Bulacan Agricultural State College

Pinaod, San Ildefonso, Bulacan

Department of Agricultural and Biosystems Engineering

CEJJ BITE SNACKS

Business plan submitted to the faculty of Institute of Engineering and Applied Technology, in
partial fulfillment of the requirements of the subject.

Arcega, Edlyn
Breve, John Rayne
Razo, James Raymond
Yalong, Cylene Joy

December 2024

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 TABLE OF CONTENTS

I. Executive Summary…………………………………………………………………3-4

II. The Company and its Industry………………………………………………………...4

III. Products and Services……………………………………………………………….5-6

IV. Markets………………………………………………………..…………….………6-7

V. Marketing……………………………………………………………………………8-9

VI. Design and Development…………………………….………………………………..9

VII. Manufacturing and Operations………………………………………………………10

VIII. Management……………………………..……………………………………….10-11

IX. Financial Requirements……………………………………………………………...12

X. Financial Highlights, Risk and Assumptions………………….…………………13-14

XI. Detailed Financial Plans……………………………………………………………..15

XII. Appendices……………………………………………………………………….15-22

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EXECUTIVE SUMMARY

CEJJ Bite Snack Company is a health-focused snack brand that offers nutritious cookies

made from locally sourced vegetables like malunggay, carrots, squash, and sweet potatoes. The

company aims to provide a convenient, healthy snack option for children and busy parents by

addressing the growing concern among parents about the quality of snacks available in the

market.

Operating in the snack food industry, CEJJ Bite Snack Company recognizes the need for

healthier alternatives to traditional snacks. Many parents feel overwhelmed by the abundance of

processed foods, making it difficult to find suitable choices for their children. The company's

mission is to address this problem by providing a nutritious and delicious snack option that

parents can trust.

CEJJ Bite Snack Company offers a line of nutritious cookies made from wholesome

ingredients and a production process that preserves their nutritional value. The company's focus

on health, convenience, and natural ingredients sets its products apart from the traditional snacks

available in the market.

The company has identified three key geographic markets: the entire municipality of San

Rafael, Bulacan; the more localized Maguinao, San Rafael, Bulacan; and the Maguinao

Elementary School, specifically catering to children. This approach allows the company to

effectively target a specific group, starting within the local community and gradually expanding

its reach.

CEJJ Bite Snack Company's marketing strategy focuses on community-based

engagement, leveraging partnerships with schools and local health-focused organizations. The

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company plans to utilize social media and word-of-mouth to promote its products and build

brand loyalty, emphasizing the health benefits and convenience of its snacks.

THE COMPANY AND ITS INDUSTRY

CEJJ Bite Snack Company operates in the snack food industry, where there is a growing

and very concern among parents about the quality of snacks they bought in the market. The

mission is to address this problem by providing a nutritious and delicious snack option that

parents can trust, aligning with the growing demand for health-conscious products in the

industry.

CEJJ Bite Snack Company recognizes the urgent need for healthier alternatives to

traditional snacks like those snacks that is not really healthy for kids and adults. Many parents

feel overwhelmed by the abundance of processed foods laden with sugar, salt, and artificial

additives, making it difficult to find suitable choices for their children. The company's goal is to

bridge the gap between taste and nutrition, creating a product that is both appealing to children

and satisfies parents' desire for healthier options.

By operating in the snack food industry, CEJJ Bite Snack Company aims to offer a

convenient, healthy snack alternative that caters to the evolving preferences of parents and

children. The mission is to become a trusted brand that provides nutritious and delicious snacks,

contributing to the overall well-being of its target market.

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PRODUCTS AND SERVICES

1. Description of Product/Services

CEJJ Bite Snack Company offers a line of nutritious cookies made from locally sourced

vegetables like malunggay, carrots, squash, and sweet potatoes. These cookies are specifically

targeted at children and busy parents looking for a convenient, healthy snack option. The cookies

are made using wholesome ingredients and a production process that preserves their nutritional

value, ensuring they provide essential vitamins and minerals.

2. Competitive Advantage

The company's focus on health, convenience, and natural ingredients sets its products apart

from the traditional snacks available in the market. By addressing the growing demand for

healthier snack options, CEJJ Bite Snack Company aims to provide a unique and appealing

alternative that satisfies both children's taste preferences and parents' desire for nutritious

choices.

3. Technologies and Skills Required

The production of vegetable-based cookies requires a combination of culinary expertise, food

processing knowledge, and an understanding of nutrition and ingredient preservation. The

company will leverage local resources, second-hand equipment, and community-focused

promotion to maintain a cost-effective and scalable business model.

4. Future Expansion and Potential

As the company establishes itself within the local community, it plans to gradually expand its

reach to the larger San Rafael area and potentially explore opportunities in other municipalities.

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The focus on a stable market within the elementary school setting provides a foundation for

growth and the potential to become a recognized brand in the industry.

MARKETS

Customers

CEJJ Bite Snack Company's primary target customers are parents of elementary school-

aged children in the San Rafael area. These parents are increasingly concerned about the

nutritional value of the snacks available to their children and are actively seeking healthier

alternatives. By providing a convenient, nutritious cookie option, the company aims to cater to

the growing demand for better-for-you snacks.

Competitors

The snack food industry in San Rafael is dominated by large, multinational corporations

that offer a wide range of traditional, processed snacks. These competitors include well-known

brands such as Lay's, Oreo, and Cheetos, which have a strong presence in local grocery stores

and convenience shops. CEJJ bite snacks Company sets itself frome these competitors by

focusing on natural vegetable-based ingredients and commitment to health.

Customer Buying Patterns

Parents of elementary school-aged children in the San Rafael area are the primary target

customers for CEJJ Bite Snack Company. These parents are increasingly conscious of the

nutritional value of the snacks their children consume and are actively seeking healthier

alternatives to the traditional processed snacks commonly available.

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 The buying patterns of these parents are characterized by a strong preference for

convenience, as they often look for snacks that are easy to pack and serve to their children.

These parents tend to make purchasing decisions based on a combination of factors, including

product reviews, recommendations from other parents, and the perceived alignment of the snack

with their family's dietary values and concerns.

Critical Product/Service Characteristics or Uniqueness

1. Natural, Vegetable-Based Ingredients: The company's cookies are made using locally

sourced vegetables, such as malunggay, carrots, squash, and sweet potatoes, we are not

relying on artificial or highly processed ingredients.

2. Nutritional Value: The production process used by CEJJ Bite Snack Company is

designed to preserve the essential vitamins and minerals found in vegetables, ensuring

that the cookies provide a nutritious snack option for children.

3. Convenience and Taste: The company's cookies are formulated to be both convenient

for parents to serve and appealing to children's taste preferences, striking a balance

between health and enjoyment.

4. Community-Focused Approach: CEJJ Bite Snack Company aims to establish strong

ties with the local community, leveraging its understanding of the needs and values of

San Rafael parents to tailor its products and marketing strategies accordingly.

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MARKETING

1. Pricing Policy:

CEJJ Bite Snack Company aims to price its vegetable-based cookies at a premium

compared to mainstream snack brands. The pricing strategy reflects the quality, healthier

ingredients used and the company's commitment to providing a superior nutritional value

proposition. Prices will be set to balance affordability for the target parent demographic while

maintaining profitability and brand positioning as a premium, health-conscious option.

2. Selling and Distribution Policy:

The company will focus on direct-to-consumer sales through its own online e-commerce

platform and local retail partnerships. This will allow CEJJ Bite Snack Company to maintain

control over the customer experience and ensure the proper positioning of its products. The

company will also explore selective distribution in specialty health food stores and grocery

chains catering to health-conscious consumers in the Maguinao area.

3. Advertising and Promotion Policy:

The marketing strategy will heavily emphasize the health benefits and natural ingredients of

CEJJ Bite Snack Company's products. Targeted digital advertising campaigns, particularly on

social media platforms like Facebook, Instagram, and TikTok, will be a key focus. CEJJ Bite

Snack Company plans to utilize word-of-mouth marketing, encouraging satisfied customers to

share their positive experiences with the products within their local networks. The company will

also actively engage with its social media followers, fostering a sense of community and brand

loyalty through interactive content, contests, and user-generated content.

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 4. Product and Support Policy:

CEJJ Bite Snack Company will maintain a strong focus on product quality and innovation,

continuously refining its recipes and formulations to deliver the best possible nutritional value.

The company will offer a satisfaction guarantee and responsive customer support to address any

concerns or issues that arise, further reinforcing its commitment to customer satisfaction.

5. Interest Shown by Prospective Customers:

In our survey and interview feedback from the local Maguinao community parents and

children that they really like our product, and they have more interest for this. Parents have

expressed a willingness to pay for cookies that are made with natural, vegetable-based

ingredients and provide tangible nutritional benefits. The company has received positive

responses from the parents and children after tasting and trying our product. Our company wants

to be recognized as a brand in the local community through word-of-mouth and social media

engagement.

DESIGN AND DEVELOPMENT

The company focuses on using natural ingredients and tasty flavors to make healthy

snacks that kids will like. This carefully designs the production process to keep the nutrients in

the cookies. The company is committed to quality and always works to improve the recipes, so

they can provide the best nutrition and taste. Our goal is to offer parents healthier snack options

for their kids.

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MANUFACTURING AND OPERATIONS

Premise Locations:

CEJJ Bite Snack Company's primary production facility is located in Maguinao Sanrafael

Bulacan

Other Facilities:

Rented construction facilities and other equipment is rented and other material is new.

Source of Supply for Key Materials and Workforce:

CEJJ Bite Snack Company sources the majority of its key ingredients, such as fresh

vegetables, grains, and natural sweeteners, from local farms and suppliers within the Bulacan

region. This not only ensures the freshness and quality of the raw materials but also supports the

local agricultural community and reduces the company's environmental footprint.

MANAGEMENT

The company's management team is well-suited to addressing the challenge of children

avoiding vegetables by combining nutrition and appeal. The team's expertise in operational

efficiency, financial management, and marketing ensures that the production of vegetable-based

cookies is both scalable and cost-effective.

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Key/Responsibilities

CEO: As the visionary leader, sets the strategic direction for CEJJ Bite Snack Company,

active for the business and, Build strong relationships with the team to ensure the company's

mission and values are upheld, positioning it for long-term success in the competitive snack

industry.

COO: The COO is responsible for the day-to-day operational excellence of the

company's manufacturing and production processes. They optimize workflows, implement

quality control measures, and coordinate with the R&D team to drive continuous improvement

and meet evolving customer demands in the dynamic technopreneurial landscape.

CFO/CMO: The combined CFO and CMO roles are crucial in developing and executing

the company's financial and marketing strategies. They analyze market trends, manage the

brand's positioning, and lead digital campaigns to ensure the business remains financially viable

and maintains its premium, health-conscious appeal to target consumers.

CTO: As the technology leader, the CTO oversees the integration of innovative solutions

to enhance the company's operational efficiency and scalability. They implement robust data

management systems, explore automation technologies, and collaborate with the R&D team to

incorporate cutting-edge food science into product development, enabling CEJJ Bite Snack

Company to stay ahead of the curve in the technopreneurial snack market.

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FINANCIAL REQUIREMENTS

1. SETTING UP THE BUSINESS

 Consultant Fees (DIY paperwork or use barangay help): ₱1,000

 Business Registration Fees (local registration only): ₱1,500

 Website Related (Social media pages only, no website): ₱0

 Licenses (barangay-level permits only): ₱1,000

 Other Start-Up Costs (basic supplies): ₱500

 Equipment (oven, trays, basic packaging): ₱5,000

2. STARTING THE OPERATIONS

 Marketing and Promotional Costs (flyers, posters): ₱1,000

 Supplies and Raw Materials (initial ingredients): ₱3,000

 Stationery and Office Supplies: ₱300

 Working Capital: ₱2,000

 Equity Investment (personal funds or family support): ₱5,000

 Loans (if needed): ₱0

3. TOTAL FINANCING REQUIREMENT

The total financing requirement for setting up the CEJJ Bite Snack Company is estimated to

be ₱19,300, which includes ₱14,300 in start-up costs and ₱5,000 in equity investment or

personal funds.

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FINANCIAL HIGHLIGHTS, RISK, AND ASSUMPTIONS

Highlights of Financial Plan: Sales, profit, return on investment, net worth, etc.

YEAR YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

No. of units sold 500 750 900 1050 1200

Increase in units - 250 150 150 150

Increase in percentage - 50% 20% 16.67% 14.29%

Table 1. Tabulated Sales Projection

In the first year, CEJJ Bite Snack Company plans to sell at least 500 packs of veggie

cookies, increasing by 50% in Year 2. From Years 3 to 5, the business aims to grow sales steadily

with 150 additional units sold each year. The startup will require an initial investment of ₱19,300

to cover business setup and operational costs.

YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5

1 Cookie Pack (Carrot-Squash Flavor) ₱35.00 ₱36.00 ₱37.00 ₱38.00 ₱39.00

Increase in units ₱50.00 ₱52.00 ₱54.00 ₱56.00 ₱58.00

Table 2. Unit price per product

1 Cookie Pack (₱) Combo Pack (₱)

Year 1-5 ₱15.00 ₱18.00

Table 3. Mark-up price per pack

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 INDICATOR VALUE

Payback Period (years) 3.00

Internal Rate of Return (IRR) 25%

Net Present Value (NPV) ₱85,000.00

Table 4. Financial Indicators

Risks

1. Delayed Customer Payments - Clients may delay payments, impacting cash flow and the

ability to purchase ingredients or materials for production.

2. Demand Uncertainty - Initial sales projections may fall short due to market hesitation or

lack of awareness about veggie cookies.

Solutions

1. Payment Terms Enforcement - All orders will require a signed purchase agreement or

advance payment to reduce payment delays.

2. Marketing Initiatives - Launch aggressive promotional campaigns (flyers, social media)

and participate in local fairs to create awareness and increase demand.

DETAILED FINANCIAL PLAN

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 Income Statement
Year Sales (₱)Less: Cost of Goods Sold (₱)Gross Profit (₱)Operating Expenses (₱)Fixed Expenses (₱)Profit Before Taxes (₱)Taxes (30%) (₱)Profit After Taxes (₱)
Year 1 17500 10500 7000 2000 3000 2000 600 1400
Year 2 26250 15750 10500 2500 3200 4800 1440 3360
Year 3 31500 18900 12600 3000 3500 6100 1830 4270
Year 4 36750 22050 14700 3500 3700 7500 2250 5250
Year 5 42000 25200 16800 4000 4000 8800 2640 6160

Cash Flow
Year Net Sales (₱) Cash Outflow (₱)Net Cash Flow (₱)Add: Cash Beginning (₱) Cash Balance Ending (₱)
Year 1 17500 13000 4500 3000 7500
Year 2 26250 21450 4800 7500 12300
Year 3 31500 24350 7150 12300 19450
Year 4 36750 29250 7500 19450 26950
Year 5 42000 33600 8400 26950 35350

Investment Summary
Investments Cash Flow (₱) Accumulated Cash Flow (₱)Cumulative Cash Flow (₱)
-19300 -19300 -19300 -19300
0 4500 -14800 -14800
0 4800 -10000 -10000
0 7150 -2850 -2850
0 7500 4650 4650

APPENDICES

 Product Overview

The CEJJ Bite Snack is a healthy, locally sourced snack product targeting school-aged

children and community groups. The snack is made from a combination of fresh carrots, squash,

and other natural ingredients, providing a nutritious and delicious alternative to traditional

snacks.

 Ingredients

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The key ingredients in the CEJJ Bite Snack are:

1. Carrots

Source: Locally grown, organic carrots

Preparation: Washed, peeled, and grated

2. Malunggay

Source: Locally grown, organic malunggay leaves

Preparation: Washed and finely chopped

3. Squash

Source: Locally grown, organic squash

Preparation: Washed, peeled, and grated

4. Flour

Type: All-purpose flour

Source: Local supplier

Type: All-purpose flour

Source: Local supplier

Packaging Materials

 Primary packaging: Eco-friendly packaging, Biodegradable plastic packaging.

 Secondary packaging: Compostable packaging

 Product Specifications

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Shelf Life: 7-10 days when stored in a cool, dry place

 Production Process

1. Ingredient Preparation:

Carrots and squash are washed, peeled, and grated using a manual grater.

Flour is measured and sifted to ensure consistent quality.

2. Mixing and Forming:

The grated carrots and squash are combined with the flour and other dry ingredients.

The mixture is then hand-pressed into bite-sized portions and placed on baking trays.

3. Baking:

The bite-sized snacks are baked in oven at approximately 350°F (175°C) for 15-20 minutes, or

until golden brown.

4. Packaging:

The baked snacks are carefully removed from the trays and placed in eco-friendly, biodegradable

plastic. The packaged snacks are then placed in compostable packaging for distribution.

5. Storage and Transportation:

The packaged CEJJ Bite Snacks are stored in a cool, dry place until ready for delivery.

History of CEJJ Bite Snacks

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 CEJJ Bite Snacks was born out of a simple, yet innovative idea conceived by a group of

classmates while studying together. We wanted to create something meaningful that aligned with

our shared passion for health, nutrition, and sustainability.

A few months ago, during one of our brainstorming sessions, we thought about how we

could make a positive impact on our community. This led us to develop healthy veggie-based

cookies, a product that not only addressed the demand for nutritious snacks but also showcased

our creativity and commitment to wellness.

Carrots and squash became the foundation of our recipes, chosen for their rich, natural

flavors and impressive nutritional value. Starting small, we baked our first batches while

juggling our studies and shared them with friends, family, and neighbors. The response was

overwhelmingly positive, inspiring us to pursue this venture further.

What began as a casual idea among classmates has grown into CEJJ Bite Snacks, a

trusted name for delicious and nutritious treats. With every cookie we bake, we carry forward our

vision of promoting healthier eating habits, proving that big ideas can start small—even during

study sessions!

CVs of Key Managers

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 Cylene Joy Yalong
Vizal Sto. Niño
Candaba, Pampanga, 2013
[email protected] | 09623499842

Personal Information
Date of Birth: 9/20/2002
Place of Birth: Candaba, Pampanga
Civil Status: Single
Nationality: Filipino

Educational Background
Bulacan Agricultural State College
Bachelor of Science in Agricultural and Biosystems Engineering
3rd Year Student
2022 – Present

Carlos F. Gonzales High School

Senior High School | STEM
2020 – 2022

Carlos F. Gonzales High School

Junior High School
2016 – 2020

Skills and Competencies

Research and Analysis: Data interpretation and scientific report writing
Communication: Strong presentation and interpersonal skills

Affiliations
PSABE PPG BASC CHAPTER member 2023-present

Personal Qualities
Analytical thinker, Collaborative team player, Problem-solver

John Rayne Manalili Breve

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 Vizal San Pablo
Candaba, Pampanga, 2013
[email protected] | 09087539188

Personal Information
Date of Birth: 09/11/2004
Place of Birth: Baliwag, Bulacan
Civil Status: Single
Nationality: Filipino

Educational Background
Bulacan Agricultural State College
Bachelor of Science in Agricultural and Biosystems Engineering
3rd Year Student
2022 – Present

Saint Joseph School of Candaba inc.

Senior High School | GAS
2020-2022

Saint Joseph School of Candaba inc.

Junior High School
2016-2020

Skills and Competencies

Research and Analysis: Data Interpretation
Communication: Can easily communicate to other people

Affiliations
PSABE PPG BASC CHAPTER member 2023-present

Personal Qualities
Analytical Thinker, Collaborative Team Player, Problem Solver
Innovative Mindset

Edlyn Argega

20
 320 Zone 5, Mandile
San Miguel, Bulacan, 3011
[email protected] | 09976671312

Personal Information
Date of Birth: 2/29/2004
Place of Birth: Malolos, Bulacan
Civil Status: Single
Nationality: Filipino

Educational Background
Bulacan Agricultural State College
Bachelor of Science in Agricultural and Biosystems Engineering
3rd Year Student
2022 – Present

Mandili High School

Senior High School | GAS
2020 – 2022

Mandili High School

Junior High School
2016 – 2020

Skills and Competencies

Research and Analysis: Data interpretation and scientific report writing

Affiliations
PSABE-PPG BASC Chapter Treasurer | 2022 - Present
Sangguniang Kabataan ng Sapang Pahalang, Member | 2023 – Present
Personal Qualities
Analytical thinker, Collaborative team player, Problem-solver

James Raymond O. Razo

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 251, Zone 7, Sapang Pahalang
San Rafael, Bulacan, 3008
[email protected] | +63 916 914 6482

Personal Information
Date of Birth: 02/21/2024
Place of Birth: San Rafael, Bulacan
Civil Status: Single
Nationality: Filipino

Educational Background
Bulacan Agricultural State College
Bachelor of Science in Agricultural and Biosystems Engineering
3rd Year Student
2022 – Present

Maronquillo National High School

Senior High School | GAS
2020 – 2022

Maronquillo National High School

Junior High School
2016 – 2020

Skills and Competencies

Technical Skills: Proficient in AutoCAD, Video Editing

Affiliations
PSABE-PPG BASC Chapter Member | 2022 - Present
Sangguniang Kabataan ng Sapang Pahalang, Chairperson | 2023 – Present
SPCY Sapang Pahalang, Vice President | 2018 – Present

Personal Qualities
Analytical thinker, Collaborative team player, Problem-solver

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