultrasound
is initially indicated to obtain new information,
through biopsy and hepatectomy guidance. Finally, it
can be used
HistoScanning tomarked.
is CE confirm complete
HistoScanning resection
has not been marketof lesions
cleared by
the FDA for sale in the USA.
and to exclude intraoperative complications.

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 The first of its kind
2052 is a 360° anorectal trans-
ducer with a built-in 3D mover

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We specialize because you do

As a specialist, Mr. Williams says that he sphincter trauma. He can predict functional
practically grew up with BK Medical products effects of various pathologies, as well as
throughout his medical career. Ultrasound plays determine candidates for surgical repair; the
an invaluable role in Mr. Williams’ daily work as flexibility and convenience enables him to then
Consultant General and Colorectal Surgeon at take the system into the OR for scanning
Guy’s and St. Thomas’ NHS Foundation Trust during surgery for complex fistulas and
in London, England. He uses BK Medical’s Pro sphincter repairs.
Focus scanner, our unique colorectal transducer Mr. Andrew Williams
(2050/2052) and 3D for the assessment, Where the operator has suitable experience in
Consultant General and Colorectal Surgeon
diagnosis and treatment of anal and rectal differentiating between rectal polyps and early
Director of Pelvic Floor Unit
disorders. When asked why he chose BK Medi- malignant invasion, Mr. Williams adds that ultra-
Guy’s & St. Thomas’ NHS Foundation Trust
cal’s solution, Mr. Williams replied, “Because it’s sound scanning may be superior to MRI scan-
an unrivalled product for the application.” ning. In some complex fistulas, ultrasound can
Loyal BK Medical customer
provide vital anatomical information. And some-
For rectal applications, he finds BK Medical’s times this is not available on the MRI image.
solution particularly helpful for staging T1 and
T2 tumors; in his opinion, ultrasound is also Throughout the years, Mr. Williams and his
the most sensitive modality for determining the mentors have played an instrumental part in the
nature of rectal polyps. development of several products by providing
valuable input. Mr. Williams appreciates that
He uses the system for anal applications to BK Medical is small enough to be responsive to
assess fecal continence, anal pain, fistulas and his specialty needs.

Background
When scanning within a cavity, probe movement can cause
artifacts or unwanted changes in anatomical presentation.

Our colorectal transducer is uniquely designed so that no

moving parts come in contact with human tissue. Scan head
positioning and 3D data set acquistion are done at the touch of
a button.

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 Improving patient health and quality of life

I was first diagnosed with prostate cancer in 2004. I was 65 years

young and married to a beautiful woman with whom I was deeply in
love. As a very active sportsman, I naturally worried about how
cancer was going to affect my life. So, I sought to find a treatment
that would have the least impact on my life while eliminating my
cancer.

The options for my stage were surgery, radiation, or brachytherapy.

Unfortunately, it was not ever completely clear as to what quality of
life I would ultimately experience. My ultimate conclusion was that
the latter treatment option would have the least impact on those
aspects of my life that I considered most important. I chose
brachytherapy.

Fortunately, brachytherapy has served me well. Now, nearly five

years after my procedure, I am still an avid snowboarder, my wife
and I continue to enjoy our long motorcycle rides through different
parts of our country, and I work out five days a week. And I periodi-
cally deliver sales and leadership training to action sports compa-
nies.

There are some heroes in my story. I owe a great deal of gratitude

to my loving wife, Kirsten, as well as to my doctors for their arduous
and disciplined treatment. Lastly, I am most grateful to the men and
women who devote their lives to the creation of advanced therapies
that make outcomes like mine possible.

John and his wife Kirsten. He was diagnosed with prostate cancer summer
2004. Brachytherapy treatment performed with BK Medical ultrasound
equipment November 2004. PSA levels still low 5 years post-treatment.

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We always do more

BK Medical’s commitment
Through technological excellence and an in-depth Distributors are our partners
knowledge of our core areas, BK Medical demon- In order for our products to reach all corners of the
strates a serious commitment to helping medical world, we rely on our daughter companies in
practitioners improve their diagnoses through the Americas, Europe and China and an extensive
ultrasound. Close, mutually productive relation- network of distributors. It is important that our
ships with our customers, our suppliers, our customers can communicate with knowledgeable
business partners and our employees are at the professionals in their own language.
core of this commitment.
Building and maintaining close ties with our distrib-
Skills and expertise – our people are our most utors ensures long-term, mutually productive part-
valued assets nerships. This is a big part of the spirit of expertise
At the core of BK Medical is a broad variety of and personalized service which is BK Medical.
professionals, ranging from medical practitioners,
registered nurses, scientists, engineers and radiog- Service and Training – we’re with you every step
raphers to sales, production and logistics special- of the way
ists. BK Medical ultrasound systems and transducers are
designed with leading edge technology and built
Our corporate culture values respect and caring for with keen attention to quality, to provide years of
one another. It is important to help our employees unsurpassed performance. To help our customers
develop and thrive personally and professionally. protect their investments and be able to use the
equipment to its full potential, we have developed
tailored service and training programs.

It is very rewarding to see that something

you have been a part of makes a
difference in people’s lives.

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 Sales Offices

B-K Medical Systems, Inc. B-K Medicale S.r.l. B-K Medical (UK)
8 Centennial Drive Via Tulipani, 1 11 Grove Park
Peabody, MA 01960, USA 20090 Pieve Emanuele MI , Italy Waltham Road, White Waltham
Tel: (1) 978-326-1300 Tel: (39) 02 90 78 13 47 Berkshire SL6 3LW, United Kingdom
Fax: (1) 978-326-1399 Fax: (39) 02 90 78 19 05 Tel: (44) 1628 825-770
Fax: (44) 1628 826-970
B-K Medical Benelux NV B-K Medical Norge
Generaal de Wittelaan 19/7 Nesbru Senter, Fekjan 7B BK Medical China
2800 Mechelen, Belgium 1394 Nesbru, Norway Room 301,
Tel: (32) 1528 0600 Tel: (47) 66 77 45 77 #500 Xiangyang South Road
Fax: (32) 1529 1025 Fax: (47) 66 77 45 78 Shanghai 200031, China
Tel: (86) 21 54656790
B-K Medical Medizinische B-K Medical AB
Systeme GmbH Månskärsvägen 9, 141 75
Pascalkehre 13 KUNGENS KURVA, Sweden
25451 Quickborn, Germany Tel: (46) 8-744 02 11
Tel: (49) 4106 99 55-0 Fax: (46) 8-744 02 12
Fax: (49) 4106 99 55-99

room 301, #500 Xiangyang South Road

BG0190-E 07/2009

World Headquarters ■ Mileparken 34 ■ DK-2730 Herlev ■ Denmark Shanghai 200031 China

+86 21 54656790
Tel: (45) 44 52 81 00 ■ Fax: (45) 44 52 81 99 ■ www.bkmed.com

A wholly owned subsidiary of Analogic Corporation