Product
Management
Mindset in HR
Agile HR in Action
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This document was prepared by ILIA team for the intended audience
mentioned here and may not be used for other purposes, or disclosed to other
parties without the written permission of ILIA, Iran.
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Product Management Mindset in HR Slide 2
Agenda
One Two Three Four
Uncertainty Growth mindset Agile Agile
Mindset Manifesto
Five Six Seven Eight
Agile HR
Agile HR operating Design
Manifesto model Thinking Scrum
Product Management Mindset in HR Slide 3
Day 1 Part 1
Ice Breaker
Video
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Video
Product Management Mindset in HR Slide 7
Product Management Mindset in HR Slide 8
Approaching Events In Four VUCA Categories
Complexity Volatility
Characteristics: The situation has many Characteristics: The challenge is unexpected or
interconnected parts and variables. Some information unstable and may be of unknown duration, but it's not
How well can you predict the results of your actions ?
is available or can be predicted, but the volume or necessarily hard to understand; knowledge about it is
nature Of it can be overwhelming to process. often available.
Example: You decide to move into immature or Example: Prices fluctuate after a natural disaster takes
emerging markets or to launch products outside your a supplier off-line.
core competencies. Approach: Build in slack and devote resources to
Approach: Restructure, bring on or develop preparedness—for instance, stockpile inventory or
specialists, and build up resources adequate to overbuy talent. These steps are typically expensive;
address the complexity. your investment should match the risk.
Ambiguity Uncertainty
Characteristics: Causal relationships are completely Characteristics: Despite a lack Of other information,
unclear. No precedents exist; you face "unknown the event's basic cause and effect are known. Change
unknowns." is possible but not a given.
Example: You are doing business in many countries, all Example: A competitor's pending product launch
with unique regulatory environments, tariffs, and muddies the future of the business and the market.
cultural values. Approach: Invest in information—collect, interpret,
Approach: Experiment. Understanding cause and and share it. This works best in conjunction with
effect requires generating hypotheses and testing structural changes, such as adding information
them. Design your experiments so that lessons analysis networks, that can reduce ongoing
learned can be broadly applied. uncertainty.
How much do you know about the situation
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Online Test
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Fixed Mindset vs. Growth Mindset
Based on the work of Dr. Carol Dweck
I believe that my [Intelligence, Personality, I believe that my [Intelligence, Personality,
Character] is inherent and static. Locked-‐ Character] can be continuously developed.
down or fixed.My potential is determined My true potential is unknown and
at birth. It doesn’t change. unknowable.
Fixed Growth
Mindset Mindset
Avoid failure Desire continuous learning
Desire to Look smart Confront uncertainties.
Avoids challenges Embracing challenges
Stick to what they know Not afraid to fail
Feedback and criticism is personal Put lots of effortto learn
They don’t change or improve Feedback is about current capabilities
Product Management Mindset in HR Slide 12
What do you do ?
Agile Mindset
Fixed Mindset
approach to
approach to
managing
managing
uncertainty
uncertainty
Reducing uncertainty by “nailing
Reducing uncertainty by
things down.”
discovering and learning.
Looking to fix and confirm things.
Looking to learn and discover in
the most effi cientway possible.
Product Management Mindset in HR Slide 13
What is Our
Mindset
towards succeeding when there
is
Uncertainty
Product Management Mindset in HR Slide 14
What is our
established set of
attitudes and habits
towards succeeding when there is
Uncertainty
Product Management Mindset in HR Slide 15
AGILE IS A WAY OF WORKING
GROUNDED IN A CULTURE
OF
LEARNING
& EXPERIMENTAION
Product Management Mindset in HR Slide 16
Fixed Mindset approach to delivery (Assembly Line)
Must “nail down” the output in order to start delivery (Liner Thinking)
Growth Mindset approach to delivery (Knowledge Work)
Discover and learn through valuable output and welcoming change (Circular Thinking – IKIWISI)
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Case Study
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Agile Adoption Reason
Increase collaboration 69%
Better alignment to business needs 54%
Better work environment 39%
Increase visibility in the application development lifecycle 37%
Faster response for competitive threats 20%
Increased user experience 16%
Better customer service 14%
Increased time for innovation 13%
Increased product adoption 10%
Increased revenue 5%
Something else 5%
Agile report 2021
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Card Game
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How to manage Uncertainty using the Agile
Mindset in the product/service domain
?
Agile Manifesto
We are uncovering better ways of developing software by doing it and helping others do it.
Through this work we have come to value:
Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on the right, we value the items on the left more.
Product Management Mindset in HR Slide 25
The Agile Manifesto Statement of Values
Individuals And Process And
over
Interactions Tools
Working Comprehensive
over
Software Documentation
Customer Contract
over
Collaboration Negotiation
Responding To Following
over
Change A Plan
Product Management Mindset in HR Slide 26
Agile Principles
Agile is three things:
Name Values Principles
• That’s it. It’s not something you can do.
• It’s a philosophy.
• A way of thinking about software development.
• You can’t “use” Agile or “do” Agile … You can only be agile. Or not.
• If your teams embody the Agile philosophy, then they’re Agile. If they don’t,
they’re not.
Agile Development is adaptive rather than predictive; people-
oriented rather than process-oriented.
Martin Fowler
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Agile Teams Define Success As Delivering
Value, Not Conforming To a Plan.
In Fact, Truly Agile Teams Actively Look
For Opportunities To Increase Value By
Changing Their Plans.
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Day 1 Part 2
Agile Principals Game
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The Agile HR Manifesto
Collaborative Networks Hierarchical Structures
Transparency Secrecy
Adaptability Prescriptiveness
Over
Inspiration and Engagement Management and Retention
Intrinsic Motivation Extrinsic Rewards
Ambition Obligation
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Video
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Agile HR
Operating Model
The ‘Four As’ of Exponential HR
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HR Operating Models
Functional Ulrich+ Leader-Led Model
Decentralized
Centralized
Business Partner Agile Model Federated Model
Model
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Functional Model
HR Director
Talent Acquisition Talent Development
HR Operations
Manager Manager
Administration
Talent Acquisition
L&D Specialist Specialist
Specialist
Payroll Specialist
Performance
Management
Specialist
Product Management Mindset in HR Slide 38
Ulrich Model
HR Director
Shared Services HRBP Center of Excellence
Administration Talent Acquisition
HRBP1
Specialist
L&D
HRBP2
Performance
HRBP3 Management
People Analytics
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Deloitte High Impact HR Model
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EY Business-Led HR Model
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Ulrich Model Limitations
BPs are distracted by operation and give up strategic role
BPs are not up to date with HR development trends
COEs work in isolation
COEs don’t respond in an agile manner
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What is next ?
Less functional focus
More authority to business partners
Multidisciplinary HR people
Process digitalization and data skills
Decentralized project groups
Focus on employee experience
Product Management Mindset in HR Slide 43
Ulrich Model
COE
COE
HRBP
HRBP
Product Management Mindset in HR Slide 44
Ulrich+ Model
HR Director
Shared Services HRBP Center of Excellence
Administration HRBP 1
Specialist Talent Acquisition
HR Generalist 1
L&D
HR Generalist 2
HRBP 2 People Analytics
…
HRBP 3
…
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Federated Model
HR Strategy
HRBP (Advisory) HRBP (Advisory) HRBP (Advisory)
Shared Services Shared Services Shared Services
Solutions Solutions Solutions
Region 1 Region 2 Region 3
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Gartner model
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Agile Model
HR Director
Shared Services Cross Functional
Teem
Administration
Specialist
Senior HRBP 1 COE Generalist
Senior HRBP 2 COE Generalist
Senior HRBP 3 COE Generalist
Product Management Mindset in HR Slide 48
Transform Operating Model
Fit the business
A long run project
Develop the competency in people
Change management
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Day 2 Part 1
Agile for HR
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Agile for HR
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Agile Approach : Co-Create HR Solutions
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Evidence-Based HR
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End to End Design & Delivery
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Design Thinking Meets Agile
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Netflix Case
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Onboarding Issue
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Design Thinking Steps
Empathize
Deep Dive Into The Employee Experience.
Categorize
Discover The Moments That Matter.
Define
What Is The Problem We Need To Solve?
Ideate
Business Brainstorm And Challenge Assumptions.
Prototype
Challenge Prioritized Solutions To Life To Test With Real Users.
Business challenge: why Test
do it in the first place? Does It Delight The Customer And What Slice Of
Value Will We Deliver First?
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Business challenge template
Business Challenge
Statement outlining the problem and the impact on the business (in the form of cost, risk and/or
lost opportunity).
Business Value End-Customer Value Employee Value
The strategic business The value delivered to end- The value delivered to
value realized if the customer if the problem is employees if the
problem is solved. solved. problem is solved
Metrics Metrics Metrics
How this will be measured How this will be measured How this will be measured
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Empathize
Categorize
Define
Ideate
Prototype
Test
Empathize
• Conduct User Interviews, Using Human-centered Questions;
• Build User Personas, Using A Template;
• Map The Employee Experience, Using A Template;
• Undertake Early Leaver Research, To Explore Reasons For Exiting;
• Observe, To Assess People In Action.
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Persona
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Persona
Product Management Mindset in HR Slide 65
Design Thinking Steps
Empathize
Deep Dive Into The Employee Experience.
Categorize
Discover The Moments That Matter.
Define
What Is The Problem We Need To Solve?
Ideate
Business Brainstorm And Challenge Assumptions.
Prototype
Challenge Prioritized Solutions To Life To Test With Real Users.
Business challenge: why Test
do it in the first place? Does It Delight The Customer And What Slice Of
Value Will We Deliver First?
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Map the employee experience
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Empathy map canvas
Product Management Mindset in HR Slide 68
Empathize
Categorize
Define
Ideate
Prototype
Test
Journey Mapping
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Empathize
Categorize
Define
Ideate
Prototype
Test
Define
1 Formulate The Problem Statement
and validate the business value
2 Agree Design Principles to guide
future development work.
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Problem Statement Template
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Empathize
Categorize
Define
Ideate
Prototype
Test
Ideate
1 Brainstorm — To Think Out Sides Of The Box;
2 Assess Ideas - Using Impact Versus Effort Template;
3 Identify Slices Of Value — To Assess Where And What To
Prototype And Test First.
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Impact versus effort grid
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Empathize
Categorize
Define
Ideate
Prototype Bring your design to life! Less is more…
Test
Prototype
Method Tips
Mock-ups Build an example model of the design using temporary or
inexpensive materials.
HR Example : Create a webpage design for the new recruitment
application process on paper and test it with example candidates.
Prototyping Construct an example of a new service or product using
temporary or inexpensive materials.
HR Example : Build a Lego model of the new onboarding experience and
talk a user through it while asking structured feedback questions along
the way.
A/B Testing Test two (or more) alternative solutions in parallel to assess
which variant gets the best result
HR Example : Ask one team to test peer feedback as part of their
performance discussions and compare the results to those of a team that
discusses performance as usual and without the peer feedback.
Product Management Mindset in HR Slide 81
Prototype
Method Tips
Acting out Role-play a service experience or end-customer use of a product.
a service HR Example : Team acts out a new way of discussing career development
within the business in front of senior executives to get their buy-in.
Pop-up service Set up a pop-up, temporary store to probe the market and test
or store product concepts
HR Example :Set up a pop-up stand in the office for people to test out a
new ergonomic chair.
Visualizing use storyboards or other visuals such as cartoons to describe a
new service or product experience.
HR Example : Present a storyboard to teams and leaders detailing a new
approach to reward in the business.
Fake door Create a fake product or feature for people to select to test interest,
testing for example a fake button on a webpage
HR Example : A fake button is added to the organization's intranet to see how
many people want to offset 50% of their daily commute carbon footprint while the
company offsets 50%. people are informed it is a test after selecting the button, and
if the button gets a lot of hits the company will develop an integrated solution for
the initiative.
Product Management Mindset in HR Slide 82
Prototype
Method Tips
Wizard of Testing user interface logic without having a digital product, for
Oz testing example a person acting out what a piece of software would do
and gathering user feedback.
HR Example : Team acts out a new HRIS interface in front of selected
employees.
Real-user For example, testing food products with real consumers or
validation having focus groups watch a new streaming TV show.
HR Example :Ask people to complete a new eLearning module and
observe reactions
MVP Build a minimum viable product that contains the least number
of features required for it to work.
HR Example : Use a basic peer feedback tool, built using Excel or a free
online feedback tool, to test how people engage with peer feedback
conversations and data, before designing a more advanced application to
support the process.
Product Management Mindset in HR Slide 83
Empathize
Categorize
Define
Ideate
Prototype
Test Is it a go or a no go?!
Day 2 Part 2
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We’re losing the relay race!
“The… ‘relay race’ approach to product development
… may conflict with the goals of maximum speed
and flexibility. Instead a holistic or ‘rugby’
approach—where a team tries to go the distance as a
unit, passing the ball back and forth—may better
serve today’s competitive requirements.”
Hirotaka Takeuchi and Ikujiro Nonaka, “The New New Product
Development Game”, Harvard Business Review, January 1986.
Product Management Mindset in HR Slide 87
Scrum in 100 words
• Scrum is an agile process that
allows us to focus on delivering
the highest business value in the
shortest time.
• It allows us to rapidly and
repeatedly inspect actual
working software (every two
weeks to one month).
• The business sets the priorities.
Teams self-organize to
determine the best way to deliver
the highest priority features.
• Every two weeks to a month
anyone can see real working
software and decide to release it
as is or continue to enhance it for
another sprint.
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Scrum
Product Management Mindset in HR Slide 89
Scrum Principles
Product Management Mindset in HR Slide 90
Characteristics
• Self-organizing teams
• Product progresses in a
series of 1-4 week “sprints”
• Requirements are captured
as items in a list of “product
backlog”
• Uses generative rules to
create an agile environment
for delivering products
• One of the “agile processes”
Product Management Mindset in HR Slide 91
Putting it all together
Product Management Mindset in HR Slide 92
Product Management Mindset in HR Slide 93
Visualize your Work!
Product Management Mindset in HR Slide 94
Sprints
• Scrum products make progress in a series of “sprints”
• Typical duration is 2–4 weeks or a calendar month at most
• A constant duration leads to a better rhythm
• Product is designed, developed, and tested during the sprint
Product Management Mindset in HR Slide 95
Sequential vs. Overlapping Development
Requirements Design Develop Test
Rather than doing all of
one thing at a time...
...Scrum teams do a little
of everything all the time
Source: “The New New Product Development Game” by Takeuchi
and Nonaka. Harvard Business Review, January 1986.
Product Management Mindset in HR Slide 96
No changes during a sprint
Change
Plan sprint durations around how long you can commit to
keeping change out of the sprint
Product Management Mindset in HR Slide 97
Scrum framework
Roles
•Product owner
•Scrum Master
•Developers Events
•Sprint planning
•Sprint review
•Sprint retrospective
•Daily scrum
Artifacts
•Product backlog
•Sprint backlog
•Increment
Product Management Mindset in HR Slide 98
Scrum framework
Roles
•Product owner
•Scrum Master
•Developers Ceremonies
•Sprint planning
•Sprint review
•Sprint retrospective
•Daily scrum meeting
Artifacts
•Product backlog
•Sprint backlog
•Increment
Product Management Mindset in HR Slide 99
Scrum Roles
Card Game
Product Management Mindset in HR Slide 100
Product Owner
Create product Decision
vision maker
Backlog Follow Scrum
ownership Product Owner process
Sets the product Attends scrum
roadmap meetings
Product Management Mindset in HR Slide 101
Product Owner
• Define the pain of customers (employees) and act as a voice of customers
• Decide on release content
• Be responsible for the profitability of the product/service (ROI)
• Prioritize features according to business & customer value
• Adjust features and priority every iteration, as needed
• Accept or reject work results
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Scrum Master
Improve productivity
Facilitator Scrum Master Protect
team
Encourage Enable close cooperation
Product Management Mindset in HR Slide 103
Scrum Master
• Responsible for enacting Scrum values and practices
• Removes impediments
• Ensure that the team is fully functional and productive
• Enable close cooperation across all roles and functions
• Shield the team from external interferences
• Coaching the team members in self-management and cross-functionality
Product Management Mindset in HR Slide 104
Developers
Self Cross Functional
Organizing
Development Team
Responsible for commit
Accountable & Delivery
Skilled
Product Management Mindset in HR Slide 105
Developers
• Typically 5-9 people
• Cross-functional:
• Programmers, testers, user experience designers, etc.
• Members should be full-time
• May be exceptions (e.g., database administrator)
• Teams are self-organizing
• Ideally, no titles but rarely a possibility
• Membership should change only between sprints
Product Management Mindset in HR Slide 106
HR
HR HR
HR
Product Management Mindset in HR Slide 107
Product Management Mindset in HR Slide 108
Product Management Mindset in HR Slide 109
Scrum framework
Roles
•Product owner
•Scrum Master
•Developers
Events
•Sprint planning
•Sprint review
•Sprint retrospective
•Daily scrum
Artifacts
•Product backlog
•Sprint backlog
•Increment
Product Management Mindset in HR Slide 110
Scrum
Product Management Mindset in HR Slide 111
Sprint Planning
• Developers select items from the product backlog they can commit to
completing.
• Sprint backlog is created.
• Tasks are identified and each is estimated collaboratively, not done
alone by the Scrum Master or PO.
• High-level design is considered.
As an HRBP, I want to Finding the top managers (3 hours)
support the managers Interviewing them (10)
with knowledge about
Creating a list of their needs (4)
coaching so that they
can support their teams Need analysis (5)
in a better way Presenting the result for them (2)
Product Management Mindset in HR Slide 112
Product Management Mindset in HR Slide 113
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User Story
Product Management Mindset in HR Slide 115
Example
Who: As a team leader/manager
What: I want to provide my team members with the right
tools /methods/models for them
Why: To be able to deliver high quality services
Product Management Mindset in HR Slide 116
Daily Scrum
Parameters
• Daily
• 15-minutes
• Stand-up (Optional)
Not for problem solving
• The purpose of the Daily Scrum is to inspect progress toward
the Sprint Goal and adapt the Sprint Backlog as necessary,
adjusting the upcoming planned work.
• The Daily Scrum is an event for the Developers of the Scrum
• Produces an actionable plan for the next day of work
• It Helps avoid other unnecessary meetings
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Everyone answers 3 questions
1 What did you do yesterday?
2 What will you do today?
3 Is anything in your way?
• These are not status for the Scrum Master
• They are commitments in front of peers
Product Management Mindset in HR Slide 118
Sprint Review
• The scrum team presents the results of their work to key stakeholders
• Typically takes the form of a demo of new features or underlying architecture
• Informal
• 2-hour prep time rule
• No slides
• Invite the world
• The sprint review is a working
session and the scrum team
Should avoid limiting it to a
presentation.
Product Management Mindset in HR Slide 119
Sprint Retrospective
• Periodically take a look at what is
and is not working (individuals,
interactions, processes, tools, and
the Definition of Done)
• The scrum team identifies the
most helpful changes to improve
its effectiveness and define some
actions
• They may even be added to the
Sprint Backlog for the next Sprint.
• Done at the end of each sprint
• The scrum team participates
Product Management Mindset in HR Slide 120
Start / Stop / Continue
The scrum team gather and discuss what they’d like to:
Start doing
Stop doing
This is just one
Continue doing
of many ways
to do a sprint
retrospective.
Product Management Mindset in HR Slide 121
Meeting’s time box (two weeks sprint)
Event Duration
Planning 4 hours
Daily 15 minutes
Review 2 hours
Retro 3 hours
Product Management Mindset in HR Slide 122
Scrum Ceremonies
Product Management Mindset in HR Slide 123
Scrum framework
Roles
•Product owner
•Scrum Master
•Developers Ceremonies
•Sprint planning
•Sprint review
•Sprint retrospective
•Daily scrum meeting
Artifacts
•Product backlog
•Sprint backlog
•Increment
Product Management Mindset in HR Slide 124
Product backlog
This is the product backlog
• The Product Backlog is an emergent, ordered list of what is needed to improve the
product
• It is the single source of work undertaken by the Scrum Team
• A list of all desired work
• Ideally expressed such that each item has value to the users or customers of the
product
• Prioritized by the product owner
Product Management Mindset in HR Slide 125
A sample product backlog
Backlog item Estimate
Automatic access of an employee to request for a loan at HR
3
Service Desk
As a HRBP, I want to have access to the 360 dashboard of
5
managers
As a hiring manager, I want to review the reason of canceled
3
interview
As a new joiner, I need to know about the internal HR processes 8
... 8
... 13
... 5
Product Management Mindset in HR Slide 126
As an HRBP, I want to Finding the top managers (3 hours)
support the managers Interviewing them (10)
with knowledge about
Creating a list of their needs (4)
coaching so that they
can support their teams Need analysis (5)
in a better way Presenting the result for them (2)
Product Management Mindset in HR Slide 127
Product Management Mindset in HR Slide 128
Product Management Mindset in HR Slide 129
Product Management Mindset in HR Slide 130
Sprint backlog
• The Sprint Backlog is composed of:
• the Sprint Goal (why)
• the set of PBIs selected for the Sprint (what)
• an actionable plan for delivering the Increment (how)
• The Sprint Backlog is a plan by and for the Developers
• The Sprint Backlog is updated throughout the Sprint as more is
learned.
• It should have enough detail that they can inspect their progress
in the Daily Scrum.
Product Management Mindset in HR Slide 131
A sprint backlog
Tasks Mon Tues Wed Thur Fri
Finding the top managers 8 4 8
Interviewing them 16 12 10 4
Creating a list of their
8 16 16 11 8
needs
Need analysis 12
Presenting the result for
8 8 8 8 8
them
Preparing the action plan 8 4
Product Management Mindset in HR Slide 132
A sprint burndown chart
1,000
800
600
400
200
5/13/02
5/24/02
4/29/02
5/6/02
5/20/02
Product Management Mindset in HR Slide 133
Increment
• An Increment is a concrete stepping stone toward the Product Goal.
• It is the sum of all the completed work achieved during a sprint.
• In order to provide value, the Increment must be usable.
• The sum of the Increments is presented at the Sprint Review.
• An Increment may be delivered to stakeholders prior to the end of the
Sprint.
Product Management Mindset in HR Slide 134
Product Management Mindset in HR Slide 135
Steps Timing
Team Formation 5
Product backlog 10
Sprint backlog
Sprint+ one daily 15
Sprint Review 5
Retrospective 10
Product Management Mindset in HR Slide 136
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