Annex 4_Business Case Part II

Group number 212053_9

Students name (who participated)
ORLANDO RAFAEL SOLANO CERVANTES

Date

20/04/2024

[The Diamond Supermarket-Group 212053_9] 1

BUSINESS CASE TABLE OF CONTENTS
1. STRATEGY ...................................................................................................................................... 3

2. PROPOSAL IMPACTS ...................................................................................................................... 4

3. RISK MANAGEMENT ...................................................................................................................... 5

4. HUMAN TALENT ............................................................................................................................ 5

5. METRICS......................................................................................................................................... 6

6. CONCLUSIONS ............................................................................................................................... 6

7. REFERENCES................................................................................................................................... 7

[The Diamond Supermarket-Group 212053_9] 2

1. STRATEGY

Strategies explanation
Include in the following chart the link of the video developed in Activity 5, describing the different
strategies to sort out the situation in the case
1.Student name 2.Video link

1.ORLANDO RAFAEL SOLANO CERVANTES https://youtu.be/48zvRD_EG38

Strategy choice
Describe the type of strategy selected by the group to sort out the situation:

1. Student name 2. Selected strategy

Student 1. Orlando Solano Product Development

Most voted strategy: Product Development

Strategy scope
How would you apply the strategy in the Diamond Supermarket?

For the creation of this new product, the product development strategy will be implemented, which consists of
brainstorming, verification of the idea, business planning, design and construction of the product, testing and launch.
This would be our first stage of the development process is the et.

[The Diamond Supermarket-Group 212053_9] 3

Anticipated outcomes
Detail five (5) specific tactics and its measurable outcomes for the strategy proposed by the group,
including a timeline for each in a three years perspective. Customize the items in the table to suit your
proposal. (Examples: New procedures, Events, Activities, etc.)

1.TACTICS 2.OUTCOME / DELIVERABLE 3.ESTIMATED

COMPLETION DATE

1. With this we will reduce production costs. 2 months

increase new products of our brand with this
we manage to stop sharing inputs for the
preparation of our product since we have a
farm where we will have a large part of the
raw materials and with this we will reduce
production costs.

2. PROPOSAL IMPACTS
Indicate the business and operational impacts of the proposal gives for each stakeholder (Consider
stakeholders identified in Phase 2 Business Case Part I).

1.STAKEHOLDER 2.REQUIREMENTS

Logistics Transport the supplies properly on time without incurring decomposition; have
refrigeration equipment where the product can be stored before sale to the
public.

[The Diamond Supermarket-Group 212053_9] 4

3. RISK MANAGEMENT
Detail five (5) potential risks. Risks represent events or conditions that can increase costs, extend the
time frame of the implementation. Risks can include delays, lack of approval, difficulties, interruptions
and more. For each potential risk, indicate the probability of the risk occurring, the severity of its impact
(High, Medium, Low) and include a short description of a mitigation strategy.

RISK DESCRIPTION 1. PROBABILITY

IMPACT
(High, Medium, Low)

raw material production time high high

generate an organization chart with exact dates where I

keep a count of how much raw material I have and how
MITIGATION STRATEGIES
long it takes me to produce so I can always supply the
supermarket

4. HUMAN TALENT

Proposed governance structure

Recommend an organizational structure indicating positions to hire. Decide if it can be horizontal,
vertical, functional, mixed, or other.

To carry out the restructuring of the supermarket we need

1 manager with studies and experience in business administration.
2 1 counter
3 3 technicians skilled in cash handling
4 1 logistics manager
5 1 area supervisor
6 4 various trades that will be in charge of labeling and sealing the products
7 1 systems engineer in charge of managing the supermarket's programs and equipment as well as customer complaints
and concerns
8 hire 2 drivers who will be in charge of transporting the inputs and products from the farm to the supermarket

[The Diamond Supermarket-Group 212053_9] 5

5. METRICS
What metrics can be used to measure the benefits? Indicate one (1) metric for each category, include
the formula to calculate it and the number or percentage to achieve with the proposal.

GOAL (# or
CATEGORY NAME OF THE INDICATOR FORMULA TO CALCULATE IT
%)
(M %-CAC)
Percentage of
Financial marketing cost when 15%
acquiring a customer.
(CAC)
Customer acquisition
Customer 40%
cost

(MRR)
Monthly periodic
Process 50%
income

(NPS)

Human resources
Net promoter index 20%
and Innovation

6. CONCLUSIONS
In the context of the case study, according to the information of Business Case Part II, students
include their links of videos with the strategy description from Activity 5 in the guide, also write on
their own words a conclusion of one paragraph of 100 words explaining the results for the Diamond
Supermarket including the following words in bold type:
(1) Strategy implementation
(2) Metrics
(3) Business case
(4) Costs

1.Student name 3.Conclusion

1.ORLANDO SOLANO WITH THE NEW METRICS IMPLEMENTED IN THE EL DIAMANTE SUPERMARKET WE ACHIEVED THE
IMPLEMENTATION OF THE STRATEGIES WITH WHICH WE SEEK TO PROVIDE A SOLUTION TO THE
BUSINESS CASE, THUS REDUCING THE LARGE COSTS THAT THE SUPERMARKET PREVIOUSLY HAD

[The Diamond Supermarket-Group 212053_9] 6

7. REFERENCES
Use APA guidelines, make sure references are organized by the author's last name in alphabetic (A-Z)
order

Basic example: Author's Last name, First Initial. (Year). Book title [format of book]. Publisher. URL

Harvard Business Review Press. (2011). Developing a Business Case. Step 5: Make a Choice and Assess the Risk. Harvard Business Rev
https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=675118&lang=
live&scope=site&ebv=EB&ppid=pp_45

Hans-Ulrich Krause, & Dayanand Arora. (2019). Key Performance Indicators for Sustainable Management: A Compendium Based on
Scorecard Approach.” De Gruyter Oldenbourg.
https://bibliotecavirtual.unad.edu.co/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e000xww&AN=2317397&
live&scope=site&ebv=EB&ppid=pp_5

https://www.questionpro.com/blog/es/desarrollo-de-productos/#5_fases_del_desarrollo_de_productos

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