MASTERMIND
ORIGINAL UNLOCK YOUR STORY
UNLEASH
YOUR IMPACT with
LESSON 2
Uncovering Your Identity Statement
Answer these questions to help you write your identity statement.
01 What do you want to be known for?
02 What is the outcome of the work you do beyond your industry?
03 How has your work transformed you or the people your serve?
Your Identity Statement:
e.g., “I am known for helping women use their voice to advocate for their health.”
I am known for...
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MASTERMIND
ORIGINAL
LESSON 3
Creating Your Purpose Statement
Answer these questions as you narrow down your purpose statement.
01 What is the difference you’re committed to making for the people you serve?
02 What do you want to be remembered for someday?
Your Purpose Statement:
e.g., “I am committed to awakening amazing leaders and entrepreneurs to what is actually
possible.”
I am committed to…
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MASTERMIND
ORIGINAL
LESSON 4
The Big Idea of Impact
Adapt your identity statement and purpose statement into your big idea of impact.
Starting with the phrase, “I believe you deserve…”
EXAMPLE
Identity Statement Purpose Statement
“I am known for helping women use “I am committed to awakening amazing
their voice to advocate for their health.” leaders and entrepreneurs to what is
actually possible.”
Big Idea of Impact Big Idea of Impact
“I believe you deserve to have a voice in “I believe you deserve to see what’s
advocating for your health.” actually possible in your life and in your
business.”
YOUR TURN
Identity Statement Purpose Statement
I believe you deserve… I believe you deserve…
GG, your Mastermind.com AI assistant, can
Ask GG! help you create your big idea of impact!
Edit the text in brackets and paste the following prompt into a conversation with GG:
“I’m working on my messaging statements as part of Chris
Smith’s course. Starting with the phrase “I believe you
deserve...” create a big idea of impact using my [purpose
statement].
[Purpose] statement: [I am committed to awakening amazing
leaders and entrepreneurs to what is actually possible].”
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MASTERMIND
ORIGINAL
LESSON 5
Writing Your Personal Story
REALIZATIONS EXERCISE
You have realizations every single day, but there are likely a handful of “Aha!” moments in your life
that really shaped your journey. Think through your own history and write up to five core realizations
that have led you to your purpose.
Realization
Realization
Realization
Realization
Realization
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MASTERMIND
ORIGINAL
WHAT DO YOU DO?
Use your identity statement, purpose statement, and your big idea of impact to create standout
answers to the common networking question: “What do you do?”
e.g., “What I do is what I believe. And what I believe is you deserve to spend more time living and
dreaming than wondering and worrying in retirement.”
Identity Statement
What I do is what I believe. And what I believe is…
Purpose Statement
What I do is what I believe. And what I believe is…
Big Idea Of Impact
What I do is what I believe. And what I believe is…
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