37:575:378:01 Spring 2018
Social Entrepreneurship
Tuesdays, 12:00pm - 3:00 pm, Beck Hall, Room 253
Instructor
Professor Tracy F. H. Chang, Ph.D., M.B.A.
Email: [email protected]
Office: Room 146, Labor Education Center, Office Hours: by appointment.
Course Description
Social entrepreneurship is a new and fast growing field of academic study and real world practice. In
essence, social entrepreneurship is doing well financially by creatively solving social issues. This course
introduces students to both theory and practice of social entrepreneurship through highly experiential,
interactive, and collaborative workshops. Working in a team and on a social issue they care about,
students will learn system thinking skills, entrepreneurial mindset, skills, and tools to start up their own
social venture or work in a social business.
Learning Objectives
Upcoming completion of this course, students will learn how to:
• Describe social entrepreneurship and characteristics of social entrepreneurs
• Demonstrate skills of system and design thinking for social innovation
• Use the business model canvas
• Develop, write, and present a social project proposal and business plan
• Work collaboratively in teams
Required Course Materials
• Book: Alexander Osterwalder & Yves Pigneur (2010) Business Model Generation.
• coursera.org - Identifying Social Entrepreneurship Opportunities by Copenhagen Business School
• coursera.org - Social Business Model and Planning for Social Innovation
• coursera.org - Unleashing the Impact of your Social Enterprise
• coursera.org - Becoming a Change Maker: Introduction to Social Innovation
• coursera.org - Design Thinking for the Greater Good - Innovation in the Social Sector
• coursera.org - System Thinking for Public Health
• Others as assigned.
Course Requirements
• Class attendance and engagement (35%)
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Students are required to (1) attend all classes on time and in its entirety, (2) complete all readings and assignments
prior to attending classes, and (3) engage fully in class activities and with classmates. All electronic devices must
be turned off and stow away for the entire class period. Credits for late arrival or early departure or any use of
devices (smart watch included) will be calculated proportionally. One absence will be dropped from the calculation
of the final grade to accommodate any personal circumstances, such as university athletic games, work, illness,
and religious holidays, etc.
• Weekly Quizzes (20%). The weekly quizzes are to measure the completion and comprehension of the video
lectures in preparation for class discussions and team projects. Quizzes are due by midnight Monday. There is
no re-take of quizzes past due times. Two lowest scores will be dropped to accommodate any personal
reasons.
• Team projects and presentations (30%). The dates for team project presentation are subject to change,
depending on the progression of course materials and team projects. The team presentations will be evaluated
by peers and the team projects will be evaluated, in part, by mentors in nonprofit organizations. The written
team consulting project or social venture proposal will be about 10-12 pages (double-space, 1 inch margin, 12-
point font).
• “Inner Engineering” Lab for Social Entrepreneurs (15%). “Be the change you wish to see in the world.” The
wellbeing social entrepreneurs produce for others is as good as the wellbeing they produce within themselves.
Research has shown that yoga-based practices improve psychological wellbeing, clarity of mind, creativity and
insight problem solving, which are foundational to social innovation. The Inner Engineering Lab involves in-class
and daily practices and a 3-page reflection paper. The daily practices will be recorded via an app, credits will not
be earned without documentation. Students with special needs may discuss with the instructor for an
alternative requirement.
• Extra credits - attend a social entrepreneurship event and present learning in class (5%).
Course Schedule (Subject to Change)
Dates Topics & Quizzes Readings
Week 1 1/16 • Introduction to the course
• Teammate Hunt
Week 2 1/23 • What is social entrepreneurship? • Coursera Video Lectures (Sakai)
• Quiz 1 Due • J. Gregory Dees (1998), “The Meaning
of Social Entrepreneurship.”
• Bornstein and Davis (2010), “Part I:
Defining Social Entrepreneurship” in
Social Entrepreneurship: What Does
Everyone Need to Know.
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Dates Topics & Quizzes Readings
Week 3* 1/30 • Who is Social entrepreneurs? • Coursera Video Lectures (Sakai)
• Quiz 2 Due
During class time:
• Sadhguru and Paul Hawken Talk Socially • https://www.youtube.com/watch?
Conscious Business v=1vl8rLwuFuQ
• Peter Senge: “Systems Thinking for a • https://www.youtube.com/watch?
Better World” - Aalto Systems Forum 2014 v=0QtQqZ6Q5-o
• Discussion Forum - Post one thought/
question/idea/comment and one response
to other’s between noon and 3pm
Week 4 2/6 • How to Identity an Opportunity • Coursera Video Lectures (Sakai)
• Quiz 3 Due • R. Ackoff (2004), “Transform the
Systems Movement.”
• D. H. Kim (1999), “Introduction to
System Thinking.
Week 5 2/13 • System Thinking for Social Innovation • Coursera Video Lectures & Readings
• Team Presentation #1
• Quiz 4 Due
Week 6 2/20 • Social Business Model • Coursera Video Lectures & Readings
• Quiz 5 Due • Laborvoices: Bringing Transparence to
the Global Supply Chain (HBS)
2/21 5 - 7:30pm NYU 300K Entrepreneurs Challenge New NYU Stern School of Business - Tisch Hall
Venture Showcase - Paulson Auditorium (40 West 4th Street)
2/23 12pm NYU Entrepreneurs Festival ($25 for non-NYU NYU - http://entrepreneur.nyu.edu/event/
- 2/24 6:30pm Students 7th-annual-nyu-entrepreneurs-festival/
Week 7 2/27 • Customer Research - Quantitative and • Coursera Video Lectures & Readings
Qualitative • “Talking to Humans.” pp. 29-63.
• Value Proposition
• Quiz 6 Due
Week 8 3/6 • Design Thinking for Social Innovation • Coursera Video Lectures & Readings
• Team Presentation #2
• Quiz 7 Due
Week 9 3/13 Spring Break
Week 10 3/20 • Design Thinking for Social Innovation • Coursera Video Lectures & Readings
• Quiz 8 Due
Week 11 3/27 • Legal Structure and Organizational Form • Coursera Video Lectures & Readings
• Quiz 9 Due
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Dates Topics & Quizzes Readings
Week 12* 4/3 • Social Business Model and Planning for • Coursera Video Lectures & Readings
Social Innovation - Field Work
• Quiz 10 Due
Week 13 4/10 • Assessing the Impact of Social Innovation • Coursera Video Lectures & Readings
• Team Presentation #3
• Quiz 11 Due
Week 14 4/17 • Communicating Social Venture Plan • Coursera Video Lectures & Readings
• Quiz 12 Due
Week 15 4/24 • Team Project Presentation #4 and Paper
Due
Noon 5/2 Inner Engineering Reflection Paper Due
5/4 noon-9pm NYU 300K Entrepreneurs Challenge Final Stern School of Business, NYU
Pitch Off
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