SEMESTER- I

Course Title- Business Management Science

Type : Major Mandatory Course Credits : 4

Marks : Semester End: 50, Internal Assessment: 50, Total Marks: 100

Description: The management science subject has widened its scope due to dynamics of
new types of Businesses and importance of business strategy and logic. Hence it is
necessary to understand the core principles and functions of management in business
context. The refined subject covers the business basics, financial and marketing aspects of
business and related MIS. The subject also deals with basic management concepts, schools
of thoughts on management, systems of management and Organisation structure. It clearly
emphasize upon changing role of management leading to effective executive concept
envisioned by Management Guru Peter Drucker.
Learning Objectives:
1. To study the fundamentals of management science in context of Business and to enrich
the knowledge and understanding of this subject.
2. To understand the principles of management and learn the various functions to manage
the resources like Manpower, money, material etc.
3. To learn application of management science in decision making process of business
Organizations in order to achieve business results.
Learning Outcomes.
1. Students will develop a Critical Understanding regarding principles and functions of the
management. This shall help them to understand the HRM, SHRM and Business
Excellence subjects in second year of the course.
2. Students will be able to know, how the resources are managed by the managers in the
Organisation to achieve the profitability and sustainability.
3. Students can learn and demonstrate role of effective executive in execution of
management strategies across the Organisation.
Description: The management science subject has widened its scope due to dynamics of
new types of Businesses and importance of business strategy and logic. Hence it is
necessary to understand the core principles and functions of management in business
context. The refined subject covers the business basics, financial and marketing aspects of
business and related MIS. The subject also deals with basic management concepts, schools
of thoughts on management, systems of management and Organisation structure. It clearly
emphasize upon changing role of management leading to effective executive concept
envisioned by Management Guru Peter Drucker.
Learning Objectives:
1. To study the fundamentals of management science in context of Business and to enrich
the knowledge and understanding of this subject.
2. To understand the principles of management and learn the various functions to manage
the resources like Manpower, money, material etc.
3. To learn application of management science in decision making process of business
Organizations in order to achieve business results.

Learning Outcomes.
1. Students will develop a Critical Understanding regarding principles and functions of the
management. This shall help them to understand the HRM, SHRM and Business
Excellence subjects in second year of the course.
2. Students will be able to know, how the resources are managed by the managers in the
Organisation to achieve the profitability and sustainability.
3. Students can learn and demonstrate role of effective executive in execution of
management strategies across the Organisation.

Management Science
Concept, Nature and Significance of Management Science; Growth and Development of
Modern Management; Managerial Revolution - Retrospect; Management under
Industrialized Market Economy; Centrally Planned Economy and Mixed Economy.

Schools of thoughts on Management

Schools of Thought on Modern Management; Scientific Management Movement –
Contribution of Taylor and Fayol; Integration Theory of Mary Follett; Elton Mayo and
Human Relations School; Systems Approach to Management; Application of Behavioral
Sciences to Management; Developing a Philosophy of Management; Management Ethics
and Management Culture.
System of Management
Management by Institution; Management by Crisis; Management by Objective;
Management by Integration and Self Control; Management by Results; Towards
Integrative Management; Meaning of “Organization”; Types of Organisational Structures;
Choice of Objectives and Structures; Division of tasks in the total function of management;
Unity of Command, Span of Control and Feasible Linkage; Organization Chart -
Organization of “Line” and “Staff”; “Grid” System in the Organisation; Authority,
Responsibility and accountability; Informal organization and management structure.

Organisation structure of Management

Meaning of “Organization”; Types of Organisational Structures; Choice of Objectives and
Structures; Division of tasks in the total function of management; Unity of Command, Span
of Control and Feasible Linkage; Organization Chart - Organization of “Line” and “Staff”;
“Grid” System in the Organisation; Authority, Responsibility and accountability; Informal
organization and management structure.
Function and process of Management
Managerial function of Turning Resources into Results; Decision Making - It's Value
System, Internal and External Constraints; Delegation of Authority; Communication and
Public Relation; Motivation and Integration; Process of Management - Planning,
 Organizing, Staffing, Directing and Controlling; Managerial Practices in Private Sector;
Public Sector and Co-operative Sector; Management of Medium and Small Enterprises;
Changing World of the Executive
From Professional Management to Leadership Management; Personality of a high
performing manager; Motivation, incentives and training aspects; Emergence of
Entrepreneurial Manager.
Basics of Business
Basics of Business, Business as a legal entity, Business purpose, vision, mission, SWOT
analysis Corporate Management Structure; Formation of Company; Share-holder value
creation; 21 st century Business perspective.

Basics of Marketing & Branding

What is a market place; 5 Ps of Marketing; Market Research, Segmentation; Brand
Building & Communication; Marketing Excellence; consumer Insights; Brand Insights,
Vision vs Reality, Integrated Brand, Brand Strategy, Communicating Employer Brand.

Financial Management
Accounting System; Budgeting and Costs; Understanding of P&L; Understanding
Financial statements and tools; Role of CFO, Finance Controller.

Business MIS
Key Performance Indicators for Business pertaining to: Leadership focus; Strategic Focus;
Customer Focus; Information Technology focus; HR Focus; Operations and HR Processes;
Financial Results

References:

Text Books
Author Subject Publication
Rao V. S. P. "Management Theory and Practice"
Agarwala Vira Management - Principles, Practice and Deep and Deep Publications, New
Dharma Techniques Delhi, 1984
Armstrong, Hand Book of Management Techniques Kogan Page Limited, London, 1986
Michael
Chandan, J S Management : Theory and practice Vikas Publishing House Pvt. Ltd. New
Delhi,
1987
Koontz, Harold Management Mcgraw-Hill International, London,
1984
TURBAN AND Fundamentals of Management Science Business Publications, new york, 1977
MEREDITH
Reference
Books
Hegde Y. S. In pursuit of excellence shri Sudhindra Publishing house
Bangalore 1989
Young Arthur The Manager's Handbook- The practical Sphere reference, london 1986
guide to successful Management
Peter Drucker The effective Executive Heineman, London 1969

Emery, James Management Information System Oxford University Press, New York,
C 1987
Kotler, Phillip Marketing Management