CHOITHRAM SCHOOL, MANIK BAGH
SUBJECT : ENGLISH TOPIC : ADVERTISEMENTS
CLASS : XI
The word advertisement means a public notice or an announcement asking for or offering
services, advertising goods for buying or selling (property, household goods, vehicles) etc.
Advertisements are also used for giving information about missing persons, pets, goods and so
on. The written draft of an advertisement is termed as copy. Advertisement is a very important
tool for promotion of sales and services.
Sailent Features:
1. Categorised into different categories according to the subject matter and different classes.
2. More economical as they occupy less space.
3. Language simple and concise.
4. Composed of short phrases or words.
Advertisements are of two types:
1. Classified Advertisements
2. Commercial or Display Advertisements
1. Classified Advertisements:
The object of these advertisements is to convey more and pay less. They are brief because they
are charged per word or per column/line or according to the space they occupy in a newspaper.
They are called classified because they are grouped into classes or categories according to their
subject matter and the function they perform. Some classified advertisements have a PO box
added to them. This facility is provided to the advertisers at some extra cost to preserve their
identity. It is generally used for matrimonials.
Types of Classified Advertisements:
1. Situations vacant/wanted
2. Sales and Purchase (a) Property
(b) Vehicles
© Household Goods
3. To let
4. Missing (Persons and Pets)
5. Lost and found
6. Travel and Tours
7. Matrimonial Alliance
8. Obituary
9. Appeal
10. Educational
Guidelines for drafting Classified Advertisements:
Advertisements should always be drafted in such a way that they attract the readers to go
through them.
Advertisements should always be meaningful and interesting so that they can attract the
attention of the readers.
Advertisements should always have simple and effective language.
Advertisements should always be brief and to the point.
The name of the advertiser and the advertised product should be properly highlighted.
The word limit should not exceed thirty words.
(1) Situations Vacant/Wanted:
Start with ‘Required’ or ‘Wanted’.
Qualifications and experience required/Professional status.
Name of the post and number of vacancies.
Pay scale/Perks
Personal traits/essentials and age.
Mode of application (E-mail/hard copy by post or courier).
Company name
Model Advertisement:
1. You are the General Manager, Hotel Dosi, Gurgoan. You need a lady Front Office Assistant
with sound knowledge of computers. She must be a graduate and good in communication skills
with pleasing manners. Draft an advertisement in not more than thirty words to be published in
Gurgaon Times.
SITUATIONS VACANT
Wanted a female Front Office Assistant,
sound knowledge of computers,
graduate, good communication skills,
well mannered, young, pleasing
personality, experienced, Walk in
December 15, 2023 between 11 am and
2pm with all original documents.
Contact: General Manager, Hotel Dosi,
Gurgaon. Phone: 9986828426.
Practice Advertisement:
1.Gargi Public School in Agra requires cricket coaches. Draft a suitable advertisement in not
more than thirty words for the Situation Vacant column of the ‘Daily Herald’ stating your
requirement regarding age qualification, experience etc. You are the Principal of the school.
(2) Sale/Purchase (Property)
Start with ‘Sale/Purchase’ or ‘Available/Wanted’.
Fitting and fixtures (Optional)
Type of property under consideration (Plot/Residential/Commercial/Industrial)
Financial aspects/Cost
Area (sq m) and location, size, number of rooms etc.
Contact address/E-mail/Phone
Model Advertisement:
1. You plan to sell your flat. Draft a suitable advertisement in not more than fifty words to be
inserted in the classified columns of a local daily giving all necessary details of the flat. You are
Neejaj/Neeraja, 28 Gopal Nagar, Dehli.
SALE – MIG APARTMENT
Available MIG apartment at A-43E,
Gopal Nagar, Delhi for sale. Has all
amenities-three bedrooms, attached
baths, drawing-cum dining room with
full woodwork, premium fittings and
fixtures, marble flooring and family
lounge. For a fair price deal -
Contact : 981000285X or E-mail :
[email protected]Practice Advertisement:
1. You are General Manager of EVL Company, Delhi which requires posh bunglows on
company lease as guest houses. Draft an advertisement in not more than fifty words under
classified columns to be published in ‘The New India Express’.
(3) Sale/Purchase (Vehicle)
Start with ‘Sale/Purchase’ or ‘Available/Wanted’
Vehicle type
Model/Year of manufacturing
Mileage and condition
Colour and accessories fitted
Insurance status
Contact address/ E-mail/Phone
Model Advertisement:
1. You are planning to sell your old car, you are planning to buy a new one. Draft a suitable
advertisement to be published in a local daily under the classified columns.
VEHICLE FOR SALE
Available Ford Ikon 2004, 1300CC,
silver colour, done 49015kms only,
Chandigarh registration, sparingly used,
fitted with alloy wheels and latest
Panasonic music system with CD
Player, 1000 watts amplifier, woofer,
and speaker, giving 15 kmpl, with AC,
leather upholstery, beige interior,
sunproof, good condition, fully insured.
No dealers please.
Contact : Srishanth Jha Phone no.
9711270288.
(4) Sale/Purchase (Household Goods)
Start with ‘Sale/Purchase’ or ‘Available/Wanted’.
Type of household item
Product brand, model, year of manufacturing
Product features
Duration used/period of usage/when purchased
Condition
Expected expense
Contact address/E-mail/Phone
Model Exercise:
1. You want to sell a few (4 items) household items as you are going abroad. Draft an
advertisement in not more than fifty words to be published in ‘Dainik Bhaskar’ under classified
columns. You are Dinesh / Divya. Moti Ganj, Balia.
FOR SALE – HOUSEHOLD ITEMS
Available for immediate sale-household
items, LG washing machine, dining table
with six chairs sets, Luminous Inverter,
Godrej fridge, all in good condition, at
affordable price. Contact: Divya 36D, Moti
Ganj, Balia.Phone no. 9410831106.
Practice Exercise:
1. Your friend is moving to a new city on account of transfer and wants to dispose immediate
items of furniture and electrical equipment. Draft a clear advertisement to be inserted in a local
newspaper giving necessary details of the articles, expected prices etc.
(5) To Let
Start with ‘Available/Wanted
Type of accommodation to let or required on rent
Brief description of the accommodation
Size, floor, number of rooms etc
Fixtures and fitting
Location and surroundings
Rent expected, agreement required
Rent expected, agreement required
Contact address/ E-mail/Phone
Model Exercise:
1. You wish to give your flat on rent. Write an advertisement to be published in the local
newspaper.
TO LET
Newly constructed flat on first floor,
facing park in Mayur Vihar – I,
covered area 300 sq yeards. Two
bedrooms, attached bathrooms,
drawing-dining, spacious kitchen and
balcony, servant quarter and garage
facility available. Uninterrupted water
and electricity supply. For company
lease only. Contact: Sharan Sen Phone
no. 9410782619.
Practice Exercise:
1. You have a three bedroom flat in Dwaraka, which you want to let out on rent. Draft an
advertisement in not more than fifty words to be published in ‘The Times of India’ under
classified columns. Contact : 2758902.
(6) Missing
Start with ‘Missing’
Identity marks
Reward announcement
Person – Name, age, complexion, height and build, clothes and identifying features.
Model Exercise:
1. You are C.V. Raman of 22/ 14 Arabi Tank Lane, Trichy, Tamil Nadu. Your grandmother,
Chennamo is missing from your home for the last five days. Draft a suitable advertisement with
all details to be published in a local daily in the classified column.
MISSING
Woman named Chennamo, aged 80
yearsfrom Orakalam, since January
30,20XX, about 5.5”, dafk complexion,
speaks only Tamil. Wearing light green
saree and slippers, has a big scar on her
forehead, mentally sick, anyone who
finds her will be suitably rewarded.
Contact: C.V.Raman 22/14 Arabi Tank
Lane, Trichy, Tamil Nadu Phone no.
8124567832.
Practice Exercise:
1. Your cat is missing from the last two days. Write an advertisement to be published in the
missing column of classified advertisements in ‘The Tribute’.
(7) Lost and Found
Begin with lost or found
Specify the items
Give brief physical description
When/Where lost or found
Reward if any
Contact address/ E-mail/ Phone
Model Exercise:
1. Mr. Agrawal lost his passport while travelling in the Metro on the yellow line from Model
Town to Rajiv Chowk Metro System. Draft an advertisement to be placed in the Lost and Foind
section of the classified columns of ‘Hindustan Times’.
LOST
An Indian passport bearing No.
A330007, name of Satish Aggrawal
along with an Air France ticket to
Paris, got lost on February 4, 20X, on
Metro route from Model Town to
Rajiv Chowkat 10am, suitable reward
promised. Finder contact Satish
Aggrawal, H.NO. 243, Model Town,
New Delhi. Phone no. 9734681200.
Practice Exercise:
1. You have found a briefcase in a bus to Ajmer. Write an advertisement for the ‘Lost and
Found’ column of the advertisement.
(8) Travel and Tours
Begin with package available etc
State name of travel agency
Specify destinations, duration etc
Supply details of package-food/ boarding/lodging sight-seeing etc
Give estimated cost and special discount
End with contact address/ E-mail/ Phone
Model Exercise:
1. You are the proprietor of Shatabdi Travels and have organized a 3 nights/ 4 days package for
Singapore. Draft the advertisement for a national daily to draw people to it.
TOURS AND TRAVELS
Attractive package available for
Singapore, 3 nights / 4 days,
breakfast and dinner, stay at 4 star
hotel, inclusive of sight-seeing and
transfers. Rs. 49,999 per person.
Special Diwali discount for booking
before March 10, 20xx.
Contact : Shatabdi Travels, N-24,
Outer Circle Connaught Place, New
Delhi Phone no. 9812256799.
Practice Exercise:
As a travel agent, draft a suitable advertisement offering attractive package.
(9) Matrimonial (Alliance)
Appearance and age
Service, profession-income
Caste/ sub-caste, religion
E-mail address/ phone number (optional)
Mention ‘Bride Wanted/Bridegroom Wanted’ at start (optional)
Education/ Professional qualification
Age, height, complexion
Qualities sought in partner
End with box number
Model Exercise:
1. You are looking for a suitable match for your smart, good looking daughter. Draft an
advertisement for publication in the newspaper.
GROOM WANTED
Suitable match for a cultured, smart,
good-looking, MBA girl, 23/5.5”,
daughter of Army Officer, Boy must
be well qualified from a good family.
Caste no bar. Early marriage. Box no.
7252 Hindustan Times, New Delhi.
Practice Exercise:
1. Write a suitable matrimonial advertisement for your divorcee but educated friend.
(10) Obituary
Photograph and Name/ Father’s name
Message from Family/ Company
Background / Accomplishments
Names of persons giving obituary with their relationships to the deceased
Date of birth and date of death
Details of any special ceremony being held
Model Exercise:
1. Draft a suitable advertisement announcing the death of your Uncle to be published in a
newspaper in the ‘Obituary’ column.
OBITUARY
With profound grief and sorrow, regret to inform
the demise of our beloved Uncle, Mr. Harinder
Prakash on February 7, 2OXX, funeral for the
departed soul, February 9, 20XX at Arya Samaj
Temple, Usha Nagar, New Delhi from 3pm to
5pm. Grief stricken : Family and friends of
deceased.
Practice Exercise:
1. Write out a classified advertisement remembering your son, Himanshu Kumar on his 27th
birthday.
(11) Reason for appeal
Reason for appeal
Details of appeal
Donation to be sent where / to whom
E-mail/ address and phone number
Inserted by (name/designation)
Model Exercise:
1. The Delhi Police have recovered the body of a young boy from an old, dilapidated office
building near Nehru Place, New Delhi. They have no proof of the victim’s identity. The police
wants to issue an advertisement in the local newspaper asking for identification. Draft the
advertisement.
APPEAL FOR IDENTIFICATION
General public hereby informed, unidentified dead
body of young boy, age 14 to 16 years, height
5.3”, round face, whitish complexion, thin built,
wearing navy blue t-shirt, black pants, found from
an old, dilapidated office building near Nehru
Place, New Delhi. Victim bore injury marks on
forehead and arms. Any clue about the deceased,
kindly inform SHO, Nehru Place Police Station .
Contact: 011-210121XX.
Practice Exercise:
1. Write an appeal to be published in a newspaper, inviting suitable donors to offer a kidney to
save the life of a young man whose both kidneys are damaged beyond repair.
(12) Educational
Name of the institute
Courses offered
Eligibility and fee structure
Time duration
Job prospects after completion / Placement facilities
Incentive and discount offered
Address and phone number / E-mail
Model Exercise:
1. Write an advertisement for the ‘Educational’ column of a newspaper for an educational
institute offering different courses.
EDUCATIONAL
IIFL announces the commencement of its
courses in Japanese, French, German and
Spanish. Duration 3 months for basic
courses. Eligibility –Sr Secondary
Certificate, excellent faculty, computerized
training, last date February 20, 20xx.
Contact : Reception Phone no. 9826825551
Practice Exercise:
1. Draft a classified advertisement announcing crash courses for the preparation of IELTS and
TOEFL.
(13) Change of Information:
Present name / address
Father’s name / Husband’s name
Address
Name / address now required
Reason to change
Calling attention of the public, relatives and friends
Practice Advertisement:
1. Due to renovation work in your present house, you need to change your residence. Draft a
suitable advertisement declaring the change in address.
2) Commercial or Display Advertisements:
Commercial or display advertisements are published in the newspapers, magazines, TV etc by
leading manufacturers, establishments, organizations etc for the publicity and promotion of their
products, services or events.
They can be of any size, shape and colour. They make good use of visuals like sketches,
drawings, designs and photographs. The size and style of letters depends upon the needs of the
advertiser. The bottom line is that the advertisement should attract attention.
The main aim of display advertisements is to spread awareness, make appeals, announce sales
discounts inform about inauguration etc.
Salient Features:
1) Designed for commercial purposes.
2) More space. More expensive in terms of the advertising cost.
3) Visually attractive-varying font size or shape.
4) Slogans, wordplay, metaphor, similes (linguistic style)
5) Language colourful and lucid.
6) Proportionate spacing.
Essential details:
1) Name of the company/ institute/ organizers etc.
2) Details regarding the product/ event/ educational courses etc.
3) Special offers or discount, if any
4) Address and contact details of the company/ institute/ organizers etc.
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