Redbull 3months Media Plan
2024
Bullseye Audience Cohort Key
Insights & Touchpoints
SEE THINK
40% of Gen Zs and 43% of Cost of living top of the
millennials said their care list Gen Zs and millennials
duties, which involved highlight today’s high
caregiving responsibilities cost of living as their top
for children, parents societal concern, with 35%
and/or elderly relatives, of Gen Zs and 42% of
have a significant impact millennials citing high
on their finances. prices as a major worry.
DO CARE
Engaging with any brand
Pursuing artistic that shows realignment to
ambitions (18% of Gen what they SEE or THINK.
Zs and 15% of Care about alignment
millennials report with passion points and
turning to side hustles) interest.
Source: The 2023 Gen Z and Millennial survey by Deloitte
1. Press Releases published weekly globally
2. Feature stories on Magazines & Digital news
blogs
3. Activation Events on local Newspapers
4. Redbull Tips, Promos, Recipes or Mixing tips
published Online for readers & bloggers
ESSENTIAL FLAVOURS MAGAZINE
1. FOOD & HOME MAGAZINE
DRINK REVIEWS
EAT OUT MAGAZINE
• COCKTAIL RECIPE FEATURE
• HOW TO MIX REDBULL FEATURE
RECIPES Redbull FEATURES
• WORLD GIN DAY FEATURE
• WORLD BEVERAGE DAY FEATURE
BARMAN MIX FEATURE
• WOLRD COCKTAIL DAY FEATURE
PR CONCEPT:
“Profiling
Redbull team
on various tv &
radio shows ”
TV & RADIO Amplification
BRAND MEDIA PAID /
STORY ANGLE AUDIENCE *MEDIA OUTLET
ELEMENT FORMAT EARNED
Mail & Guardian | The Star |
Trade Media,
Business Day Live | The Star | Broadcast,
B2C media,
Restaurant background Corporate City Press | The Citizen | print and Earned
Business and
Espresso Show | eTV Morning Online
Lifestyle
Show | Talk Radio 702 | SA FM
Latest trends in your Lifestyle, Food Ad Weekly| Sunday Times |
& Bev and Lifestyle | IOL| The Star | Print &
industry about food & Corporate Earned
Business Media BizCommunity | Business Day Online
pricing |Wanted | Citizen
Demystifying the Mail & Guardian | The Star |
Trade Media,
Franchise Industry: A Business Day Live | The Star | Broadcast,
B2C media, Earned
Candid Discussion with Corporate City Press | The Citizen | print and
Business and
restaurant owner & Espresso Show | eTV Morning Online
Lifestyle
show host. Show | Talk Radio 702 | SA FM
B2B Tactics
BUSINESS
FEATURES
Redbull activations featured weekly
8
Redbull activations featured weekly
9
Social Media Accounts to promote Redbull
TV PROFILING
Radio
Interviews
CAPE TOWN EVENTS
13
Rates and billing
• 3 months PR package (TV, Radio and Print) – R25 000. 00
• 6 months PR Package (TV, Radio and Print) – R40 000. 00
• Events & Activations only – R10 000. 00 monthly
PAY TO:
TYMEBANK
Acc No: 51041924238
Acc Name: VGM
Branch Code: 67810
REF: PR Fee
Previous clients: Spur PR campaign
• https://mybroadband.co.za/forum/threa
ds/spur-reveals-new-look-and-logo-in-
major-brand-refresh.1254396/
• https://www.yomzansi.com/2023/09/05/spur-restaurants-
new-look/
• https://www.iol.co.za/lifestyle/food-and-restaurants/who-asked-
for-this-mzansi-reacts-to-spurs-new-look-e29aae73-ebb5-464b-
bc8d-8d0848133e38
• https://www.thesouthafrican.com/lifestyle/spur-
restaurant-new-look-prices-specials-10-september-2023/
• https://www.citizen.co.za/news/opinion/spur-
rebranding-offensive-native-american-imagery/
• https://www.news24.com/life/food/pics-birthday-patty-56-
year-old-spur-is-set-to-get-a-facelift-20230912
Luc BELAIRE (Beverage PR Campaign)
weetbeeks breakfast PR campaign
MAGAZINE
https://wayamagazine.co.za/2023/
09/21/simphiwe-dana-and-dumza-
maswana-battle-it-out-for-
sabiggestbreakfast/
Ubee Too
https://www.ubetoo.com/news/sas-
biggest-breakfast-celebration-simphiwe-
dana-dumza-maswana-to-face-off-in-epic-
showdown/
ODD F News
https://oddfvctory.co.za/breakfast-
extravaganza-simphiwe-dana-and-dumza-
maswana-on-breakfast-challenge/
