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BEAUTY TRENDS IN ASIA 2022

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Welcome
Beauty trends in Asia 2022 Report
Beauty in Asia 2022: A story of resilient people, and a
resilient sector
Asian consumers are known for being agile and during the pandemic, for example, small
adaptable in the face of change. Never has this indulgences helped to keep them positive
been more vividly demonstrated than in the through tough times. In addition, price
last year. Like much of the world, the APAC increases resulting from inflation are expected
region has been under the influence of two to be lower for health and beauty products.
major forces.
These factors have helped the beauty sector to
First, heavy inflation, which has diminished sustain its strength: value growth remained
shoppers’ spending power. Second is the era of stable at -0.1% between Q2 2021 and Q2 2022,
post-pandemic recovery, in which people are while second quarter revenue for global
establishing new behaviours and priorities. cosmetic manufacturers exceeded experts’
estimates.
For the beauty sector, consumers did not give
up their interest in grooming and self-care
during the pandemic, for example, small
Asian shoppers are
enthusiastically developing new
routines, trying new formats and
ingredients, and investing in
premium and luxury products.
They are finding ways to keep
buying their beauty favourites,
selecting carefully where to cut
and where to spend.

From mass players to luxury names, both local

and international brands are responding by
flexing and expanding their offers to deliver
what Asian consumers want, while rolling out
strategies to ensure their products remain
affordable.

In this unique report, we take nine key markets

across the APAC region – Mainland China,
South Korea, Taiwan, Thailand, India,
Indonesia, Malaysia, the Philippines, and
Vietnam – looking at trends in the facial
skincare, colour cosmetics, hair care and
bodycare categories.
You will learn about:
The macro trends influencing consumers – both efficacy, sophistication and affordability – for
economic and social – across Asia as a whole, instance by changing formats, promotions,
and within the nine markets studied. communication and pricing.

The diversity that exists in the region, with each

market influenced to a different extent by the In the report, we look at three key trends,
pressures of inflation and post-pandemic life. through the lens of the specific markets
in which they are particularly strong:
How daily consumption of beauty categories
has evolved – including the choices shoppers Sophistication in affordable beauty
are making, what’s driving them, and the Continuous premiumisation
resulting shifts in category spend. Resilient beauty

Why shoppers are trading up to premiumised

offers, and the features and benefits they’re
willing to pay more for. By providing key takeaways for each trend, we
make our insights actionable and practical –
Where growth is being driven from – and the helping you to apply them as a lever for growth
categories and brands leading the way. in the APAC region. We sincerely hope that you
find this report both fascinating and useful.
How manufacturers are innovating to respond
to demands for personalisation, medical
efficacy, sophistication and affordability – for
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Macro
Environment in
Asia
Inflation vs the post covid recovery
Beauty doesn’t happen in a vacuum. The
performances of Asia’s beauty markets are
dependent on economic, social, and cultural
changes that can drive or inhibit sales in
different ways across the region.

In the second year of the COVID-19 pandemic,

the market started to recover with the
reopening. However, it remains a primary
concerns for consumers.

Right now, the rising concern among

consumers is centred on the war in Ukraine and
its impact on the global economy.
The major
global issues in
2022

Ukraine may be far from Asia, but the war has But the factors that affect the beauty sector These two trends mean that the market is
had an effect thanks to its global inflationary are not all negative. The end of the pandemic almost stable across the region, even if the
pressure on raw commodity materials such as in most markets has been a positive for many. winners and losers are much less evenly
wheat, palm oil, energy, and some packaging People want to celebrate. Beauty, a key distributed. Kantar’s household panels across
materials as well. These have had local element in the joy of going out again, has been nine markets show a drop of just 0.1% in the
consequences, forcing prices higher and a beneficiary. total beauty market, when comparing value for
changing people’s purchasing behaviour. quarter two in 2021 and 2022.
Numbers in this report

In this report, we analyse actual

purchase data from more than
140,000 people across nine Asian
markets, covering facial skin care,
colour cosmetics, hair care and
body care subcategories.

The nine Asian markets in this report are

Mainland China, South Korea, Taiwan and
Thailand where we have panels covering
female individuals and India, Indonesia,
Malaysia, the Philippines and Vietnam,
where we have household panels covering
all purchases.
Learning to live
with inflation

It’s certainly true that the inflationary

surge isn’t being felt as hard across Asia
as it is in the US, EU or UK. The Inflation
rate has gone as high as 9.6% in the EU
and 9.1% in the US, compared to 7.7% in
Thailand (the most inflationary market in For some – such as the North Asian markets include choosing more affordable convenience
our study) and just 2.5% in Mainland (Mainland China, South Korea and Taiwan) and store meals rather than visiting restaurants,
China. Thailand – inflation is a relatively new using second-hand buying apps and seeking
phenomenon giving rise to more extreme out discount offers.
Nevertheless, even if the economic behaviours, while most South-East Asian
impact of inflation has been smaller, the markets are familiar with the experience of By contrast, in Indonesia, where inflation has
psychological impact has been rising prices and likely to be more adaptable in been a fact of life, the impact of the end of the
significant, depending on local market their purchase patterns. pandemic is a bigger driver and consumers are
familiarity with rapidly rising prices. keen to resume travel or celebrate with
The difference can be seen in South Korea, a weddings now allowed, for example.
market that has little experience of inflation,
where consumers are seeking more economical
options across the board. Changes in behaviour
include choosing more affordable convenience
Finding the balance in every
market
Between these two contradictory forces sits the Beauty also tends to be less impacted by
consumer. Consumers often make selective inflationary pressure than other categories. In
investments in beauty and beyond. Some the UK, for example, we see bakery and dairy
might want to save money by not spending on prices rising by 57% and 51% on average
luxury products but instead focusing on their respectively, compared to 31% for prices across
basic needs, while others minimise their daily the Health and Beauty categories.
spending in order to buy what they value once
in a while. The resilience of beauty is reflected in the
business results of the big four cosmetics
In most markets, beauty benefits from the companies, all of which have beaten Wall St
desire of consumers to treat themselves, even estimates for Q2 2022. Estée Lauder
in hard times. Often dubbed the “lipstick Companies, for instance, has released its
effect”, this means consumers will continue to second quarter 2022 results, which ended
spend money on small indulgences during December 31 2021, with net global sales up 14%
economic downturns. year-over-year from $4.85 billion to $5.54
billion.
In seeking to identify the differing impacts of inflation
and the post-pandemic recovery, we can group our
nine markets into three key clusters:
Sophistication of affordable beauty Continuing Premiumization Resilient Beauty
Malaysia, the Philippines, Thailand, and Mainland China and Taiwan Indonesia, South Korea and India
Vietnam
You can’t take a region-wide approach

APAC is a complex region, where overall

trends and growth statistics hide a
multitude of diverse responses from
consumers. Only by understanding the real
behaviour on the ground in each market can
brands make the right choices to ensure
they find growth.
Two contradictory trends are driving hugely
different responses with growth rates
varying by 13 points between the most
extreme markets in Q2 (Thailand and
Vietnam are -5% while India is +8%).

In every market, whatever the level of

inflation, the state of Covid restrictions and
the response of the consumer, however, we
see beauty proving to be more resilient than
many other categories.

Beauty is a powerful category but brands

will only benefit to the maximum if they
understand the local nuances and different
responses to the same macro signals.
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Affordable
sophistication is
the new beauty
basic
Thailand, Malaysia, the Philippines
and Vietnam
Affordable Beauty shoppers in Thailand,
sophistication is Malaysia, the Philippines, and
Vietnam are feeling the pressure
the new beauty from inflation more acutely than
anywhere else in Asia.
basic
It has weakened consumer spending power and
resulted in steep price increases across the
beauty category. Price and consumption sit in a
‘see-saw’ relationship with each other, and we
can see this clearly in these four markets, where
the volume of beauty products purchased has
decreased.

However, despite the need to manage their

budgets, shoppers are not only looking to buy
products that are cheap or commoditised. In
fact, they have a healthy appetite to try out
new formats, invest in premium products, and
add steps to their grooming routines. This
presents exciting opportunities for brands that
can innovate and introduce new ideas while
making their offerings affordable for
consumers.
Prices increase and volume decreases under the
impact of inflation

Thailand, Malaysia, the Philippines and Vietnam

Premium hygiene and liquid wash
become the new beauty staples
Colour cosmetics and hair styling Facial cleanser, for example, is one of the core
products have declined in categories within facial skincare, particularly in
importance to households in Malaysia and Vietnam where it accounts for
Thailand, Malaysia, the more than 30% of total sector spending.
Philippines and Vietnam, due to
the prolonged impact of What’s more, these staple categories are
pandemic restrictions on mobility developing. Not only do consumers want to
and the ability to socialise. keep buying them, but they are willing to pay
premium prices.
Kantar, Worldpanel Division
Shoppers in these four markets have become
more conscious of the ‘actual value’ of their
It’s a very different story for facial washes, beauty purchases – measured in terms of the
facial cleansers, and hygiene care, which took experience it brings them or the benefits of
on greater significance in consumers’ lives as using it, rather than in monetary value.
awareness of the importance of sanitation rose.
Shoppers are continuing to add these staple
products to their baskets, even as prices climb.
The evolution of consumer behaviour across total
beauty

Thailand, Malaysia, the Philippines and Vietnam

Shoppers venture into advanced In Malaysia, Lux and Safi have both launched
liquid washes with added antibacterial benefits,

formats while traditional medical concept brands,

including Dettol, have developed products with
skincare ingredients that elevate them above
their core hygienic function. Lifebuoy is another
Consumers in Thailand, Malaysia, the Brands are also evolving their products to example of a brand which has launched
Philippines, and Vietnam are keen to try out meet this demand, creating premium products to address specialist skin concerns,
new formats in facial skincare, such as toner, versions by introducing new properties. such as body acne, with the ability to remove
serum and sun protection. They explored This trend is coming from two directions: bacteria from the skin.
diverse categories during the pandemic, as they
spent more time at home, and many have Beauty brands are launching skincare
either kept or continued to expand the new products that have medicinal
skincare routine they developed in recent years. properties.
Meanwhile, the popularity of ‘plain’ Hygiene brands are enhancing their
moisturisers, for example, has declined. Within products with benefits from the beauty
body wash and facial cleansers, we can see world.
consumers moving away from traditional bar
soap towards more sophisticated liquid formats
in a higher price tier, which offer additional
medical benefits such as antibacterial
ingredients that kill viruses and bacteria.
Lowering the entry barrier to purchase
Brands are encouraging consumers to trial new In the Philippines, meanwhile, 38% of the total
and different formats by finding a variety of value of facial skincare now comes from
ways to lower the entry barrier to purchase. products sold in sachet format, compared with
Prestige and medical derma brands that sell at 34% in 2021.
a higher price on average are offering
promotional bundling to make themselves Giving shoppers a good reason to purchase
more attractive and affordable.To make their plays an essential role in raising consumer
products more accessible, many brands are demand for new categories, for example by
launching small package or sachet versions. providing online content that educates them on
This allows shoppers to explore and trial the usage occasions of new formats and
advanced formats such as serum, or properties. Done well, this can turn occasional
sophisticated benefits such as brightening, at usage into regular daily usage.
low cost and low risk. Facial skincare brands in
Thailand and the Philippines have leveraged In Vietnam, educational campaigns run by
this strategy with particular success to lift beauty brands have increased awareness of the
shoppers’ spend per trip. need to use suncare products every day,
directly contributing to an 11% growth in
In Thailand, the initiative has driven up the category value. At the same time, they have
average price per sachet by 10%, increasing the influenced a 12% increase in the consumption
contribution of facial skincare in sachet formats of make-up remover, by highlighting the
to total category value in 2022. importance of two-step cleansing.
Mass brands
step into the
spotlight
Consumers’ minds are open to mass beauty
brands, which are launching enhanced
products that give shoppers with restricted
budgets the opportunity to upgrade their
beauty routines at a lower price point.

In Thailand, mass brands are meeting

consumers’ demands for flawless and
transparent skin with affordable serums – a
category that was mainly owned by prestige
brands – in advanced formats that address
specific concerns such as dark spots or
melasma. Local brands are driving the success
of the serum category, in particular Jula Herb,
which increased an impressive 225% in value
during the past year, and Clear Nose, which
rose 22% in value.
1. More sophisticated beauty routines 2. Premiumised hygienic care 3. Advanced formats in facial care

Despite their limited spending power, Brands that would like to increase their In the facial care categories, there is a
consumer demand for more presence in these four markets could also golden opportunity for mass and
sophisticated and advanced beauty win new buyers and increase spending by masstige brands to meet shoppers’
routines is growing in Thailand, Malaysia, taking advantage of the interest in needs as inflation bites – but they must
the Philippines and Vietnam. We premiumised hygienic care, as the remember that consumers are craving
recommend that brands and impacts of Covid-19 continue into the upgraded, advanced formats, rather
manufacturers leverage this by post-pandemic era. than commoditised, volume-driven
developing enhanced offers that lower offerings.
the barriers to trial.
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Continuous
premiumization
Mainland China and Taiwan
Continuous premiumization Despite minimal inflationary pressure in
Mainland China and Taiwan (3.6% in China

Mainland China and Taiwan and 2.5% in Taiwan), the rising concern of
pandemics and the limited mobility constraints
caused by the lockdown have meant that
shoppers spent less on beauty products. As a
result, value sales dropped by -5% in Taiwan
and -1% in China for the year ended June 2022
compared to the previous year (year ended
June 2021).
Volume sales decreases under pandemic impact

Mainland China and Taiwan

Even though they spent less, when
they do buy beauty, people in
these markets have been trading
up to more premium offers, as
they seek small indulgences to
help them through challenging
times. This has driven sales for
facial skincare and some haircare
products such as shampoo.

Kantar, Worldpanel Division

Colour cosmetics has seen some signs of a shift

out of the category. Traditionally a major
beauty purchase in mainland China and
Taiwan, the ongoing requirement to wear
masks and restricted opportunities to socialize
has reduced the frequency of using make-up.
There is clear evidence that some people have
shifted their spending on colour cosmetics to
other categories, such as high-efficacy facial
skincare and haircare, where the effects of their
efforts can be more visually appreciated during
these times.
Total Beauty Consumer Behaviour Evolution

Mainland China and Taiwan

The emergence personalisation to meet shoppers’ individual
needs and demands and to give them a reason

of Super to indulge is evident across facial skincare in

both markets.

premium facial In Taiwan, where the desire for prestige beauty

skincare buys is a long-standing trend, brands are trying

to capitalise on this by enticing shoppers to buy
more. For example, Estee Lauder has been
offering a larger volume of products to give
shoppers better value for money for their
Instead of applying makeup, spending more shopping trips and prevent loyal brand buyers
time and money on the maintenance and from lapsing out of the brand. Helena Rubenstein has switched its best-selling
health of the skin is a trend that is likely to serum, Power Cell Skinmunity the Youth
continue to gain momentum. This trend has In Mainland China, some super prestige brands Reinforcing Serum, to a cream that commands
already boosted sales in these categories and are adding science-based innovations such as a far higher price and has evoked more prestige
leading to further innovation by premium anti-ageing to their mainstay ‘protect your skin’ sentiments for consumers in China. Lancôme
brands and the emergence of super premium messaging. These ‘super prestige’ offers to and Estee Lauder meanwhile are leveraging
facial products. ensure that the prestige brands can continue to flagship shopping festivals, such as Double-
stand out among the growing number of mass Eleven Day, the biggest shopping day in the
Increased innovation from beauty brands as market facial skincare brands dipping into the world, to display its super-prestige brands such
they respond to the demand for more premium end of the market. as Lancôme Absolu and Estee Lauder Re-
personalisation to meet shoppers’ individual Nutriv.
Facial skincare is the “new lipstick” for shoppers
Consumers with a limited budget are finding
their ‘new lipstick’ fix by buying entry-level
premium beauty items such as a toner or facial
mask, or one of the trial sachets that are
becoming a popular way for brands to entice
shoppers to their premium offers as part of a
low regimen beauty routine. In this way, they
can enjoy a small indulgence and feel the
warm glow that buying premium beauty
products provides for two-thirds of the price of
other prestige skincare products.

This collective effort of brands to entice Another pillar of premiumisation is spotted in

consumers to upgrade their skincare routines as China’s mass market. This price tier has evolved
In Mainland China and Taiwan where mask- an act of indulgence and self-care, is helping to be more efficacy-driven as local Chinese
wearing is still mandatory in public spaces in keep the beauty market stable in both Taiwan brands re-position themselves to be as good as
2022, it appears that some facial skincare and mainland China and has given premium the professional brands, backed up with top-
categories are picked up by shoppers as the beauty products overall a bigger slice of beauty notch technology. They have moved away from
“new lipstick” to satisfy their desire for a little sales. Both markets showed growth of two natural cosmetics with hydration/moisturizing
bit of luxury even while their daily lives are percentage points for the year ended July 2022 efficacy towards anti-ageing, solution-based
disrupted, and disposable income decreases. compared to the same period the previous treatments that people can use on their skin
year. without concern.
 Skinification of haircare

Further innovation in these markets has

come from borrowing some of the well-
known skincare ingredients or derma
concepts to give higher efficacy to
Do it yourself premium haircare haircare products. For example, Aveda
brings in exfoliation benefit of micellar
Fewer trips to hair salons have led to water into shampoo. Also, customising
greater demand for specialist hair by adding functional essence to the main
products. In particular special care is regimen is spotted in haircare, which
being taken with shampoo that meets directly targets consumers with specific
people’s individual needs such as hair/scalp concerns.
minimising hair loss, providing volume or
giving hair styling that they display on In China, like other markets in Asia,
social profiles. These added benefits have people continue to pay more for those
become so highly desired that haircare essential items that meet their demands
products are now premium brands with for hygiene.
pricing to match.

+81% | shampoo buyer base

Schwarzkopf’s FibrePlus promises to give
hair thicker roots and volume has seen
sales volumes rise by 81% +24% | Anti-hair fall shampoo buyer base
1. Acute impact of pandemic 2. Communication-driven demand 3. Facial skincare - the nuovo lipstick
effect

Restricted mobility has contracted There is a growing demand by expert Even shoppers with less budget who
beauty sales in Mainland China and consumers for clearer communication of wouldn’t normally buy premium beauty
Taiwan, but this has been tempered with the science or efficacy of their beauty brands are showing aspiration to do so
lower inflation than the rest of the world products. As more shoppers in these and are stepping up to premium beauty
and a shift to premium beauty products, markets indulge in beauty as an products by making small purchases
particularly facial skincare and haircare. indulgence during dark times, they will such as a facial mask, toner or even
look to premium or local masstige brands buying the new travel-size or trial sachets
teasing their way into the growing that are being displayed by more
premium segment to educate them on premium brands
the efficacy of their products.
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Resilient Beauty
South Korea, Indonesia and India
Resilient Beauty
In South Korea and Indonesia, where inflation is
greater than Mainland China, continued
purchasing of beauty staples as well as
premium offers highlights a strong resilience for
beauty compared to other categories. Even
with the higher pricing of brands that results
from inflation, strong unit sales have ensured
continued market growth.

In India, with where inflation has dropped since

its peak at the start of the pandemic, prices
continued to rise, but the affect was a
slowdown of purchasing that has kept the
market stable.
The impact of pandemic to the beauty markets

South Korea, India and Indonesia

Mirror mirror on the wall, who is the fairest of them all

India beauty category composition

Beauty staples such as face body moisturizers ingredients are becoming premium purchases
as well as facial cleansing products are driving for Indians who are willing to pay more for On the other hand, body moisturizers are
growth in India, while selective investment products that improve the brightness and showing notable growth but the core growth
influences the brand selection. Brands that fairness of their skin. As a result, this segment drivers are local, mass market brands rather
claim to add brightness, fairness or natural has seen value sales grow by 36 percent. than premium offers.
ingredients are becoming premium purchases
Advanced skincare in Indonesia

Indonesia beauty category composition Innovative local Indonesian brands like

Scarlett and Implora are adept at
catering to these skin goals and others.
Serums that address diverse skin
conditions is growing the category and
attracting more consumers to brands.
Implora for example, with its Luminous
Brightening Serum, has seen 132 percent
value growth in the last year (to end q2,
2022).

These more sophisticated facial skincare

purchases, which are being added to
existing skincare routines, are helping to
drive growth for the facial skincare
segment.
Indonesia is a market with huge growth More sophisticated beauty routines are
potential, thanks to its large population and the influencing facial skincare purchases. Sun
opportunity to increase average spend per protection and serum products in particular are
buyer by addressing their specific beauty adding buyers to the category.
requirements and educating consumers.
South Korean Beauty queens
South Korea is a beauty hot spot
and one of the top 10 markets for
beauty products in the world.

Kantar, Worldpanel Division

Many new and pioneering Korean beauty

brands are succeeding at home and in other
markets in Asia. They have overtaken Japanese
brands as the most highly regarded and in
demand products for Asian consumers.

Key to their success is commercial innovation.

They are engaging with and delivering their
products to consumers, with compelling brand
propositions that leverage the symbiotic
relationship between pop culture and beauty.
As a result, all four categories are showing
strong growth. This is for several reasons.
Your beauty is your ability

So, eye shadow palettes in similar tones such as

With products and marketing tailored to Daisique or liptints that allow consumers to
the diverse needs of Asian consumers, control the colour intensity, such as the Natural
Korean consumers are opting for a more Shine Lux triple lip cure balm and Peripera, are
individualistic approach for their colour satisfying consumer demands.
cosmetics. Beauty is very important in
Korea and matters in everyday life and
work as a reflection of their self.

With the widespread availability of make-up

tutorials gaining pace and celebrity influencers
showing consumers how to maximise under
skintone and improve overall beauty,
sophisticated Koreans are seeking broader
colours and shades that are better for them.

They either choose the best-matching colours

available, considering their hair and skin tone,
or create their own shades by blending colours
and playing with makeup.
24/7 Convenient Products such as sunstick-to-go and cushion
foundations for touch ups at any time have

and Advanced been around for a while, but now advanced

skincare options are providing on-the-go

Care formats so that consumers can multi-layer

advanced skincare anytime and anywhere.

With under eye and wrinkle creams that are

blasting out commercials that show relatable
Beauty is no longer something that occasions and demonstrate the benefits of
happens at home at the beginning of the multi-layering, there has been a 557 percent
day. Consumers want to extend their increase in volume sales. Facial mist is another
beauty moments around the clock. With part of the multi-layering trend and sales of
a focus on beautification of people’s these products have grown by 12 percent in the
personal space, brands are developing last year (MAT Q2, 2022).
portable ‘to-go’ formats that enable
consumers to extend their beauty The need for ease is transferring into haircare
moments around the clock. as well, especially in shampoo where hair
colouring can now be part of the regular hair
wash. Likewise, the application of intensive
conditioning ampoules are now much simpler
to use in new spray formats which eliminate the
need to wash their hands after application of
oil-based ampules.
Scented body
care
In the last two years, scent has
become a key buying factor for body
care products as consumers seek to
leverage their scent as an extension of
their personal selves and mood.

Many luxury beauty brands are also enhancing

their lines to body care. And some beauty
brands are expanding their products into home
care. Diptyque, for example, has launched a
home care line of detergent, dishwasher and
treatment milk for leather care. Beauty is no
longer for just the person but for the space
around them.
1. Sophisticated care of oneself 2. Indonesia is the third biggest market in 3. Fairness and brightness is gaining
Asia momentum in India

South Korea is a pioneering market in With more awareness of skincare and South Korean beauty products are
Asia beauty. Koreans are expanding their beauty amongst Indonesian consumers, driving a premium price with consumers
skincare regimes and extending their brands can be more active in helping across Asia Their perceived innovation
beauty regime throughout the day and them to enhance their skincare regimes. with products that are tailored to specific
in the space around them. Brands that The third biggest market in Asia, market needs and symbiotic relationship
accommodate convenience-oriented and Indonesia presents a big growth with popular culture, these brands are
me-centric use of their products are opportunity for those brands that can gaining huge momentum in markets like
more able to support premium pricing provide localized products and India.
communications, following the lead of
Korean brand leaders.
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Our Offers
We help you understand beauty
markets better
Beauty insights, powered by the real purchase data
Kantar's purchase panels track what people insights are powered by dedicated beauty and Our understanding of the complex beauty
buy, where they buy, and their usage of beauty female panels in four major markets – market will help you stay ahead of category
products. In Asia, we provide purchase tracker Mainland China, South Korea, Taiwan and trends to drive sustainable growth. We can
data covering the colour cosmetics, facial skin Thailand – and our household panels in India, help you answer critical questions, such as:
care, hair care, and body care categories. Our Indonesia, Malaysia, the Philippines and
insights are powered by dedicated beauty and Vietnam.
• How can I convert purchase intention
to actual purchase of my brand?

• How is the rising interest in health and

wellness influencing the beauty
category?

• How do I engage better with online

retailers?

• How are global beauty consumers

reacting to inflationary pressure?

• How can I expand my brand’s presence

in new markets?
By studying shoppers’ purchasing data, we can provide valuable insights into areas such as:

Our experts will partner with you to get under the skin of the consumer trends driving value in the
market. This will enable you to spot the best innovation opportunities, accurately quantify them,
tailor your communications and marketing, and be seen as a true leader in your categories.
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Thanks for reading

Connect with us
Erika Joh
Beauty Sector Manager
[email protected]
Steven Lien
Regional Marketing Director
[email protected]

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