TATA MOTORS
• Origin of the company:
Tata Motors Limited is an Indian multinational automotive manufacturing company
headquartered in Mumbai, Maharashtra, India. The company traces its roots back to the Tata
Group, one of the oldest and most respected business conglomerates in India. Tata Motors
was established in 1945 as a division of Tata Sons, the holding company of the Tata Group,
with the aim of manufacturing automobiles in India.
• About the founder:
While Tata Motors is a part of the larger Tata Group, the founder of the company is
considered to be Jamsetji Nusserwanji Tata, who laid the foundation for the Tata Group in the
late 19th century. Born in 1839 in Navsari, Gujarat, Jamsetji Tata was a visionary
entrepreneur and industrialist who played a pivotal role in the industrialization of India.
Jamsetji Tata began his entrepreneurial journey in 1868 when he established a trading
company in Mumbai. Over the years, he expanded his business interests into various sectors,
including textiles, steel, power, and hospitality. His vision was to create a self-reliant and
industrialized India, and he played a crucial role in establishing several pioneering industries
in the country.
• About the current CEO:
The current Chairman and Managing Director (MD) of Tata Motors is Natarajan
Chandrasekaran, who assumed this role in January 2017. Chandrasekaran, popularly known
as Chandra, has been associated with the Tata Group for over three decades and has held
various leadership positions within the group.
Prior to his appointment as the Chairman and MD of Tata Motors, Chandrasekaran served as
the Chief Executive Officer and Managing Director of Tata Consultancy Services (TCS), one
of the largest IT services companies in the world. Under his leadership, TCS grew into a
global powerhouse and became one of the most valuable companies in India.
• First product:
Tata Motors' first product was the Tata Truck, which was launched in 1954. The Tata Truck,
also known as the Tata 1210, was designed and developed entirely in-house by the company's
engineers. It was a pioneering effort in the Indian automotive industry and marked Tata
Motors' entry into the commercial vehicle segment.
The Tata Truck was well-suited for the rugged Indian terrain and quickly gained popularity
among customers for its reliability and durability. This initial success laid the foundation for
Tata Motors' leadership in the commercial vehicle market in India.
• Current schemes:
TATA MOTORS
Tata Motors has implemented various schemes and initiatives to enhance customer
experience, promote sustainability, and drive innovation. Some of the company's current
schemes include:
Tata Motors Certified Pre-Owned Vehicles: This program offers customers the opportunity to
purchase pre-owned Tata vehicles that have undergone rigorous multi-point inspections and
refurbishment processes, ensuring quality and reliability.
Tata Motors Prolife: This is a comprehensive vehicle maintenance and repair program
designed to provide customers with reliable and cost-effective service solutions throughout
the ownership lifecycle of their Tata vehicles.
Tata Motors Electrification: Tata Motors has been actively pursuing electrification as a part
of its sustainability efforts. The company offers a range of electric vehicles, including the
Nexon EV and the Tigor EV, and has plans to introduce more electric models in the future.
Tata Motors Digital Transformation: The company has embarked on a digital transformation
journey, leveraging advanced technologies such as artificial intelligence, machine learning,
and big data analytics to enhance customer experience, optimize operations, and drive
innovation across its product portfolio.
• Current state of the market and market value:
Tata Motors operates in a highly competitive and dynamic global automotive market, facing
challenges from both domestic and international players. As of April 2024, Tata Motors'
market capitalization stands at approximately ₹1.4 trillion (around $17 billion), making it one
of the largest and most valuable automotive companies in India.
In the current state of the market, Tata Motors has faced headwinds due to global economic
uncertainties, supply chain disruptions, and evolving customer preferences towards electric
and sustainable mobility solutions. However, the company has adapted by investing in
electrification, expanding its product portfolio, and leveraging its strong brand equity and
customer loyalty.
Tata Motors' passenger vehicle segment, which includes popular models like the Tiago,
Nexon, and Harrier, has gained significant market share in recent years, driven by the
company's focus on design, safety, and feature-rich offerings. The company's commercial
vehicle business, including trucks and buses, has also maintained a strong presence in the
Indian market.
