DIGITAL
VIBES
PAID
PREFORMANCE
REPORT
CHILL APP
Summary
This report provides a comprehensive
analysis of marketing campaigns
conducted across Snapchat, Meta, and
Google. The results indicate that Snapchat
outperformed the other platforms,
achieving the highest conversion rate and
total revenue. Meta also demonstrated
strong performance in terms of purchases,
while the Google campaign, being
experimental, yielded promising initial
results.
Key Findings
Snapchat:
Achieved the highest conversion rate
from impressions to purchases.
Generated the highest total revenue.
Demonstrated a strong alignment with
the target audience.
Meta:
Exhibited solid performance in terms
of purchases.
Conversion rate from downloads to
purchases could be improved and
will be .
Google:
The experimental campaign showed
initial promise, but more data is needed
for a conclusive evaluation, so we are
going to run ads on it
This report provides a preliminary analysis based on Apps Flyer &
Ads Managers
Results & KPI’s
KPI Snapchat Meta Google
Spend AED 6711.60 1231.46 -
Purchases 162 67 8
Downloads 357 103 9
Sessions 910 475 -
Revenue
11,254.22 2632.7 215
(AED)
WHILE SNAPCHAT HAS DEMONSTRATED EXCEPTIONAL PERFORMANCE, META AND
GOOGLE ALSO PRESENT OPPORTUNITIES TO DOBLE THE RESULTS BY OPTIMIZATION
What’s Next !!
Oct 2024
media plan
INTRODUCTION:
GOAL: INCREASE SALES BY 65-75% BY
SPENDING MORE ON ADS.
HOW WE'LL DO IT:
SPEND MORE MONEY: WE'LL INCREASE OUR
AD BUDGET TO 35,000 AED.
DIVIDE THE MONEY WISELY: WE'LL SPEND
35% ON SNAPCHAT, 35% ON META , AND 20%
ON GOOGLE.
FOCUS ON RESULTS: WE'LL USE ADS TO GET
MORE PEOPLE TO DOWNLOAD OUR APP AND
BUY OUR PRODUCTS.
BUDGET ALLOCATION
Percentage Amount
Platform Objectives
of Budget (AED)
App install
Snapchat 35% 12,250
Sales
App install
landing page
Meta 35% 12,250
view
conversions
App install
Google 20% 7,000
Sales
MEASURING SUCCESS:
TRACK RESULTS: WE'LL WATCH HOW MANY PEOPLE CLICK ON OUR ADS,
HOW MANY BUY OUR PRODUCTS, HOW MUCH WE SPEND PER SALE, AND
HOW MUCH WE EARN FROM OUR ADS.
OPTIMIZTION WITHIN RUNNING ADS: WE'LL LOOK AT THE RESULTS AND
CHANGE OUR ADS TO GET BETTER RESULTS.
DIGITAL
VIBES
DIGITAL
VIBES
MARKETING THANK
AGENT YOU
26TH-ST.DUBAI,
UAE
(971) 56 522 4414
[email protected]
