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com

If you’re reading this document, it means…

You’re interested in BECOMING an actual copywriter – not just calling yourself one.

And there’s one proven method for deep-diving into the “soul” of successful sales copy.

It was made famous by Gary Halbert, who required each of his students to practice it.

PART I:

1. First: You’ll need a “Swipe File” of high-converting sales copy to study (provided.)
2. Second: You’ll read each ad twice – then once more out loud.
3. Third – In Gary’s words: “I want you to sit down and copy them out word-for-word in
your own handwriting.”

Gary then goes on to explain:

And the truth is, most copywriters WON’T do this.

They won’t invest their commitment and consistency into this practice – don’t be like most
copywriters and allow your ego to belittle this process. Remain open-minded to it.

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PART II: To expand on Gary’s method – after you hand copy each ad...

You’ll complete a basic BRIEF/QUESTIONNAIRE to help you better understand the...

Anatomy, flow, emotional experience, and logical arguments used in each legendary ad.

This is designed to help you to think deeper about the sales copy you just hand-copied.

Because naturally…

You can hand copy old ads until your hands cramp up and mutiny, BUT IF YOU DON’T…

Internalize the strategies used in the sales copy itself, there’s a significant discrepancy…

In the actualized value – the actualized teachings – that you’ll receive from this practice.

And there are no right or wrong answers for the purpose of this step.

Your objective is to analyze the sales copy to the best of your ability with where you’re at.

Each brief/questionnaire you complete, your “copywriting senses” will continue to develop.

And you’ll witness your depth of understanding evolve with each famous ad you analyze.

Here’s what you’ll begin to discover about high-converting sales copy:

● How it’s “assembled” – from the headline down to the “Pitch” and “Call-to-Action.”
● How it logically flows between “sections” to deliver a persuasive sales message.
● How “Big Ideas” are demonstrated through the use of words and images alone.
● How “appeals” are deployed to inspire the reader to take sales-advancing actions.
● How it incorporates elements of human emotions and psychological motivations.

*As an added bonus, you’ll find a completed brief/questionnaire example after Ad #1.

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PART III: After you complete each brief/questionnaire...

You’ll practice innovating upon these ads to assemble your own sales copy examples.

Here, the intention is simple: to get you familiar with the concept of “Profit Swiping.”

Simply put, you’ll use each of these legendary ads as a guidepost to re-write your own…

Version of the sales copy – from the primary headline down to the final call-to-action.

This can be done for your own offer (or a client’s) – if you don’t have one, make one up.

For example:

If the sales copy uses a “How To Achieve [Primary Promise] in X Days” headline formula…

You’ll use the same style of headline formula for your own “Profit Swipe” version.

If the sales copy uses 8 “Fascination Bullets” in the “Pitch” section, you’ll follow suit.

One important thing to note:

This is the most advanced step of this practice – so be patient with your progress.

If you start by simply replacing the product/brand name with your own – great!

Over time, you’ll discover how to begin innovating upon the ideas/appeals of each…

“Section” (the “Lead,” for example) and “Element” (the “Price Reveal,” for example) by…

Transforming them entirely, based on your own creative inspiration for your own offer.

*As an added bonus, you’ll also find a completed “Profit Swipe” example after Ad #1

** DISCLAIMER: This free “Profit Swipe” example is written on behalf of Copy Legends for a live
offer – but its intention is NOT to generate email subscribers – it's simply to provide max value.

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This is designed as a 30-day challenge.

However – the most critical factor to YOUR success is your commitment and consistency.

Whether you complete all three parts each day – or practice for 30-60 minutes each day...

The more you put into this hand-copy copywriting practice, the more you’ll evolve from it.

The 30 ads chosen for this challenge are copy-focused (rather than image-focused.)

They include multiple styles of direct-response and indirect-response sales copy…

Written by 25 “Original Copy Legends” for a broad range of industries and products.

On the next page, you’ll find a complete “30-Day Ad Schedule.”

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1. Joe Karbo: “The Lazy Man’s Way to Riches”

2. Philip W. Lennen: “There is only one solution to an advertising problem: Find the man!”
3. Maxwell Sackheim: “Do You Make These Mistakes in English?”
4. Bruce Barton: “The story of two men who fought in the Civil War”
5. Bruce Barton: “A wonderful two years’ trip at full pay””
6. David Ogilvy: “Every secret but one* is in this book”
7. David Ogilvy: “At 60 miles an hour the loudest noise in this new Rolls-Royce comes from
the electric clock”
8. G. Lynn Sumner: “Here’s an Extra $50, Grace – I’m making real money now!”
9. John Caples: “They Laughed When I Sat Down At the Piano But When I Started to Play!”
10. John Caples: “To men who want to Quit Work some day”
11. Victor Schwab: “The Man with the ‘Grasshopper Mind’”
12. Gary Halbert: “The Amazing Money-Making Secret Of A Desperate Nerd From Ohio!”
13. Gary Halbert: “The Amazing Blackjack Secret Of A Las Vegas Mystery Man!”
14. Eugene Schwartz: “How to Defend Yourself Against the HUMAN PARASITES Who Want
to Rule Your Life!”
15. Eugene Schwartz: “How to Stay Young till 90”
16. Joe Sugarman: “Vision Breakthrough”
17. Lew Greene: “Why Men Crack”
18. Claude Hopkins: “Food Shot From Guns of Peace”
19. Ben Suarez: “Ohio Men Discovers The Secret of How to Escape the American Rat Race”
20. David Abbott: “To Dad”
21. Gary Bencivenga: “It’s Easier Than You Think To Make $1,000,000”
22. Mel Martin: “The Chef’s Secret Cook Book”
23. Robert Collier: “The Secret of the Ages”
24. James Webb Young: “Hand Woven By The Mountain People Of New Mexico”
25. George Cecil: “The University of the Night”
26. Lillian Eichler Watson: “Again She Orders – ‘A Chicken Salad, Please’”
27. Raymond Rubicam: “The Stranger At The Gate”
28. Theodore F. MacManus: “The Penalty of Leadership”
29. O.B. Winters: “Written After Hours”
30. Louis Engel: “About This Stock And Bond Business”

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Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

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On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

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Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
Fill out the coupon, include a check or money order for $10.00, and
send it back to “Home Bank” immediately after reading.

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
Men and women who are tired of the “9-to-5 grind” and want to “make
real money” from their own business, with little commitment/effort.

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
A lack of step-by-step guidance for building their own business and
objections for education, capital, luck, talent, youth, & experience.

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
“The Lazy Man’s Way to Riches” book teaches you the exact system Joe
Karbo used to become a millionaire & a free 31-day trial period.

What is the “Core Benefit” (not “Feature”) described by the offer in this ad?
Joe Karbo shows you his exact secrets – which only requires “belief” –
enough to take a chance, absorb the info, and put it into action.

What is the actual “Offer” made in this ad?

“The Lazy Man’s Way to Riches” book by Joe Karbo for $10.00.

What style of “Headline Formula” is used? Templatize it.

The “Contrarian Statement” – “The [Adjective] [Ideal Prospect General
Label] way to [Primary Promise].”

What are THREE “Swipe Strategies” you can take away from this ad?
#1: Unconvention “Sales Copy Sequence” – the sales copy “Lead” begins
with the “Price Reveal” and “Satisfaction Guarantee.”

#2: Selling yourself as the “Authority” – if Joe Karbo sold anything

other than his “personal wisdom,” it wouldn’t be as critical.

#3: Desire Amplifiers - “Seven Deadly Sins” - Joe Karbo’s primary

appeals in this ad focus on “Greed” and “Sloth” (make money fast.)

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On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

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The Aspiring Copywriter’s Way To

“Profit Swipe Mastery”
‘Copy Is Not Written. Copy Is Assembled.’

My sales copy used to flop.

Hard.

Like a big belly.

Off a 50-foot high dive.

And it didn’t start converting…

Until I learned to “swipe” legendary ads.

For example…

This sales copy took about an hour to innovate upon.

I’ve re-written it based on a famous ad written in 1978.

And with a bit of luck…

It should build me a targeted email list of 36,500...

Elite-level copywriters from all around the world.

What’s more…

I’m gonna ask you for your personal email address below…

In exchange for something that costs me absolutely nothing.

And my intention?

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To make this offer so irresistible that – if you’re a...

“True Student of Copywriting” – you’ll take it for free.

After All – Why Should You Care If

I Have Your Personal Email...

If I can show you how to use 101 of the most profitable ads of all time to rapidly…

Assemble high-converting sales copy for yourself (or a client) in just 4 simple steps?

And what if I’m so confident…

That you’ll discover how to “Profit Swipe” that you’ll ALSO receive...

An incredible free bonus to guide you each step of the way?

And here it is: the “Profit Swiping 101 Guide”

A 16-page, 4-step framework, complete with a full-length example…

Of a “Profit Swipe” of one of Eugene Schwartz’s most legendary ads.

And That’s Still Only Just

The Beginning…

Because you’ll ALSO receive daily emails from me.

Inside, I discuss various high-level copywriting topics…

Including:

>>> Specific strategies and tactics used by dozens of the “Original Copy Legends”...

>>> Analysis of the legendary ads you’re about to access (why they worked); and...

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>>> Breakdowns of critical “Sections” and “Elements” of successful “Sales Copy Sequences”...

And all of this gives you:

The tools, knowledge, and step-by-step guidance to discover…

How to assemble your own high-converting sales copy…

Using nothing more than the power of your own words.

And if – after all that – you don’t agree that it’s…

Worth trading your personal email to receive…

Then it’s as simple as a one-click-unsubscribe.

(And you’ll never hear from Copy Legends or me ever again.)

And The Only Reason You’re Receiving

This Opportunity For FREE is
Because I Know...

Exactly how much value you’re about to receive from it.

And by leading with this much pure-value first, right now…

You’re going to BEG ME to take your hard-earned money later.

(Once I show you what else Copy Legends is working on.)

If you’re skeptical – good.

So was Stuart, at first...

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Jem was, too, at first...

Lauren was, also, at first...

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And then there’s Sonam, who was also skeptical, at first...

And now, I’m going to give you the biggest copywriting bargain of your life.

Because I’m going to show you what it took me 7 years to discover for myself:

How to “Profit Swipe” 101 of the most profitable ads of all time, to rapidly…

Assemble high-converting copy for yourself (or a client)... in just 4 simple steps.

But, First – I Need To Brag A Little...

And I don’t mind it.

In fact – it’s 100% necessary.

To prove to you that giving me your email address is about to be…

The smartest thing you’ll do for your copywriting journey this year.

Because you see... it’s almost impossible to describe.

But, I’ll tell ya this much…

When your day finally comes…

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You’ll see for yourself – it’s ALL true…

Everything they’ve always said about it.

And it’ll feel like nothing you’ve ever felt before.

I say that because it happened to me on July 31st, 2017.

Just 1,291 days after making my very 1st online sale.

A real “million-dollar-payday,” that is.

(Don’t worry – you’ll see proof via email.)

My first first “successful” online business in the supplement space…

...generated $127,017.62 in total sales in its first year (2014).

My second “successful” online business, also in the supplement space…

...generated $932,921.84 in total sales in its first year (2015).

The very next year, it grew 352%, and…

...generated $3,285,932.62 in total sales that year (2016).

And the year after that – 2017?

...I sold those online businesses for low 7-figures.

...one of the lump-sum payments being my first “million-dollar-payday.”

And I’ll Show You Just How I Did It –

By “Profit Swiping”...

It’s a little-known copywriting secret known only by world-class copywriters.

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● You don’t need “education” – I’ve never completed a copywriting course or webinar.

● You don’t need “capital” – I learned by studying old ads found on the internet (free).

● You don’t need “luck” – I’ve had my fair share, but I’m not promising you’ll have
similar results as me.

(You may even do better. I know of a copywriter whose copy – his and his clients – have
grossed $700+ million in online sales.)

● You don’t need natural “talent” – just enough commitment and consistency to
learn, grow, and evolve your understanding of high-converting copy.

● You don’t need “youth” – I work with an 84-year-old copywriter who writes every
day – and still crushes it.

● You don’t need “experience” – I grew my first 6- and 7-figure online businesses after
learning to “Profit Swipe.”

So – What Do You Need?

A “True Student of Copywriting” mentality.

Enough to study the “Original Copy Legends”...

Enough to read their legendary sales copy...

Enough to put their principles into action...

If you do that – nothing more, nothing less…

You’ll be thrilled with your results.

And you’ll evolve as a copywriter.

I guarantee it.

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The Wisest Copywriting Quote I’ve Ever Heard

Taught Me Something I’ll Never Forget...

“Copy is not written. Copy is assembled.”

This simple, seven-word quote by Eugene Schwartz...

Changed the entire trajectory of my copywriting journey.

It’s a shortened version of his original quote, which reads:

“Copy is not written. If anyone tells you ‘you write copy,’ sneer at them. Copy is not written. Copy
is assembled. You do not write copy, you assemble it. You are working with a series of building
blocks, you are putting them in certain structures, you are building a little city of desire for your
person to come and live in.”

Once you understand – everything changes.

And once everything changes, everything changes.

Don’t take as long as I did to find out he was right.

Here are some comments from your fellow copywriters…

I’m sure that, like you, they were skeptical at first, too.

I guess they figured that since they were receiving so much value…

They had nothing to lose.

They had the mentality of a “True Student of Copywriting.”

And here’s what they had to say about the “Legendary Ads Vault”:

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I Know You May Be Skeptical…

After all, what I’m saying is likely contrary to everything you've heard before…

From your friends... your family... your teachers... maybe every “guru” you know…

So, I can only ask you one question…

How many of them have earned a “million-dollar-payday” from their copywriting abilities?

The choice is all yours.

And you hold 100% of the power.

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Because in a week, a month, and a year from now…

You can either be in the same place you are now in your copywriting journey, OR you can...

Be leaps and bounds ahead of your competition – with sales copy that converts like crazy.

You get to decide.

Are you ready?

After all – readiness is rare and revolutionary.

Matt “Copy Legends” Bockenstette

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Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

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On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Do You Make These Mistakes In English? by Max Sackheim

http://swiped.co/do-you-make-these-mistakes-by-max-sackheim (http://swiped.co/do-you-make-these-mistakes-by-max-sackheim)
Swiped in November 2014
Ran 1921

pdfcrowd.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Why Men Crack Ad by Young & Rubicam

http://swiped.co/why-men-crack-ad-by-young-rubicam (http://swiped.co/why-men-crack-ad-by-young-rubicam)
Swiped in February 2014
Ran 1924

pdfcrowd.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

American Rat Race Ad by Ben Suarez

http://swiped.co/american-rat-race-ad-by-ben-suarez (http://swiped.co/american-rat-race-ad-by-ben-suarez)
Swiped in March 2014
Ran 1977

pdfcrowd.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

 Display Ad 27 -- No Title
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

New York Times (1857-Current file); Nov 30, 1982; ProQuest Historical Newspapers The New York Times (1851 - 2001)
pg. A28

Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com
Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

Answer these questions to the best of your ability:

What is the “Copywriter’s Intent” – the best action the reader can take after reading this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

Who is the “Ideal Prospect” for this ad – the person who’s most likely to take the action above?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the ideal prospect’s “Primary Paint Point” – their biggest fears, worries, frustrations, etc.?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the “Primary Promise” (the “New Opportunity”) solved by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Core Benefits” (not “Features”) described by the offer in this ad?
___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What is the actual “Offer” made in this ad?

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What style of “Headline Formula” is used? Templatize it.

___________________________________________________________________________________________________________
___________________________________________________________________________________________________________

What are THREE “Swipe Strategies” you can take away from this ad?
#1:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#2:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________
#3:_______________________________________________________________________________________________________
___________________________________________________________________________________________________________

Published by Copy Legends for r/SalesCopy

Licenciado para - Kamila Fontana - 08614341962 - Protegido por Eduzz.com

On a scale of 1-10 (10 being the highest), rate the following:

The headline/illustration captured your attention & inspired you to read the “Opening Line”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The “Opening Line” held your interest & inspired you to read the “Lead”:
1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses the “You-Orientation,” rather than the “Me/We-Orientation”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy emphasizes “benefits,” rather than “features”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy moves logically from top-to-bottom:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy created an emotional experience:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses “specificity,” rather than “generalities”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy uses an “active voice,” rather than a “passive voice”:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy is clear, concise, and conversational:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The copy demonstrates authority & is credible and believable:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action includes a strong guarantee of satisfaction:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

The call-to-action urges the reader to take immediate action:

1…………...2…..……….3…..……….4…..……….5……..…….6…..……….7……..…….8…..……….9……..…….10

Published by Copy Legends for r/SalesCopy