Finding the right location
Introduction
Best place for your business?
Martin Bloemberg, a location expert, says it’s very important to get information about the location for
your business. You must find out:
Are there other businesses in the area with the same product?
Are there a lot of people living near your business?
Is there car parking?
Is there public transport nearby?
Before you find a location you need to do research about the area. If you don’t do this, you could lose a
lot of money! Why do you think so?
Task
You have a sandwich bar in your town. You want to open a franchise but you don’t know where to
locate the first one. Your business manager collected information about three cities: Star City,
Portland City and Downtown City.
Star City Portland City Downtown City
Small town near the sea.
Business area of a big city.
There is a riverside with a Centre of capital city
Location: It’s four-block
walking path. Many Inside a four-floor mall.
neighbourhood with shops.
people do exercise here.
Other Banks, offices, colleges, Tourist shops, A lot of shops, banks,
businesses many restaurants and shops supermarket, many food travel agents, fast food
near under construction. trucks. café.
Walking distance to shops. Walking distance to shops
Transport Cycling line. and beach
Buses and taxis.
Type of Office workers, students, Lots of tourists, local
Shoppers
customers builders. people.
Parking Difficult Easy Good but expensive
Analyse the information about each city. Choose the best location for your franchise. Write a short
paragraph giving reasons for your choice. Remember to use the structures we’ve worked with in the
units: there is / there are / there isn’t / there aren’t / some / any / present simple and the vocabulary.
Consider the questions propose by Martin Bloemberg to make your decision:
Are there other businesses in the area with the same product?
Are there a lot of people living near your business?
Is there car parking?
Is there public transport nearby?
Consigna para inglés (presentación escrita en inglés):
Escribir un pequeño párrafo comentando la ciudad elegida y justificando, de forma sencilla las ventajas
que tiene el lugar. Recordar utilizar oraciones cortas, sencillas y con estructuras trabajadas (presente
simple, there is , there are, there isn’t, there aren’t, some, any, etc).
Ejemplo:
The best city for the business is …… Because in this city there is… and there are some …. . Also it is a good
location because there aren’t any … .
One good point is that the city has …
Consigna para Innovación y Desarrollo (presentación oral en español):
Justificar la ciudad elegida, analizando ventajas y desventajas.
Fecha de presentación: 13 de Octubre
