Republic of the Philippines

EULOGIO “AMANG” RODRIGUEZ

INSTITUTE OF SCIENCE AND TECHNOLOGY
Nagtahan, Sampaloc, Manila

BUSINESS PLAN

NACHOS BIZNEZZ
Cor Toledo Village, Tordesillas St.

Salcedo, Makati

09636283571

Aguilar, Cristina
Cambay, Jaydee Reaine
Cabrera, Maria Rafaelle
Lomejoc, Emely
Panagan, Sharmaine
Virtus, Marisol
 TABLE OF CONTENT

Executive Summary

Vision Statement

A. Mission Statement
B. Goals and Objectives
C. Keys to Success

Company Summary

A. Company Background

B. Resources, Facilities and Equipment

C. Marketing Methods.

D. Management and Organization

E. Ownership Structure

G. Internal Analysis

Products and/or Services

Market Assessment

A. External Analysis

B. Customers

C. Strategic Alternatives

Strategic Implementation

Financial Plan

A. Financial Projections

B. Contingency Plan

Monitoring
I. EXECUTIVE SUMMARY

The snack industry is ever-growing. Consumers can choose from a

variety of snacks, each one in particular will present a different
experience to them. People love chips and dip, it is one of the
favorite snacks in America. It is a product that is delicious and fun to
eat. Even though there are different companies making snacks, and
dip package has not been created yet. Nachos are among the best
selling snacks in the Philippines. We strongly believe that our
product could possibly be one of the best selling snacks in the
market. They also stated that “Nachos are the most common snack
consumed in the Philippines accounting for 49.3% of revenue in
2020. Snacks have been around for many years, but recently people
started to be concerned on the health impacts that some of them
may bring to their lives. Customers want a product that is not filled
with preservatives and chemicals that may harm their bodies, while
not losing the full flavour of the snack. The health quality concern
brings us at Nachos Biznezz to the fact that we take seriously the
quality of our products. We strive to make the best snacks in the
market. We believe that a product that tastes good should be good
also to our consumer’s lives. Our products are made and inspected
with the higher quality standards because we believe that customer
satisfaction should come before profit. Our distribution plan will be
primarily in a parks or malls. Since most of the millennial generation
nowadays, that will be our main focus. People are always hungry and
love snacks. We intent to take advantage of the facilities provide on
campus such as EARIST and expand our market. Nachos Biznezz will
also be affordable since our target market is known for not having
much money. Our research draws attention to the fact that most
people suggested the price to be set at Php, 140.00, which makes
the product affordable for the majority of people. Portability is one
the main points of our product since everybody is on a rush
nowadays. Before, chips and dip had to be in different containers,
usually large and not very portable. The Nacho Biznezz is compact
and nutritious at the same time, which makes is easy to be carried
around and makes the consumer to fill full longer without
compromising the customer’s health.

Vision Statement

To be one of the leading providers of nachos is to deliver

excellent costumers service and delightful based good that
encourage to keep coming back for more and to be a good producer
in providing the needs of the customers.

Mission Statement

Unforgettable experiences, layered with daily freshness and

creativity, paired with sides of community outreach and a passion
for serving. Garnished in a lively atmosphere with a modern Mexican
style kitchen.

Goals

Nachos Biznezz objectives for the first year of

operations are:

 To increase our target sales

 Turn in profits from the first month of operations
 To compete among top restaurants among the area

Objectives

 To establish a strong market

 To earn good financial returns for its owners
 To delight customers with high quality food and services
 To make nachers a happy and rewarding environment
Strategic Locations

Nachos Biznezz is located at Cor Toledo Village, Tordesillas St.

Salcedo, Makati

Proponents
NAME POSITION ADDRESS
Aguilar, Cristina Secretary Eden St. Malate, Manila
Cambay, Jaydee General Manager V-Luna Road, Quezon City
Reaine
Cabrera, Maria Marketing Officer Batasan Hills, Quezon City
Rafaelle
Lomejoc, Emely Operations Bagong Barrio, Caloocan
Manager City
Panagan, Sharmaine Financer Manager San perfecto, San Juan
Virtus, Marisol Marketing Officer San Andres, Linao

Nature of Business

Company: The company shall have a Partnership type of

Ownership. This specific nature of business is firstly easy to establish
due to having several meetings and various discussion to the final
agreement. Also, this kind of ownership shall be able to utilize the
strengths, resources, and expertise of each partner.

Customers: Nachos Biznezz is expected to provide high-quality

products and services to the population of Cor Toledo Village,
Tordesillas St. Salcedo, Makati. The target customers would be the
large number of people whom are going to the establishment. Those
customers will have the age bracket from 8 above years old.

Competitors: At the location we proposed, many food stalls

and different franchises are already present within the vicinity. The
food stalls which are similar to ours are as follows: Nacho Gwapito,
Nacho Bells etc... These food stalls are already made their name at
that very location.

Products and Services

 As the chart below shows our starting price is lower than the
starting prices of most other corporations and their products.
 We will differentiate ourselves by having a passionate attitude
with our food preparations.
 We will have many opportunities to expand our operations to
many new locations where high quality food at low cost is
scarce.
 We plan to target all ages and reach people of all diets.
 Consumers will save money by eating with us because we are
cheap than the majority of our competitors.
 We will have a happy atmosphere in our restaurants.
Legal Forms (Ownership)

Nachos Bizznezz was established in the form of a general

partnership that is supported by 6 partners who contributes
resources to the business, As a result, all duties, profits and losses,
accumulated by the company are shared based on the proportion
that they have invested. All of the sign a written partnership
agreement that they should take unlimited liability, risking the loss
of their assets if the partnership goes bankrupt. In this type of
partnership, all of them are expected to attend meetings and give
their perspective on the business, particularly when it comes to
decision making.

Work Force
Requirements

Job title: General

Manager

Job Specification:

•Proven experience as a General Manager or similar executive

role

•Strong analytical ability

•Excellent communication skills

Job Description:

•Design strategy and set goals for growth

•Develop new ideas and projects for the company's

expansion.

•Providing leadership, assistance, and strategic visionto

the organization, as well as implementing and managing the
business's day-today administrative and operational activities.

Job title: Marketing Officer

Job Specification:

•Solid knowledge of marketing techniques and principles

•Excellent organizational and multi-tasking skills

•Outstanding communication and interpersonal abilities

Job Description:

•Contribute in the implementation of marketing strategies

•Support the marketing manager in overseeing the

department’s

operations

•Organize and attend marketing activities or events to raise

brand awareness

•Plan advertising and promotional campaigns for products or

services on variety

Job title: Finance Officer

Job Specification:

•Must be well organized and detail-oriented

•Must be knowledgeable in financial planning and analysis,

general Accounting, Internal Audit, Business processes, and
Inventory control processes

Job Description:

•Develops and maintains financial systems, plans, directs, and

controls accounting and financial operation

•Ensures that accurate records are kept by standard practices

monitors budget performance, expenditure control

Job title: Operations Manager

Job Specification:

•Proven work experience as Operations Manager or similar

role

•Knowledge of organizational effectiveness and operations

management
 •Leadership ability

•Outstanding organizational skills

Job Description:

•Formulate strategic and operational objectives

•Examine financial data and use them to improve profitability

•Manage budgets and forecasts

Job title: Sales

Job Specification:

 Generating leads, conducting outreach, and

engaging potential customers through calls,
emails, and in-person meetings to present
tailored solutions.

Job Description:

 Sales refers to exchanging a product, commodity, service or

delivery for money. It involves assisting prospective customers
by listening to and understanding their needs to help them
find what they're looking for.

Marketing Objectives

•Increase lead quality

•Shorten the sales cycle

•Increase customer lifetime value

•Improve awareness and demand around new

products/services
Market Overview (Trends)

TYPE BY
Baked
Fried
Others

BY PACKAGING MATERIAL
 Styrofoam
NACHOS
 Paper plate square

BY DISTRIBUTION CHANNEL

 Store-Based

 Online-Based

Market Segmentations

Since we are in Makati, we segmented every consumers into

group. This means we will target the millennial generation starting
at Salcedo, Makati and growing from there. We understand that this
generation is second only to the baby boomer group in sheer size,
but has limited spending power as they are new to the workforce
and the economy has been in a recession for the majority of their
young adult and adult life.

Distribution Channel Insights:

By distribution channel, the nachos market segmentation has

been divided into store-based and online based. Tortilla chips are
typically used as the base of nachos, with additional ingredients
placed on top. This market is expanding due to how simple it is to
place an order online with just one click, as well as the availability of
home delivery services and lower prices.

Application Insights:

By application, the global market has been segmented into

restaurants and households. Nachos can be pretty tasty after being
heated. The variety of flavors in the product might improve the
flavor. The fact that this flavor is most frequently found in
restaurants is a key factor in the segment's growth.

Business Environmental Analysis

Internal Environment External Environment

- Plan & Policies - Demographic

- Human Resources - Economic

- Financial Resources - Technological

- Corporate Image - Political

- Plan & Machinery - Cultural

SWOT Analysis

Strengths:

• Have Lack of competition in the areas that we operate

• Large volume of people in our area of operation

Weaknesses:

• We are a smaller business than most organizations

• Our business being new to the competitive scene

customers would most likely buy from
other competitors

Opportunities:

• We can get more food trucks easily

• To showcase to the customers the high-quality product

that we would offer

Threats:

• Other restaurants being able to undercut our prices

• Being surrounded by a wide range of food stalls

Competitors Analysis

Competito Strength Weakness Opportuniti Threats

rs es es

Nachos • • Generic • Introduce • Similar fast

Gwapito Affordable products new product food chains
and meals
 • Has a few • Create •Many
advertiseme competitors
Nacho • Aesthetic Branches nt that
Bells venue portrays the
beauty of the
store

• Advertise • Consumers
and gain could be fed
MACHOS • Popular • Expensive more up with the
GWAPITO popularity same
from product
customers

Marketing Strategies (Marketing Program)

Product Strategies

Product strategy is your business goal. Nachos Biznezz has a

unique brand name and has high-quality products with pure and
recipe articles. Our business will sell its products for an average and
acceptable price range in each product. Nachos Biznezz will serve
you an exceptional product with good quality ingredients. Nachos
Biznezz will guarantee that you will have a great experience with our
product.

Pricing Strategies

Penetration pricing is about setting a lower price on our

product to attract customers to buy our product because of cheaper
prices compare with other competitors. After we had successfully
penetrated the market, we will slowly raisen back our price to our
normal pricing.

Promotion Strategies.

NACHOS BIZNEZZ is focused on digital rather than

conventional to promote attract the millennial population. It has
presence in other social media sites; Facebook, Instagram, TikTok, X,
Shoppee, Lazada etc…

Distribution Strategies

Small business are still starting and still cannot afford to

distribute to a lot of sellers nationwide, that is why our business
choose the business to consumer distribution strategy.
OPERATIONAL/TECHNICAL PLAN

Plant layout
Locations

- refers to the choice of region and the selection of a particular

site for setting up a business or factory.
- But the choice is made only after considering cost and
benefits of different alternative sites. It is a strategic decision
that cannot be changed once taken. If at all changed only at
considerable loss, the location should be selected as per its
own requirements and circumstances. Each individual plant is
a case in itself.
- Businessman should try to make an attempt for optimum or
ideal location.

Production and Operation Flowchart

Machine List of Nacho Chips Manufacturing Equipment

Mixer→ Screw conveyor→ Twin-screw extruder→ Forming machine→

Hoister→ Fryer→ Sifter→ Hoister →Roller

Nachos Chips Production Line:

1. Raw material: Corn flour, rice flour

2. Final product: Tortilla chips, Doritos chips, Nocho chips, Bugles

Chips

3. Capacity:140-160kg

4. Flow chart: Mixer-Screw Conveyor-Extruder-Shaping machine

Hoister- Continuous fryer-Sifter-Hoister-Flavoring roller-Cooling
conveyor

5. Voltage & Frequency: 220V & 60HZ

6. Dimension (m): 18*2*4

7. Labor required: 2-4

Machine/Equipment

LPG TANK

STOVE
FRYING MACHINE

GRATER
PARING KNIFE

APRON

FACEMASK

HAIRNET
PLASTIC GLOVES

Inventories Management

Inventory management is a crucial aspect of our business

profitability. However, small businesses don’t effectively manage our
product or materials. Some stock too little inventory, driving
customers away. Our businesses overstock items just in case,
causing cash flow issues.

Effective inventory management strikes a balance between

these two extremes. We’ll share tips for stocking what your
customers need while maintaining a solid financial position for your
business.
Safety and Security Management

Implementing safety and security measures is an important part

of any business plan, including that of our NACHOS BIZNEZZ. Here
are some ideas for safety and security management in our business
plan:
 Safe Food Handling Practices: One of the most important
aspects of a nachos business is ensuring that the food is safe
for consumption. This involves following proper food handling
practices, such as wearing gloves, washing hands frequently,
and keeping food at the appropriate temperatures.
 Secure Cash Handling: The Nachos Biznezz should have
measures in place to ensure that cash is handled securely.
This can involve using a cash register, having a secure safe,
and limiting the number of
employees who have access to cash.

 Fire Safety: Fire safety measures should be taken seriously in

any business plan. In a nachos business, this could involve
ensuring that there are proper fire exits, fire extinguishers are
easily accessible, and that employees are trained in fire safety
protocols.
 Security Measures: Nachos Biznezz may need to implement
security measures such as security cameras, alarms, and locks
to prevent theft and ensure the safety of employees and
customers.
 Employee Safety: Our business plan should prioritize
employee safety by providing training on proper equipment
usage and ensuring that there are first aid kits on site.

Overall, a nachos businezz plan should consider all aspects of

safety and security in order to ensure the well-being of employees
and customers, and prevent loss of property and reputation.

Projected Financial Statements

This section will present a set of assumptions, including the balance
sheet, income statement and cashflow statement.

Comprehensive Income Statement

For the Day of January 29, 2025

GROSS INCOME: Php, 5,000

 LESS: Operating Expenses

Rent Php, 250

Materials and Supplies Php, 2,990

Total Operating Expenses Php, 980

Net Income: Php, 2,010

Raw Materials for Nachos

Raw Materials Unit Costs Quantity Total Costs
Ground Beef Php, 300.00/ kg 3 kilo Php, 600.00
Cucumber Php, 30.00 pcs. 3 pcs. Php, 90.00
Cheese powder Php, 30.00/pack 2 pack Php, 60.00
Mozarella Php, 190.00/ 2 pack Php, 380.00
pack
Tomatoes Php, 50.00/ kg 2 kilo Php, 100.00
White Onion Php, 115.00/ kg 2 kilo Php, 230.00
Pickles Php, 135.00/ 2 pack Php, 270.00
pack
Chips Php, 180.00/ 2 pack Php, 360.00
pack
Oil Php, 160.00/ 1 bottle Php, 320.00
bottle
Taco Seasoning Php, 100.00/ 2 pack Php, 200.00
pack
Avocado Php, 180.00/ kg 2 kilo Php, 360.00
Scallions Php, 10.00/ knot 2 knot Php, 20.00
Total Php, 2,990

Product: Nachos Price: 140

Quantity
Daily Php, 700

Weekly Php, 980

Monthly Php, 4,200

Yearly Php, 51,100

Cost per Month

SOCIO-ECONOMIC PLAN

Legal Responsibility

Compliance with health and safety regulations - Our business will

comply with all health and safety regulations, including those
related to food safety, sanitation, and employee safety.

Compliance with environmental laws - Our business will comply

with all environmental laws and regulations, including those related
to waste management, emissions, and pollution.

Compliance with tax laws - Our business will comply with tax laws
and regulations, including those related to sales tax, income tax,
and payroll tax.

Government laws (Permits and Licenses)

Food and Drug Administration (FDA) Registration - The

business must obtain a Certificate of Product (CPR) and comply with
the labelling and packaging requirements set by the FDA for the
safety of our customers in Tordesillas St. Salcedo, Makati.

Barangay Clearance - A barangay clearance that permits and is

issued by the Barangay Pinyahan where the location of our business
is located. This permit certifies that the business complies with the
barangay’s zoning and sanitation requirements.

Philanthropic Responsibility

Not only do we strive to create the high-quality products

possible for our customers, we’re dedicated to providing a positive
work environment for our associates.

Community

We take great pride in being a good steward of the communities in

which we do business.

Other Stakeholder

Employees - The business’s employees are key stakeholders and

play a crucial role in the success of the business such as as the
genereal manager, marketing officer, finance manager, operations
manager and sales. It is important to treat employees fairly and
provide them with opportunities for training and development.

Competitors - are also stakeholders in the industry and can have a

significant impact on the business’s success. As our location consists
of many foods firms that may affect the customers satisfaction for
our business. We innovate our products to more contrasting for
other competitors.

Suppliers - The business reliefs on suppliers to provide ingredients

and materials for our nachos products. It is also important to
maintain good relations with suppliers to ensure a reliable supply
chain and quality ingredients.

Ethical Responsibility

Environmental responsibility - Our business should consider the

environmental impact of its operations and take steps to reduce its
carbon footprint and minimize waste. For example, the business can
use eco-friendly packaging materials and implement energy-efficient
practices in its operations.

*Ethical pricing practices - The business should price its

products fairly and transparently, without engaging in price
gouging or unfair pricing practices.

*Sustainable and ethical sourcing of ingredients - Our

business consider the environmental and social impact of its
ingredient sourcing. Our business choose to source ingredients
form suppliers that use sustainable farming practices and pay fair
wages to workers.

Waste Management

*Recycling - Our business would set up a recycling program

to collect and recycle materials such as paper square plate. The
business can work with local recycling centers to ensure that
materials are properly sorted and recycled.

*Source reduction - Our business would implement practices

that reduce the amount of waste generated in the first place. Our
business would implement practices that reduce the amount of
waste generated in the first place. Our business can reusable
containers instead of disposable ones, and encourage customers to
bring their own containers.

*Composting - Our business would set up a composting

program to collect food waste and turn it into compost for use in
gardening and landscaping.

Final Product